This document discusses factors to consider when scoping, estimating, and pricing projects. It provides examples of different pricing models like hourly, flat project pricing, package pricing, and value-based pricing. Specific pricing examples are given for different types of websites, ranging from $100 for DIY templates to $15k-100k+ for custom sites built by agencies. Key recommendations include prequalifying clients, slowing down discovery processes, clearly defining projects, managing client expectations through contracts, and avoiding desperation pricing.