Post Install Performance – How to Get ROI From Mobile_Stephen RumbelowPerformanceIN
App marketers want assurance around ROI from their mobile media spend. As much is a given when considering pressure on them to measure the return on their activities to the nth degree.
The key concerns lie with the actions taken post-install, as that's where the ROI is. Stephen Rumbelow's session promises insight around post-install performance marketing solutions, and how advertisers can use them to maximise ROI from their mobile media investment.
In a session packed with actionable insight, Stephen will showcase the best places to advertise, a range of key tracking technologies, the KPIs they support, and what marketers can learn from Asia-Pacific – the world’s only mobile-first and mobile-only region.
Post Install Performance – How to Get ROI From Mobile_Stephen RumbelowPerformanceIN
App marketers want assurance around ROI from their mobile media spend. As much is a given when considering pressure on them to measure the return on their activities to the nth degree.
The key concerns lie with the actions taken post-install, as that's where the ROI is. Stephen Rumbelow's session promises insight around post-install performance marketing solutions, and how advertisers can use them to maximise ROI from their mobile media investment.
In a session packed with actionable insight, Stephen will showcase the best places to advertise, a range of key tracking technologies, the KPIs they support, and what marketers can learn from Asia-Pacific – the world’s only mobile-first and mobile-only region.
(Draft V0.1) // VRoom is a pioneering media infrastructure startup enabling on-demand playback of interactive and fully immersive vr experiences. We are behind the scenes, but a mission critical part of the VR / AR distribution ecosystem. We're pioneering the "VR Everywhere" experience (even in the seat-back entertainment system of your next transatlantic flight)
Innovative Publishing 2 of 3: MonetizationthePlatform
thePlatform provides an enterprise-class, end-to-end solution for publishers that want to incorporate video into their digital publications. We’ve helped some of the biggest names in the publishing industry overcome their challenges.
Get a Marketing Team working for you On-Demand, Social Media Marketing, Marketing Collateral, Messaging, Graphics, Whitepaper, positioning paper for Tech Start-ups. Zero overheads, Resources belong to you - for 3 months to Year, Pay-by-month. Get blogs, articles, info-graphics, presentations, wall charts made to suit your product, service. Technology companies across the world - big and small continue to use our services - for lead generation, lead assessment, . Ideal for tech / non-tech firms in mobile, cloud, enterprise, apps, hardware businesses in telecom, mobile, cable and satellite, enterprise segments. We build entire marketing communications from conceptualization to full-year marketing blueprint to execution. Staffed with marketing experts from industry with 20+ years global tech marketing experience. Fast turn around times. www.tonsetelecom.com for more!
Robbie Douek, Admob inc "Mobile advertising: how we got here and what's next"Mobile Monday Brussels
"Mobile advertising: how we got here and what's next"
by Robbie Douek, Admob inc
presented during 1/3 Mobile Publishing & Advertising. Are you ready for the breakthrough in 2010?
Joint networking event of Mobile Monday Brussels and IAB (Internet Advertising Bureau)
Brussels
(Draft V0.1) // VRoom is a pioneering media infrastructure startup enabling on-demand playback of interactive and fully immersive vr experiences. We are behind the scenes, but a mission critical part of the VR / AR distribution ecosystem. We're pioneering the "VR Everywhere" experience (even in the seat-back entertainment system of your next transatlantic flight)
Innovative Publishing 2 of 3: MonetizationthePlatform
thePlatform provides an enterprise-class, end-to-end solution for publishers that want to incorporate video into their digital publications. We’ve helped some of the biggest names in the publishing industry overcome their challenges.
Get a Marketing Team working for you On-Demand, Social Media Marketing, Marketing Collateral, Messaging, Graphics, Whitepaper, positioning paper for Tech Start-ups. Zero overheads, Resources belong to you - for 3 months to Year, Pay-by-month. Get blogs, articles, info-graphics, presentations, wall charts made to suit your product, service. Technology companies across the world - big and small continue to use our services - for lead generation, lead assessment, . Ideal for tech / non-tech firms in mobile, cloud, enterprise, apps, hardware businesses in telecom, mobile, cable and satellite, enterprise segments. We build entire marketing communications from conceptualization to full-year marketing blueprint to execution. Staffed with marketing experts from industry with 20+ years global tech marketing experience. Fast turn around times. www.tonsetelecom.com for more!
Robbie Douek, Admob inc "Mobile advertising: how we got here and what's next"Mobile Monday Brussels
"Mobile advertising: how we got here and what's next"
by Robbie Douek, Admob inc
presented during 1/3 Mobile Publishing & Advertising. Are you ready for the breakthrough in 2010?
Joint networking event of Mobile Monday Brussels and IAB (Internet Advertising Bureau)
Brussels
Guide to Programmatic Media buying for recruitment. Top tips, explanation of strategic uses, examples of how ads are targeted and all the important terms decoded.
We continuously support our ad-agency clients, and are forever looking for new innovative ways to do that.
One way is through our Demystify Digital Guides. This is the second instalment in the series and focuses on Programmatic Radio.
