Выступление Владимира Мосина (AdRiver) на конференции ADVTechRussia.
ADVTechRussia — мероприятие для медиа и рекламодателей о том, как можно больше заработать с использованием новых технологий
в рекламе. http://advtechrussia.ru/
Выступление Сергея Журавлева (Republer) на конференции ADVTechRussia.
ADVTechRussia — мероприятие для медиа и рекламодателей о том, как можно больше заработать с использованием новых технологий
в рекламе. http://advtechrussia.ru/
This document discusses three statistical models for predicting the score of the annual Florida vs. Georgia college football game: 1) A model predicting the number of points Florida will score; 2) A model predicting the number of points Georgia will score; 3) A combined model predicting the total points scored. The models use historical data and factors like team rankings, past scores, and win percentages to generate predictions. The document reviews the development and variables used in each model.
This document discusses football podcasting as a form of participatory and fan media in the era of convergence and globalization. It begins by defining key concepts like convergence, globalization, and participatory media. It then discusses how new internet-based amateur media like podcasts have disrupted traditional gatekeepers in sports media. The document uses the examples of two popular football podcasts - The Anfield Wrap focused on Liverpool FC and The Celtic View focused on Celtic FC - to examine how fan media has transformed the media landscape and provided alternative perspectives for fans that have issues with some mainstream coverage of their clubs.
The document summarizes key social media and advertising metrics for Baseball Factory across multiple platforms in the last 45 days compared to previous periods:
- Paid advertising campaigns increased fan growth on social media platforms and traffic to the Baseball Factory website by 45%
- Google AdWords campaigns improved cost per click, click-through rate, conversions and return on investment compared to previous periods
- Facebook ad campaigns for Baseball Factory reached over 400,000 people and drove over 4,000 clicks to the website.
Выступление Владимира Мосина (AdRiver) на конференции ADVTechRussia.
ADVTechRussia — мероприятие для медиа и рекламодателей о том, как можно больше заработать с использованием новых технологий
в рекламе. http://advtechrussia.ru/
Выступление Сергея Журавлева (Republer) на конференции ADVTechRussia.
ADVTechRussia — мероприятие для медиа и рекламодателей о том, как можно больше заработать с использованием новых технологий
в рекламе. http://advtechrussia.ru/
This document discusses three statistical models for predicting the score of the annual Florida vs. Georgia college football game: 1) A model predicting the number of points Florida will score; 2) A model predicting the number of points Georgia will score; 3) A combined model predicting the total points scored. The models use historical data and factors like team rankings, past scores, and win percentages to generate predictions. The document reviews the development and variables used in each model.
This document discusses football podcasting as a form of participatory and fan media in the era of convergence and globalization. It begins by defining key concepts like convergence, globalization, and participatory media. It then discusses how new internet-based amateur media like podcasts have disrupted traditional gatekeepers in sports media. The document uses the examples of two popular football podcasts - The Anfield Wrap focused on Liverpool FC and The Celtic View focused on Celtic FC - to examine how fan media has transformed the media landscape and provided alternative perspectives for fans that have issues with some mainstream coverage of their clubs.
The document summarizes key social media and advertising metrics for Baseball Factory across multiple platforms in the last 45 days compared to previous periods:
- Paid advertising campaigns increased fan growth on social media platforms and traffic to the Baseball Factory website by 45%
- Google AdWords campaigns improved cost per click, click-through rate, conversions and return on investment compared to previous periods
- Facebook ad campaigns for Baseball Factory reached over 400,000 people and drove over 4,000 clicks to the website.
The document discusses fandom and the relationship between fans and creators of objects of fandom (OOFs) such as TV shows, books, bands, etc. It notes that fandom reflects love and fans want a mutual relationship with creators. A healthy relationship requires understanding fans, building trust over time through communication and small gestures, having fun together, and appreciating fans in valuable ways such as sharing behind-the-scenes content. Creators and marketers should view fans as partners rather than just demographics and leverage fandom for long-term success through fan-focused marketing strategies and toolkits.
