This document describes Parkya's parking app product offering. The app will allow users to search for and pay for parking on-street or off-street through cashless payment integration. It will provide loyalty rewards and targeted advertising opportunities. The parking market is large, worth €360 million, £5 billion, and $25 billion annually in Ireland, the UK, and US respectively. Parkya's revenue model includes annual app fees, transaction fees from payments, revenue forecasting analytics, and revenue sharing from targeted ads.