Real Time Auction
Target by Content and Audience
Brand-safe inventory
18+ vertical contextual channels
Local sites with well engaged audience
Inventory consistently meets the IAB benchmark for viewability
Private Marketplaces and Open Exchange
High-impact ads and Standard banners
Here's a look at our favourite product - the Innity Lightbox and its journey to where it is today. We've always advocated moving beyond the click; towards creating brand experiences and there's no better example than the Lightbox :)
Proximity Marketing Essentials by LeantegraLeantegra
This presentation delivers in-depth information about Proximity Marketing, providing valuable answers to these questions:
- How to increase foot traffic?
- How to understand customer behavior?
- How to enhance client experience?
In addition, a reader will be able to understand how Proximity Marketing works, mainly by seeing the kind of devices (BLE beacons, gateways) that are required for the minimum installation and how they interact. It will be also quite useful to learn, what type of content can be delivered to smartphones and how to set up a Proximity campaign.
Along with that, one can find out more about the Leantegra's Campaign and Location Analytics providing not only a number of opened notifications, but the impact a marketing campaign renders on the customers' foot traffic behavior.
Last but not least, the presentation covers the ways to adopt this solution without a pre-installed business app via Eddystone-URL and Nearby.
Enjoy the reading!
Invizua Group Presentation - June 2012MeasureMatch
General overview of Invizua Group as of June 2012, a venture catalyst, marketing technology and software reseller and consulting services organisation based in London.
GraphSummit Singapore | The Future of Agility: Supercharging Digital Transfor...Neo4j
Leonard Jayamohan, Partner & Generative AI Lead, Deloitte
This keynote will reveal how Deloitte leverages Neo4j’s graph power for groundbreaking digital twin solutions, achieving a staggering 100x performance boost. Discover the essential role knowledge graphs play in successful generative AI implementations. Plus, get an exclusive look at an innovative Neo4j + Generative AI solution Deloitte is developing in-house.
DevOps and Testing slides at DASA ConnectKari Kakkonen
My and Rik Marselis slides at 30.5.2024 DASA Connect conference. We discuss about what is testing, then what is agile testing and finally what is Testing in DevOps. Finally we had lovely workshop with the participants trying to find out different ways to think about quality and testing in different parts of the DevOps infinity loop.
Dr. Sean Tan, Head of Data Science, Changi Airport Group
Discover how Changi Airport Group (CAG) leverages graph technologies and generative AI to revolutionize their search capabilities. This session delves into the unique search needs of CAG’s diverse passengers and customers, showcasing how graph data structures enhance the accuracy and relevance of AI-generated search results, mitigating the risk of “hallucinations” and improving the overall customer journey.
zkStudyClub - Reef: Fast Succinct Non-Interactive Zero-Knowledge Regex ProofsAlex Pruden
This paper presents Reef, a system for generating publicly verifiable succinct non-interactive zero-knowledge proofs that a committed document matches or does not match a regular expression. We describe applications such as proving the strength of passwords, the provenance of email despite redactions, the validity of oblivious DNS queries, and the existence of mutations in DNA. Reef supports the Perl Compatible Regular Expression syntax, including wildcards, alternation, ranges, capture groups, Kleene star, negations, and lookarounds. Reef introduces a new type of automata, Skipping Alternating Finite Automata (SAFA), that skips irrelevant parts of a document when producing proofs without undermining soundness, and instantiates SAFA with a lookup argument. Our experimental evaluation confirms that Reef can generate proofs for documents with 32M characters; the proofs are small and cheap to verify (under a second).
Paper: https://eprint.iacr.org/2023/1886
Maruthi Prithivirajan, Head of ASEAN & IN Solution Architecture, Neo4j
Get an inside look at the latest Neo4j innovations that enable relationship-driven intelligence at scale. Learn more about the newest cloud integrations and product enhancements that make Neo4j an essential choice for developers building apps with interconnected data and generative AI.
GridMate - End to end testing is a critical piece to ensure quality and avoid...ThomasParaiso2
End to end testing is a critical piece to ensure quality and avoid regressions. In this session, we share our journey building an E2E testing pipeline for GridMate components (LWC and Aura) using Cypress, JSForce, FakerJS…
Encryption in Microsoft 365 - ExpertsLive Netherlands 2024Albert Hoitingh
In this session I delve into the encryption technology used in Microsoft 365 and Microsoft Purview. Including the concepts of Customer Key and Double Key Encryption.
A tale of scale & speed: How the US Navy is enabling software delivery from l...sonjaschweigert1
Rapid and secure feature delivery is a goal across every application team and every branch of the DoD. The Navy’s DevSecOps platform, Party Barge, has achieved:
- Reduction in onboarding time from 5 weeks to 1 day
- Improved developer experience and productivity through actionable findings and reduction of false positives
- Maintenance of superior security standards and inherent policy enforcement with Authorization to Operate (ATO)
Development teams can ship efficiently and ensure applications are cyber ready for Navy Authorizing Officials (AOs). In this webinar, Sigma Defense and Anchore will give attendees a look behind the scenes and demo secure pipeline automation and security artifacts that speed up application ATO and time to production.