Ciarán Ó Raghallaigh, Fandom - DMX Dublin 2016DMX Dublin
Fandom allows brands to aggregate and curate social media content in real-time to display on websites, mobile apps, and large screens. It offers a platform as a service that allows customers to launch social media hubs in under 5 minutes. Hubs can be used by brands to increase engagement, events to amplify conversations before, during and after, and displays to showcase content. The platform provides tools to customize hub design, moderate content, and monetize through native advertising and sponsorships.
Transition from Traditional to DigitalMarty Conway
This document discusses the evolving sports media landscape. It notes that sport organizers and leagues are looking to grow new fans and market their platforms. Media companies seek exclusive sports content to attract viewers and subscribers to generate advertising revenue. As viewing habits change, traditional linear broadcast models are facing challenges from on-demand streaming options. Sports leagues are exploring new digital platforms like mobile streaming to engage modern fans and maintain relevance. The NFL, as an example, is live streaming some games globally to stay connected to digital audiences.
Kickin24 is a crowdfunding platform specialized in funding sport projects. It allows athletes, clubs, and organizations at all levels of sport to raise funds from fans, entrepreneurs, and local authorities. The platform has already successfully funded projects for an athletic school and football club. Kickin24 aims to address underfunding of youth and community sport by enabling regular and one-time fundraising. It sees opportunities in growing interest in health/sport and plans further platform development, team expansion, and marketing to attract more organizations and investors.
The document provides an overview of millennial consumption patterns related to sport. It defines key characteristics of millennials and their reasons for consuming products. It examines how millennials consume various sports such as football, hockey, baseball, basketball and action sports. It explores how fans consume sports through social media and which platforms they use. It also discusses how new media is changing consumption patterns and the appeal of user-generated content. Two studies are summarized that look at which delivery systems college students use to consume sports and the motives for using sports-related mobile applications. The document concludes with some considerations around categorizing millennials and a suggestion to integrate fantasy hockey into streaming platforms.
Vision Critical provides a cloud-based customer intelligence platform that helps companies build engaged communities to gain ongoing real-time feedback and insights from customers. It aims to power companies with collective wisdom from stakeholders and enable stakeholders to impact companies they care about. The platform offers services like community management, authoring and reporting tools to engage communities and drive insights to help companies make better decisions based on customer relationships.
Huggity - Engaging Fans. Beyond the event .Huggity
www.huggity.com
At Huggity we understand modern user and fan behaviour and by combining it with our technologies and passionate creativity we deliver emotional hooks, which make content irresistible to share.
In the last 5 years we have delivered sponsorship & experiential tech across 5 continents, to over 100 brands, agencies & rights holders. Our products like FanPic, Snappie and custom built activation technologies help our clients to engage with fans at the world’s most exciting live events.
Startup Pitches - Vision Critical Sport Fan CouncilsDan Fergusson
Fans now have more ways than ever to share their experiences and opinions using new technology like social media and mobile devices. This document discusses a solution called Fan Council that uses engagement, reporting, and analytics tools to forge strong emotional connections with fans and create an ongoing, personalized community of thousands of engaged fans. The Fan Council approach provides a new way to engage fans that is distributed, fresh, relevant and actionable, moving away from ad hoc, siloed and out of date fan engagement of the past.
Выступление Марка Тена (Sports.ru) на конференции ADVTechRussia.
ADVTechRussia — мероприятие для медиа и рекламодателей о том, как можно больше заработать с использованием новых технологий
в рекламе. http://advtechrussia.ru/
Answer their demand for more (Creating an immersive match-day experience with...EVS Broadcast Equipment
Connected fans are happier, spend more and engage on a deeper level with brands and sponsors. Do you know the expectations of your fans? And how digital and technological solutions can be integrated to the in-stadium experience, so that you can benefit from greater fan engagement and improved revenues?
Learn how through the integration of Wi-Fi connectivity, teams, rights owners and stadiums can provide interactive and enriched media to lure more fans to watch the event at the stadium, generate new sources of revenue and meet the expectations of a changing demographic.
