Lieselotte gaf recent een presentatie voor Centexbel, waar ze uitleg gaf over de evolutie die we merken in de verhouding tussen online en offline shops. Hoe kan je als retail zaak inspelen op de evolutie en er je voordeel bij halen?
BEDROCK REMOTE BOOKKEEPING SYSTEM OFFER FOR ACCOUNTANTSJOSEPH DICHIARA
For accountants and tax pros that want to add new revenue streams, increase their hourly rate while working less hours and increasing revenue and profitability. Doing the same old marketing will produce the same old results. If you want new results try my time tested, profitable remote bookkeeping system.
This document discusses finding an internet marketing consultant to help build an online business. It notes that while mentors can accelerate success, they are often too expensive, especially for beginners. An internet marketing consultant can save both time and money compared to trying to do it alone. The author shares that their own business started small but has grown to over $1 million in annual revenue, proving that taking the leap and getting outside help can lead to significant success over time. They recommend new entrepreneurs find an affordable consultant to take advantage of their expertise as a shortcut to more rapid growth.
Generating Warm Leads with an Active WebsiteWill Hanke
This document provides tips for using an active website to generate leads. It suggests optimizing a website to get out of "jail", clean up an image, become an expert to attract new customers, and generate warm leads. Specific tips include using funnels, blocking, search engine optimization, content marketing, email lists, and analytics to keep lines of communication open and track results. The overall goal is to make more money through an effective online presence and lead generation.
This document discusses the importance of online sales for independent photo retailers and provides tips to improve online sales. Some key points:
- The average IPI member sells less than 10% of their total sales online, despite the importance of online sales in today's market.
- Independent retailers need to put in constant effort to drive existing customers and find new customers online through an appealing website that is regularly updated and promotes products/sales.
- An effective website should be visually appealing, easily shoppable, and frequently refreshed on the home page. Products should be directly linked to from emails and social media.
- The website gives customers an impression of the retailer and will impact whether they choose to shop there or go
This document introduces a 5 part tip series for building an MLM business online. It shares the story of Troy Webb, a former 17-year law enforcement officer with an introvert personality, who struggled at first but was able to build his MLM business to over 2,000 customers and consultants using online marketing techniques. The document previews that the first tip will discuss the number one tip for building an MLM business online and invites the reader to click a link to view the full 5 part tip series on slide share.
The document discusses the challenges of making money overnight in network marketing. It states that while people are promised luxury cars and big payouts, most hit a dead end when trying to recruit family and friends. The author struggled as well until finding a system that teaches the four revenue pillars needed to successfully generate leads and make money overnight in network marketing. Mastering even one marketing method can dramatically increase income, while learning several methods turns one into an income generating machine. The author now uses a system taught by top earners that walks through each step and has helped them escape the rut of unsuccessful efforts.
Mary Ellen Bates, Bates Information Services
Mary Ellen Bates of Bates Information Services, one of the world’s leading research and consulting companies – providing business research and research training services for companies in a diverse array of industries, provided our opening keynote address. She discussed her journey to being an information services entrepreneur.
BEDROCK REMOTE BOOKKEEPING SYSTEM OFFER FOR ACCOUNTANTSJOSEPH DICHIARA
For accountants and tax pros that want to add new revenue streams, increase their hourly rate while working less hours and increasing revenue and profitability. Doing the same old marketing will produce the same old results. If you want new results try my time tested, profitable remote bookkeeping system.
This document discusses finding an internet marketing consultant to help build an online business. It notes that while mentors can accelerate success, they are often too expensive, especially for beginners. An internet marketing consultant can save both time and money compared to trying to do it alone. The author shares that their own business started small but has grown to over $1 million in annual revenue, proving that taking the leap and getting outside help can lead to significant success over time. They recommend new entrepreneurs find an affordable consultant to take advantage of their expertise as a shortcut to more rapid growth.
Generating Warm Leads with an Active WebsiteWill Hanke
This document provides tips for using an active website to generate leads. It suggests optimizing a website to get out of "jail", clean up an image, become an expert to attract new customers, and generate warm leads. Specific tips include using funnels, blocking, search engine optimization, content marketing, email lists, and analytics to keep lines of communication open and track results. The overall goal is to make more money through an effective online presence and lead generation.
This document discusses the importance of online sales for independent photo retailers and provides tips to improve online sales. Some key points:
- The average IPI member sells less than 10% of their total sales online, despite the importance of online sales in today's market.
- Independent retailers need to put in constant effort to drive existing customers and find new customers online through an appealing website that is regularly updated and promotes products/sales.
- An effective website should be visually appealing, easily shoppable, and frequently refreshed on the home page. Products should be directly linked to from emails and social media.
- The website gives customers an impression of the retailer and will impact whether they choose to shop there or go
This document introduces a 5 part tip series for building an MLM business online. It shares the story of Troy Webb, a former 17-year law enforcement officer with an introvert personality, who struggled at first but was able to build his MLM business to over 2,000 customers and consultants using online marketing techniques. The document previews that the first tip will discuss the number one tip for building an MLM business online and invites the reader to click a link to view the full 5 part tip series on slide share.
