www.huggity.com At Huggity we understand modern user and fan behaviour and by combining it with our technologies and passionate creativity we deliver emotional hooks, which make content irresistible to share. In the last 5 years we have delivered sponsorship & experiential tech across 5 continents, to over 100 brands, agencies & rights holders. Our products like FanPic, Snappie and custom built activation technologies help our clients to engage with fans at the world’s most exciting live events.

1. Engaging Fans. Beyond the event.
ULTIMATE FAN EXPERIENCE & ENGAGMENT
THROUGH AMAZING TECHNOLOGIES

2. Who are we?

8. Engage Thousands. Reach Millions.
“Probably the most effective digital tool
in history of sponsorship activations at big events”

9. Massive Photo Taken in less than 10 minutes during the event, launched 24 hours
after, multibillion pixel image of the crowd allows fans to zoom in,
find themselves in the crowd and tag, generating a branded selfie,
which can be shared with their friends.

10. The FanPic Platform is deeply integrated with Facebook & Twitter.
This allows us to us to post on behalf of users. Generated selfies
are treated by networks as a user content thus receiving very high
visibility and impression rate within friends.
Application

11. Detailed panoramic photo allows fans to zoom in, find
themselves and tag. Each time a tag is added, branded fan
photos are generated.
Zoom. Tag. Share.

12. Deep integration with social networks, allow us to us to post on
behalf of users,. Generated selfies are treated by networks as a
user own contect thus receiving very high visibility within friends.
Branded Selfie

13. Social Output
Example

14. Treasure Hunt
Gamification
All FanPic visitors can search for items hidden in the crowd. We
can hide up to 5 different items. Fans use a radar to find them.

15. Data Capture
COLLECT FAN DATA
After treasure hunt / tagging the user is prompted to leave
their information to enter a competition.

16. Examples
& Case Studies

17. 2,875,292
Branded Selfie Impressions
Facebook - Measured + Estimated
Event Dublin marathon 2015 FANS 13,017
CLIENT SSE Airtricity VENUE Dublin (IRL)
Fans Tagged Themselves
1,483
11.3%
Event Audience Engaged
17,101Comments
31,525Likes
148 Twitter Stories
27,388 FanPic Visits
2:26 Average time Spent

18. 6,945,930
Branded Selfie Impressions
Facebook - Measured + Estimated
Event Rugby World Cup 2015
Opening Ceremony
FANS 81,000
CLIENT Canon VENUE Twickenham
Fans Tagged Themselves
7,371
9.1%
Event Audience Engaged
28,245Comments
96,334Likes
476 Twitter Stories
49,561 FanPic Visits
2:21 Average time Spent

19. 2,877,800
Branded Selfie Impressions
Facebook - Measured + Estimated
Event Muse at The O2
Opening Ceremony
FANS 21,000
CLIENT O2 VENUE The O2 London
Fans Tagged Themselves
1,775
8,5%
Event Audience Engaged
42,856Comments
12,422Likes
243 Twitter Stories
45,019 FanPic Visits
3:12 Average time Spent

20. Zoom-in videos
#MegaSelfie

21. We take your fans photos from far away and deliver a social
media optimised, zoom-in video few minutes after the shot
was taken!
Surprise them
from a distance

22. Freeze the moment
with multi-camera array
BulletFreeze

23. Our multi-array camera system is easy to implement and set-up,
even in smallest spaces. Use of INSTASERV Platform allows us
to deliver highly engaging and animated content to user mobiles
within minutes of capturing photo.
Capture all angles

24. PHOTO & VIDEO
ENGAGEMENT
Your Photobooth on Steroids
Use your promo staff to capture branded photos and videos
of fans and guests.

25. It’s time to put
your photobooth
on steroids!
§ Use several capture devices and
roaming staff
§ Deliver to guests phones instantly
§ Customise & implement quickly

26. Imagine photos taken by your promo staff at the event, which are
available to your fans almost immediately, allowing them to view
and share images from their mobiles.
Our app will give you full control over design overlay, which will appear
next to the image when posted by fans to social media networks.
Imagine branded photos & videos taken by your promo staff at the
event, which are available to fans & guests instantly, allowing them to view
and share images from their mobiles.
Our super simple back-end will give you full control over images overlay,
social messages and all other features of the platform.
Social amplification
& data capture for your
events and sponsorships

27. Snappie App Features
Flexible Data
Capture Options
Image overlay
customisation
Off-line &
On-line Modes
Instant
Delivery
Big screen link &
instant slideshow
Gallery Website
Integration
Facebook Album
Upload
Social messaging
customisation
add #tags and @usernames
Sharing on all major
social networks

28. How it works…

29. INSTASERVTM is our proprietary content delivery platform, it enables us and our clients to
customise captured content, deliver it instantly to users and control results through
through easy to use back end system.
It’s an engine behind Snappie App, FreezeSnap, MegaSelfie, Slo-Mo and and some
other fan engagement and bespoke projects that we deliver.
ENGINE BEHIND
IT ALL…
InstaServ Platform

30. • All images with branded overlays
• Pre-populated post texts with #tags and messages
• Fans can share on facebook, twitter, instagram & mail
• All photo links instantly uploaded to the brand’s facebook
page or twitter account
• All photos & videos instantly upload to gallery (mini-site)
Increased social media activity
through instant image delivery
by INSTASERV TM PLATFORM

31. All Photos, Gifs & Videos delivered through
INSTASERV Platform are branded and optimised for
sharing by users, which maximises post visibility.
Images shared with a platform by users
are 12x more likely to appear within
their newsfeeds.

32. Bespoke Projects
Using INSTASERVTM Platform

33. Canon RUGBY WORLD CUP 2015

34. DHL RUGBY WORLD CUP 2015