The document discusses the benefits of migrating affiliate marketing programs to a new partner like Pepperjam. It outlines four key steps to a successful migration: 1) Plan the technology implementation, publisher outreach and timeline. 2) Develop a communication strategy and timeline to inform publishers. 3) Gradually migrate publishers to the new platform through personalized outreach. 4) Analyze performance data on the new platform and identify opportunities for improvement. The document provides a case study of one advertiser that worked with Pepperjam, migrating 95% of revenue within 15 days and increasing revenue 18% after migrating to Pepperjam.

1. Migration Matters.
—
Erin Killian, Sr. Director, Agency Partner Program

2. Erin Killian
Sr Director, Agency Partner
Program,
Pepperjam
10 Years Affiliate Marketing Experience
Education
BS, Marketing
Smeal College of Business,
Pennsylvania State University
Two cats
Yoga Hopeful
Wine Enthusiast
Shopaholic

3. All information contained herein is confidential and/or proprietary information of Pepperjam, LLC,
and any unauthorized use and/or any disclosure is strictly prohibited.
Agenda.
3
• Benefits of Migration
• Choosing a Partner and Setting Expectations
• 4 Steps to Ensuring a Successful Migration
• A Look Ahead

4. All information contained herein is confidential and/or proprietary information of Pepperjam, LLC,
and any unauthorized use and/or any disclosure is strictly prohibited.
Pepperjam Network.
4
Expansive Migration Expertise
Pepperjam Network has migrated hundreds of programs over the past 8
years, with a 22% average increase in revenue.
• 375 program migrations from multiple technology sources
• Over 65 IR program migrations
• Multiple tracking solutions and strategic plans put into place
• Over 100 program migrations in 2016 alone

5. All information contained herein is confidential and/or proprietary information of Pepperjam, LLC,
and any unauthorized use and/or any disclosure is strictly prohibited.
Pepperjam Network.
5
Our successes.
Here is a sampling of programs that made the change to Pepperjam and
found success based on specific KPIs

6. Benefits of migration.
—
Case in point

7. All information contained herein is confidential and/or proprietary information of Pepperjam, LLC,
and any unauthorized use and/or any disclosure is strictly prohibited.
Benefits of migration.
7
Increased publisher
relationships
Reengagement with current
publishers
New targeted
opportunities
Revenue

8. All information contained herein is confidential and/or proprietary information of Pepperjam, LLC,
and any unauthorized use and/or any disclosure is strictly prohibited.
Migration case study. Client overview.
8
The history:
The advertiser was looking to move to a new platform to take advantage of
new technology opportunities and an expanded publisher base in order to
reinvigorate their brand awareness.
The advertiser chose Pepperjam as a partner to engage publishers in a new
way and to take advantage of strategic opportunities.
Goal: Migrate a top health advertiser to
Pepperjam in 20 days in Q4.

9. All information contained herein is confidential and/or proprietary information of Pepperjam, LLC,
and any unauthorized use and/or any disclosure is strictly prohibited.
Migration case study. What we did.
9
Integrate, plan and communicate.
Pepperjam worked closely with the client to discuss the opportunities that a partnership could
offer. Pepperjam and the client created a targeted plan for technology, publishers and migrating
from one technology to another.
The targeted approach was based on client KPIs of publisher expansion, new
consumer engagement and maximizing revenue.

10. All information contained herein is confidential and/or proprietary information of Pepperjam, LLC,
and any unauthorized use and/or any disclosure is strictly prohibited.
Migration case study. How we did it.
10
How did we do it?
Created a targeted
migration tracker for
publishers.
Integrated all
technology with the
assistance of the team.
Crafted a detailed plan
of communication for
the migration.
Regularly audited to
ensure accurate
transition.
Planned for next steps
once migration was
complete.

11. All information contained herein is confidential and/or proprietary information of Pepperjam, LLC,
and any unauthorized use and/or any disclosure is strictly prohibited.
Migration case study. The results.
11
November 2016 December 2016
7
Top revenue producer migrated
within seven days.
95%
95% of revenue migrated within
15 days.
1000s
1000s of successful communications
sent to publishers over the course of
the migration.
18%
Increase revenue by 18% for the
same time period YoY.
Increased active publisher base.
Re-engaged with underperforming
publishers.

12. Choosing a partner and
setting expectations.

13. What drives advertisers to migrate?
“I’m looking for new
technology to meet my
KPIs”
“We have been working
with the same
opportunities and need to
update our brand”
“We need to expand our
publisher opportunities &
leverage the opportunity with
a new partner in the space”
“I am looking to better
leverage my affiliate
program and am looking for
a partner to help me move
the needle”

14. Choosing a partner:
Before you commit.
• Select a partner who represents
the needs and goals you are
looking to accomplish.
• Review current contractual
obligations to ensure you can
make the change when you
want to and under your own
terms.
• Outline all of the details of the
technical implementation and
account creation with the new
partner.