The document discusses the challenges of making money overnight in network marketing. It states that while people are promised luxury cars and big payouts, most hit a dead end when trying to recruit family and friends. The author struggled as well until finding a system that teaches the four revenue pillars needed to successfully generate leads and make money overnight in network marketing. Mastering even one marketing method can dramatically increase income, while learning several methods turns one into an income generating machine. The author now uses a system taught by top earners that walks through each step and has helped them escape the rut of unsuccessful efforts.
Mary Ellen Bates, Bates Information Services
Mary Ellen Bates of Bates Information Services, one of the world’s leading research and consulting companies – providing business research and research training services for companies in a diverse array of industries, provided our opening keynote address. She discussed her journey to being an information services entrepreneur.
This document provides advice on developing effective content for business purposes. It emphasizes that content must connect with customers by identifying their needs, obstacles, and how the business can provide a solution. It introduces the N.O.S.E. framework for content - discussing the need, obstacle, solution, and how to engage customers. Specific examples are provided to illustrate applying this framework when writing about needs such as having more wine at a party or complying with tax laws in China. The document stresses that content should avoid being useless and instead clearly explain how the business differs and can solve customer problems.
This document lists the top 10 online marketing mistakes to avoid. These include: delivering outdated content, failing to keep up with technological changes, underestimating viral marketing, making the signup process too complicated, using spam techniques, forgetting to measure campaign performance, confusing website traffic with actual results or conversions, believing a "one size fits all" approach works for all businesses, and being afraid to ask for help from marketing experts. The document encourages businesses to customize their online marketing strategy for their specific audience and goals.
This document outlines seven steps to building a brand that matters through a focus on culture. It discusses deciding on core values and culture early, committing to transparency, establishing a meaningful long-term vision, building relationships over networking, carefully selecting team members who fit the culture, and thinking long-term rather than focusing on quick profits. The example of Zappos is highlighted, which built a strong brand through exemplary customer service and a fun, learning-oriented culture.
The New Jewelry Salesperson - Your Next HireShane O'Neill
For the past decade we’ve been talking about how digital marketing and the move to online has changed how businesses market themselves… but what about how this technology should be changing the jewelry salesperson.
Marketing, specifically digital marketing, is very sophisticated and unless you have in-house people who are well trained even certified in things like paid search, SEO, Facebook advertising, etc, you should leave those efforts to professionals. However, any agency you work with should or will need various assets to help them do their job more effectively. We'll look at how taking a fresh approach to hiring staff and identifying their intangible traits that can help create more curated content and manage online assets such as the store website and product photography.
How founders keep their team, their customers and themselves motivated.TEAMKBX
The document provides advice for founders on motivating their team, customers, and themselves. It suggests that money is less important than trust and appreciation in motivating a team. It also advises that clients are more loyal to high quality work than low prices when motivating customers. Additionally, it recommends that combining business with fun is possible when motivating oneself. The overall message is that work-life balance is important for founders.
The document introduces a marketing makeover team that provides various services to help businesses improve their marketing materials including graphic design, web design, copywriting, printing, signage, photography, and promotional products. It then shows before and after examples of marketing collateral makeovers for three different companies that utilized the services of the marketing makeover team.
The document discusses how local businesses can generate internet leads and sales through an online presence. It notes that over 80% of consumers now search online for local services. It recommends that businesses include their website details on all marketing materials to push people online. It also stresses the importance of an optimized website that engages visitors and includes a call to action for leads. Regularly evaluating and updating the website is important to keep the brand and content relevant and effective at attracting new clients.
Building a Brand that Matters, Jamie Naugthon, Zappos - Customer Centric 2014Brandhousecph
This document outlines seven steps to building a brand that matters through a focus on culture. It discusses deciding on values and culture from the beginning, committing to transparency, crafting a compelling long-term vision, building relationships, hiring the right team, thinking long-term, and allowing culture to drive the company. The specific example discussed is Zappos and its emphasis on delivering happiness through excellent customer service and a fun, caring culture.
This document outlines seven steps to building a brand that matters: 1) Decide if your goal is a sustainable long-term brand, 2) Figure out your core values and culture, 3) Commit to transparency, 4) Establish a meaningful vision, 5) Build relationships rather than just network, 6) Build your team through slow hiring and quick firing, 7) Think long-term as overnight successes take years. It uses Zappos as a case study, highlighting how focusing on culture and customer service led to business success, including being acquired by Amazon for $1.2 billion.
Website Must-Haves and the E-Commerce RealityShane O'Neill
Your website is your #1 salesperson. So why would you not provide it all the tools for success? We’ll look and consumers expectations and the type of must have content/functionality to secure that customer. We’ll also take a look at the reality of ecommerce. It’s not just about online transactions. It’s about how consumers shop today, make decisions and purchase. We’ll look at realistic expectations and the realities of how consumers are shopping and buying online and how you can steer your online presence so that it generates sales.
Are you looking to increase the amount of leads and sales you receive through your website?
Find out how to instantly grow your email subscriber lists and increase the leads and sales you receive through your website. This free guide is guaranteed to give you the advantage you're looking for in your business.
With this guide you will discover...
How to identify and target your ideal customer.
