This document summarizes a presentation about developing a high-income generating e-commerce website. It describes how the presenter was approached in 2007 to help develop an e-commerce concept into a functioning website. Through extensive research and due diligence, the presenter identified partners to design, optimize, and launch the site. The site was launched in late 2007 and immediately generated over $140,000 in sales in its first two months. Sales continued rising rapidly each month thereafter. The document concludes the presentation outlines how this proven business model can be applied to other businesses to quickly generate very high online revenue.

1. Developing A High Income Generation
E-Commerce Web Site By Mark D. Yates
© 2013 drmarkdyates@aol.com
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2. About This Presentation
 This presentation follows a PROVEN business model
specifically designed to generate extremely high levels
of e-commerce revenue generation.
 4 years after launching the website this is modelled on
the business website is right on track for generating
over £15M or $22M million per year.
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© 2013 drmarkdyates@aol.com

3. About Your Presenter Dr. Mark D. Yates
 Mark D. Yates has provided consultation services & business
support in 44 countries to governments, diplomatic agencies,
ministers & private corporations.
 Published Author.
 Five TV documentaries have been filmed & broadcast about his
consultancy & training services.
 Business ‘Trouble Shooter’ & business growth specialist.
 Business Mentor Liverpool University.
 Business Consultant.
 LinkedIn global # 1 Business Development Director & # 1 CEO.
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© 2013 drmarkdyates@aol.com

4. Live business case study 2007-2008
Synopsis
• June 2007 I was approached by two British business associates.
They had a conceptual idea for a secondary income generation
stream from their businesses.
• They had no idea how to develop the concept which was to
create an e-commerce web site selling products nationally via
the internet.
• This was embryonic & not even a well thought out idea. Other
than typing & sending e-mails, neither of these two gentlemen
were skilled in any IT or internet sales.
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© 2013 drmarkdyates@aol.com

5. I was tasked with the following:
1. Conducting a feasibility study.
2. Providing the project management skills.
3. Organising due diligence.
4. Attending IT & E-commerce training seminars.
5. Researching & identifying suitable expert partners who could
provide the technical expertise.
6. Providing proof of concept.
7. Identifying financial grant aid to kick start the new business.
8. Project management.
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6. Fail to plan – Plan to fail
• As the idea was conceptual, and neither of the two business
partners had any academic business skills; there was no formal
business plan in place.
• I did however design a project management and business action
plan for them.
• Initial research produced business intelligence from two
competitors which identified the concept had scope if produced
and managed professionally.
• The partners’ wildest dream was that the E-commerce site
would eventually generate a £1M annual turnover.
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© 2013 drmarkdyates@aol.com

7. My Due Diligence Included
• 4 months of in-depth research, training & due diligence – 70 web companies.
• I shortlisted & interviewed 12 UK web design companies.
• I interviewed several SEO experts inc’ Latitude, the largest search engine
optimisation company in the country.
• I identified that 99% of web design companies who say they provide E-
commerce web sites ,are not skilled enough to create web sites specifically
designed to generate exponential financial growth within short time frames.
• I recognised most of the web companies I interviewed would seriously
struggle to service high income generation e-commerce sites once they were
up and running.
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© 2013 drmarkdyates@aol.com

8. Team Work
The Project was allocated a 20 week development lifespan. I
identified that the project needed expert proven partners in…
1. E-commerce web design
2. Search engine optimisation
3. Key & ad’ word researchers
4. Script writers
5. Graphic designers
6. Temp’ data input staff
7. Sales staff
© 2013 drmarkdyates@aol.com 8

9. Summary of Events Part 1:
 I was first presented with ‘The Idea’ in June 2007.
 I identified the project would cost approx’ £65k to 70k to take it to pre-launch status.
This included salaries & expenses for two full time staff & one to two data input clerks
& for furnishing a three person office. This was a stage payment structured system.
 The SEO Company provided me with statistical cash generation forecasts for different
levels of monthly spend.
 Partners invested £35k each, i.e. £70k to take it up to pre-launch status.
 I organised a business grant for 40% of the initial start up costs. The actual initial
partner’s cost to pre-launch was £48.000.
 A further monthly management consultation fee & Search Engine Optimisation fee of
between £2.500 to £10.000 was identified to generate exponential sales.
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© 2013 drmarkdyates@aol.com

