This document discusses three statistical models for predicting the score of the annual Florida vs. Georgia college football game: 1) A model predicting the number of points Florida will score; 2) A model predicting the number of points Georgia will score; 3) A combined model predicting the total points scored. The models use historical data and factors like team rankings, past scores, and win percentages to generate predictions. The document reviews the development and variables used in each model.
The Chicago Tribune Holiday Giving campaign provides donations to charities that are matched 50 cents on the dollar up to $3.1 million by the McCormick Tribune Foundation. The Tribune and Foundation pay all administrative costs, and donations are tax deductible. Donors can contribute by phone, online, or mail, and their names will be published for donations of $25 or more made by December 15.
The document provides the 2014 marketing plan for Ball State University Women's Volleyball. The plan outlines goals of increasing average student attendance to 250 per match, raising $1,000 for breast cancer research, and averaging 750 attendees for the Active Ankle Challenge matches. Strategies include promotions at football games, social media campaigns, and giving away merchandise. The plan also reviews the 2013 season attendance and previews the 2014 home schedule and promotional calendar.
2011 NC State Women's Soccer Marketing PlanJeff Gonza
This document provides a marketing plan and schedule for NC State women's soccer games in 2011. It includes a SWOT analysis, attendance information from 2010, the 2011 home schedule with promotional themes, a marquee event budget breakdown, and a detailed marketing schedule from June through October listing various promotional activities like posters, social media, and game day events. The goal is to build attendance and excitement for women's soccer through targeted outreach, advertising, and fan engagement.
The document provides game notes for the West Texas A&M University women's volleyball team game against Western New Mexico University on October 31st, including recaps of the team's recent games, statistics on both teams, and background on the programs and conference. The Lady Buffs hold an 11-3 all-time series lead over Western New Mexico and are looking to bounce back after losing their first meeting of the season on September 29th in straight sets.
1) The Miami Heat and Oklahoma City Thunder finished as the last two teams standing in the 2012 NBA Finals, with the Heat winning in 5 games. This season, both teams have had strong regular seasons and are positioned to make another Finals run.
2) The Heat have continued their dominance behind their "Big Three" of LeBron James, Dwyane Wade, and Chris Bosh, winning 27 straight games at one point. They finished with the best record in the Eastern Conference.
3) The Thunder struggled early but found their form behind Kevin Durant, Russell Westbrook, and Serge Ibaka to win 60 games and their third straight division title, securing home court advantage for the playoffs.
Powerball Arrives in Massachusetts
On January 31, 2010, following a historic cross-selling agreement between Mega Millions and Powerball states, the Massachusetts Lottery began selling Powerball tickets
Football non-conference scheduling by BCS schoolsSteve Dittmore
Presented at the College Sports Research Institute's Scholarly Conference on College Sport, April 21-23, 2010 at Chapel Hill, N.C.
http://www.csriconference.org
The Chicago Tribune Holiday Giving campaign provides donations to charities that are matched 50 cents on the dollar up to $3.1 million by the McCormick Tribune Foundation. The Tribune and Foundation pay all administrative costs, and donations are tax deductible. Donors can contribute by phone, online, or mail, and their names will be published for donations of $25 or more made by December 15.
The document provides the 2014 marketing plan for Ball State University Women's Volleyball. The plan outlines goals of increasing average student attendance to 250 per match, raising $1,000 for breast cancer research, and averaging 750 attendees for the Active Ankle Challenge matches. Strategies include promotions at football games, social media campaigns, and giving away merchandise. The plan also reviews the 2013 season attendance and previews the 2014 home schedule and promotional calendar.
2011 NC State Women's Soccer Marketing PlanJeff Gonza
This document provides a marketing plan and schedule for NC State women's soccer games in 2011. It includes a SWOT analysis, attendance information from 2010, the 2011 home schedule with promotional themes, a marquee event budget breakdown, and a detailed marketing schedule from June through October listing various promotional activities like posters, social media, and game day events. The goal is to build attendance and excitement for women's soccer through targeted outreach, advertising, and fan engagement.