Massively Increase your email subscriber lists and increase leads and sales.
Build effective landing pages and sales pages for your website.
Find and remove the elements stopping you from making even more sales on your website.
The tools required to help you measure your results and make meaningful adjustments.
The document promotes the Cottleville Synergy Center, a business center that offers private workspaces, coworking spaces, conference rooms, and mailing addresses to help users start and grow their businesses. It encourages taking action and challenging oneself by contacting the center to access these resources and services, citing motivational quotes about opportunities, entrepreneurship, thinking big, and turning dreams into reality through action.
In this presentation, David McNeill discusses the steps that he went through in iterating on the value proposition for his event attendees in the Berlin Bootstrappers (berlinbootstrappers.com) group to go from making no money to making a at each event as well as the process that he is currently going through on Expat Empire (expatempire.com) to find out how he can deliver his users expat-focused content that they will pay for.
Presented at Berlin Technical University's Startup Crash Course on January 15, 2019.
How to monetize your quick money making ideasMelanio Rabang
This document provides several quick money making ideas for earning extra cash, including taking online surveys, participating in focus groups, becoming a mystery shopper, selling items on eBay, doing yard work, and finding other opportunities through online resources. Online surveys typically pay between $0.50 to $5 each and are one of the easiest ways to earn extra money without qualifications. Focus groups and mystery shopping are also profitable options that involve getting paid for your opinions and shopping with reimbursement. Selling unused items or opening an eBay store allows people to sell things online for quick cash. More traditional work like yard jobs provides manual labor options. The overall document discusses different money making opportunities to help alleviate financial strain beyond a regular paycheck.
Presentation "What is Growth Hacking & How to use it" - Dutch SEWard van Gasteren
This was my talk at Dutch Student Entrepreneurs about Growth Hacking. Here I explain shortly what Growth Hacking is, why it is useful and three principles have helped all of my clients. These principles are foundational thoughts on how to rank #1 in Google, optimise the conversion rates on your website and some clear copywriting formula's to make writing easier, faster and much much more efficient.
Bob London's (London, Ink) Marketing Presentation for Unintentional Entrepren...Chief Listening Officers
On 8/5, Bob London, President of London, Ink (www.londonink.com gave this presentation to a group of 100+ entrepreneurs as part of the Unintentional Entrepreneur series, put on by Network Solutions, Outright.com and Score and hosted by Johns Hopkins University's Montgomery County (MD) Campus.
7 steps to increase your business profitsbusaccmov
Business Acceleration Movement offers a free ebook for entrepreneurs, business decision makers, business executives and consultants where we share 7 steps to increase your business sales and profits by implementing marketing campaigns to attract and retain customers in the most cost-effective manner. Get it now and join our program at http://www.BusinessAccelerationMovement.com
Harnessing the power of marketing: 10 steps to social media successYay!Starter Marketing
This document outlines 10 steps for social media marketing success for startups. It recommends startups 1) learn from successful competitors and common mistakes, 2) decide the purpose of social media use, 3) know the target audience, 4) choose relevant channels, 5) start small with 1-2 channels and regular content, 6) embrace trial and error, 7) consider organic vs paid approaches depending on goals and budget, 8) focus on meaningful key performance indicators like reach and engagement rather than vanity metrics, 9) prioritize authentic follower growth, and 10) identify your gifts and wants when seeking help. The agency providing this advice, Yay!Starter, helps startups succeed through online marketing channels.
Growing a Startup With Inbound Marketing - Bernco MediaBernco Media
Growing a startup with inbound marketing focuses on creating helpful content that attracts potential customers to a company's website organically. This allows startups to avoid interruptive and annoying traditional marketing tactics. The document recommends that startups blog regularly, use social media, optimize their website for search engines, and use email marketing to attract and engage with visitors. It emphasizes creating content for buyer personas at different stages of the buying process. If implemented well with the right tools and strategy, inbound marketing can significantly increase a startup's sales and revenue in a cost-effective manner.
The document provides an overview of a presentation on attracting ideal customers. The presentation covers:
- Keys to attracting ideal customers such as understanding customer needs and having a clear marketing strategy.
- Developing a clear understanding of who the target customers are, what problems the business solves for them, and the benefits provided.
- Implementing a lead generation system to actively attract potential customers through activities like content marketing, social media, and community involvement.
This document provides advice on developing effective content for business purposes. It emphasizes that content must connect with customers by identifying their needs, obstacles, and how the business can provide a solution. It introduces the N.O.S.E. framework for content - discussing the need, obstacle, solution, and how to engage customers. Specific examples are provided to illustrate applying this framework when writing about needs such as having more wine at a party or complying with tax laws in China. The document stresses that content should avoid being useless and instead clearly explain how the business differs and can solve customer problems.
This document lists the top 10 online marketing mistakes to avoid. These include: delivering outdated content, failing to keep up with technological changes, underestimating viral marketing, making the signup process too complicated, using spam techniques, forgetting to measure campaign performance, confusing website traffic with actual results or conversions, believing a "one size fits all" approach works for all businesses, and being afraid to ask for help from marketing experts. The document encourages businesses to customize their online marketing strategy for their specific audience and goals.
