Optimizing WordPress for Speed and Conversions by David Vogelpohl
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Optimizing WordPress for speed and conversions can have an immediate impact on your bottom line. Learn how to turn WordPress into a supercharged revenue driving machine. Experience level: Beginner, Intermediate, Advanced Target audience: Affiliate/Publisher Niche/vertical: WordPress Ben Metcalfe, Co-Founder, WP Engine (Twitter @dotBen) David Vogelpohl, CEO, Marketing Clique (Twitter @davidvmc)
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You can learn more about Jonathon Colman at http://www.jonathoncolman.org/
How to create and promote a drupal anti ad block module
This document discusses strategies for marketing software products and driving traffic. It compares direct sales versus using channels to reach customers. It also discusses using content marketing, search engine optimization, and social media integration to boost awareness and downloads. The document provides examples of how small changes like a name change or adding a viral element can significantly impact search engine rankings and download numbers.
Seo ux-panel-sic
An expert panel discussion on SEO and UX convergence covered the following key points in 3 sentences:
The panel discussed how SEO and UX should be considered together from the beginning of a website design process, rather than retrofitting SEO later, and provided examples of how overly complex navigation harms both user experience and search engine optimization. Speakers also emphasized that identifying user needs and intent through research is crucial to developing an information architecture and content that benefits both users and search engines. Case studies demonstrated how mapping user needs to content and site structure can dramatically improve organic traffic and conversions when SEO and UX work in harmony.
DFWSEM State of Search Conference 2017 | SEO Recap
Text-heavy notes and key takeaways from the SEO tracks I attended in Dallas, Texas for the State of Search conference on October 9th and 10th.
Slideshares referenced:
https://www.slideshare.net/crumplezone/paradigm-shifts-can-seo-survive-google
https://www.slideshare.net/johnleoweber/state-of-search-2017-cross-channel-marketing-by-john-leo-weber?qid=5ae4f63a-59dc-4e05-82c3-a67c5af6ef8c&v=&b=&from_search=7
https://www.slideshare.net/jonhenshaw/forget-amp-make-fast-sites?qid=44296fcd-b690-4fd4-bd75-467cdc6aaff5&v=&b=&from_search=1
https://www.slideshare.net/goralewicz/javascript-indexing-and-seo-the-naked-truth-state-of-search-2017-80617471
https://www.slideshare.net/MarthavanBerkel/structured-data-from-az-managing-your-knowledge-graph-state-of-search?qid=3d2086c7-af58-4036-8767-71394027902e&v=&b=&from_search=1
https://www.slideshare.net/TomAnthony/seo-by-hypothesis
https://www.slideshare.net/DawnFitton/cruft-busting-technical-debt-code-smell-and-refactoring-for-seo-state-of-search
https://www.slideshare.net/alanbleiweiss/owning-the-answer-box-knowledge-graph-and-featured-snippets
Visual Personal Branding & Infographic Resumes
Visual Personal Branding & Infographic Resumes talk by Randy Krum at the DFW DataViz Meetup event September 2016
Links from my presentation are here: http://www.coolinfographics.com/dfwdataviz-sep2016/
You should be using the powerful benefits of dataviz and visual storytelling in your own Personal Branding Strategy to communicate your own key attributes to potential employers with visual content on a website, on LinkedIN and with an infographic resume!
An infographic resume is…"A visual account of an individual's history and abilities that uses data visualization design to communicate key portions of a job candidate's skills, history, education or other relevant information." - Randy Krum, Cool Infographics
I have been following the growing trend of infographic resumes for years, and I've gathered together over 1,200 examples of real-world infographic resumes in a public gallery on Pinterest: Infographic Visual Resumes to serve as design inspiration and a view into this fast-growing phenomenon.
This presentation will show you some of the best examples of infographic resume designs, and the tools and understanding you need to design your own. Bring your questions, and even a copy of your own resume, for the interactive portion where I will offer suggestions and feedback for your own visual branding content.
Key questions:
• Should I design a separate infographic resume or build visuals into my existing resume?