The document provides game notes for the West Texas A&M University women's volleyball team game against Western New Mexico University on October 31st, including recaps of the team's recent games, statistics on both teams, and background on the programs and conference. The Lady Buffs hold an 11-3 all-time series lead over Western New Mexico and are looking to bounce back after losing their first meeting of the season on September 29th in straight sets.
1) The Miami Heat and Oklahoma City Thunder finished as the last two teams standing in the 2012 NBA Finals, with the Heat winning in 5 games. This season, both teams have had strong regular seasons and are positioned to make another Finals run.
2) The Heat have continued their dominance behind their "Big Three" of LeBron James, Dwyane Wade, and Chris Bosh, winning 27 straight games at one point. They finished with the best record in the Eastern Conference.
3) The Thunder struggled early but found their form behind Kevin Durant, Russell Westbrook, and Serge Ibaka to win 60 games and their third straight division title, securing home court advantage for the playoffs.
Powerball Arrives in Massachusetts
On January 31, 2010, following a historic cross-selling agreement between Mega Millions and Powerball states, the Massachusetts Lottery began selling Powerball tickets
Football non-conference scheduling by BCS schoolsSteve Dittmore
Presented at the College Sports Research Institute's Scholarly Conference on College Sport, April 21-23, 2010 at Chapel Hill, N.C.
http://www.csriconference.org
Kickin24 is a crowdfunding platform specialized in funding sport projects. It allows athletes, clubs, and organizations at all levels of sport to raise funds from fans, entrepreneurs, and local authorities. The platform has already successfully funded projects for an athletic school and football club. Kickin24 aims to address underfunding of youth and community sport by enabling regular and one-time fundraising. It sees opportunities in growing interest in health/sport and plans further platform development, team expansion, and marketing to attract more organizations and investors.
The document discusses fandom and the relationship between fans and creators of objects of fandom (OOFs) such as TV shows, books, bands, etc. It notes that fandom reflects love and fans want a mutual relationship with creators. A healthy relationship requires understanding fans, building trust over time through communication and small gestures, having fun together, and appreciating fans in valuable ways such as sharing behind-the-scenes content. Creators and marketers should view fans as partners rather than just demographics and leverage fandom for long-term success through fan-focused marketing strategies and toolkits.
The document summarizes key social media and advertising metrics for Baseball Factory across multiple platforms in the last 45 days compared to previous periods:
- Paid advertising campaigns increased fan growth on social media platforms and traffic to the Baseball Factory website by 45%
- Google AdWords campaigns improved cost per click, click-through rate, conversions and return on investment compared to previous periods
- Facebook ad campaigns for Baseball Factory reached over 400,000 people and drove over 4,000 clicks to the website.
Ciarán Ó Raghallaigh, Fandom - DMX Dublin 2016DMX Dublin
Fandom allows brands to aggregate and curate social media content in real-time to display on websites, mobile apps, and large screens. It offers a platform as a service that allows customers to launch social media hubs in under 5 minutes. Hubs can be used by brands to increase engagement, events to amplify conversations before, during and after, and displays to showcase content. The platform provides tools to customize hub design, moderate content, and monetize through native advertising and sponsorships.
This document discusses football podcasting as a form of participatory and fan media in the era of convergence and globalization. It begins by defining key concepts like convergence, globalization, and participatory media. It then discusses how new internet-based amateur media like podcasts have disrupted traditional gatekeepers in sports media. The document uses the examples of two popular football podcasts - The Anfield Wrap focused on Liverpool FC and The Celtic View focused on Celtic FC - to examine how fan media has transformed the media landscape and provided alternative perspectives for fans that have issues with some mainstream coverage of their clubs.
Transition from Traditional to DigitalMarty Conway
This document discusses the evolving sports media landscape. It notes that sport organizers and leagues are looking to grow new fans and market their platforms. Media companies seek exclusive sports content to attract viewers and subscribers to generate advertising revenue. As viewing habits change, traditional linear broadcast models are facing challenges from on-demand streaming options. Sports leagues are exploring new digital platforms like mobile streaming to engage modern fans and maintain relevance. The NFL, as an example, is live streaming some games globally to stay connected to digital audiences.
