This is part of a project I completed for my PR Writing class at UCF. We were assigned to present a media kit consisting of a cover letter, media plan, backgrounder, fact sheet, biography, news release and blog post. Every document is written according to AP style.

1. Melinda Gonzalez
PUR 3100
December 10, 2015
Melody Ehsani
Mission
Melody Ehsani is opening a new boutique in the Wynwood Art District of Miami.
Similar to Fairfax Avenue in Los Angeles, Wynwood’s crowd is rebellious, edgy,
creative and unique. The designer wants to bring awareness of the brand to creative,
inspirational women ages 18 to 29 living in the South Florida area. This will help the
brand accomplish its goals and objectives.
Goals
 Be the first successful women’s streetwear brand in Miami.
 Create a creative girls club for women to hang out, design and share ideas.
 Raise money for women education and advancement around the world.
 Inspire women to do what they love.
Objectives
 Host a successful pre-opening party that appeals to the targeted public. Invite
special guests to DJ, and design at a nail and braid bar. Rent a photo booth.
 Design a flyer that successfully portrays the brand and convinces the public to
attend the special and exclusive event.
 Create a media kit for the event fully equipped with a news release, fact sheet,
backgrounder, biography and resume.
 Establish a social media campaign that successfully connects the audience to the
brand and engages the public.