Nextwin is a social betting platform that allows users to follow and learn from the bets of expert bettors without financial risk. It aims to address problems with traditional online sports betting by making betting a social, fun experience. The company's solution provides transparency and verification of bettors' results that traditional betting pages lack. It has experienced strong growth since its public beta launch in 2015 and aims to expand into new markets in Europe where online sports betting is a large and growing industry.
Fullscreen Direct offers powerful tools to help artists and creators grow their brands and businesses directly with fans. It provides an integrated platform for marketing, commerce, fan clubs, and analytics to build a digital business. Fullscreen Direct powers the experiences of artists like Metallica, Eric Church, Keith Urban, and Kenny Chesney. It brings together websites, memberships, commerce, analytics, and messaging into a single dashboard to manage all aspects of the fan relationship. Key features include memberships, commerce, analytics, contests, and account relationships to directly connect with fans and collect data.
Birmingham City Football Club implemented a rewards-based loyalty program called "Blues Loyalty" to improve fan engagement and boost attendance, engagement rates, and interactions between fans and the team. The program allows fans to earn points for purchases and activities that can be redeemed for exclusive experiences and discounts. Since launching, the program has increased revenue, ticket purchases, and total membership by over 500%. It provides the club with valuable customer data and insights to enhance the fan experience.
This document discusses the popularity and financial aspects of soccer, as well as the high levels of emotion involved in the sport from players, fans, and others. It provides numerous statistics on revenue, attendance, salaries, and more to illustrate the massive scale of the soccer industry globally. It also examines the reasons why soccer elicits such strong emotions, how those emotions are displayed, and questions around whether the current levels of emotion are good for the game.
The document discusses fandom and the relationship between fans and creators of objects of fandom (OOFs) such as TV shows, books, bands, etc. It notes that fandom reflects love and fans want a mutual relationship with creators. A healthy relationship requires understanding fans, building trust over time through communication and small gestures, having fun together, and appreciating fans in valuable ways such as sharing behind-the-scenes content. Creators and marketers should view fans as partners rather than just demographics and leverage fandom for long-term success through fan-focused marketing strategies and toolkits.
Ciarán Ó Raghallaigh, Fandom - DMX Dublin 2016DMX Dublin
Fandom allows brands to aggregate and curate social media content in real-time to display on websites, mobile apps, and large screens. It offers a platform as a service that allows customers to launch social media hubs in under 5 minutes. Hubs can be used by brands to increase engagement, events to amplify conversations before, during and after, and displays to showcase content. The platform provides tools to customize hub design, moderate content, and monetize through native advertising and sponsorships.
Transition from Traditional to DigitalMarty Conway
This document discusses the evolving sports media landscape. It notes that sport organizers and leagues are looking to grow new fans and market their platforms. Media companies seek exclusive sports content to attract viewers and subscribers to generate advertising revenue. As viewing habits change, traditional linear broadcast models are facing challenges from on-demand streaming options. Sports leagues are exploring new digital platforms like mobile streaming to engage modern fans and maintain relevance. The NFL, as an example, is live streaming some games globally to stay connected to digital audiences.
Kickin24 is a crowdfunding platform specialized in funding sport projects. It allows athletes, clubs, and organizations at all levels of sport to raise funds from fans, entrepreneurs, and local authorities. The platform has already successfully funded projects for an athletic school and football club. Kickin24 aims to address underfunding of youth and community sport by enabling regular and one-time fundraising. It sees opportunities in growing interest in health/sport and plans further platform development, team expansion, and marketing to attract more organizations and investors.
The document provides an overview of millennial consumption patterns related to sport. It defines key characteristics of millennials and their reasons for consuming products. It examines how millennials consume various sports such as football, hockey, baseball, basketball and action sports. It explores how fans consume sports through social media and which platforms they use. It also discusses how new media is changing consumption patterns and the appeal of user-generated content. Two studies are summarized that look at which delivery systems college students use to consume sports and the motives for using sports-related mobile applications. The document concludes with some considerations around categorizing millennials and a suggestion to integrate fantasy hockey into streaming platforms.
Vision Critical provides a cloud-based customer intelligence platform that helps companies build engaged communities to gain ongoing real-time feedback and insights from customers. It aims to power companies with collective wisdom from stakeholders and enable stakeholders to impact companies they care about. The platform offers services like community management, authoring and reporting tools to engage communities and drive insights to help companies make better decisions based on customer relationships.