The document provides an overview of millennial consumption patterns related to sport. It defines key characteristics of millennials and their reasons for consuming products. It examines how millennials consume various sports such as football, hockey, baseball, basketball and action sports. It explores how fans consume sports through social media and which platforms they use. It also discusses how new media is changing consumption patterns and the appeal of user-generated content. Two studies are summarized that look at which delivery systems college students use to consume sports and the motives for using sports-related mobile applications. The document concludes with some considerations around categorizing millennials and a suggestion to integrate fantasy hockey into streaming platforms.
Huggity - Engaging Fans. Beyond the event .Huggity
www.huggity.com
At Huggity we understand modern user and fan behaviour and by combining it with our technologies and passionate creativity we deliver emotional hooks, which make content irresistible to share.
In the last 5 years we have delivered sponsorship & experiential tech across 5 continents, to over 100 brands, agencies & rights holders. Our products like FanPic, Snappie and custom built activation technologies help our clients to engage with fans at the world’s most exciting live events.
Vision Critical provides a cloud-based customer intelligence platform that helps companies build engaged communities to gain ongoing real-time feedback and insights from customers. It aims to power companies with collective wisdom from stakeholders and enable stakeholders to impact companies they care about. The platform offers services like community management, authoring and reporting tools to engage communities and drive insights to help companies make better decisions based on customer relationships.
Выступление Марка Тена (Sports.ru) на конференции ADVTechRussia.
ADVTechRussia — мероприятие для медиа и рекламодателей о том, как можно больше заработать с использованием новых технологий
в рекламе. http://advtechrussia.ru/
Startup Pitches - Vision Critical Sport Fan CouncilsDan Fergusson
Fans now have more ways than ever to share their experiences and opinions using new technology like social media and mobile devices. This document discusses a solution called Fan Council that uses engagement, reporting, and analytics tools to forge strong emotional connections with fans and create an ongoing, personalized community of thousands of engaged fans. The Fan Council approach provides a new way to engage fans that is distributed, fresh, relevant and actionable, moving away from ad hoc, siloed and out of date fan engagement of the past.
Answer their demand for more (Creating an immersive match-day experience with...EVS Broadcast Equipment
Connected fans are happier, spend more and engage on a deeper level with brands and sponsors. Do you know the expectations of your fans? And how digital and technological solutions can be integrated to the in-stadium experience, so that you can benefit from greater fan engagement and improved revenues?
Learn how through the integration of Wi-Fi connectivity, teams, rights owners and stadiums can provide interactive and enriched media to lure more fans to watch the event at the stadium, generate new sources of revenue and meet the expectations of a changing demographic.
Kickin24 is a crowdfunding platform specialized in funding sport projects. It allows athletes, clubs, and organizations at all levels of sport to raise funds from fans, entrepreneurs, and local authorities. The platform has already successfully funded projects for an athletic school and football club. Kickin24 aims to address underfunding of youth and community sport by enabling regular and one-time fundraising. It sees opportunities in growing interest in health/sport and plans further platform development, team expansion, and marketing to attract more organizations and investors.
The document discusses fandom and the relationship between fans and creators of objects of fandom (OOFs) such as TV shows, books, bands, etc. It notes that fandom reflects love and fans want a mutual relationship with creators. A healthy relationship requires understanding fans, building trust over time through communication and small gestures, having fun together, and appreciating fans in valuable ways such as sharing behind-the-scenes content. Creators and marketers should view fans as partners rather than just demographics and leverage fandom for long-term success through fan-focused marketing strategies and toolkits.
The document summarizes key social media and advertising metrics for Baseball Factory across multiple platforms in the last 45 days compared to previous periods:
- Paid advertising campaigns increased fan growth on social media platforms and traffic to the Baseball Factory website by 45%
- Google AdWords campaigns improved cost per click, click-through rate, conversions and return on investment compared to previous periods
- Facebook ad campaigns for Baseball Factory reached over 400,000 people and drove over 4,000 clicks to the website.
