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Scoping, estimating and pricing your projects
This document discusses factors to consider when scoping, estimating, and pricing projects. It provides examples of different pricing models like hourly, flat project pricing, package pricing, and value-based pricing. Specific pricing examples are given for different types of websites, ranging from $100 for DIY templates to $15k-100k+ for custom sites built by agencies. Key recommendations include prequalifying clients, slowing down discovery processes, clearly defining projects, managing client expectations through contracts, and avoiding desperation pricing.
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Scoping, estimating and pricing your projects
- 1. Scoping, estimating andpricing #ATWP
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- 12. Scoping, estimating and pricingprojects
- 13. “How much doyour websites cost?”
- 14. “Can you includea design prototype with the proposal?”
- 15. “I need awebsite by the end of the month.”
- 16.
- 17. There are severalfactors to consider. Focus on one thing at a time.
- 18. PREQUALIFY identify the tirekickers as soon as possible Factors that influence price Try: prequalification questionnaire
- 19. DISCOVERY slow down andlearn more Factors that influence price Try: longer, paid discoveries for larger projects
- 20. DEFINE THE PROJECT guideyour client on how to best accomplish their goal Try: present three options after your initial discovery rather than one Factors that influence price
- 21. CLIENT EXPECTATIONS be clear,concise and descriptive Try: create a contract with clear deliverables, solid terms and a timeline for both agency and client deliverables Factors that influence price
- 22. CLIENT EXPERIENCE make thisan enjoyable process Try: create a clear process and touch points with your client Factors that influence price
- 23. CHANGE ORDERS catch scopecreep early and communicate with the client Try: $0 line items Factors that influence price
- 24. DON’T BE AFRAIDTO LOSE don’t take a job out of desperation Try: don’t lower your price “just because” Factors that influence price
- 25.
- 26. Create a proposalboilerplate Setting your prices
- 27. Number of pagesvs “views” Setting your prices
- 28.
- 29. Pricing models HOURLY for thingsyou don’t have control over
- 30. Pricing models FLAT PROJECTPRICING for things you can control
- 31. Pricing models PACKAGE PRICING forday rates, identity packages, etc
- 32. Pricing models VALUE-BASED PRICING setprices based on perceived or estimated value rather than time or historical prices
- 33. Pricing models TIME-BASED RETAINERS agreeon a number of hours per month
- 34. Pricing models VALUE-BASED RETAINERS “we’rehere when you need us”
- 35.
- 36. $100 = TotallyDIY: Wix, SquareSpace, WordPress.com ~$1000 = One person, theme based ~$2500 = Templates or limited custom $3-8k = small team, typically semi-custom $10-25k = custom gmm.to/rabellpricing Rabell Creative
- 37. Custom site under$3k? No... Good Freelancer: $3k - $15k Good Agency: $8k - $40k Awesome Freelancer: $10k - $50k Awesome Agency: $15k - $100k+ gmm.to/poststatuspricing Post Status
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