SlideShare a Scribd company logo
Relevance vs. Serendipity Bongwon Suh [email_address] Research Scientist Augmented Social Cognition Area Palo Alto Research Center  (Xerox PARC)
Original Problem CHI2010 Microblogging Workshop  2010/04/11
One Solution ,[object Object],[object Object],CHI2010 Microblogging Workshop  2010/04/11 http://daveferguson.typepad.com/photos/uncategorized/thumb_sup.jpeg
By the way, that was what we did ,[object Object],[object Object],[object Object],[object Object],CHI2010 Microblogging Workshop  2010/04/11
Revisit “Something to Read” ,[object Object],[object Object],[object Object],[object Object],[object Object],CHI2010 Microblogging Workshop  2010/04/11 What about interesting items?
What is “Interestingness”? CHI2010 Microblogging Workshop  2010/04/11 “ Something I crave …, is an element of surprise or whimsy. ... I am getting a lot of things I am interested in, but that is not necessarily a good thing for me personally” - User study participant
Serendipity is Unexpected Relevance CHI2010 Microblogging Workshop  2010/04/11 Without  serendipity, as I hear it, we’ll be less-well informed (all work, no play, makes Jack a dull boy; all relevance, not serendipity, makes Jill a predictable girl) - Jeff Jarvis http://www.buzzmachine.com/2010/03/30/serendipity-is-unexpected-relevance/
The Danger CHI2010 Microblogging Workshop  2010/04/11 Adamic & Glance, The political blogosphere and the 2004 U.S. election: divided they blog, LinkKDD 2005
Point of Views in Wikipedia CHI2010 Microblogging Workshop  2010/04/11 Sympathetic to husband Sympathetic to parents Mediators Vandals Spammers Suh et al. Lifting the Veil: Understanding Social Dynamics in Wikipedia with Revert Graph Vis, VAST 2007 Wikipedia Page: Terri Schiavo
Serendipity Maker http://www.buzzfeed.com/awesomer/the-24-best-chat-roulette-screenshots-nsfw
First Lesson CHI2010 Microblogging Workshop  2010/04/11 Never talk to strangers!
Random Guardian ,[object Object],[object Object],[object Object],CHI2010 Microblogging Workshop  2010/04/11
iPod “Shuffle”
Pandora.com: Add Variety CHI2010 Microblogging Workshop  2010/04/11
Photo Browsing
Media Bias & Multiple Points of View Park et al. NewsCube: delivering multiple aspects of news to mitigate media bias CHI 2009 News with opposite point of view News with a certain point of view
Serendipity is Unexpected Relevance* Bongwon Suh [email_address] * Jeff Jarvis  http://www.buzzmachine.com/2010/03/30/serendipity-is-unexpected-relevance/

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2010 04-10-chi2010-workshop ignite talk

  • 1. Relevance vs. Serendipity Bongwon Suh [email_address] Research Scientist Augmented Social Cognition Area Palo Alto Research Center (Xerox PARC)
  • 2. Original Problem CHI2010 Microblogging Workshop 2010/04/11
  • 3.
  • 4.
  • 5.
  • 6. What is “Interestingness”? CHI2010 Microblogging Workshop 2010/04/11 “ Something I crave …, is an element of surprise or whimsy. ... I am getting a lot of things I am interested in, but that is not necessarily a good thing for me personally” - User study participant
  • 7. Serendipity is Unexpected Relevance CHI2010 Microblogging Workshop 2010/04/11 Without serendipity, as I hear it, we’ll be less-well informed (all work, no play, makes Jack a dull boy; all relevance, not serendipity, makes Jill a predictable girl) - Jeff Jarvis http://www.buzzmachine.com/2010/03/30/serendipity-is-unexpected-relevance/
  • 8. The Danger CHI2010 Microblogging Workshop 2010/04/11 Adamic & Glance, The political blogosphere and the 2004 U.S. election: divided they blog, LinkKDD 2005
  • 9. Point of Views in Wikipedia CHI2010 Microblogging Workshop 2010/04/11 Sympathetic to husband Sympathetic to parents Mediators Vandals Spammers Suh et al. Lifting the Veil: Understanding Social Dynamics in Wikipedia with Revert Graph Vis, VAST 2007 Wikipedia Page: Terri Schiavo
  • 11. First Lesson CHI2010 Microblogging Workshop 2010/04/11 Never talk to strangers!
  • 12.
  • 14. Pandora.com: Add Variety CHI2010 Microblogging Workshop 2010/04/11
  • 16. Media Bias & Multiple Points of View Park et al. NewsCube: delivering multiple aspects of news to mitigate media bias CHI 2009 News with opposite point of view News with a certain point of view
  • 17. Serendipity is Unexpected Relevance* Bongwon Suh [email_address] * Jeff Jarvis http://www.buzzmachine.com/2010/03/30/serendipity-is-unexpected-relevance/