Sxsw small-fry-deck
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Small Fry: an online marketplace that matches the digital skills of low-income youth with the marketing needs of local small businesses to create economic prosperity in underserved communities.
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Sxsw small-fry-deck
- 1. Harnessing the digital talents of youth to drive small business growth online 1
- 2. The Current Situation US Economy = Exclusionary with Persistent Racial Economic Gaps 2Long Term Instability
- 3. 22% black 17% Latino 3 Youth The Problem Small Businesses ½ of 23 mil Seeking employment Close within 5 years Disconnected from work & school 5.8 mil Minority-owned 5.8 mil Avg Gross Sales $179K 14 mil
- 4. The Need Economic trajectory of youth & small biz owners in under- resourced communities needs to be reinvented. 4
- 5. 5 A marketplace that matches the digital skills of youth with the marketing needs of local small businesses. The Solution
- 6. Value Proposition 6 ● Affordable online marketing ● One-stop shop find and convert new customers online ● Fresh digital skills of youth ● Digitally competitive ● Income ● Build portfolios higher-wage, higher-skill, higher-mobility careers ● Transferrable skills ● Exposure to multiple industries Youth Small Businesses BOTH: Power to positively impact communities
- 7. Partners How it Works 7 • Biz goals • Youth expertise • Geography Matching Strategy 4-week training 1st year coaching Mentorship Partners Sign up Additional services Implement marketing Youth Small Businesses
- 8. Customer Acquisition Plan 8 Scripted Youth Partnerships Small Business Partnerships Online marketing
- 9. Impact 9 Youth successfully participate in the job market. Small businesses are economically resilient. Communities are more stable. 1 2 3
- 10. To Date Pilot 10 paying businesses 7 employed youth 5 partnerships Prototype 40 interested businesses 10
- 11. 11 “Now I can see what works, what doesn’t work...and create a better future for the business.” - De'Von, SMB Client “For a small business owner, they give a tremendous amount of help.” - Todd, SMB Client “I want to help small businesses in the Bronx because they don't get noticed as much as in Manhattan.” - Shamiek, Youth “Definitely the skills you learn here are things you should keep for the rest of your life.” - Narciso, Youth
- 12. 12 Projected Growth - Youth 1st YR = Coached 2nd YR = Mentored 0 200 400 600 800 1000 1200 1400 1600 1800
- 13. Projected Growth - Small Business Clients 13Lower Priced, Novice Higher Priced, Experienced 0 1000 2000 3000 4000 5000 6000 7000
- 14. 14 Competitive Landscape Youth Dev Orgs Digital Agencies Service Marketplaces Partnership Opportunities
- 15. 15 Key Metrics 1st Year $12/hr 20/hr/wk Youth 19/coach 2nd Year $15/hr 20/hr/wk Youth $550/mo 16/hr/mo Small Businesses $350/mo 20/hr/mo Small Businesses 76/coach
- 17. Founder & CEO 17 Cecilia Foxworthy MBA Social Entrepreneurship MS Global Education BS Apparel Design
- 18. Advisory Board 18 Louis Cohen Senior Vice President for Search, Affiliate Marketing & Lead Generation Sinohe Terrero Vice President of Finance Thomas S. Lyons Lawrence N. Field Family Chair in Entrepreneurship and Professor of Management
- 19. Youth Marketers Brandon Onadi Shamiek Dilenia RoneilSherelleNarciso
- 20. Thank You! Email: cecilia@smlfry.co Phone: 917-923-0445 Website: www.smlfry.co 20