Podcasting is growing rapidly as an audio format for reaching audiences, with over 144 million monthly listeners in the US as of 2019. However, engagement on social media and traditional advertising is declining. The document proposes that a targeted podcast approach could help by providing higher engagement than video, with more detailed targeting and analytics than other formats. It outlines services to help with podcast discoverability, growth, and authority through techniques like SEO optimization, content strategy, outreach and promotion.

2. Engagement of social media and traditional
advertising is falling through the floor.
Specialization for each social media platform &
market segment requires an evolving and
expensive team.
Confusing algorithms makes engaging and
targeting ideal customers increasingly difficult.
The Current Gap

3. Podcast engagement is higher than video and
with the most detailed targeting & analytics.
Growth and production services with our
team working in tandem with yours
Discoverability and Ranking through
Google, Apple, and Spotify & Podcast-centric
SEO
Our Proposed Solution
A Targeted Podcast Approach

4. Why
Podcasting?

5. 2015: 53%
2016: 57%
2017: 61%
2018: 64%
2019: 67%
US Monthly Audio Listeners
Or 189 Million Nationwide
2015: 33%
2016: 36%
2017: 40%
2018: 44%
2019: 51%
US Podcast Listeners
Or 144 Million Nationwide
It’s Growing

6. 20%-50% monthly growth
64% Purchase Every 3 Months
89% Open Rates
94% Listen Rates

7. What We Do

8. Authority
Create a new podcast
through our data-driven
process.
Discoverability
Optimization of your
podcast’s SEO through our
8-point check
Growth
Keep your podcast
growing and improve your
ranking.
WHAT WE DO

9. Discoverability
We get your podcast found via:
● Market Research
● Show Testing
● Concept Testing
● Competitor Analysis
● Content Strategy
● Create content for super targeted
audiences
● Create keyword centric blog posts,
transcripts, and social media
‘shareables’
...all for Podcasts

10. Growth & Authority
By providing:
● Killer targeting
● Native outreach
● Social media sharing
● Full production & editing
● Ranking and platform specific SEO
● Expanded reach 100+ platforms
● Unique opportunities for getting your
podcast featured
...again, all for Podcasts

11. What About
Alternatives?

12. The Engagement Gap
1 - 8 Min 10 Sec 36 Min

13. Learn more at
https://launchpod.media/
or
Sales@LaunchPod.Media

14. ● Edison Research Infinite Dial 2019 (pdf)
● Statista The State of Podcasting
● Nielsen Q1 2018 Podcast Insights (pdf)
● Edison Research Infinite Dial 2018 (pdf)
● Nielsen Q3 2017 Podcast Insights (pdf)
● Nielsen June 2017 Audio Today Report (pdf)
● Edison Research Podcast Consumer 2017 (pdf)
● PodcastHosting.org
● Adweek
Sources

15. Your Audience Is Waiting