This document summarizes Qwikker, a proximity marketing system that distributes mobile content through Wi-Fi and Bluetooth hotspots. It can be used for out-of-home advertising, events, retail, and campaigns. Content like apps, music, videos and coupons are delivered to mobile devices for free. The system includes on-location devices, a content management system, and remote management tools. Examples are given of campaigns run by brands like Diesel, Coca-Cola, and Ford that used Qwikker hotspots to deliver content like wallpapers, ringtones and apps to drive awareness and purchases.

1. Hotspots for Distributing Mobile Content including Apps and Sponsored Surfingpowered by

2. powered byAPPSMUSICVIDEOSCOUPONSAND MOREA turnkey Proximity Marketing system for deploying mobile hotspots and running content distribution campaigns custom tailored for iPhone, BlackBerry and other mobile device users that is FREE to the consumer.

3. powered byOut-of-Home AdvertisingQwikker is perfectly suited for the Out Of Home market and has the largest OOH Proximity Based Content Delivery Network with a presence in 12 countries in the Americas, Europe, Asia and Australia.

4. powered byEvent SolutionsThe proximity based system is ideal for delivering rich content and information in stadiums, concerts, music festivals, and trade shows.

5. powered byRetailQwikker’s retail solution has the power to drive consumers to a store, and within the store, increase business and deliver information and create excitement about products being sold.

6. powered bysolution componentsOn-location device serves content to mobile devices over Wi-Fi and connects to central servers via Ethernet or Cellular (3G & GPRS).Web-based campaign and content management system hosted on our central serversLanding page custom tailored for the iPhone and other device screens with links to specific apps, music, video, or mobile couponsMobile Content ServerRemote ManagementDevice-Specific Gateways

7. powered by Things you can do withlocal mode (when no internet access is enabled)-Email submission form-Rotate landing page -Click-to-SMS (send SMS to a designated number, with user permission)-Click-to-Call (initiate phone calls to a number with user permission)-Play videofull mode-All of the above, plus-Click-to-Mail (send an email via iPhone native email)-Click-to-iTunes (deep linking to iTunes to buy/download apps or music)-Click-to-Map (connect to Google Maps to view a specific location)

8. powered byHow do users connect to ?4A customized landing page appears when the device browser is launched.User turns on Wi-Fi via Settings icon on the home screen.A visible call to action prompts passersby to launch Wi-FiUser locates the customized hotspot name and connects

9. powered byBluetooth: How does it work?One click begins a fast and freedownload of unique content tomobile devices using Bluetooth.A message appears askingif the user wishes toaccept content.A campaign creative witha bold call to action promptspassersby to turn on theirBluetooth.

10. powered byAbout Qwikker“Qwikker gives us a competitive edge in the market and allows us to ‘light up’ our advertising inventory.” – Rocky Sisson, Executive Vice President, Sales and Marketing Clear Channel OutdoorThe leader in on-location, carrier grade, mobile content deliveryPowers world’s largest mobile hotspot content distribution networkDominant IP portfolio: 9 patents filed; 3 US patents granted (wireless content distribution), 6 others pending (mobile caching, device detections and proximity transactions) and many foreign patents pendingWeb and API based campaign management, content publishing, device management and rich mobile application experiencesMember of Mobile Marketing Association and MMA’s Proximity Committee, Chair of Bluetooth SIG Mobile Content Delivery Study Group

11. powered byDiesel, In-Store, New York, NYDiesel used Qwikker’s newly unveiled Bluetooth/Wi-Fi® combo technology to deliver an interactive campaign to promote their Black Friday promotion. Free mobile wallpapers offer 35% off storewide were downloaded via Bluetooth and Wi-Fi content zones within the stores.Locations: 3 selected Diesel store locations in New York, NYMedia Type: In-StoreDates: April 17-19Content Deliverable: Wallpaper /Coupon # of Qwikker Mobile Hotspots: 4SOLUTIONThe Qwikker team worked with Diesel directly to deploy the campaign which ran for 3 days (Friday-Sunday).RESULTSBy utilizing Qwikker technology, Diesel was able to interact with customers in a new and exciting medium not previously used by the brand. The results were extremely high with 22% redemptions. Diesel is implementing a more robust mobile program based on this extremely successful program.Wallpaper delivered to handsets via Bluetooth and Wi-Fi.

12. powered byDiesel, In-Store, New York, NYFlyer handed out by store greeter alerting customers to turn on Bluetooth or Wi-Fi to receive 35% off entire days purchase.