• How does an infographic resume fit into a larger personal branding strategy?
• How do infographic resumes work with automated application systems?
• What are the risks when using an infographic resume?
• Are there times when an infographic resume isn't appropriate?
• What design tools are available to create my infographic resume?
BrightonSEO Takeaways – September 2018
Missed BrightonSEO or want to catch up and look through all the awesome stuff that you've learned today? We've got exactly what you need - here are the main takeaways of the conference!
Google Analytics & SEO Blogging. JCiEdinburgh - Ben Rogers - Attacat
This document provides an overview of Google Analytics and search engine optimization (SEO). It discusses key metrics in Google Analytics like visits, page views, bounce rate and exit rate. It also covers setting up goals and funnels. For SEO, it discusses on-page ranking factors, keyword research, blogging for SEO, and challenges with DIY versus hiring experts.
SEO Checklist 2018 - Ranking in the first page of SERP organically.
The book is NOW available for FREE till 23:59 IST TODAY.
Offer valid for first 100 clicks/buys.
ORDER LINK: http://amzn.to/2rxQfMN
AUTHOR LINK: www.avikbal.com/books
Best wishes for your online success.
Happy Reading. Delightful learning. Successful Practicing.
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Types of SEO – OnPage, OffPage, Black, Grey, White Hat SEO
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Local SEO, Technical SEO
Myths and Realities of SEO Practice (4 lessons)
Keyword Research & Analysis
100 proven ways of SEO. (4 lessons)
30 Tricks of SEO to rank in just 3-4 Weeks
Google Algorithm Updates
Hkwaw Event 20100127
The document summarizes a meeting for the Hong Kong Web Analytics Wednesday group. The meeting agenda includes a reception from 19:00-19:30, introduction from 19:30-20:00, presentation on a new way to look at bounce rate from 20:00-21:00, and Q&A and networking from 21:00-22:00. The presentation will discuss analyzing bounce rate across six dimensions: design, product, development, blogging, deployment, and media. It provides examples of factors within the design dimension that can influence bounce rate, such as visual appeal, layout, content, navigation, compatibility, color, and page load times.
Hkwaw Event 20100127
The document summarizes a meeting for the Hong Kong Web Analytics Wednesday group. The meeting agenda includes a reception from 19:00-19:30, introduction from 19:30-20:00, presentation on a new way to look at bounce rate from 20:00-21:00, and Q&A and networking from 21:00-22:00. The presentation will discuss analyzing bounce rate across six dimensions: design, product, development, blogging, deployment, and media. It provides examples of factors within the design dimension that can influence bounce rate, such as visual appeal, layout, content, navigation, compatibility, color, and page load times.
Test
The document summarizes a Web Analytics Wednesday event in Hong Kong on January 27, 2010. The event included a reception from 19:00-19:30, an introduction from 19:30-20:00, a presentation on a new way to look at bounce rate from 20:00-21:00, and a Q&A and networking session from 21:00-22:00. The presentation focused on analyzing bounce rate across six dimensions: design, product, development, blogging, deployment, and media. Specific factors discussed included visual appeal, layout, content, navigation, compatibility, color, images vs text vs animation, personalization, page load time, and code errors.
Hong Kong Web Analytics Wednesday #1
Date: 27th January, 2010
Time: 19:00 – 22:00
Speaker: Kenneth Kwok
Topic: New way to look at “Bounce Rate”
Hong Kong Web Analytics Wednesday #1
The document summarizes a meeting for the Hong Kong Web Analytics Wednesday group. The meeting agenda includes a reception from 19:00-19:30, introduction from 19:30-20:00, presentation on a new way to look at bounce rate from 20:00-21:00, and Q&A and networking from 21:00-22:00. The presentation will discuss analyzing bounce rate across six dimensions: design, product, development, blogging, deployment, and media. It provides examples of factors within the design dimension that can influence bounce rate, such as visual appeal, layout, content, navigation, compatibility, color, and page load times.