This document outlines seven steps to building a brand that matters through a focus on culture. It discusses deciding on core values and culture early, committing to transparency, establishing a meaningful long-term vision, building relationships over networking, carefully selecting team members who fit the culture, and thinking long-term rather than focusing on quick profits. The example of Zappos is highlighted, which built a strong brand through exemplary customer service and a fun, learning-oriented culture.
The New Jewelry Salesperson - Your Next HireShane O'Neill
For the past decade we’ve been talking about how digital marketing and the move to online has changed how businesses market themselves… but what about how this technology should be changing the jewelry salesperson.
Marketing, specifically digital marketing, is very sophisticated and unless you have in-house people who are well trained even certified in things like paid search, SEO, Facebook advertising, etc, you should leave those efforts to professionals. However, any agency you work with should or will need various assets to help them do their job more effectively. We'll look at how taking a fresh approach to hiring staff and identifying their intangible traits that can help create more curated content and manage online assets such as the store website and product photography.
How founders keep their team, their customers and themselves motivated.TEAMKBX
The document provides advice for founders on motivating their team, customers, and themselves. It suggests that money is less important than trust and appreciation in motivating a team. It also advises that clients are more loyal to high quality work than low prices when motivating customers. Additionally, it recommends that combining business with fun is possible when motivating oneself. The overall message is that work-life balance is important for founders.
The document introduces a marketing makeover team that provides various services to help businesses improve their marketing materials including graphic design, web design, copywriting, printing, signage, photography, and promotional products. It then shows before and after examples of marketing collateral makeovers for three different companies that utilized the services of the marketing makeover team.
The document discusses how local businesses can generate internet leads and sales through an online presence. It notes that over 80% of consumers now search online for local services. It recommends that businesses include their website details on all marketing materials to push people online. It also stresses the importance of an optimized website that engages visitors and includes a call to action for leads. Regularly evaluating and updating the website is important to keep the brand and content relevant and effective at attracting new clients.
Building a Brand that Matters, Jamie Naugthon, Zappos - Customer Centric 2014Brandhousecph
This document outlines seven steps to building a brand that matters through a focus on culture. It discusses deciding on values and culture from the beginning, committing to transparency, crafting a compelling long-term vision, building relationships, hiring the right team, thinking long-term, and allowing culture to drive the company. The specific example discussed is Zappos and its emphasis on delivering happiness through excellent customer service and a fun, caring culture.
This document outlines seven steps to building a brand that matters: 1) Decide if your goal is a sustainable long-term brand, 2) Figure out your core values and culture, 3) Commit to transparency, 4) Establish a meaningful vision, 5) Build relationships rather than just network, 6) Build your team through slow hiring and quick firing, 7) Think long-term as overnight successes take years. It uses Zappos as a case study, highlighting how focusing on culture and customer service led to business success, including being acquired by Amazon for $1.2 billion.
Website Must-Haves and the E-Commerce RealityShane O'Neill
Your website is your #1 salesperson. So why would you not provide it all the tools for success? We’ll look and consumers expectations and the type of must have content/functionality to secure that customer. We’ll also take a look at the reality of ecommerce. It’s not just about online transactions. It’s about how consumers shop today, make decisions and purchase. We’ll look at realistic expectations and the realities of how consumers are shopping and buying online and how you can steer your online presence so that it generates sales.
Are you looking to increase the amount of leads and sales you receive through your website?
Find out how to instantly grow your email subscriber lists and increase the leads and sales you receive through your website. This free guide is guaranteed to give you the advantage you're looking for in your business.
With this guide you will discover...
How to identify and target your ideal customer.
Massively Increase your email subscriber lists and increase leads and sales.
Build effective landing pages and sales pages for your website.
Find and remove the elements stopping you from making even more sales on your website.
The tools required to help you measure your results and make meaningful adjustments.
The document promotes the Cottleville Synergy Center, a business center that offers private workspaces, coworking spaces, conference rooms, and mailing addresses to help users start and grow their businesses. It encourages taking action and challenging oneself by contacting the center to access these resources and services, citing motivational quotes about opportunities, entrepreneurship, thinking big, and turning dreams into reality through action.
In this presentation, David McNeill discusses the steps that he went through in iterating on the value proposition for his event attendees in the Berlin Bootstrappers (berlinbootstrappers.com) group to go from making no money to making a at each event as well as the process that he is currently going through on Expat Empire (expatempire.com) to find out how he can deliver his users expat-focused content that they will pay for.
Presented at Berlin Technical University's Startup Crash Course on January 15, 2019.
How to monetize your quick money making ideasMelanio Rabang
This document provides several quick money making ideas for earning extra cash, including taking online surveys, participating in focus groups, becoming a mystery shopper, selling items on eBay, doing yard work, and finding other opportunities through online resources. Online surveys typically pay between $0.50 to $5 each and are one of the easiest ways to earn extra money without qualifications. Focus groups and mystery shopping are also profitable options that involve getting paid for your opinions and shopping with reimbursement. Selling unused items or opening an eBay store allows people to sell things online for quick cash. More traditional work like yard jobs provides manual labor options. The overall document discusses different money making opportunities to help alleviate financial strain beyond a regular paycheck.
