William plans to create a simple 2D game due to technical limitations. He created a mood board with earthy colors of brown, green and grey inspired by cartoony pixelated game genres. His schedule includes case studies, audience research, production experiments, and evaluation over 5 weeks. He plans to reference interviews with his target audience and other sources in his bibliography.

1. Initial Plans
William Thirlaway

2. Initial Reaction
• I have a few basic ideas which I could do for my
project that need giving a bit more thought in
order to make them a usable idea.
• I will be limited to what I’ll be able to achieve due
to technical limitations, as well as the skills and
time required to make more complex games. This
means I’ll have to stick to simplistic 2D graphics,
rather than full 3D graphics.

3. Mind Map

4. Mood Board

5. Mood Board Analysis
Is there any repetition in the images you have collected? Repeated
colours/images styles/fonts/tone/mood
• Colours used are mostly browns, green, and grey, due to the earthy
nature of the game genre.
• The games were often in a cartoony or pixelated style, rather than a
realistic style.
How will your mood board influence your final product?
• I will likely use these colours in my product in order to stick with the
theme of the genre.

6. Schedule
WEEK OVERALL PLAN SPECIFIC TASKS
1 Case Study, Initial
Response, Product
Research

2 Audience Research,
Production Experiments,
Proposal, Planning

3 Production 
4 Production 
5 Evaluation 

7. Bibliography
• Name at least 7 sources that you plan to use in this project. These should include audience
research, books, videos/films/video games, magazines and newspaper articles etc.
1. Interviewees, Name. (2018) Target Audience Interviews (conducted on
DATE)
2. .
3. .
4. .
5. .
6. .
7. .