Hong Kong Web Analytics Wednesday #1
Date: 27th January, 2010
Time: 19:00 – 22:00
Speaker: Kenneth Kwok
Topic: New way to look at “Bounce Rate”
HKWAW Event - 20100127.pptx
The document summarizes a meeting for the Hong Kong Web Analytics Wednesday group. The meeting agenda includes a reception from 19:00-19:30, introduction from 19:30-20:00, presentation on a new way to look at bounce rate from 20:00-21:00, and Q&A and networking from 21:00-22:00. The presentation will discuss analyzing bounce rate across six dimensions: design, product, development, blogging, deployment, and media. It provides examples of factors within the design dimension that can influence bounce rate, such as visual appeal, layout, content, navigation, compatibility, color, and page load times.
Hong Kong Web Analytics Wednesday #1
Date: 27th January, 2010
Time: 19:00 – 22:00
Speaker: Kenneth Kwok
Topic: New way to look at “Bounce Rate”
Hong Kong Web Analytics Wednesday #1
Date: 27th January, 2010
Time: 19:00 – 22:00
Speaker: Kenneth Kwok
Topic: New way to look at “Bounce Rate”
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DFWSEM State of Search Conference 2017 | SEO Recap
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Google Analytics & SEO Blogging. JCiEdinburgh - Ben Rogers - Attacat
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SEO Checklist 2018 - Ranking in the first page of SERP organically.
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This document provides tips and strategies for auditing and improving a business's Pinterest strategy. Some key points include:
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This document discusses using Instagram stories in influencer marketing campaigns. It notes that stories provide more authentic and engaging content than traditional Instagram posts. Stories allow influencers to directly link out to products for sale. The document outlines how one influencer, Jane, increased her use of stories in campaigns from 9 to 13 over two years, a 44% increase. It provides suggestions on using stories for storytelling, showcasing products, launches, and flash sales. Finally, it discusses how content and authenticity will become more important than likes across Instagram and other social media in the future.
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Optimizing WordPress for Speed and Conversions by David Vogelpohl
- 1. The Boss’ Guide to WordPress Optimization
- 2. David Vogelpohl @davidvmc Web development & Mobile web & online marketing mobile apps
- 4. Follow along #ASW12
- 5. What does the boss care about?
- 6. Consider user experience with your bright ideas + =
- 7. The number 1 factor influencing user experience is speed Lose up to 25% of visitors after 4 seconds
- 8. Bounce rates have a big impact… Lower conversion rates More expensive advertising Problems with SEO
- 9. What’s a boss to do?
- 10. Wrangle Tracking Scripts Pick *one* analytics package Audit your tracking scripts Pixel & conversion scripts go at the bottom!
- 11. Keep your designer in check Less is more Animation annihilation CSS buttons, boarders & other graphics Need a button? cssbuttongenerator.com
- 12. Use images like a pro Size images to fit space Remove metadata with smushit.com Use JPG in place of PNG
- 13. Cheat on your A/B test Same ads, different destination URLs Use your primary Analytics package Reduces Javascript load Page A Page B time & redirects
- 14. When in doubt cut it out Remove unnecessary features and graphics Use Analytic events to see feature use Use mouse tracking to view hover maps Check out SessionCam.com
- 15. Learn How to promote Social Media Be greedy Use static images & links Pick networks that make sense Promote after the conversion
- 16. Plugins are kryptonite for speed Security, database and server concerns Delete don’t deactivate!
- 17. Avoid ad networks with JS rotating ads Try to use static image ads Make sure to use smushit.com Affiliate offers are great for static ads Video ads are okay, but test!
- 18. Make more money without more traffic Convert mobile visitors Mobile Optimized CSS JS Browser Discovery Media Query & Responsive design Optimize for Keyboards http://goo.gl/Q626v
- 19. Don’t forget! Wrangle tracking scripts Be greedy with Social Media Keep your designer in Don't be the Homer Simpson check of plugins Use images like a pro Avoid dynamic ad serving Cheat on your A/B test Mobile optimize your website! When in doubt, cut it out
- 20. Web Development & Online Marketing David Vogelpohl Mobile Apps & @davidvmc Mobile Web