Ciarán Ó Raghallaigh, Fandom - DMX Dublin 2016DMX Dublin
Fandom allows brands to aggregate and curate social media content in real-time to display on websites, mobile apps, and large screens. It offers a platform as a service that allows customers to launch social media hubs in under 5 minutes. Hubs can be used by brands to increase engagement, events to amplify conversations before, during and after, and displays to showcase content. The platform provides tools to customize hub design, moderate content, and monetize through native advertising and sponsorships.
This document discusses football podcasting as a form of participatory and fan media in the era of convergence and globalization. It begins by defining key concepts like convergence, globalization, and participatory media. It then discusses how new internet-based amateur media like podcasts have disrupted traditional gatekeepers in sports media. The document uses the examples of two popular football podcasts - The Anfield Wrap focused on Liverpool FC and The Celtic View focused on Celtic FC - to examine how fan media has transformed the media landscape and provided alternative perspectives for fans that have issues with some mainstream coverage of their clubs.
Transition from Traditional to DigitalMarty Conway
This document discusses the evolving sports media landscape. It notes that sport organizers and leagues are looking to grow new fans and market their platforms. Media companies seek exclusive sports content to attract viewers and subscribers to generate advertising revenue. As viewing habits change, traditional linear broadcast models are facing challenges from on-demand streaming options. Sports leagues are exploring new digital platforms like mobile streaming to engage modern fans and maintain relevance. The NFL, as an example, is live streaming some games globally to stay connected to digital audiences.
The document provides an overview of millennial consumption patterns related to sport. It defines key characteristics of millennials and their reasons for consuming products. It examines how millennials consume various sports such as football, hockey, baseball, basketball and action sports. It explores how fans consume sports through social media and which platforms they use. It also discusses how new media is changing consumption patterns and the appeal of user-generated content. Two studies are summarized that look at which delivery systems college students use to consume sports and the motives for using sports-related mobile applications. The document concludes with some considerations around categorizing millennials and a suggestion to integrate fantasy hockey into streaming platforms.
Huggity - Engaging Fans. Beyond the event .Huggity
www.huggity.com
At Huggity we understand modern user and fan behaviour and by combining it with our technologies and passionate creativity we deliver emotional hooks, which make content irresistible to share.
In the last 5 years we have delivered sponsorship & experiential tech across 5 continents, to over 100 brands, agencies & rights holders. Our products like FanPic, Snappie and custom built activation technologies help our clients to engage with fans at the world’s most exciting live events.
Vision Critical provides a cloud-based customer intelligence platform that helps companies build engaged communities to gain ongoing real-time feedback and insights from customers. It aims to power companies with collective wisdom from stakeholders and enable stakeholders to impact companies they care about. The platform offers services like community management, authoring and reporting tools to engage communities and drive insights to help companies make better decisions based on customer relationships.
Выступление Марка Тена (Sports.ru) на конференции ADVTechRussia.
ADVTechRussia — мероприятие для медиа и рекламодателей о том, как можно больше заработать с использованием новых технологий
в рекламе. http://advtechrussia.ru/
Startup Pitches - Vision Critical Sport Fan CouncilsDan Fergusson
Fans now have more ways than ever to share their experiences and opinions using new technology like social media and mobile devices. This document discusses a solution called Fan Council that uses engagement, reporting, and analytics tools to forge strong emotional connections with fans and create an ongoing, personalized community of thousands of engaged fans. The Fan Council approach provides a new way to engage fans that is distributed, fresh, relevant and actionable, moving away from ad hoc, siloed and out of date fan engagement of the past.
Answer their demand for more (Creating an immersive match-day experience with...EVS Broadcast Equipment
Connected fans are happier, spend more and engage on a deeper level with brands and sponsors. Do you know the expectations of your fans? And how digital and technological solutions can be integrated to the in-stadium experience, so that you can benefit from greater fan engagement and improved revenues?
Learn how through the integration of Wi-Fi connectivity, teams, rights owners and stadiums can provide interactive and enriched media to lure more fans to watch the event at the stadium, generate new sources of revenue and meet the expectations of a changing demographic.