The document discusses two types of customers - relational customers and transactional customers. Relational customers think long-term, value trust in experts, and are more loyal, while transactional customers focus on short-term deals and beating prices. Although they make up only 20% of traffic, relational customers accounted for 50% of buyers, 60% of sales, and 72% of gross profit.
Services MarketingBy Himansu S M
MANAGING
DEMAND and CAPACITY:
Matching Demand & Capacity
Waiting Line Strategies When Demand And Capacity Can't be Matched
Waiting Line Strategies
Most waiting lines work on the principle of first come, first served. Customers tend to expect this—it's only fair, after all. In many cultures (but not all), people get very resentful if they see later arrivals being served ahead of them for no obvious reason.
socially responsible marketing and marketing ethicsNandan Muralidhar
This presentation will help you understand how marketing is done in a socially responsible manner. with simple and cool examples, understanding is very easy.
Services MarketingBy Himansu S M
MANAGING
DEMAND and CAPACITY:
Matching Demand & Capacity
Waiting Line Strategies When Demand And Capacity Can't be Matched
Waiting Line Strategies
Most waiting lines work on the principle of first come, first served. Customers tend to expect this—it's only fair, after all. In many cultures (but not all), people get very resentful if they see later arrivals being served ahead of them for no obvious reason.
socially responsible marketing and marketing ethicsNandan Muralidhar
This presentation will help you understand how marketing is done in a socially responsible manner. with simple and cool examples, understanding is very easy.
Meaning:
The best alternative to a negotiated agreement (BATNA) is the course of action that a party engaged in negotiations will take if talks fail, and no agreement can be reached. A party's BATNA refers to what a party can fall back on if a negotiation proves unsuccessful. It exists when negotiations are not agreeable to the parties involved.
BATNA means “Best Alternative to a Negotiated Agreement.” This is your alternate plan when the talks start to wobble out of control. It can also be your trump card to make the deal happen to your advantage. Having your BATNA prepared can also enable you to walk away from the deal altogether.
Wherever (commercial) deals are made, negotiation takes place as well. It’s not always easy for both parties to come out feeling like the winner. In order to get to an actual win-win situation, it’s a good idea to work towards a BATNA.
Live Chat Best Practices For Customer SupportOnlim GmbH
Live chats allow companies to connect with customers in real-time and be at their side throughout their whole customer journey and sales process. Here the most important live chat best practices for your success.
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Try the Onlim LiveChat for free here: https://onlim.com/en/products/live-chat/
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Full article available here: https://onlim.com/en/live-chat-best-practices-for-customer-support/
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Onlim - Automating Customer Communication via Chatbots and Voice Assistants.
www.onlim.com
Part of the CIBC Presents Entrpreneurship 101 lecture series. For more information including a session webcast, visit: http://www.marsdd.com/Events/Event-Calendar/Ent101/2008/negotiations-11052008.html
The art of effective negotiation; how to build lasting agreements without becoming either a bully or a wimp. The art of negotiation touches every aspect of our lives -- we routinely negotiate with our spouses, our children, our landlord, our employer, and so on. It is equally important in business -- we negotiate with our customers, our suppliers and our investors. This lecture, \"Negotiation for Fun and Profit,\" is given by Michael Erdle, managing partner of Deeth Williams Wall. Michael is a specialist in mediation and arbitration and gives a thorough grounding in the basics of negotiating skills.
Case studies focus on issues situations most entrepreneurs will face: research projects, starting a business venture, obtaining investors and licensing a product or invention.
1st Module of Services Marketing
Reasons for the growth of the services sector and its contribution; the difference in goods and service marketing; characteristics of services; the concept of service marketing triangle; service marketing mix; GAP models of service quality.
Consumer behavior in services: Search, Experience and Credence property, consumer expectation of services, two levels of expectation, Zone of tolerance, Factors influencing customer expectation of services.
Customer perception of services-Factors influencing customer perception of service, Service encounters, Customer satisfaction, Strategies for influencing customer perception.
This is a compilation of introductory notes on Service Marketing with emphasis on meaning, evolution, universal nature of services, challenges to delivering services and finally basic insights into 7Ps of marketing from the perspectives of marketing of services.
Esssay. Relational vs Transactional psychological contractsDimitrios Kordas
This is an essay, written for the LSE Summer School 2013, focused on the comparison and analysis of transactional and relational, Psychological Contracts (PC) and their intreconnection with different working environments. The author tries to keep a deeper eye on the emerging trend of hiring initially on a transactional contractual basis and later on a relational one. The limited scope and academic requirements constrained a more elaborated view on the causes of psychological contract breach and a wider approach on the several PC models have already been developed. The Harvard model is used as a "map of the HRM territory" (Beer et al., 1984) to depict how the HR-policies can empower the two, examined, psychological contract types.
