The document provides seven tips for optimizing images for SEO to increase web traffic. Key recommendations include using descriptive filenames, resizing images to appropriate display dimensions, creating an image sitemap, utilizing a CDN for faster loading, employing lazy loading for images, and leveraging browser cache for improved page speed. Implementing these strategies can enhance the visibility and performance of images in search results.

1. 7 TIPS
TO GET MORE TRAFFIC
BY OPTIMISING YOUR
IMAGES FOR SEO
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2. 1
Set a proper descriptive name for your images.
Eg: “Nike-air-max.jpg” is better than “IMG10012.jpg”.
Whenever you download any image or clicked, the
system by default provides it a random name but from
an SEO viewpoint, it is better to give it a descriptive title
before using it somewhere.
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Proper Image Name

3. Resize your images to respective display dimensions
where your actual image is being used. Scale images
responsive to CSS. Eg: Let suppose iPhone produces
an image of 4032px x 3024px. But the maximum
image width allocation on-site is 600px so your
page size will get increased.
Follow Images Display
Dimensions
2
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4. 3
To reduce image file sizes first you should resize it
to the maximum display dimension. And then test
with various quality settings of your images. To
reduce image file sizes, you may use tools like
Gutezli, MozJpeg, or pngquant.
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Reduce Image File Sizes

5. 4
The best practice considers discovering your images
on Google is to create a dedicated sitemap to all the
images including their URLs to increase the chance
of your image showing up in search results. Eg: Here
Google gives a format you need to use.
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Create Image Sitemap

6. 5
Most websites hosted on a server but if your user is
of a different country then it will take some time to
load your images that’s why it is considered to use
CDN to host your images that can be served to users
from the nearest server. Eg: CDN like Cloudflare,
Fastly, KeyCDN, and Amazon CloudFront.
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Upload Your Images On CDN

7. 6
Images are the only assets on the page which
increase the loading speed due to their large sizes.
Therefore, you should use lazy loading to defer a
browser from loading an image until it is needed.
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Use Lazy Loading

8. 7
Google PageSpeed Insight recommends using the
browser cache. Why? Because it helps the assets to
load faster for the user when they visit next time
on the same page hence increase the page loads.
Here are the most popular WordPress Cache
Plugins you may use or you can use GTmetrix
tool.
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Use Browsing Cache