Huggity - Engaging Fans. Beyond the event .Huggity
www.huggity.com
At Huggity we understand modern user and fan behaviour and by combining it with our technologies and passionate creativity we deliver emotional hooks, which make content irresistible to share.
In the last 5 years we have delivered sponsorship & experiential tech across 5 continents, to over 100 brands, agencies & rights holders. Our products like FanPic, Snappie and custom built activation technologies help our clients to engage with fans at the world’s most exciting live events.
Startup Pitches - Vision Critical Sport Fan CouncilsDan Fergusson
Fans now have more ways than ever to share their experiences and opinions using new technology like social media and mobile devices. This document discusses a solution called Fan Council that uses engagement, reporting, and analytics tools to forge strong emotional connections with fans and create an ongoing, personalized community of thousands of engaged fans. The Fan Council approach provides a new way to engage fans that is distributed, fresh, relevant and actionable, moving away from ad hoc, siloed and out of date fan engagement of the past.
Выступление Марка Тена (Sports.ru) на конференции ADVTechRussia.
ADVTechRussia — мероприятие для медиа и рекламодателей о том, как можно больше заработать с использованием новых технологий
в рекламе. http://advtechrussia.ru/
Answer their demand for more (Creating an immersive match-day experience with...EVS Broadcast Equipment
Connected fans are happier, spend more and engage on a deeper level with brands and sponsors. Do you know the expectations of your fans? And how digital and technological solutions can be integrated to the in-stadium experience, so that you can benefit from greater fan engagement and improved revenues?
Learn how through the integration of Wi-Fi connectivity, teams, rights owners and stadiums can provide interactive and enriched media to lure more fans to watch the event at the stadium, generate new sources of revenue and meet the expectations of a changing demographic.
Nextwin is a social betting platform that allows users to follow and learn from the bets of expert bettors without financial risk. It aims to address problems with traditional online sports betting by making betting a social, fun experience. The company's solution provides transparency and verification of bettors' results that traditional betting pages lack. It has experienced strong growth since its public beta launch in 2015 and aims to expand into new markets in Europe where online sports betting is a large and growing industry.
Fullscreen Direct offers powerful tools to help artists and creators grow their brands and businesses directly with fans. It provides an integrated platform for marketing, commerce, fan clubs, and analytics to build a digital business. Fullscreen Direct powers the experiences of artists like Metallica, Eric Church, Keith Urban, and Kenny Chesney. It brings together websites, memberships, commerce, analytics, and messaging into a single dashboard to manage all aspects of the fan relationship. Key features include memberships, commerce, analytics, contests, and account relationships to directly connect with fans and collect data.
Birmingham City Football Club implemented a rewards-based loyalty program called "Blues Loyalty" to improve fan engagement and boost attendance, engagement rates, and interactions between fans and the team. The program allows fans to earn points for purchases and activities that can be redeemed for exclusive experiences and discounts. Since launching, the program has increased revenue, ticket purchases, and total membership by over 500%. It provides the club with valuable customer data and insights to enhance the fan experience.
This document discusses the popularity and financial aspects of soccer, as well as the high levels of emotion involved in the sport from players, fans, and others. It provides numerous statistics on revenue, attendance, salaries, and more to illustrate the massive scale of the soccer industry globally. It also examines the reasons why soccer elicits such strong emotions, how those emotions are displayed, and questions around whether the current levels of emotion are good for the game.
Soloway. Простой programmatic для высокой результативности performance-кампаний.HybridRussia
Вы узнаете что такое Soloway self-service, как запустить performance-кампанию за 3 шага и 15 минут, может ли performance-кампания решать одновременно и медийные задачи и интереснейший кейс о презентации каталога популярных целевых действий с данными о вероятности конверсии в DMP.
Технология RTB
Выбор модели продажи инвентаря
Форматы рекламы
Покупатели трафика
Оценка заработка с AdRiver SSP
Как максимизировать прибыль?
