Content in the COVID-19 Era

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This epic session will take you on a journey. Jean Cheney, content creator, will get straight to the point on the importance of SEO during Covid-19 and how you can best leverage your content and work with content creators, like Jean for optimum long term results. You will learn: • How to keep your audience engaged - from the comfort of their own lounge room • How to engage and not disenfranchise your audience during covid-19 lockdown • How to work with and inspire content creators during covid-19 lockdown Jean is an experienced travel content creator, who has been at this ol' game for over 7 years. Travelling the world working with luxury brands, DMO's and local tourism operators she spends her time creating great engaging evergreen content and not being an Instagram model. In fact her Instagram is one of the most disjointed and anti-Instagram that you'll have the pleasure of viewing.

Jean Cheney
Traveling Honeybird
@honeybirdtravel

Jean Cheney
Traveling Honeybird is Australia’s favourite coffee
fuelled adventure travel blog.
Started in 2013
Based in Melbourne.
Worked with brands such as;
G Adventures, Shangri La, Accor, Nestle, Breville.
Tourism boards from Australia to Japan and
throughout Europe
All the socials -@honeybirdtravel

Content in the covid-19 era
How to keep your audience engaged - from the comfort of their own
lounge room
1
2
3
4
How to engage and not disenfranchise your audience during covid-19
lockdown
How to work with and inspire content creators during covid-19
lockdown
Question time – I won’t be looking at the Q&A or chat as I’m a chatting
away

The things I won’t be
discussing today…
The basics of SEO
Keyword research

How to keep your audience
engaged.
From the comfort of their own lounge
room

Content creation is a marathon,
not a sprint.

How to engage and not
disenfranchise your audience during
covid-19 lockdown

Be bold
But not offensive
@modulare.us These are $60
USD facemasks that are selling
out on release.

Use a quote or
a high impact
statement here

Is now the best
time to update
your content?

How to work with and
inspire content creators
during covid-19 lockdown

Community outreach
Do your research
Engage
Monitor the content
Make the first move

Community
outreach
takes time
and energy
to get it right.

Once you’ve found a content
creator to work with.
Have a contract. An email is
simply not good enough.

You should also have a briefing sheet. Which should
include;
# hashtags
Keywords or phrases
Links if included
Any exclusions – affiliate links, competitor links,
advertising.
Deadlines.

Be generous and share the content around!

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This presentation was part of the SDT2012 - the 1st international conference on service design and tourism, Innsbruck/Austria, August 23-24, 2012. For more info on the conference and other presentations visit: www.sdt2012.com. All rights reserved by the author(s): Martin Suiter, Germany MARTIN SUITER – Consultancy Who is Martin Suiter: with 20 years of practical experience this makes Martin Suiter an expert in sports and tourism. Working for many corporates and destinations in the premium segment made him alert to the dos and don'ts to get his customers' attention. All this gathered knowledge formed the MARTIN SUITER - Consultancy which was founded in 2007. Experience, contacts and his creative mind are the key for his work and his clients' success. How to push your brand with sport and tourism. Sport and tourism are the two fields people are most interested in and spend most of their time with. Through the growing health-consciousness the number increases continuously. The experiences of hundreds of events with up to 140,000 participants taught Martin Suiter how to use these fields to push a brand and how to catch the customer's attention while they are relaxing and in a good mood. In this intense session you will get practical information based on successful examples and hints how to get closer to your customer with the tools sport and tourism. Follow him: blog, twitter, linkedIn, facebook - direct links under www.martinsuiter.com

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Content in the COVID-19 Era

1. Content in the Covid-19 Era

2. Jean Cheney Traveling Honeybird @honeybirdtravel

3. Jean Cheney Traveling Honeybird is Australia’s favourite coffee fuelled adventure travel blog. Started in 2013 Based in Melbourne. Worked with brands such as; G Adventures, Shangri La, Accor, Nestle, Breville. Tourism boards from Australia to Japan and throughout Europe All the socials -@honeybirdtravel

4. Content in the covid-19 era How to keep your audience engaged - from the comfort of their own lounge room 1 2 3 4 How to engage and not disenfranchise your audience during covid-19 lockdown How to work with and inspire content creators during covid-19 lockdown Question time – I won’t be looking at the Q&A or chat as I’m a chatting away

5. The things I won’t be discussing today… The basics of SEO Keyword research

6. How to keep your audience engaged. From the comfort of their own lounge room

7. Content creation is a marathon, not a sprint.

8. How to engage and not disenfranchise your audience during covid-19 lockdown

9. Be bold But not offensive @modulare.us These are $60 USD facemasks that are selling out on release.

10. Use a quote or a high impact statement here

11. Is now the best time to update your content?

12. How to work with and inspire content creators during covid-19 lockdown

13. Community outreach Do your research Engage Monitor the content Make the first move

14. Community outreach takes time and energy to get it right.

15.

16. Once you’ve found a content creator to work with. Have a contract. An email is simply not good enough.

17.

18. You should also have a briefing sheet. Which should include; # hashtags Keywords or phrases Links if included Any exclusions – affiliate links, competitor links, advertising. Deadlines.

19. Be generous and share the content around!

20. Questions?

Editor's Notes

Importance of creating relevant content. Continue producing consistent content – even if there is a reduction Different content for different platforms Don’t be afraid to be bold with your content Understanding the buyer cycle has changed. People are looking for escapism.
Talk about the importance of longeivity Ever green content Not being tempted by keyword stuffing on covid-19
Be bold with your content but not offensive
Be bold with your content but not offensive
If you already have content now is a great time to invest in updating your content! Give it a fresh feel, re-engange with your audience One of my posts from 206-ish, is now getting some traffic.
It’s a really tough time for everyone. A lot of websites and content creators have experienced a 85% ish drop in traffic. It’s depressing. Like soul crushing depressing.So now is actually a great time to do some outreach with content creators.
Explore the options around working with content creators. Including outreach steps Reviewing the content that is created
Explore the options around working with content creators. Including outreach steps Reviewing the content that is created
Explore the options around working with content creators. Including outreach steps Reviewing the content that is created
Explore the options around working with content creators. Including outreach steps Reviewing the content that is created
Don’t spam content creators!
Including outreach steps Reviewing the content that is created
Including outreach steps Reviewing the content that is created

Content in the COVID-19 Era

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Editor's Notes