Podcasting is growing rapidly as an audio format for reaching audiences, with over 144 million monthly listeners in the US as of 2019. However, engagement on social media and traditional advertising is declining. The document proposes that a targeted podcast approach could help by providing higher engagement than video, with more detailed targeting and analytics than other formats. It outlines services to help with podcast discoverability, growth, and authority through techniques like SEO optimization, content strategy, outreach and promotion.
[Webinar] Aligning Content to Strategy w/ SCIEXKapost
Learn How...
To reduce waste by only creating assets that impact revenue
To successfully drive strategic change in your organization
SCIEX went from reactive to proactive to win Content Operation of the Year in the 2018 Kapost Awards
Learn from a group of LinkedIn experts about social advertising tips, tricks, and best practices to maximize campaign effectiveness of LinkedIn advertising.
2021 Content Marketing Trends [with a Key Data]Adsy
Would you like to assemble your content marketing right for 2021? Then check the key data you have to know to build an effective content marketing strategy.
This presentation is about a digital marketing company named as Marketing Eye Global. Its Full Digital Marketing Agency headquartered in London, United Kingdom with aim to provide High End Quality Digital Marketing at Affordable Rates. Their marketing professionals turn your Browsers into Buyers by raising your brand awareness, increasing website traffic and delivering the leads to get you more customers.
[Webinar] Aligning Content to Strategy w/ SCIEXKapost
Learn How...
To reduce waste by only creating assets that impact revenue
To successfully drive strategic change in your organization
SCIEX went from reactive to proactive to win Content Operation of the Year in the 2018 Kapost Awards
Learn from a group of LinkedIn experts about social advertising tips, tricks, and best practices to maximize campaign effectiveness of LinkedIn advertising.
2021 Content Marketing Trends [with a Key Data]Adsy
Would you like to assemble your content marketing right for 2021? Then check the key data you have to know to build an effective content marketing strategy.
This presentation is about a digital marketing company named as Marketing Eye Global. Its Full Digital Marketing Agency headquartered in London, United Kingdom with aim to provide High End Quality Digital Marketing at Affordable Rates. Their marketing professionals turn your Browsers into Buyers by raising your brand awareness, increasing website traffic and delivering the leads to get you more customers.
SearchLeeds 2018 - Holly Ellwood - Receptional - What’s new in PPC?Branded3
Holly's SearchLeeds talk covered what’s new in PPC and what we can expect from 2018 according to latest releases and search trends. She also looked at areas that are under-utilised currently in the world of paid search, so as to highlight both missed and new opportunities for paid search marketers throughout this year.
Using social media for marketing can enable small business looking to further their reach to more customers. Your customers are interacting with brands through social media, therefore, having a strong social media presence on the web is the key to tap into their interest. If implemented correctly, marketing with social media can bring remarkable success to your business.
For our TrustED Conf 2021 VR World Tour, we heard from Leann Chan, an experienced Search Engine Optimisation specialist, on COVID-19 consumer trends & post-pandemic SEO. Learn what the SEO 'musts' are to survive and thrive during a pandemic.
Whether you’re sinking time into manual ad buys, missing audience opportunities with AdWords, or just waiting for a magic bullet to come along for digital ads — this webinar can give you a place to start for programmatic.
DIS: State of the Industry with MailOnline: Branded Engagement: Content Marke...Digiday
Marketers have long been embedding their brand into content experiences in some ingenious ways -- and with a wide range of results. Some brands are becoming adept publishers in their own right and tapping into the more trusted nature of valuable content vs. advertising copylines. But creating great content is not trivial, nor is building a loyal audience. MailOnline CMO Sean O’Neal presents the findings of the State of the Industry Survey and discusses how brands are thinking about content marketing in a way that achieves scale. He'll also explore best practices for measuring paid, owned and earned media value.
Presenter: Sean O’Neal, global CMO, MailOnline @MailOnline
Dave Chaffey of Smart Insights steps you through 7 steps to create or improve your Influencer Relationship Management (IRM) programme. Plus Dave covers tools and measurement for you to use.
Get ready to level up your content marketing with expert insights, tactics, and inspiration for a world class strategy. From planning, to creation, and finally promotion, you will leave with takeaways from real world examples that you can implement right away.
Presented at TechConnect:13 by Jason Miller, Senior Manager, Content Marketing and Social, Marketing Solutions at LinkedIn and Dan Buczaczer, EVP, Creative Partnerships at VivaKi
International marketing : Increase your reach and conversion Smart Insights
Learn how to audit your content marketing effectiveness with an introduction to using SEO, CRO and translation.
A regular monthly webinar for Smart Insights members.
How to Do Anything You Want in Google Data Studio - Google Marketing Platform...In Marketing We Trust
Learn how to do anything you want in Google Data Studio. Create beautiful visualisations and save time by automating the process without compomising on the visualisation aspect.
Why Data Studio and not one of the other data visualization tools?
It’s free, simple to use, simple to share and with the possibility to connect to a lot of data source, you can report on almost every thing.
Lead generation marketing plays a critical role in expanding and promoting your business. But with millions of free resources and offers competing for attention online, acquiring new leads and turning them into paying customers can feel like a never-ending challenge.
