Answer their demand for more (Creating an immersive match-day experience with in-stadia connectivity)
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Connected fans are happier, spend more and engage on a deeper level with brands and sponsors. Do you know the expectations of your fans? And how digital and technological solutions can be integrated to the in-stadium experience, so that you can benefit from greater fan engagement and improved revenues? Learn how through the integration of Wi-Fi connectivity, teams, rights owners and stadiums can provide interactive and enriched media to lure more fans to watch the event at the stadium, generate new sources of revenue and meet the expectations of a changing demographic.
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Answer their demand for more (Creating an immersive match-day experience with in-stadia connectivity)
- 1. www.evs.com GENERATING RETURNS ON EMOTION Creating an immersive match-day experience with in-stadia connectivity James Stellpflug, VP Sports Products, The Americas, EVS
- 2. 39% sit too far from the action to see what is happening Single seat experience
- 3. -7.1% Average student attendance at US college football games (Wall Street Journal) Attracting the next generation of sports fans
- 4. 57% of fans prefer to watch sports at home Improved home viewing experience
- 5. 133% Tablet and mobile viewing increased year over year
- 8. ENABLING THE CONNECTED FAN EXPERIENCE Identify Inform Customize
- 9. ENABLING THE CONNECTED FAN EXPERIENCE: ENGAGE Live video and instant replays
- 11. CASE STUDY
- 12. JOINT BROADCAST AND CONNECTIVITY TECHNOLOGY FOR ENRICHED IN-STADIA EXPERIENCE Multimedia Jumbo screen Broadcast TV or In-Stadium Existing Infrastructure
- 13. BC place Vancouver, Canada Husker Nebraska AT&T stadium Arlington, Texas Barclays Center Brooklyn, New York Friends Arena Stockholm, Sweden Sporting Park Kansas City
- 14. THANK YOU James STELLPFLUG VP Sports Products - The Americas EVS
Editor's Notes
- The “single seat experience” limits fan engagement. 32% limited opportunities to watch replays 15% do not have detailed information about the game (stats, scores, player profiles) 9% miss the action while away from their seat using restroom or purchasing concessions Jumbo screen video boards have been growing as one means to reach this fans, but it lacks the ability to engage each fan’s intereets
- There is a generation of millennials that have grown up accustomed to content and functionality at their fingertips that are fuelling the race to improve in-stadia connectivity and have helped turn wi-fi from a nice-to-have to a mainstream social utility. These younger fans want to remain connected wherever they go. It is also important for them to be able to share their experience. If they are cut off from social media, they will be less tempted to attend a game in person. We’re already seeing this happen at college games in the US. Younger fans often leave at halftime if they can’t connect to the internet or upload photos on Instagram. By failing to connect stadiums, we’re putting ourselves in conflict with consumer demand. http://online.wsj.com/articles/at-college-football-games-student-sections-likely-to-have-empty-seats-1409188244 Increased of televised games…
- The in-stadium experience is increasingly competing with the at-home experience. At home sports fans have the comfort of their living room with access to large-screen TVs, multiple devices, and good connectivity. They also have access to an increasing number of camera angles and instant replays in HD and for some in Ultra-HD quality. And they are treated to dynamic graphics with compelling statistics and enriched game analysis. The costs are also an important factor that fans consider.
- Ex. In Holland, 53% of the population owns a tablet, and 24% of them watch TV on the tablet. (+50% in one year) Today’s sports are not only using smart devices to facilitate their on-the-go lifestyles, but also increasingly as primary entertainment devices. Consequently, their expectations are rising and a shift from traditional to instant and personalized media consumption is taking place. As highly-engaged people that are driven by passion and fanatical enthusiasm, they strive to get closer to their favorite team and players at all times (before, during, and after the game). Having access to official and exclusive content to get deeper insight into the game and understand in real time what their favorite player is experiencing is priceless for them.
- Bounce video
- These forces are changing the rules of the game. As a result, club and stadium owners need to transform the in-stadia experience by connecting their infrastructures if they don’t want to fall behind and lose their fans base.
- Adding connectivity and providing access to exclusive content will not only create a richer match-day experience that will help stadium and club owners to retain and even grow their fan bases, but it will also help them to generate new revenue streams. Connectivity allows clubs to interact with their fans and gather important customer data. As a result, clubs will be able to customise their offering and improve their merchandising revenues. Providing access to exclusive content will give rights-holders the opportunity to monetise content that would otherwise be wasted and increase sponsorship opportunities. Match-day revenues can also be improved through up-sales on tickets and in-seat ordering. Not to mention the increased publicity through social media.
- Multimedia distribution, including video, statistics and social media, throughout the venue Jumbo Video Board screen Multiple LED screens Smart devices Connected TV and displays Exclusive video footage Live slow motion replays Instant multi-camera angles Fast and reliable Wi-Fi access to live video and VoD Stadium-specific solutions to generate new sources of revenue