Presentation "What is Growth Hacking & How to use it" - Dutch SEWard van Gasteren
This was my talk at Dutch Student Entrepreneurs about Growth Hacking. Here I explain shortly what Growth Hacking is, why it is useful and three principles have helped all of my clients. These principles are foundational thoughts on how to rank #1 in Google, optimise the conversion rates on your website and some clear copywriting formula's to make writing easier, faster and much much more efficient.
Bob London's (London, Ink) Marketing Presentation for Unintentional Entrepren...Chief Listening Officers
On 8/5, Bob London, President of London, Ink (www.londonink.com gave this presentation to a group of 100+ entrepreneurs as part of the Unintentional Entrepreneur series, put on by Network Solutions, Outright.com and Score and hosted by Johns Hopkins University's Montgomery County (MD) Campus.
7 steps to increase your business profitsbusaccmov
Business Acceleration Movement offers a free ebook for entrepreneurs, business decision makers, business executives and consultants where we share 7 steps to increase your business sales and profits by implementing marketing campaigns to attract and retain customers in the most cost-effective manner. Get it now and join our program at http://www.BusinessAccelerationMovement.com
Harnessing the power of marketing: 10 steps to social media successYay!Starter Marketing
This document outlines 10 steps for social media marketing success for startups. It recommends startups 1) learn from successful competitors and common mistakes, 2) decide the purpose of social media use, 3) know the target audience, 4) choose relevant channels, 5) start small with 1-2 channels and regular content, 6) embrace trial and error, 7) consider organic vs paid approaches depending on goals and budget, 8) focus on meaningful key performance indicators like reach and engagement rather than vanity metrics, 9) prioritize authentic follower growth, and 10) identify your gifts and wants when seeking help. The agency providing this advice, Yay!Starter, helps startups succeed through online marketing channels.
Growing a Startup With Inbound Marketing - Bernco MediaBernco Media
Growing a startup with inbound marketing focuses on creating helpful content that attracts potential customers to a company's website organically. This allows startups to avoid interruptive and annoying traditional marketing tactics. The document recommends that startups blog regularly, use social media, optimize their website for search engines, and use email marketing to attract and engage with visitors. It emphasizes creating content for buyer personas at different stages of the buying process. If implemented well with the right tools and strategy, inbound marketing can significantly increase a startup's sales and revenue in a cost-effective manner.
The document provides an overview of a presentation on attracting ideal customers. The presentation covers:
- Keys to attracting ideal customers such as understanding customer needs and having a clear marketing strategy.
- Developing a clear understanding of who the target customers are, what problems the business solves for them, and the benefits provided.
- Implementing a lead generation system to actively attract potential customers through activities like content marketing, social media, and community involvement.
Klaus-M. has 20 years of experience from enterprise sales to B2B SaaS inbound and outbound sales. This presentation gives a holistic overview of sales and many insights into his learnings.
The Accountants guide to getting more enquiries from your websitePracticeWEB
A prospective client visits your website, but then what? Our experts explore the role of web presence in choosing an Accountant.
In this webinar, we'll look at:
The role of professional services websites in sales and business development
Benchmarks for conversion
Getting your site found
How to make it easy for a prospect to buy from you
The all important conversion
Top tips for you to take away and try
The document provides an overview of a marketing consultant and his firm, Double L Brands. It discusses his background growing up and working in publishing before launching the consulting arm of a marketing research firm. Frustrated by a lack of integrated marketing, he founded Double L Brands to help brands grow through problem-solving and utilizing various marketing options and channels in an integrated way. The document also explores questions clients and vendors regularly ask about modern marketing challenges and options for building an effective marketing team.
This document discusses how marketing can fuel sustainable double-digit growth for B2B companies. It promotes conducting a marketing audit to evaluate current efforts and identify opportunities for improvement. The document then outlines key aspects of an effective marketing strategy, including defining your brand story, creating educational content, optimizing your website for SEO, implementing inbound and outbound marketing campaigns, and using marketing automation technology to track leads. It emphasizes starting with a well-executed marketing strategy rather than opportunistic tactics to achieve long-term growth goals.
Constructing a Winning Inbound Marketing Blueprint for ManufacturersJanalee Silvey
This document provides an overview of inbound marketing strategies for manufacturers in 2017. It contains contributions from 23 marketing agencies with experience in the manufacturing industry. The document includes sections on inbound marketing, lead generation, reporting and ROI, and a conclusion. It provides tips on developing compelling content, buyer personas, and website optimization to attract and convert leads through inbound tactics.
Sales & Marketing In the Social Era (Citrix Webinar 9/18/2013)Brian Carter
Explore social tools and techniques that will help you reach new lands of opportunity in sales and marketing.
Topic: What’s Working NOW: Best Practices for Marketers and Salespeople in the Social Era
Speaker: Brian Carter, Social Media Expert and Bestselling Author
How to avoid the biggest sales obstacles in recent market trends
Social media tactics that boost referrals and warm up prospects
Proven strategies for generating leads on Facebook and LinkedIn
and more
Increasing enquiries and sales from the webPracticeWEB
Want to find out how to increase the number of leads your accountancy practice website generates?