Meaning:
The best alternative to a negotiated agreement (BATNA) is the course of action that a party engaged in negotiations will take if talks fail, and no agreement can be reached. A party's BATNA refers to what a party can fall back on if a negotiation proves unsuccessful. It exists when negotiations are not agreeable to the parties involved.
BATNA means “Best Alternative to a Negotiated Agreement.” This is your alternate plan when the talks start to wobble out of control. It can also be your trump card to make the deal happen to your advantage. Having your BATNA prepared can also enable you to walk away from the deal altogether.
Wherever (commercial) deals are made, negotiation takes place as well. It’s not always easy for both parties to come out feeling like the winner. In order to get to an actual win-win situation, it’s a good idea to work towards a BATNA.
Live Chat Best Practices For Customer SupportOnlim GmbH
Live chats allow companies to connect with customers in real-time and be at their side throughout their whole customer journey and sales process. Here the most important live chat best practices for your success.
---
Try the Onlim LiveChat for free here: https://onlim.com/en/products/live-chat/
---
Full article available here: https://onlim.com/en/live-chat-best-practices-for-customer-support/
---
Onlim - Automating Customer Communication via Chatbots and Voice Assistants.
www.onlim.com
Part of the CIBC Presents Entrpreneurship 101 lecture series. For more information including a session webcast, visit: http://www.marsdd.com/Events/Event-Calendar/Ent101/2008/negotiations-11052008.html
The art of effective negotiation; how to build lasting agreements without becoming either a bully or a wimp. The art of negotiation touches every aspect of our lives -- we routinely negotiate with our spouses, our children, our landlord, our employer, and so on. It is equally important in business -- we negotiate with our customers, our suppliers and our investors. This lecture, \"Negotiation for Fun and Profit,\" is given by Michael Erdle, managing partner of Deeth Williams Wall. Michael is a specialist in mediation and arbitration and gives a thorough grounding in the basics of negotiating skills.
Case studies focus on issues situations most entrepreneurs will face: research projects, starting a business venture, obtaining investors and licensing a product or invention.
1st Module of Services Marketing
Reasons for the growth of the services sector and its contribution; the difference in goods and service marketing; characteristics of services; the concept of service marketing triangle; service marketing mix; GAP models of service quality.
Consumer behavior in services: Search, Experience and Credence property, consumer expectation of services, two levels of expectation, Zone of tolerance, Factors influencing customer expectation of services.
Customer perception of services-Factors influencing customer perception of service, Service encounters, Customer satisfaction, Strategies for influencing customer perception.
This is a compilation of introductory notes on Service Marketing with emphasis on meaning, evolution, universal nature of services, challenges to delivering services and finally basic insights into 7Ps of marketing from the perspectives of marketing of services.
Esssay. Relational vs Transactional psychological contractsDimitrios Kordas
This is an essay, written for the LSE Summer School 2013, focused on the comparison and analysis of transactional and relational, Psychological Contracts (PC) and their intreconnection with different working environments. The author tries to keep a deeper eye on the emerging trend of hiring initially on a transactional contractual basis and later on a relational one. The limited scope and academic requirements constrained a more elaborated view on the causes of psychological contract breach and a wider approach on the several PC models have already been developed. The Harvard model is used as a "map of the HRM territory" (Beer et al., 1984) to depict how the HR-policies can empower the two, examined, psychological contract types.
Uncovering Your Unique Value Proposition (UVP): Explore Minnesota 2017Tim Miles
To quote Dan Heath, most mission statements are "really long on statement and really short on mission." We'll lead you through a series of questions to ask your team to discover what makes you truly unique and valuable to your customers.
12 Proven Methods to Turn Customers Into Loyal Brand AdvocatesTinuiti
Join CPC Strategy & Eliza Fisher, Marketing Strategist of Social Annex, as she dives into 12 proven strategies to turn customers into loyal brand advocates.
Nathalie Nahai - The secret psychology of persuasive videosNathalie Nahai
In this keynote for WistiaFest 2016, I reveal how to leverage the brain's metaphorical primal, emotional and rational systems to design more persuasive videos.
You'll learn how to use specific psychological techniques and psychographics to personalise content to people's personalities, and come away with a formula you can use to start applying these insights to your content right now.
Nathalie Nahai - The psychology of persuasive content (The Inbounder)Nathalie Nahai
In this keynote for The Inbounder conference (2016), I reveal how to leverage the psychology of decision-making, personality and persuasive language to grab your audience's attention, provoke the right emotion, and convert it into action.
An introduction to psychological contracts and how they can hurt or improve your organisation. This explains that the PC is about the emotional rather than the contractual relationship.