Как защитить свои прямые продажи и исключить нежелательную рекламу?
Контроль и аналитика продаж
Стоимость использования
Преимущества AdRiver SSP
Подключение и контакты
Performance Marketing Day от RTA на RIW2014 // Презентация Владимира Мосина, ...Real Time Agency
Аналитика в Brand Performance
- Как работает предикт на показ креатива
- Аналитика взаимодействия с креативом
- Пост-вью и пост-клик анализ в Brand Performance
- Примеры, кейсы
Как выбирать оффер для работы, что зарабатывать:
— Ключевые показатели партнерских офферов
— Сравнение различных партнерских офферов. Анализ на основе открытой статистики
— Какой трафик и инструменты существуют и какие возможно эффективно использовать
— Реальные кейсы на примере гипермаркетов Сотмаркет, Е96, Ютинет
Что такое кол-трекинг и почему без него не обойтись в сквозной аналитикеCall-tracking.by
Ключевые тезисы:
- Кол-трекинг как основной инструмент анализа рекламных кампаний
- Какой вид кол-трекинг лучше использовать и от чего это зависит?
- Почему без кол-трекинга не обойтись при построении сквозной аналитики?
- Как запускать рекламу в 2 раза выгоднее, используя цифры
- Топ-5 «маст-хэв», без которых даже не стоит начинать строить систему аналитики от маркетинга до продаж
Алексей Благирев, "Открытие" — FinTech Russia 2017rusbase
The document discusses how banking is changing with the rise of fintech and digital technologies. It notes that the banking system as we know it is dead and the new digital economy will facilitate trading all forms of assets through the internet of value. This new digital realm will feature new fiduciary infrastructures like shared economies, digital trust, and no traditional bankers as all trades occur in a digital bazaar. It raises questions around digital identity and ethics in this new landscape.
Международная научно-практическая конференция International Conference on Big Data and its Applications (ICBDA) выросла из мероприятия Big Data Russia и проводится один раз в год, объединяя на одной площадке создателей новых технологий в области больших данных, представителей бизнеса, а также научных сотрудников и молодых ученых.
Организаторы: Rusbase и Global Innovation Labs.
Организаторы ICBDA благодарят Data-Centric Alliance (DCA) за поддержку мероприятия, а также отдельное спасибо Artox Media и NVIDIA.
Международная научно-практическая конференция International Conference on Big Data and its Applications (ICBDA) выросла из мероприятия Big Data Russia и проводится один раз в год, объединяя на одной площадке создателей новых технологий в области больших данных, представителей бизнеса, а также научных сотрудников и молодых ученых.
Организаторы: Rusbase и Global Innovation Labs.
Организаторы ICBDA благодарят Data-Centric Alliance (DCA) за поддержку мероприятия, а также отдельное спасибо Artox Media и NVIDIA.
Международная научно-практическая конференция International Conference on Big Data and its Applications (ICBDA) выросла из мероприятия Big Data Russia и проводится один раз в год, объединяя на одной площадке создателей новых технологий в области больших данных, представителей бизнеса, а также научных сотрудников и молодых ученых. В этом году конференция прошла 16 сентября в коворкинге Deworkracy.
Организаторы ICBDA благодарят Data-Centric Alliance (DCA) за поддержку мероприятия, а также отдельное спасибо Artox Media и NVIDIA.
Международная научно-практическая конференция International Conference on Big Data and its Applications (ICBDA) выросла из мероприятия Big Data Russia и проводится один раз в год, объединяя на одной площадке создателей новых технологий в области больших данных, представителей бизнеса, а также научных сотрудников и молодых ученых. В этом году конференция прошла 16 сентября в коворкинге Deworkracy.
Организаторы ICBDA благодарят Data-Centric Alliance (DCA) за поддержку мероприятия, а также отдельное спасибо Artox Media и NVIDIA.
1. AdRiver SSP
2015
• 2 желания площадки от программатик
продаж
• Формула заработка сайта
• Покупатели
• Аналитика аукциона
• Какую цену на трафик назначить?