13. powered byGiorgio Armani, Saks Fifth AvenueGiorgio Armani used Qwikker’s newly unveiled Bluetooth/Wi-Fi® combo technology to deliver an interactive campaign to announce their new perfume. Free mobile wallpapers were downloaded via Bluetooth and Wi-Fi content zones, one in the display window facing Fifth Avenue and one at the Georgio Armani cosmetic counter within the store.Location: Saks Fifth Avenue, New York, NYMedia Type: In storeDates: February 12-15, 2009Content Deliverable: Various Wallpapers/Coupons # of Qwikker Mobile Hotspots: 2SOLUTIONThe Qwikker team worked with Hyperfactory and Saks Fifth Avenue to deploy the campaign which ran for 4 days.RESULTSBy utilizing Qwikker technology, Giorgio Armani was able to interact with customers in a new and exciting medium not previously used by the brand. The results were extremely high considering no call to action was used. Giorgio Armani is considering a more robust campaign for their next launch later this year. Wallpaper delivered to handsets via Bluetooth and Wi-Fi.

14. powered byCoca-Cola, Shopping Malls & Bus Shelters, IrelandCoca-Cola used Qwikker’s OOH advertising network to deliver an interactive campaign to usher in the holiday season. A free mobile holiday ringtone was downloaded via Bluetooth hotspots throughout Dublin, Ireland in 16 locations within shopping malls and bus shelters.Location: Dublin , IrelandMedia Type: Clear Channel & CBS Outdoor Shopping Malls & Bus SheltersDates: December 1-29, 2008Content Deliverable: Ringtone # of Qwikker Mobile Hotspots: 16SOLUTIONThe Qwikker team worked with Clear Channel and CBS Outdoor to deploy the campaign. The campaign ran for three weeks with this timely call to action.RESULTSBy utilizing Qwikker technology, Coca-Cola was able to add measurement and trackability to a previously non-performance based advertising medium. Call to action to turn on Bluetooth wireless technology to receive ringtone.

15. powered byClear Channel Outdoor, SmithsonianSmithsonian used Qwikker’s OOH advertising network to deliver an interactive campaign. Free mobile wallpapers were downloaded via Bluetooth hotspots throughout Washington, DC in 6 bus shelters.Location: Washington, DCMedia Type: Clear Channel Bus SheltersDates: September 1 – October 31, 2008Content Deliverable: Wallpaper # of Qwikker Mobile Hotspots: 6SOLUTIONThe Qwikker team worked with Clear Channel and Smithsonian to deploy the campaign. The campaign ran for eight weeks with this call to action and has now been extended with a wallpaper/coupon offer.RESULTSBy utilizing Qwikker technology, The Smithsonian was able to add measurement and trackability to a previously non-performance based advertising medium. Call to action to turn on Bluetooth wireless technology to receive wallpaper.

16. powered byFord SyncFord’s advertising agency, Team Detroit, leveraged the Qwikker OOH advertising network to deliver an interactive campaign for Ford Sync, an exciting new in-car communications and entertainment system designed and engineered in partnership with Microsoft. Ringtones were downloaded for free via Bluetooth in over 100 mobile hotspots throughout United States and Canada.Location: Los Angeles, New York, San Francisco, Washington DC, Calgary , Edmonton, Toronto, Vancouver, Kitchener/Waterloo, Ottawa, Montreal, QuebecMedia Type: Arenas, bus shelters, airports, retail and restaurantsDates: January 20 – February 29, 2008Content Deliverable: RingtoneSOLUTIONThe Qwikker team deployed a campaign creative featuring a strong, visible call to action and desirable content from popular recording artists .The campaign ran for eight weeks and was later extended through a partnership with Arena Media for an additional four weeks in major arenas across the United States.RESULTSBy utilizing Qwikker technology, Ford was able to add measurement and trackability to a previously non-performance based advertising medium. Call to action to turn on Bluetoothto receive wallpaper.

17. powered byUS Army National Guard, Shopping Malls United States Army National Guard used Qwikker’s OOH advertising network to deliver an interactive campaign. Free mobile wallpapers and applications were downloaded via Bluetooth hotspots throughout the shopping malls.Locations: Shopping Malls across the United StatesMedia Type: Clear Channel & CBS Outdoor mall directoriesDates: June 1 – August 31, 2008Content Deliverable: Wallpaper & Application # of Qwikker Mobile Hotspots: 104SOLUTIONThe Qwikker team worked with Clear Channel Outdoor and CBS Outdoor to deploy a campaign that offered either a mobile application or a wallpaper that directed passersby to a website to receive free movie tickets. The campaign ran for twelve weeks.RESULTSBy utilizing Qwikker technology, US Army National Guard was able to add measurement and trackability to a previously non-performance based advertising medium. Call to action to turn on Bluetooth wireless technology to receive wallpaper.

18. powered bySteve FriedlanderChief Executive Officersteve@qwikker.com 212.404.1205