The document outlines 20 ways for a small business owner to save their struggling business in 2012. Some suggestions include increasing business activity in different venues, making a budget and cutting costs, updating outdated systems, pursuing government and city contracts, expanding the business's reach through online presence and local chambers of commerce, improving customer service, cleaning and updating the business's appearance, and innovating with new ideas. The overall message is that small business owners must work hard and smart to save their business through various cost-cutting and revenue-generating strategies.