This presentation will show you the key areas of your website to focus on and give you an action plan of what you should do now.
The insiders guide to creating a great first pitch. Topics covered: A brief introduction to the Business Model Canvas, a short how-to craft your brand story, building a basic financial model and tips for designing your visual deck.
Remember, your goal isn't to answer every question, it's to inspire your audience and leave them filled with insightful curiosity.
The document discusses how marketing and business goals have remained largely the same over time, with the goal being to generate profit through sales. While technology has changed, human behavior and motivations have not. The document outlines how the web allows businesses to amplify advantages in areas like price, location, service quality, and business intelligence to attract customers and maximize profits.
This document provides advice on developing an effective internet strategy. It notes that many first-time business owners incorrectly assume that traffic will come automatically through search engines, social media, or viral sharing. However, generating web traffic requires active effort. The main drivers of traffic are search engine optimization and pay-per-click advertising, which together can account for 80-88% of visits. To succeed online, businesses need to test different marketing approaches, measure results like traffic sources, conversions and costs, and focus on optimizing the most effective strategies.
How to develop your Business Communication using Social MediaElin Hansen
This document provides tips and strategies for developing a social media marketing plan. It discusses identifying goals and target audiences, creating social media profiles and pages, developing content like blogs and videos, using visual content, addressing common pitfalls, and motivating social sharing. The author recommends researching which social platforms your customers use, producing quality content, and giving people compelling reasons to share your messages with their networks.
All famous company profile v4.0 general - aug 20, 2013Pauline Pangan
The document discusses various social media marketing services offered by a company, including social analytics, social CRM, social content marketing, social listening, social community engagement, social SEO, paid social advertising, and social media strategy and consulting. It provides brief explanations and benefits of each service, with a focus on helping clients understand trends, engage customers, and drive sales through social media. Graphics and brief case studies are included to illustrate how the services work.
What do you need to know about small business marketing (post pandemic)AtheethBelagode
In this article, you are going to learn everything you always wondered about small business marketing like how to do marketing on a small budget, which digital channels are worth important, how to grow fast, and whether to outsource your marketing work to a digital marketing agency or keep everything in-house.
Dailydealbuilder version3 deal software and trainingChris Powell
Daily Deal Builder is a software platform that allows clients to create a ‘daily deal’ website promoting a deal of the day, a deal of the week, or a one sale at a time service, similar to popular sites such as Groupon.com and Woot.com.
The release of version 3.0 gives publishers, entrepreneurs, small-mid-large business the ability to implement daily deals and coupons into their business at a shockingly low price.
This document summarizes key insights from interviews with Belgian retailers about e-commerce opportunities and challenges. The main points are:
1) Belgian retailers see opportunities in e-commerce but view it as part of an integrated online and offline retail strategy.
2) There are three main "battlefields" or priorities: knowing your customers, prioritizing customer needs, and building customer familiarity with your brand.
3) A digital maturity model is presented to help retailers assess their capabilities across the three battlefields and identify next steps to improve e-commerce integration and performance.
The document discusses the future of print and how print and technology will connect going forward. It notes that while products are now easily obtainable, print allows for emotional interaction and storytelling through our five senses. Print will remain relevant by combining with technology through on-demand and on-location digital printing. This allows print to transform the digital customer journey and differentiate brands through creative identity and specialized technology. Ultimately, the document argues that print is the future of digital media.
Floris Regouin discusses Samsung's approach to customer engagement and innovation. Samsung implemented a clear CRM strategy to get, keep, and grow customers through a centralized database and continuous enrichment. They engage customers across touchpoints like mobile, print, websites and more. Samsung also tests innovative campaigns using historic customer data to optimize relevance and stimulate purchases. Their efforts have led to over 300 million emails delivered with low opt-outs and engagement of over 240,000 people. Regouin advocates starting with a vision, breaking it down, and continuously testing and innovating engagement strategies.
Collega StefanPresentatie over de Digitale Customer Journey - toegepast op de plantensector.
Wijs werd uitgenodigd om te spreken op de eerste 'End of Season Drink' van Floréac, Moterra, Horticept en Coverde.
De plantensector - tuincentra in het bijzonder - staan aan de vooravond van een interessante inhaalbeweging in e-commerce.
Welke impact heeft het op het digitale beslissingsproces van hun klanten?
Woensdag 12/5 organiseerde Wijs het eerste Future of Finance event te Gent. Naast hapjes, drankjes en Tesla testritten, maakten we vooral tijd voor enkele vernieuwende visies op de toekomst van de financiële sector.
The document proposes using UX design principles to positively influence human behavior and address societal issues like famine, racism, drugs, and misbehavior. It suggests gamification concepts like "Famineville" to encourage donations for famine relief by satisfying human urges for progression. To combat racism, a "Cultural Advisor" mobile app could use virtual experiences to build understanding between cultures. A "Determination Package" using sensors and sponsors could help track drug rehabilitation progress. And a "Karma Currency" system employing positive and negative karma could discourage misbehavior and incentivize good deeds. The key takeaway is that designing for human behavior over simply customers could create digital solutions to world problems.