Tim Miles' keynote presentation to the National Shoe Retailers Association on messaging, millennials, generation z, and thinking small and more specifically to tell more powerful stories.
Excerpts from Who Are You? - Wizard AcademyTim Miles
I showed the students *why* most mission and vision statements were so terrible, and also *why* they never needed one but needed something much, much deeper if they wanted to get and keep clients and customers. With the exception of two, the questions I gave them to begin this journey didn’t come from business leaders. Many of them, they’ve heard before, but never for this purpose or this context. Isn’t that what creativity is: Looking at old things in new ways? In a moment, I’m going to share a few of those questions with you, too. What you do with them is entirely up to you. WARNING: It might seem kinda weird to you.
Excerpts from "Daddy, I have a question." - Wizard AcademyTim Miles
A simple story about a complicated journey that led me to understanding everything I thought I knew about communication was wrong. It took a young man with a communications “disorder” (normies call it that) to open our eyes, ears, hearts, and minds to true connection. I showed our students there are many different kinds of minds and what a wonderful thing that is. Here’s what I shared with them. WARNING: It might seem kinda weird to you.
Messaging Workshop with Ryan Patrick & Tim Miles - PBE 2018Tim Miles
The world's never been more noisy. How do you amplify your business' signal above that noise? In this workshop, Ryan and Tim will show you how to take what you already know to be true about your business and magnify and magnetize it to attract new customers and retain current ones. Come prepared to think, write and work. From this day forward, your messaging will leap from pages, scripts and emails.
Brand Your Own Business - Opening General Session - PBE 2018Tim Miles
How do you use Facebook for your business?
Should you be using Snapchat?
Wouldn't a virial video be awesome?
Email marketing? Radio? What do we do???
First, breathe, and second, relax. Third, know those aren't the right questions to be asking .. at least, not at first. In order to modernize your marketing, you first need to look inward and not toward another oversimplified sack of magic beans.
For a quarter-century, Tim Miles has been helping family businesses communicate more powerfully by teaching what's important, what's not, and how to prioritize your area of focus.
Managing Change From The Inside Out - PAR Vision Week 18Tim Miles
You get it. I get it. We all get it, but why do some of us haaaaaaaate it? What if I told you the people inside your organization most resistant to your ideas could also be your greatest allies in their implementation? Learn more in this entertaining but purposeful look at the insights and events that drive change, and how we can assess our own capacities, develop our skills, and manage change in the most effective way possible.
10 Hidden Keys To Team, Time, and Serving Other - PAR Vision Week 2018Tim Miles
One day, you’re an award-winning communications professional who decides to quit a high-paying, benefit-rich job to start your own company. Three weeks later, your wife tells you your 13-month-old son has autism, and you start a ten-year journey that teaches you pretty much everything you ever thought you knew about communication was wrong …
Join Tim Miles as he teaches you the true principles of powerful communication. He was given ten blessings from God, His Son, and the beautiful boy who looks at the world a little differently.
Uplifting, educational, heartwarming and funny, this presentation will open your heart as well as your mind.
CMB Momentum '17: The 60-Second Messaging MasterclassTim Miles
For nearly a quarter-century, Tim Miles has been helping companies, communities, radio stations, and nonprofit organizations communicate more powerfully.
It’s never been more important to cut through clutter with captivating clarity, and Tim will tell you how to do it in just sixty seconds.
He’ll spend the other 1,140 seconds showing you how. You will never forget this lesson.
Tata Group Dials Taiwan for Its Chipmaking Ambition in Gujarat’s DholeraAvirahi City Dholera
The Tata Group, a titan of Indian industry, is making waves with its advanced talks with Taiwanese chipmakers Powerchip Semiconductor Manufacturing Corporation (PSMC) and UMC Group. The goal? Establishing a cutting-edge semiconductor fabrication unit (fab) in Dholera, Gujarat. This isn’t just any project; it’s a potential game changer for India’s chipmaking aspirations and a boon for investors seeking promising residential projects in dholera sir.
Visit : https://www.avirahi.com/blog/tata-group-dials-taiwan-for-its-chipmaking-ambition-in-gujarats-dholera/
Attending a job Interview for B1 and B2 Englsih learnersErika906060
It is a sample of an interview for a business english class for pre-intermediate and intermediate english students with emphasis on the speking ability.