2. Возможности AdRiver SSP
• 120+ подключенных DSP
• Выбор подключенных DSP
• Назначение минимальной цены для каждой DSP
• Аукцион второй цены
• Рекомендация по установке минимальной цены
• Установка приоритета трафика
• Технические таргетинги AdRiver
• Поведенческие таргетинги AdRiver
• Гибкая настройка продажи трафика для каждой DSP
• Категоризация баннеров
• Отчет по выплатам
• Фиксированная комиссия
• Open market place
• Private market place
• Direct deal
• Аукцион с собственными кампаниями
• Управление всеми РК в одном интерфейсе
• Постмодерация баннеров
• Управление каналами продаж для каждого рекламодателя
• Аналитика аукциона
• Профессиональная поддержка
• Закрытый аукцион с крупнейшими сетевыми агентствами
• Блокировка рекламодателей по урлу
• 2х уровневая модерация
• Аналитика оптимальной минимальной цены
• Высокая надёжность сервиса
• Гарантия быстрой работы системы
• Проверка баннеров на соответствие законам РФ
4. Модерация всех баннеров
Рекламодатель
Запрет нежелательных к показу рекламодателей
Управление каналами продаж – рекламодатели,
приоритеты, тип сделки, условия
Тематика
Запрет размещения определённых тематик
Пре-модерация
Креатив
Наша проверка на соответствие законам
РФ всех баннеров DSP
Самостоятельная модерация на
соответствие редакционной политике
Пост-модерация
5. Почему важна быстрая модерация
Задержка модерации в 1 день лишает до 16% недельного заработка с
этого баннера
16%
0%
5%
10%
15%
20%
Пн Вт Ср Чт Пт Сб Вс
Доля заработка в неделю от стартующего баннера
Пн Вт Ср Чт Пт Сб Вс
7. Возможен аукцион между всеми
рекламными кампаниями аккаунта
— собственными и из RTB
Общий аукцион
Аукционов может быть несколько –
каждый на своём приоритете трафика
Аукционы по разными типам РК – CPC/CPM
8. Формула вашего заработка
I + M + A + Pmin + DSP(N) + Rn
=?
Инвентарь
Аудитория
Минимальная цена
Подключенные DSP
Рекламодатели у DSP
Модерация
9. Формула вашего заработка
I + M + + Pmin + DSP(N) + Rn
=?
Инвентарь
Аудитория
Минимальная цена
Подключенные DSP
Рекламодатели у DSP
Модерация
10. Популярная и дорогая аудитория
Женщины Мужчины Пол не известен
По данным исследования AdRiver в мае 2015 на всех сайтах использующих AdRiver SSP
Возраст 12-24 Возраст 25-44 Возраст 45+ Возраст не известен
2+ ставки 100р+ 2+ ставки 100р+ 2+ ставки 100р+ 2+ ставки 100р+
Для возрастов 12-44 доля женщин в 2 раза больше чем мужчин
Для возрастов 45+ доля женщин в 2 раза меньше чем мужчин
Соцдем
11. 78% 78%
74% 72% 72% 72% 70% 68% 67% 66% 64% 63%
59% 59% 58% 57%
0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
0
20 000
40 000
60 000
80 000
100 000
120 000
Охват дорогих кук Охват популярных кук2 Доля дорогих среди популярных
По данным исследования AdRiver в мае 2015 на всех сайтах использующих AdRiver SSP. Данные за 1 день
Источник аудиторных данных: AdRiver DMP. Полнота данных 99,9%
Популярная и дорогая аудитория
Аудиторные сегменты
12. 73% 71% 69% 68% 68% 68% 68% 68% 67% 65% 65% 65% 65%
59%
0%
10%
20%
30%
40%
50%
60%
70%
80%
0
20 000
40 000
60 000
80 000
100 000
120 000
140 000
160 000
Охват дорогих кук Охват популярных кук Доля дорогих среди популярных
По данным исследования AdRiver в мае 2015 на всех сайтах использующих AdRiver SSP. Данные за 1 день
Источник аудиторных данных: AdRiver DMP. Полнота данных 99,9%
Популярная и дорогая аудитория
Категории интересов
13. Формула вашего заработка
I + M + A + + DSP(N) + Rn
=?
