3 Minutes
• “Either write
  something worth
  reading about or do
  something worth
  writing about.”
        »Ben Franklin
2 Minutes
• “If you have more money
  than brains, you should
  focus on outbound
  marketing. If you have
  more brains t...
1 Minute
• “What gets us into
  trouble is not what we
  don’t know. It’s what
  we know for sure that
  just ain’t so.”
 ...
Brian Halligan
        CEO & Founder, HubSpot


Internet + Marketing For CEOs
Who Moved My Chustomers?
Step-By-Step New Marketing
CEO & The Team
CEO Economics
Outbound Marketing
Outbound Marketing Is Dead


         800-555-1234
         Annoying
         Salesperson
The Next 50 Years
Step-by-Step Marketing
Step 1
•   Blog
•   Podcast
•   Videos
•   Webinars
•   Presentations
•   eBooks
•   News Release
Step 2

• 8 Marketing Tips From An Olympic
  Gold Medalist

• Vs

• Colleen’s Tuesday AM Thoughts
Step 3
Step 4
•V
•E
•P
•A
Step 4
• Valuable
• Easy
• Prominent
• Action Oriented
Step 5
New Marketing Team
•D
•A
•R
•C
• Digital Native
• Analytical
• Reach
• Content Creator
Modern Marketing “System”
Blog   IM.com   Paid $$      SEO     Social          Grader




           HubSpot Landing Page
...
Modern Marketing “Org”
                              Marketing


Get Found      Get Found
                              Co...
CEO’s Role
Understand
Do or Delegate
Transparency
Authenticity
Let 1000 Flowers Bloom
Internet Economics
Learn More
AMA & HubSpot Webinar: Internet Marketing for CEOs
AMA & HubSpot Webinar: Internet Marketing for CEOs
AMA & HubSpot Webinar: Internet Marketing for CEOs
AMA & HubSpot Webinar: Internet Marketing for CEOs
AMA & HubSpot Webinar: Internet Marketing for CEOs
AMA & HubSpot Webinar: Internet Marketing for CEOs
AMA & HubSpot Webinar: Internet Marketing for CEOs
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AMA & HubSpot Webinar: Internet Marketing for CEOs

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AMA & HubSpot Webinar: Internet Marketing for CEOs

  1. 1. 3 Minutes • “Either write something worth reading about or do something worth writing about.” »Ben Franklin
  2. 2. 2 Minutes • “If you have more money than brains, you should focus on outbound marketing. If you have more brains than money, you should focus on inbound marketing.” »Guy Kawasaki
  3. 3. 1 Minute • “What gets us into trouble is not what we don’t know. It’s what we know for sure that just ain’t so.” »Mark Twain
  4. 4. Brian Halligan CEO & Founder, HubSpot Internet + Marketing For CEOs
  5. 5. Who Moved My Chustomers? Step-By-Step New Marketing CEO & The Team CEO Economics
  6. 6. Outbound Marketing
  7. 7. Outbound Marketing Is Dead 800-555-1234 Annoying Salesperson
  8. 8. The Next 50 Years
  9. 9. Step-by-Step Marketing
  10. 10. Step 1 • Blog • Podcast • Videos • Webinars • Presentations • eBooks • News Release
  11. 11. Step 2 • 8 Marketing Tips From An Olympic Gold Medalist • Vs • Colleen’s Tuesday AM Thoughts
  12. 12. Step 3
  13. 13. Step 4 •V •E •P •A
  14. 14. Step 4 • Valuable • Easy • Prominent • Action Oriented
  15. 15. Step 5
  16. 16. New Marketing Team
  17. 17. •D •A •R •C
  18. 18. • Digital Native • Analytical • Reach • Content Creator
  19. 19. Modern Marketing “System” Blog IM.com Paid $$ SEO Social Grader HubSpot Landing Page Leads Scoring Un-Qualified Leads Nurturing Qualified Leads Did not buy Demos / Customers
  20. 20. Modern Marketing “Org” Marketing Get Found Get Found Convert Partners Evangelist Content Apps R Burnes D Zarrella J Hopkins P Caputa K Knipp E Mirman R Corliss E Hebert C Ortenberg P Kaw
  21. 21. CEO’s Role Understand Do or Delegate Transparency Authenticity
  22. 22. Let 1000 Flowers Bloom
  23. 23. Internet Economics
  24. 24. Learn More

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