15. Setting expectations:
Align on KPIs.
• Increase in revenue and
engagement.
• Program refocus and improvement
of brand perception.
• Consolidation of multiple programs
into one source.
• Cost savings.

16. All information contained herein is confidential and/or proprietary information of Pepperjam, LLC,
and any unauthorized use and/or any disclosure is strictly prohibited.
Ideal migration scenario.
16
Tailored to you.Low risk. Concise.

17. “There seems to be some perverse
human characteristic that likes to make
easy things difficult.”
Warren Buffett

18. All information contained herein is confidential and/or proprietary information of Pepperjam, LLC,
and any unauthorized use and/or any disclosure is strictly prohibited.
Four steps to ensuring a successful migration.
18
2
Communicate
Create targeted publisher
communication plan to
share all pertinent details
of the transition.
Analyze
Review your overall
performance. Implement next
steps to optimize and focus
on KPIs for your program.
41
Plan
Outline technology
implementation, publishers
for migration, communication
strategy and timelines for
execution.
Migrate
Move the publishers from
one technology to another
through planning and
communication strategy.
3

19. All information contained herein is confidential and/or proprietary information of Pepperjam, LLC,
and any unauthorized use and/or any disclosure is strictly prohibited.
Step 1: Plan.
19
Plan.
Plan for success.
—
Create timelines you can deliver
against.
Identify the publishers.
—
Ensure publishers you need are ready
to go live on time.
Prepare the technology.
—
Implement your new cutting edge tracking
solution to ensure both tracking and
commissioning flexibility.

20. All information contained herein is confidential and/or proprietary information of Pepperjam, LLC,
and any unauthorized use and/or any disclosure is strictly prohibited.
Step 2: Communicate.
20
Communicate.
Develop communications
—
Create the messaging you plan to send
to your publishers.
Perform early outreach
—
Identify select publishers to share the
details of the transition with early on.
Make it personal
—
Outreach should be personal & detailed
through migration process.

21. All information contained herein is confidential and/or proprietary information of Pepperjam, LLC,
and any unauthorized use and/or any disclosure is strictly prohibited.
Step 2: Communicate.
21
Communicate.
Create a timeline and stick to it.
Ensure that your migration and each step for communication, outreach, and analysis is met.
Day 1
Launch
Day 3
Review
progress
Day 15
% of revenue
transferred
Day 20
Outreach to the
publisher base
Day 30
Final outreach,
migration complete
Afterwards
Post-migration
review

22. All information contained herein is confidential and/or proprietary information of Pepperjam, LLC,
and any unauthorized use and/or any disclosure is strictly prohibited.
Step 3: Migrate.
22
Migrate.
Program launch
—
Launch the program on the
new technology.
Personal outreach
—
Call your top publishers
and share all of the
pertinent details.
Program audits
—
Audit links and creative as
well as publisher
transition.
More outreach
—
Communication is key during
this time period.

23. All information contained herein is confidential and/or proprietary information of Pepperjam, LLC,
and any unauthorized use and/or any disclosure is strictly prohibited.
Step 3: Migrate.
23
The migration tracker.
During the migration you need to track the
progress of your publishers:
• Joined
• Revenue Producing
• Not Joined
• Invited
Understanding where your publishers are
in the transition is key to your success.
8%
10%
23%59%
Pending invite Joined
Click active Revenue active

24. All information contained herein is confidential and/or proprietary information of Pepperjam, LLC,
and any unauthorized use and/or any disclosure is strictly prohibited.
Step 4: Analyze.
24
Analyze.
Analyze your data
—
Compare the performance of the publishers on the new
technology and review where there are changes.
-
100,000.00
200,000.00
300,000.00
400,000.00
500,000.00
600,000.00
700,000.00
800,000.00
900,000.00
$-
$500,000.00
$1,000,000.00
$1,500,000.00
$2,000,000.00
$2,500,000.00
Revenue/Traffic
Revenue Clicks

25. “I have always found that plans are
useless, but planning is indispensable.”
Dwight D. Eisenhower

26. A look ahead.
—
Planning for future success.

27. All information contained herein is confidential and/or proprietary information of Pepperjam, LLC,
and any unauthorized use and/or any disclosure is strictly prohibited.
Post-migration next steps.
27
Creating strategic
opportunities to expand
your program.
Leverage your partners. Focus on new KPIs to
elevate your program.
Think beyond the
traditional & how you
can expand your brand.

28. Want to continue the discussion?
Please contact Erin Killian
(Ekillian@Pepperjam.com)
with any questions.