Инвентарь
Аудитория
Минимальная цена
Подключенные DSP
Рекламодатели у DSP
Модерация
17. Доля заработанных денег VS доля
проданного трафика. Сайт №2
95%
100%
84%
62%
100%
90%
40%
11%
0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
90
100
110
120
130
140
150
160
170
180
190
200
210
220
230
240
250
260
270
280
290
300
310
320
330
340
350
360
370
380
390
400
410
420
430
440
450
460
470
480
490
500
Доля денег Доля трафика
Floor 200р
84% заработка
40% инвентаря
Floor 480р
62% заработка
11% инвентаря
Floor 110р
100% заработка
90% инвентаря
За базовое значение взято максимальное значение
18. Формула вашего заработка
I + M + A + Pmin + + Rn
=?
Инвентарь
Аудитория
Минимальная цена
Подключенные DSP
Рекламодатели у DSP
Модерация
19. Крупнейшие покупатели в AdRiver SSP
Полный список http://www.adriver.ru/rtb/dsp-list/
Более 120 платформ
В том числе мобильный web трафик
Биржа включает
более 100 DSP-платформ
20. Формула вашего заработка
I + M + A + Pmin + DSP(N) + =?
Инвентарь
Аудитория
Минимальная цена
Подключенные DSP
Рекламодатели у DSP
Модерация
21. Для кого закупают инвентарь
DSP-системы в AdRiver SSP
Более 600 рекламодателей
ежедневно
Более 4500 рекламодателей с
начала года
22. Динамика отраслей в RTB
0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
янв фев мар апр май
Электроника, техника и телефоны
Финансовые услуги
Гипермаркеты, торговля
Товары и услуги для бизнеса
Развлечения и досуг
Одежда, обувь и аксессуары
Недвижимость
Автомобили и транспорт
FMCG производители
23. Ставки на инвентарь для
крупного e-commerce клиента
- р.
50 000р.
100 000р.
150 000р.
200 000р.
250 000р.
300 000р.
350 000р.
0
20 000
40 000
60 000
80 000
100 000
120 000
140 000
160 000
180 000
200 000
40 70 90 110 130 150 170 200 220 240 260 330 360 390 440 460 480 500 520 540 560 580 600 620 640 660 680 700 720 740 760 790 820 840 900 1170
Потенциальный расход DSP1 DSP2 DSP3 DSP4
Мин. цена
в рублях
Потенциальный
расход
Число
аукционов
Распределение ставок для крупного e-commerce клиента между 4 DSP
Первая оптимальная цена 100р
Потенциальный расход 290тр
Вторая оптимальная цена 530р
Потенциальный расход 250тр
Не используя аукцион вы теряете часть заработка!
24. Особенности биддеров / стратегии РК
0р.
10 000р.
20 000р.
30 000р.
40 000р.
50 000р.
60 000р.
0
50000
100000
150000
200000
250000
300000
350000
400000
60 80 90 100 110 120 140 150 160 170 180 200 210 220
Потенциальный расход DSP1 DSP2
Разница минимальной цены в 2 рубля
даёт разницу в бюджете в 8 раз! (40тр и 5тр)
99р 101р
Мин. цена
в рублях
Потенциальный
заработок
Число
аукционов
Ставки на одного и тоже же клиента 2х DSP
25. Формула заработка
Рекламодатели у DSP –
определяют стратегию
ставок
I + M+ A + Pmin + DSP(N) + Rn
=
Аудитория – продавать дорого востребованную
Минимальная цена –
устанавливать по
результатам анализа
аукциона
Подключенные DSP – много не бывает
Оперативная премодерация
или постмодерация
27. Всё для успешных
программатик продаж
Сохраняйте деньги от текущих рекламодателей
Зарабатывайте деньги от новых рекламодателей
Используйте Формулу заработка!
Отдел по работе с клиентами
sales@adiver.ru
Телефон: (495) 981-34-00
http://www.adriver.ru/rtb/ssp-join/
Подключение AdRiver SSP:
Мы будем рады встретиться,
помочь с экспертной оценкой и внедрением