LA HUG - Video Testimonials with Chynna Morgan - June 2024Lital Barkan
Have you ever heard that user-generated content or video testimonials can take your brand to the next level? We will explore how you can effectively use video testimonials to leverage and boost your sales, content strategy, and increase your CRM data.🤯
We will dig deeper into:
1. How to capture video testimonials that convert from your audience 🎥
2. How to leverage your testimonials to boost your sales 💲
3. How you can capture more CRM data to understand your audience better through video testimonials. 📊
Business Valuation Principles for EntrepreneursBen Wann
This insightful presentation is designed to equip entrepreneurs with the essential knowledge and tools needed to accurately value their businesses. Understanding business valuation is crucial for making informed decisions, whether you're seeking investment, planning to sell, or simply want to gauge your company's worth.
Affordable Stationery Printing Services in Jaipur | Navpack n PrintNavpack & Print
Looking for professional printing services in Jaipur? Navpack n Print offers high-quality and affordable stationery printing for all your business needs. Stand out with custom stationery designs and fast turnaround times. Contact us today for a quote!
Personal Brand Statement:
As an Army veteran dedicated to lifelong learning, I bring a disciplined, strategic mindset to my pursuits. I am constantly expanding my knowledge to innovate and lead effectively. My journey is driven by a commitment to excellence, and to make a meaningful impact in the world.
Putting the SPARK into Virtual Training.pptxCynthia Clay
This 60-minute webinar, sponsored by Adobe, was delivered for the Training Mag Network. It explored the five elements of SPARK: Storytelling, Purpose, Action, Relationships, and Kudos. Knowing how to tell a well-structured story is key to building long-term memory. Stating a clear purpose that doesn't take away from the discovery learning process is critical. Ensuring that people move from theory to practical application is imperative. Creating strong social learning is the key to commitment and engagement. Validating and affirming participants' comments is the way to create a positive learning environment.
RMD24 | Retail media: hoe zet je dit in als je geen AH of Unilever bent? Heid...BBPMedia1
Grote partijen zijn al een tijdje onderweg met retail media. Ondertussen worden in dit domein ook de kansen zichtbaar voor andere spelers in de markt. Maar met die kansen ontstaan ook vragen: Zelf retail media worden of erop adverteren? In welke fase van de funnel past het en hoe integreer je het in een mediaplan? Wat is nu precies het verschil met marketplaces en Programmatic ads? In dit half uur beslechten we de dilemma's en krijg je antwoorden op wanneer het voor jou tijd is om de volgende stap te zetten.
3.0 Project 2_ Developing My Brand Identity Kit.pptxtanyjahb
A personal brand exploration presentation summarizes an individual's unique qualities and goals, covering strengths, values, passions, and target audience. It helps individuals understand what makes them stand out, their desired image, and how they aim to achieve it.
Premium MEAN Stack Development Solutions for Modern BusinessesSynapseIndia
Stay ahead of the curve with our premium MEAN Stack Development Solutions. Our expert developers utilize MongoDB, Express.js, AngularJS, and Node.js to create modern and responsive web applications. Trust us for cutting-edge solutions that drive your business growth and success.
Know more: https://www.synapseindia.com/technology/mean-stack-development-company.html
Unveiling the Secrets How Does Generative AI Work.pdfSam H
At its core, generative artificial intelligence relies on the concept of generative models, which serve as engines that churn out entirely new data resembling their training data. It is like a sculptor who has studied so many forms found in nature and then uses this knowledge to create sculptures from his imagination that have never been seen before anywhere else. If taken to cyberspace, gans work almost the same way.
[Note: This is a partial preview. To download this presentation, visit:
https://www.oeconsulting.com.sg/training-presentations]
Sustainability has become an increasingly critical topic as the world recognizes the need to protect our planet and its resources for future generations. Sustainability means meeting our current needs without compromising the ability of future generations to meet theirs. It involves long-term planning and consideration of the consequences of our actions. The goal is to create strategies that ensure the long-term viability of People, Planet, and Profit.
Leading companies such as Nike, Toyota, and Siemens are prioritizing sustainable innovation in their business models, setting an example for others to follow. In this Sustainability training presentation, you will learn key concepts, principles, and practices of sustainability applicable across industries. This training aims to create awareness and educate employees, senior executives, consultants, and other key stakeholders, including investors, policymakers, and supply chain partners, on the importance and implementation of sustainability.
LEARNING OBJECTIVES
1. Develop a comprehensive understanding of the fundamental principles and concepts that form the foundation of sustainability within corporate environments.
2. Explore the sustainability implementation model, focusing on effective measures and reporting strategies to track and communicate sustainability efforts.
3. Identify and define best practices and critical success factors essential for achieving sustainability goals within organizations.
CONTENTS
1. Introduction and Key Concepts of Sustainability
2. Principles and Practices of Sustainability
3. Measures and Reporting in Sustainability
4. Sustainability Implementation & Best Practices
To download the complete presentation, visit: https://www.oeconsulting.com.sg/training-presentations