For all content marketers, publishers, B2C companies, there is a better way to acquire users than email marketing, or using a native exchange; social audience acquisition! Hopefully this helps out with who/what/why about social audience. Email me if you'd like to work with me on this - ns@gravity4.com

1. Why Social Audience Acquisition
· works?
· is cost-effective?
· is better than a Native SSP?

2. 2
This is for you if
• You run a large Internet publication
• You run heavy contact marketing for sales
• You run your own blog
• You buy any sor of traffic
• You have any web-page with ads
• You like money

3. 3
It’s all real people
But isn’t buying traffic also real people?
1

4. 4
It’s the next wave of audience
acquisition
• The biggest publishers acquire more
than 20% from Facebook
• Twitter is good, but a tweet only lasts
2 minutes on average.
They browse more pages than
Taboola or Outbrain visitors
• Psst! We get 4-7 page-view’s on average.
No one else does!

5. 5
You’re not buying accidental clicks
In fact, every time we put out a post, it gets hundreds of shares!
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6. 6
Most SSP clicks come from click-bait
And don’t go too crazy, but...

7. 7
Of users from Taboola leave upon
the page loading
P.S. Not good when you want a ROI!
79.84%

8. 8
Your audience becomes
1 billion people
Active, engaged, desktop or mobile users... All for you!
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9. 9
There’s no shortage to how big or how little
you can make your targeting pool.
Locations, interests, age, gender, where they last traveled, etc.
What they listened to on Spotify? What they watched on Hulu? There’s no limit!

10. 10
83% of BuzzFeed’s social traffic is Facebook
Don’t lie, you’re a part of that, too!
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11. 11
That should let you know Facebook
is the vehicle to use.
If it’s not, then you don’t have to keep reading this presentation.
349M
60M
12.5M

12. 12
Your content will really go “Viral.”
Especially when you target it properly
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13. 13
Unlike when you buy 1 million clicks of random people,
You can target your content to the right
audience to truly make your post go “Viral.”
With an SSP, you can white-list sites, but that only does so much. #79.84%

14. 14
Relevancy
Facebook changes their algorithms daily
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15. 15
When running Facebook campaigns (especially
with us) you can figure out how to ensure
your content stays relevant on social media,
and attracts the right audience.

16. 16
(We) A/B/C/D Test
So you don’t have to!
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17. 17
With real-time analytics as to how your post
is doing, you can adjust, create, alter, or delete
your copy and creatives to make sure CTRs are
high, CPC’s are low and engagement is killing it.

18. 18
Targeting
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19. 19
Unlike with content recommendation widgets,
with Facebook you’re able to pinpoint your
audience down to the song they listened
to yesterday.
Was it Kendrick? Or, was it Bieber’s new album?

20. 20
It looks Natural
There’s no click-baiting allowed on Facebook!
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21. 21
Rather than having your article in the middle
of 5 other random articles, on Facebook your
post can express its own branding.

22. 22
Life Time Value (LTV)
10

23. 23
On average Facebook users (from us)
will browse 4-7 pages

24. 24
Of those users become organic
users to the site*
*Gravity4 Publisher Campaign

25. 25
End up liking your Facebook page*
*Gravity4 Publisher Campaign
14%

26. Official partners
Email us to start your
Audience Acquisition Now!