We will cover:
- How to remove silos in DevSecOps
- How to build efficient development pipeline roles and component templates
- How to deliver security artifacts that matter for ATO’s (SBOMs, vulnerability reports, and policy evidence)
- How to streamline operations with automated policy checks on container images
Alt. GDG Cloud Southlake #33: Boule & Rebala: Effective AppSec in SDLC using ...James Anderson
Effective Application Security in Software Delivery lifecycle using Deployment Firewall and DBOM
The modern software delivery process (or the CI/CD process) includes many tools, distributed teams, open-source code, and cloud platforms. Constant focus on speed to release software to market, along with the traditional slow and manual security checks has caused gaps in continuous security as an important piece in the software supply chain. Today organizations feel more susceptible to external and internal cyber threats due to the vast attack surface in their applications supply chain and the lack of end-to-end governance and risk management.
The software team must secure its software delivery process to avoid vulnerability and security breaches. This needs to be achieved with existing tool chains and without extensive rework of the delivery processes. This talk will present strategies and techniques for providing visibility into the true risk of the existing vulnerabilities, preventing the introduction of security issues in the software, resolving vulnerabilities in production environments quickly, and capturing the deployment bill of materials (DBOM).
Speakers:
Bob Boule
Robert Boule is a technology enthusiast with PASSION for technology and making things work along with a knack for helping others understand how things work. He comes with around 20 years of solution engineering experience in application security, software continuous delivery, and SaaS platforms. He is known for his dynamic presentations in CI/CD and application security integrated in software delivery lifecycle.
Gopinath Rebala
Gopinath Rebala is the CTO of OpsMx, where he has overall responsibility for the machine learning and data processing architectures for Secure Software Delivery. Gopi also has a strong connection with our customers, leading design and architecture for strategic implementations. Gopi is a frequent speaker and well-known leader in continuous delivery and integrating security into software delivery.
Removing Uninteresting Bytes in Software FuzzingAftab Hussain
Imagine a world where software fuzzing, the process of mutating bytes in test seeds to uncover hidden and erroneous program behaviors, becomes faster and more effective. A lot depends on the initial seeds, which can significantly dictate the trajectory of a fuzzing campaign, particularly in terms of how long it takes to uncover interesting behaviour in your code. We introduce DIAR, a technique designed to speedup fuzzing campaigns by pinpointing and eliminating those uninteresting bytes in the seeds. Picture this: instead of wasting valuable resources on meaningless mutations in large, bloated seeds, DIAR removes the unnecessary bytes, streamlining the entire process.
In this work, we equipped AFL, a popular fuzzer, with DIAR and examined two critical Linux libraries -- Libxml's xmllint, a tool for parsing xml documents, and Binutil's readelf, an essential debugging and security analysis command-line tool used to display detailed information about ELF (Executable and Linkable Format). Our preliminary results show that AFL+DIAR does not only discover new paths more quickly but also achieves higher coverage overall. This work thus showcases how starting with lean and optimized seeds can lead to faster, more comprehensive fuzzing campaigns -- and DIAR helps you find such seeds.
- These are slides of the talk given at IEEE International Conference on Software Testing Verification and Validation Workshop, ICSTW 2022.
Climate Impact of Software Testing at Nordic Testing DaysKari Kakkonen
My slides at Nordic Testing Days 6.6.2024
Climate impact / sustainability of software testing discussed on the talk. ICT and testing must carry their part of global responsibility to help with the climat warming. We can minimize the carbon footprint but we can also have a carbon handprint, a positive impact on the climate. Quality characteristics can be added with sustainability, and then measured continuously. Test environments can be used less, and in smaller scale and on demand. Test techniques can be used in optimizing or minimizing number of tests. Test automation can be used to speed up testing.
How to Get CNIC Information System with Paksim Ga.pptxdanishmna97
Pakdata Cf is a groundbreaking system designed to streamline and facilitate access to CNIC information. This innovative platform leverages advanced technology to provide users with efficient and secure access to their CNIC details.
Generative AI Deep Dive: Advancing from Proof of Concept to ProductionAggregage
Join Maher Hanafi, VP of Engineering at Betterworks, in this new session where he'll share a practical framework to transform Gen AI prototypes into impactful products! He'll delve into the complexities of data collection and management, model selection and optimization, and ensuring security, scalability, and responsible use.
Why You Should Replace Windows 11 with Nitrux Linux 3.5.0 for enhanced perfor...SOFTTECHHUB
The choice of an operating system plays a pivotal role in shaping our computing experience. For decades, Microsoft's Windows has dominated the market, offering a familiar and widely adopted platform for personal and professional use. However, as technological advancements continue to push the boundaries of innovation, alternative operating systems have emerged, challenging the status quo and offering users a fresh perspective on computing.
One such alternative that has garnered significant attention and acclaim is Nitrux Linux 3.5.0, a sleek, powerful, and user-friendly Linux distribution that promises to redefine the way we interact with our devices. With its focus on performance, security, and customization, Nitrux Linux presents a compelling case for those seeking to break free from the constraints of proprietary software and embrace the freedom and flexibility of open-source computing.