Influencing offline sales with online interaction - GAUCWijs
The document discusses optimizing online and offline marketing strategies by analyzing customer data and metrics. It recommends combining online and offline teams to work towards shared goals. Case studies show that high involvement products like glasses may generate more online leads for offline sales. Analyzing metrics like conversion rates, purchase timelines, and profit margins can provide insights on how to improve performance for different product types through coordinated online and offline efforts. The overall message is that a hybrid online-offline approach considering customer data can optimize sales.
We don't have to explain that mobile and the associated Mobile advertising opportunities are growing rapidly, you just know it is!
Are you interested in the possibilities of mobile advertising? Do you want to know what this could mean for your business?
Mobile Day - How mobile influences the customer journeyWijs
Let there be no doubt: mobile should be prominent in every digital strategy today. Actually you should even start all reasoning from "mobile first". But the concept "mobile" is not a technology, nor is it a specific device with it's specific screen size. Mobile stands for the fundamental change in the decision making process of consumers. Using this insight as the base of all your strategies will deliver results. We dig deeper into this strategic approach during this presentation.
The document discusses the efforts of VDAB, the public employment service of Flanders, to transition their website and digital services to be mobile-friendly. It outlines how VDAB analyzed usage data showing a large increase in smartphone usage and developed a responsive website in an iterative process, starting with key job search functions before rolling out to more site sections. The presentation provides recommendations for other organizations to initiate change by starting small, involving stakeholders, and scaling solutions without breaking existing services.
Lieselotte Van Tieghem, Sales- & Marketing Manager bij Wijs, gaf deze presentatie voor het eerst op het Oracle event op 14/05/2014. Ze heeft het o.a. over data en daar slimmer mee omgaan, uw klanten beter te leren kennen in hun context, 1 op 1 communicatie, closing the loop & the sweet spot.
UBA Trends Day bood een overzicht van nieuwe trends op vlak van consumer insights, innovatie, communicatietechnieken en research. Deze presentatie vat de belangrijkste items samen.
Nog niet zo heel lang geleden vroeg de Ambrassade ons om 32 communicatiemedewerkers uit de jeugdsector in te wijden in de geheimen van de Informatie-architectuur. Naast een stevige inleiding over usability kwamen we terecht bij de 10 concepten die een Informatie architect mee moet hebben.
This document discusses shifts and opportunities in e-commerce. It notes that consumers are focusing more on products than brands, and that e-commerce is becoming integrated with offline shopping. Mobile commerce is growing as people want freedom of when, where and how they shop. Cross-border shopping is also increasing. The document outlines challenges like delivery bottlenecks and high shipping costs, and opportunities to address these through improved delivery options and alternative payment models that don't limit consumer freedom.
Davy Tollenaere presented his research about mobile internet in Belgium to Marketing students of Hogent and inspired them about the possibilities of mobile marketing. In addition to that, he showcased a branding campaign for Switch, an Apple reseller, by Wijs. Discover more mobile numbers on http://wijs.be/nl/trends-inzichten/blog/detail/mobiel-internetgebruik-in-belgië-anno-2013
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The Steadfast and Reliable Bull: Taurus Zodiac Signmy Pandit
Explore the steadfast and reliable nature of the Taurus Zodiac Sign. Discover the personality traits, key dates, and horoscope insights that define the determined and practical Taurus, and learn how their grounded nature makes them the anchor of the zodiac.
Industrial Tech SW: Category Renewal and CreationChristian Dahlen
Every industrial revolution has created a new set of categories and a new set of players.
Multiple new technologies have emerged, but Samsara and C3.ai are only two companies which have gone public so far.
Manufacturing startups constitute the largest pipeline share of unicorns and IPO candidates in the SF Bay Area, and software startups dominate in Germany.
Navigating the world of forex trading can be challenging, especially for beginners. To help you make an informed decision, we have comprehensively compared the best forex brokers in India for 2024. This article, reviewed by Top Forex Brokers Review, will cover featured award winners, the best forex brokers, featured offers, the best copy trading platforms, the best forex brokers for beginners, the best MetaTrader brokers, and recently updated reviews. We will focus on FP Markets, Black Bull, EightCap, IC Markets, and Octa.
Starting a business is like embarking on an unpredictable adventure. It’s a journey filled with highs and lows, victories and defeats. But what if I told you that those setbacks and failures could be the very stepping stones that lead you to fortune? Let’s explore how resilience, adaptability, and strategic thinking can transform adversity into opportunity.
[To download this presentation, visit:
https://www.oeconsulting.com.sg/training-presentations]
This PowerPoint compilation offers a comprehensive overview of 20 leading innovation management frameworks and methodologies, selected for their broad applicability across various industries and organizational contexts. These frameworks are valuable resources for a wide range of users, including business professionals, educators, and consultants.
Each framework is presented with visually engaging diagrams and templates, ensuring the content is both informative and appealing. While this compilation is thorough, please note that the slides are intended as supplementary resources and may not be sufficient for standalone instructional purposes.
This compilation is ideal for anyone looking to enhance their understanding of innovation management and drive meaningful change within their organization. Whether you aim to improve product development processes, enhance customer experiences, or drive digital transformation, these frameworks offer valuable insights and tools to help you achieve your goals.