10. Summary of Events Part 2:
Although the web site was incomplete, it was given a green light
to start revenue generation in late September - October 2007.
• We commenced with a monthly Pay per click spend of £2.500. This was
quickly ramped up to £10.000 per month.
Sales targets were smashed every month to date
• Sept – October 2007 - £141.500 sales.
• November 2007 - £185.300 sales.
• December 2007 -£99.300 sales.
• January 2008 - £215.800 sales.
This was a monthly average of £183.400 in sales from a standing start. Sales
increased as the company experienced natural organic growth through PPC
& Google search engine placement ,and as the site was completed.
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© 2013 drmarkdyates@aol.com

11. Summary of Events Part 2:
 Initially 3 new full time office staff serviced the business with
some outsourced management consultancy.
 January 3rd 2008, I recruited a former investment fund manager
to deal with the sheer volume of financial documentation
generated by sales orders.
 After 3 weeks of analysing financial data, he advised me this
new business was an amazing cash rich business.
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© 2013 drmarkdyates@aol.com

12. Benefits Of This Fantastic Business Model
 Immediate cash generation from launch date.
 Every customer pays up front.
 Fantastic profit margins.
 Cash rich from advance payments.
 Substantial volume purchase discounts.
 60 days supplier payment terms. Your cash tied in a high interest account for 60 days.
 Income generation while the directors sleep.
 Thousands of new customers which we could never have otherwise sourced.
 Outstanding word of mouth referrals.
 Fantastic product discount rebates for selling high volumes of products.
 You hold no stock.
 You don’t deliver anything.
 It can be run from a small office, i.e. 3 to 4 staff.
 You don’t have to offer any product guarantees.
 Back end sales.
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© 2013 drmarkdyates@aol.com

13. Most Valuable Lesson Learned:
 Despite the core business being established for 14 years this new E-
commerce sales site quickly overtook the monthly turnover in just four
months of trading.
 If you are looking for EXPONENTIAL SALES GROWTH in a short to
medium time frame, then don’t procrastinate, and don’t hesitate
because you have limited computer and/or e-commerce skills.
 Once the professional team is in situ, everything else runs like a
conventional business.
 This is a proven concept for generating extremely
high revenue streams from the Internet.
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© 2013 drmarkdyates@aol.com

14. A Precise Science
 There is a precise science behind developing and managing an
extremely high income generation e-commerce web site.
 This business model can be duplicated for any other business
with sales products or professional services to sell to a national
audience.
 If your product/s and/or service/s are not country specific, then
you can significantly increase your turnover by offering your
products to a global cyber space audience.
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© 2013 drmarkdyates@aol.com

15. Business Model & IP Rights Ownership
 I personally created, developed & project managed
this business model from conceptual idea to launch.
 I own the Intellectual property rights to the business model
roadmap which I developed. I also have the teams & individual
personnel in place to hit the ground running for similar large
revenue generation web & e-commerce projects.
 This means I can help YOU develop a large revenue generating
web or e-commerce project based on a proven business model.
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© 2013 drmarkdyates@aol.com

16. The Power Of Business Model Duplication
Because we have fine tuned the business model,
we can in many cases produce new designed
high income generation e-commerce sites in 14
weeks from conception, to site launch
& revenue generation.
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© 2013 drmarkdyates@aol.com

17. Case Study Summary
1. 20 week project.
2. Cost less than £70k - $100k.
3. Received a 40% consultancy finance grant.
4. Generated significant revenue from day 1.
5. This business model can be applied to any sales
products or professional services e-commerce site.
6. Tangible benefits for business consultants to
introduce this service to their clients, i.e.
commissions & potential on-going fees.
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18. The Business Opportunity
 I’m happy to offer the same service to you and/or your clients on a partnership
consultancy business.
 I will structure this business model on a win-win-win basis, i.e. Low end start
up costs to you and/or your client, with a performance related equity stake for
my associates in the web site turnover.
 Of course THERE ARE SHARED FEES AVAILABLE and if the project is for your
client/prospect, then there is a possibility of you remaining in the business on a
long term advisory basis.
 Contact me if you’d like to pay for a consultation about this business model.
 If you feel this presentation would benefit business members of your social
media networking group like Linkedin etc, then contact me today.
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© 2013 drmarkdyates@aol.com

19. © 2013 drmarkdyates@aol.com
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20. Contact Us Today
Contact our UK office today
Link Business Marketing Ltd
T: UK 0843 155 0008
T: UK (0) 151 721 9078
E: drmarkdyates@aol.com
W: www.elinked.eu
Copyright 2008. Dr. Mark D. Yates 20

21. Key Words & Key Phrases Used In This Presentation
To enable clients & customers to find me easily & quickly, I have search engine optimised the following
key words & key phrases relevant to me, my Linkedin profile and the professional services I provide .
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