Here are the key points I would include in my research evaluation: - Product research allowed me to analyze existing successful horror trailers and identify common elements to include in my own work. However, it did not provide insights into audience preferences. - The questionnaire received [number] responses, providing useful data on demographics and preferences. However, the open-ended questions may have limited responses. - The interviews provided more in-depth insights but with a small sample size of only [number] people. Getting varied perspectives would have strengthened findings. - Distributing the questionnaire online made it easy to reach a wide audience but self-selecting respondents may not represent the target market. Getting quality responses also depended on people's

1. Research
Rhiannah Baker

2. Existing Product
Distorted Image.
Varied angles, with only the main focus
well lit.
Dark shadowy streets.
Sweeney Todd: The Demon Barber of Fleet Street Trailer
A still from the trailer, where the editor alters the effect of the image and the hue before finally
fading to black.
In Sweeney Todd the setting is the dark eerie streets of poorly lit
London, this is similar to my teaser horror trailer as my trailer is
set in a dark and cold atmosphere.
https://www.youtube.com/watch?v=L_hgrfZVlJA

3. Existing Product American horror story season 6 teaser trailers
Very little
information is
given away, it
is very
mysterious.
A lot of swirls and dark
images
There is
lots of
darkness.
Each trailer is only a
few seconds long.
There are many, each
revealing a little more
of the story, but still
keep the mysterious
factor.

4. Existing Product

5. Existing Product

6. Research Analysis
• What common features do the researched
products have?
• What aspects of the research will you include
within your on work?

7. Questionnaire Analysis

8. Audience research
• Observation: The people who
filled out my survey were
predominantly male, with only 8
females taking part.
• What this says about my
audience:
• How will your product appeal to
this audience:

9. Audience research
• Observation: The people who
took part in my survey were
predominantly aged 16-19 with
only a single person being over the
age of 20, and then someone who
is 50+.
• What this says about my
audience:
• How will your product appeal to
this audience:

10. Audience research
• Observation: Whilst
• What this says about my
audience:
• How will your product appeal to
this audience:

11. Audience research
• Observation:
• What this says about my
audience:
• How will your product
appeal to this audience:

12. Audience research
• Observation:
• What this says about my
audience:
• How will your product
appeal to this audience:

13. Audience research
• Observation:
• What this says about my
audience:
• How will your product
appeal to this audience:

14. Audience research
• Observation:
• What this says about my
audience:
• How will your product
appeal to this audience:

15. Audience research
• Observation:
• What this says about my
audience:
• How will your product
appeal to this audience:

16. Audience research
• Observation:
• What this says about my
audience:
• How will your product
appeal to this audience:

17. Audience research
• Observation:
• What this says about my
audience:
• How will your product
appeal to this audience:

18. Interviews

19. Interview 1
1. What would have to be included in a teaser trailer which would convince you
to watch the full movie? Why?
– Suspense and unanswered questions makes me want to go and see it.
2. What would have to included in a poster, advertising the movie, in order to
sell the movie to you? Why?
– An iconic image which tells a story in itself. I like that style.
3. Why do you watch horror movies?
– I don't. Bad on my heart.
4. What do you look for in a horror movie? Why?
– Physiological intrigue and an interesting plot.
5. What puts you off a horror movie? Why?
– Jumpscares. Bad on my heart. And segways, evil, evil inventions!
Answered by Edna Say
Aged 52

20. Interview 1
• Observation:
• What this says about my audience:
• How will your product appeal to this
audience:

21. Interview 2
1. What would have to be included in a teaser trailer which would convince you
to watch the full movie? Why?
– Dialogue stating the basic story, and a bunch of jump scares. And a slight reveal of
the antagonist /beast looking badass and intimidating
2. What would have to included in a poster, advertising the movie, in order to
sell the movie to you? Why?
– A picture of the antagonist and a gloomy back ground . It just sets the scene of
what we're walking into
3. Why do you watch horror movies?
– To get scared
4. What do you look for in a horror movie? Why?
– I look for a good plot with quite a few twists ... It can't just be filled with jump
scares or there is no point to the movie
5. What puts you off a horror movie? Why?
– When a movie has no story or is full of jump scares, so much so that they
become obvious and looses the scare factor. Or if it’s just too long.
Answered by Ben Eames
Aged 16

22. Interview 2
• Observation:
• What this says about my audience:
• How will your product appeal to this
audience:

23. Audience Profile
Category Demographic Content to appeal to this audience
Age Range
16+ I am going to create a horror teaser trailer hinting
towards the bigger picture of what would be included
in the whole movie, but not telling the whole story to
create mystery and to entice the audience.
Gender
Male and female The trailer setting will be a dark and eerie abandoned
house, creating a creepy and dark atmosphere which
any gender who enjoys horror, will enjoy
Psychographic
Belonger The trailer will be easy to access
Social Status
Middle Class

24. Research Evaluation

25. Research Evaluation
• Give an overview of how you conducted your research.
Discuss the strengths and weaknesses of each method
– Product Research
– Questionnaires
– Interviews

26. Research Evaluation
– What sort of a response did you get?
Most of the
– How did you distribute your survey? Give an advantage and a disadvantage