INCLUDED FRAMEWORKS/MODELS:
1. Stanford’s Design Thinking
2. IDEO’s Human-Centered Design
3. Strategyzer’s Business Model Innovation
4. Lean Startup Methodology
5. Agile Innovation Framework
6. Doblin’s Ten Types of Innovation
7. McKinsey’s Three Horizons of Growth
8. Customer Journey Map
9. Christensen’s Disruptive Innovation Theory
10. Blue Ocean Strategy
11. Strategyn’s Jobs-To-Be-Done (JTBD) Framework with Job Map
12. Design Sprint Framework
13. The Double Diamond
14. Lean Six Sigma DMAIC
15. TRIZ Problem-Solving Framework
16. Edward de Bono’s Six Thinking Hats
17. Stage-Gate Model
18. Toyota’s Six Steps of Kaizen
19. Microsoft’s Digital Transformation Framework
20. Design for Six Sigma (DFSS)
To download this presentation, visit:
https://www.oeconsulting.com.sg/training-presentations
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HR search is critical to a company's success because it ensures the correct people are in place. HR search integrates workforce capabilities with company goals by painstakingly identifying, screening, and employing qualified candidates, supporting innovation, productivity, and growth. Efficient talent acquisition improves teamwork while encouraging collaboration. Also, it reduces turnover, saves money, and ensures consistency. Furthermore, HR search discovers and develops leadership potential, resulting in a strong pipeline of future leaders. Finally, this strategic approach to recruitment enables businesses to respond to market changes, beat competitors, and achieve long-term success.
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Unveiling the Dynamic Personalities, Key Dates, and Horoscope Insights: Gemin...my Pandit
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Dive into this presentation and learn about the ways in which you can buy an engagement ring. This guide will help you choose the perfect engagement rings for women.
[To download this presentation, visit:
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This presentation is a curated compilation of PowerPoint diagrams and templates designed to illustrate 20 different digital transformation frameworks and models. These frameworks are based on recent industry trends and best practices, ensuring that the content remains relevant and up-to-date.
Key highlights include Microsoft's Digital Transformation Framework, which focuses on driving innovation and efficiency, and McKinsey's Ten Guiding Principles, which provide strategic insights for successful digital transformation. Additionally, Forrester's framework emphasizes enhancing customer experiences and modernizing IT infrastructure, while IDC's MaturityScape helps assess and develop organizational digital maturity. MIT's framework explores cutting-edge strategies for achieving digital success.
These materials are perfect for enhancing your business or classroom presentations, offering visual aids to supplement your insights. Please note that while comprehensive, these slides are intended as supplementary resources and may not be complete for standalone instructional purposes.
Frameworks/Models included:
Microsoft’s Digital Transformation Framework
McKinsey’s Ten Guiding Principles of Digital Transformation
Forrester’s Digital Transformation Framework
IDC’s Digital Transformation MaturityScape
MIT’s Digital Transformation Framework
Gartner’s Digital Transformation Framework
Accenture’s Digital Strategy & Enterprise Frameworks
Deloitte’s Digital Industrial Transformation Framework
Capgemini’s Digital Transformation Framework
PwC’s Digital Transformation Framework
Cisco’s Digital Transformation Framework
Cognizant’s Digital Transformation Framework
DXC Technology’s Digital Transformation Framework
The BCG Strategy Palette
McKinsey’s Digital Transformation Framework
Digital Transformation Compass
Four Levels of Digital Maturity
Design Thinking Framework
Business Model Canvas
Customer Journey Map
Zodiac Signs and Food Preferences_ What Your Sign Says About Your Tastemy Pandit
Know what your zodiac sign says about your taste in food! Explore how the 12 zodiac signs influence your culinary preferences with insights from MyPandit. Dive into astrology and flavors!
11. Who are your target groups?
‣ Distributors
‣ Retailers
‣ Architects/contractors
‣ End user (B2B) or consumer (B2C)
‣ And even your own people
12. How will each target group make
use of your service online?
How can we translate this into
conversion / e-commerce?
13. Let me tell you my story...
‣ Young mom of two children
‣ Happily married to an
entrepreneur
‣ Full-time job, not only at Wijs,
but also as a mom, wife,
housekeeper and secretary
16. Ground rules
1. We did not visit one offline-
point
2. For the second project we
didn’t use an architect
3. We did all the research
online: brands, products and
contractors
17. 4. We chose all products online
5. We checked all references of the used brands
online. If there were none, this was not a good sign
6. If the company did not have a website, it did not
exist (eventhough the contractor had spoken about it)
7. Eventually we bought offline with our contractors
(who we also challenged...)
Ground rules
46. A bigg-ass title
About a proper subject
Een website is zoals een schip
meten, evalueren
& bijsturen
47. Dare to make e-commerce
an inherent part of your
company
48. How can the existing company
adapt to E-commerce?
49. Some things we experience...
‣ Customer service department
becomes a sales channel
‣ Sales department and online
sales
‣ What about a dedicated E-
Team?
‣ What about your distributors
& retailers?
51. ‣ about your target groups and their needs
‣ about your online marketing
‣ about usability & conversion
‣ about your company and existing organisation
Think strategic...