The researcher conducted product research by finding inspiring war-themed images online to use as inspiration. Questionnaires were distributed to classmates to gather feedback, but better questions could have been asked. Two interviews provided quick responses but lacked detail. Overall the response was positive, but the research highlighted that the project's message needs clarity. Distributing surveys to classmates provided quick feedback but risks bias, and limited questions reduced detail.

1. Research
Joe Cole

2. Existing Product
This epic picture was made by
creative studio for Rome 2
The picture has a gold
glow to it like a fire
It has the
main
character in
the centre
when the
war and
destruction
in back
ground, I
am
interested
in using a
lone hero
in my
images
It has a massive army in
background to show the
tone and theme
From the background it
looks like the Punic war
as there are images and
things that are linked
with itThe image
also has
some black
smoke to
emphasise
the fire in
the city
They might be
interested
about it
because of
the history
factor, also its
very dark and
dramatic
image that
intrigues the
viewer

3. Existing Product The colour are
very natural as
it has a lot of
earth greens
and earthy
browns and
the sea looks
very natural
you can see the
location is the
battle of
thermopile were
the Greeks battled
the Persian army
and the dress is
historically
accurate
The lighting is
very natural
DCF as the sun
is a bit of to
the side out of
shot so the guy
who made this
made huge
shadows that
looked very
natural as they
weren’t just
black but a
dark shade
I love how it
shows the
hopelessness
of the conflict
as there are
thousands of
men lost in
battle
The viewer cant help but be feel the
power and effort given by
The Greek army holding back the
Persian troops
This is of an epic battle and my
Audience is men between 15-45
This age group are interested in
Conflict, Battles & war themes.
I am wanting to use a epic battle scene in my image

4. Existing Product
The location is the battle of waterloo and
as you can see it is a big field
The scene
is the grand
charge that
happened
at the
battle of
waterloo
it inspires people and makes them
feel the power of a full on charge of
horses as these men rode out for
king and countryAt the back off the picture the
horses have a dust affect to
show the power of the charge
One thing that you can
see is the red of the
British uniforms
My audience would be interested in this as it is a
Large scale battle and it looks like a critical moment
In history (appeals to socially conscious A & B types)
I want to
use the
same
dramatic
energy in
my image
to give it
a powerful
feel

5. Existing Product
Photograph of Soldiers going
over the top from their
trenches on the front line in
First World War
The lighting
is natural as
this is taken
from a
photograph
taken during
battle
soldiers
going ‘over
the top’
and into
battle in
uniform
with their
weapons
Gives the viewer the realisation of how
Cold, bleak and unforgiving war is as most
First world war soldiers in the trenches died
Once they had left the safety of the trenches
The historic
picture would
appeal to my
audience
because of its
historic and
Dramatic quality.
Many video
Games that
Target my
Audience use
are war based.
I want to use a thought
Provoking image like
This in my image as these
Men are charging to their
death

6. Existing Product
Actual Modern Battle Scene in Vietnam,
colour photograph, shows how battles are
now being fought on land and in the air
I want to
use an
image that
is as
dynamic,
the dust
flying in
the image
adds to
the
dramatic
effect as
the
soldiers
rush
To the
helicopters
to either
fight or to
be rescued
No effects have been
Used as this is a real
situation
My target audience would be interested in
this image because it dramatic as it captures
the urgency and danger they are in.
Vietnam raised
Many ethical
Questions that
Would appeal
to my socially
Conscious
Type A
audience
I like the helicopters in this image as I would like to use some in my images

7. Existing Product
I find the film
Sin City and the
Artwork created
very inspiring and like
The comic book style
That is used in these
Posters. I like the way
They seem to have
Rotoscoped the image
on the left and made
It look very stripped
back and graphic.
I like the right hand
image and the use of
the white speckled
overlay which gives the
image a graphic
dynamic look.
I also like the use of
bold red in the text.
This type of strong
Image is what I want to
try using in my images
as I feel this graphic
novel style will appeal
to my audience of men
Between 15-45.
I want to use a graphic stripped back style in my images I want to try use the spray tool or over
Overlays on my image

8. Existing Product
I also find the style of the film 300 very inspiring
And want to use the dynamic style as seen in both
Images. I also want to create some bold heroic single
Figure Images and some epic battle scenes. The
Colours used in these images are very atmospheric
And the use of red again is very powerful.
The scenes of heroic battles and conflict will are the type of entertainment my audience
Will appreciate as its similar to video game art & graphic novels preferred by men
I want to use a similar setting and theme of these
images also use armour

9. Existing Product
Both of these images
are anti war posters
produced in a very
graphic way. I would
like my work to be
thought provoking and
offer the viewer a
striking image that
shows the destructive
nature of war as in the
left hand image. I like the clever use of the
soldier turning into doves implying peace and
maybe the soldiers death in the right hand image.
Both of these images use an interesting idea to
convey their message which I would like to do.
Graphic stylised image using strong no frills
text (below). The Black & White pallette
adds to the stark feel of a nuclear winter
which is a style I want to use in my image
These images will appeal to my audience of both
Socially conscious type A and B. I want to use a clever
War message in my image if possible

10. Research Analysis
• What common features do the researched
products have?
– There all about wars and battles and have people
engaged in the fight for victory. They all contain a
sense of movement, action and drama.
• What aspects of the research will you include
within your on work?
I want my work to contain a feeling that battles have
taken place across the ages and will probably continue
to as wars evolve but the human cost is always the
same. I also want to convey the power of battle and how
they battles change history.

11. Questionnaire Analysis

12. Audience research
• Observation: 70% of the class is male 30% are female
• What this says about my audience: there a lot of males that are going to view the work
• How will your product appeal to this audience: I think that because the topic is around historical
battles that the audience of mainly men will be suitable and appropriate as generally men are more
interested in Battles and conflict related topics. Whilst I think the theme of historical conflicts, their
impact and repetition should appeal to both male and some females but I think that men will
engage with it better as a concept.
• I think men will also be more engaged with the graphic almost comic book style images and
message of ‘war never changes’ and enjoy the mixed up time periods that have been put together

13. Audience research
• Observation:0% are under 12 90% are 13-19 10% were over 20
• What this says about my audience: This tells me that my audience will be mature enough to
understand my ideas and my message that ‘War never Changes’
• How will your product appeal to this audience: This will appeal to my audience because between
the ages of 13 and 19 people are starting to become more mature and politically aware. This means
that they should have a view point on my piece of work as some may see the futility of war or
realise that conflict will always be part of human existence. People under this age probably
wouldn’t get this concept.

14. Audience research
• Observation: it is very 50/50 as the responses are mixed
• What this says about my audience: they all have a different view and it has
created lots of different viewpoints and created discussion
• How will your product appeal to this audience: I will do something to
include them all

15. Audience research
• Observation: 1 out of the 4 people understood what it meant by
other
• What this says about my audience: nothing but 1 person want me
to put all of the themes
• How will your product appeal to this audience: I will add in all the
themes like one person said so it should appeal to the most people

16. Audience research
• Observation: 90%say that a message is important
• What this says about my audience: this shows that most people
care about the message that the image shows and feel that this
should be conveyed in my work
• How will your product appeal to this audience: I will make a image
that shows off a message

17. Audience research
• Observation: the results are very mixed
• What this says about my audience: it shows that people want a
bunch of meanings in it
• How will your product appeal to this audience: I will try to add all of
this meanings using different ways to convey it. I can use colour
style and image to hopefully correctly convey these meanings

18. Audience research
• Observation: most people think that there are so many ways for it
to be useful
• What this says about my audience: they are very smart and
politically aware
• How will your product appeal to this audience: it should inspire
them and make them think.

19. Audience research
• Observation:70% of people want a better meaning
• What this says about my audience: they care more about what it
says then how it looks
• How will your product appeal to this audience: I will put the
meaning in front of what it looks like by making sure my images
convey this

20. Interviews

21. Interview 1
• Do you think that history is important
• Yehesshhh because its important to teach younger people to erm
errr LEARN
• Do you think we can learn from our past to help
with our future
• Doubtful from the current state of the world is in. people killing other
people, bashing about religion talking that God is saying do this do that.
• Do you think that history repeat itself
• Its possible.
(war,war never changes)
•

22. Interview 1
• Observation: they have a lot of good opinions
• What this says about my audience: they under
stand history and how important it is
• How will your product appeal to this
audience: It will appeal because he seems to
be interested in the subject and has given a
interesting response to ‘can we learn from our
past’

23. Interview 2
• Do you think that history is important
• Yes
• Do you think we can learn from our past to help
with our future
• Yes. But sometimes people make the same
mistake
• Do you think that history repeat itself
(war,war never changes)
Yes

24. Interview 2
• Observation: the answers are very simple
• What this says about my audience: this person
is very straight forward and with this mindset
he has given very simple answers
• How will your product appeal to this
audience: Yes because the idea whilst being
an interesting one is very clear and simple to
take on board.

25. Audience Profile
Category Demographic Content to appeal to this audience
Age Range
15-44 • More mature themes and concepts and
this age range will be interested in a
modern fresh idea and image
Gender
male • Scenes of conflict, war and violence.
• Graphic, comic book style images
Psychographic
Socially
conscious type A
and B
• This will appeal to both groups as the
message can be interpreted in both a
positive and negative way depending
on your personal outlook on life
Social Status
all classes (if they
have the internet)
• The message is targeting all as the
subject isn’t aimed at a specific social
status as the message is open to
everyone to as all social classes can be
effected by conflict/war#

26. Research Evaluation

27. Research Evaluation
• Give an overview of how you conducted your research. Discuss the strengths and weaknesses of
each method
– Product Research
I found the images online and used ones that I found inspiring, dramatic, cool or moving. I
choose them because they conveyed my theme of historical battles and conflict through the
ages. This gave me a huge amount of fantastic images to choose from but a weakness of this
method is that many may be copyrighted.
I could have also used the library and looked through books on war and art.
– Questionnaires
I created an online questionnaire and asked the whole class to answer it. I could have asked
better questions or offered more options for answers and made sure the questions gave a
fuller response which would have helped be produce a better project through constructive
answers. The strength in this is that I received my responses back quickly and it was sent to
people who have knowledge in this field
– Interviews
I picked two class members to answer my questionnaire. The strength is they understand
the processes and would be helpful and honest with their opinions.
I should have considered who I had picked and the detail they would have given in their
answers as this would have helped me asses my success better or changes that needed to
be made better . I should have also questioned more than two people as that would have
given me a better broad based opinion.

28. Research Evaluation
– What sort of a response did you get?
I got a positive response to my project, there were no negative comments but I
did realise that my message needs to be clear to create a successful project.
I also realised that my questions may have needed to be more open so I didn’t
receive just yes or no answers as receiving more feedback can only be helpful in
making my pieces of work better.
– How did you distribute your survey? Give an advantage and a disadvantage
I distributed my survey via survey monkey to my whole class.
The disadvantage of this is that you get a biased view from class mates who may be
influenced by our relationship to answer in a certain way. Another disadvantage is the
limitations on the number of questions you can ask as you are only able to ask 10
questions, because of this the questions need to be really well thought out.
The advantage to doing this is that is was easy to do and I received the feedback back
quickly. Another advantage is that Im distributing the survey to people who
understand what the work involves and can be helpful with their comments as they
understand the processes being used and can give constructive criticism.