So, what’s the best way to capture and engage your target customers in an extremely crowded online space? Check out these webinar slides to learn:
- How to find the best types of promotions for every industry that maximizes your ROI.
- How to use promotions to convince your prospects to take action.
- How to grow your email and mobile database, social followers, website traffic, and foot traffic.
SearchLeeds 2018 - Holly Ellwood - Receptional - What’s new in PPC?Branded3
Holly's SearchLeeds talk covered what’s new in PPC and what we can expect from 2018 according to latest releases and search trends. She also looked at areas that are under-utilised currently in the world of paid search, so as to highlight both missed and new opportunities for paid search marketers throughout this year.
Using social media for marketing can enable small business looking to further their reach to more customers. Your customers are interacting with brands through social media, therefore, having a strong social media presence on the web is the key to tap into their interest. If implemented correctly, marketing with social media can bring remarkable success to your business.
For our TrustED Conf 2021 VR World Tour, we heard from Leann Chan, an experienced Search Engine Optimisation specialist, on COVID-19 consumer trends & post-pandemic SEO. Learn what the SEO 'musts' are to survive and thrive during a pandemic.
Whether you’re sinking time into manual ad buys, missing audience opportunities with AdWords, or just waiting for a magic bullet to come along for digital ads — this webinar can give you a place to start for programmatic.
DIS: State of the Industry with MailOnline: Branded Engagement: Content Marke...Digiday
Marketers have long been embedding their brand into content experiences in some ingenious ways -- and with a wide range of results. Some brands are becoming adept publishers in their own right and tapping into the more trusted nature of valuable content vs. advertising copylines. But creating great content is not trivial, nor is building a loyal audience. MailOnline CMO Sean O’Neal presents the findings of the State of the Industry Survey and discusses how brands are thinking about content marketing in a way that achieves scale. He'll also explore best practices for measuring paid, owned and earned media value.
Presenter: Sean O’Neal, global CMO, MailOnline @MailOnline
Dave Chaffey of Smart Insights steps you through 7 steps to create or improve your Influencer Relationship Management (IRM) programme. Plus Dave covers tools and measurement for you to use.
Get ready to level up your content marketing with expert insights, tactics, and inspiration for a world class strategy. From planning, to creation, and finally promotion, you will leave with takeaways from real world examples that you can implement right away.
Presented at TechConnect:13 by Jason Miller, Senior Manager, Content Marketing and Social, Marketing Solutions at LinkedIn and Dan Buczaczer, EVP, Creative Partnerships at VivaKi
International marketing : Increase your reach and conversion Smart Insights
Learn how to audit your content marketing effectiveness with an introduction to using SEO, CRO and translation.
A regular monthly webinar for Smart Insights members.
How to Do Anything You Want in Google Data Studio - Google Marketing Platform...In Marketing We Trust
Learn how to do anything you want in Google Data Studio. Create beautiful visualisations and save time by automating the process without compomising on the visualisation aspect.
Why Data Studio and not one of the other data visualization tools?
It’s free, simple to use, simple to share and with the possibility to connect to a lot of data source, you can report on almost every thing.
Lead generation marketing plays a critical role in expanding and promoting your business. But with millions of free resources and offers competing for attention online, acquiring new leads and turning them into paying customers can feel like a never-ending challenge.
So, what’s the best way to capture and engage your target customers in an extremely crowded online space? Check out these webinar slides to learn:
- How to find the best types of promotions for every industry that maximizes your ROI.
- How to use promotions to convince your prospects to take action.
- How to grow your email and mobile database, social followers, website traffic, and foot traffic.
RAVEN5 is a niche marketing agency specializing in contest marketing. We work with brands, marketing agencies and public relations firms to create engaging and interactive contests and consumer experiences. Contact our team today to start finding new leads & prospects.
Aditya Mehta Foundation - Marketing Strategy by Shreya, ASILVERSEAchin Gupta
Aditya Mehta Foundation came to us for helping them improve their donations and social media visiblity. We did much more for them and devised a proper marketing funnel to help them out.
Our Digital Marketing service has helped a lot of companies to alleviate their business procedures and reach. From Adword PPC campaigns to search engine optimization, and social media marketing to online reputation marketing, our digital marketing service has a wide array of options for you.
WooW Maker is a Digital Marketing Agency focused on Content Marketing.
Integration with our SEO and Social Media Marketing Services allows us to help your company increase your search visibility on Google, Yahoo, Bing and in Social Media land.
Increased engagement and influence in the mix of social communities most relevant to your target audience and those who influence them (Facebook, Twitter, Google+, YouTube, blogs & many more).
For more please visit our website: www.woowmaker.com
FIRST Search Marketing Case Study: Fairfax MediaSamuel Stadler
► Campaign Objectives: Achieve a measurable increase in magazine subscriptions within an acceptable cost per sale, over an 8 week campaign period. ► Results: Exceeded the sales target by 45%. Generated 54% revenue over goal. Cut cost per acquisition by 20%. Cut cost per click by over 20%. Improved conversion rate by 60%.
Build brand awareness about products, features, or services · Engage prospects at both ends of the interest spectrum. A Marketing Strategy which leverages word of mouth mechanism today is essential: You may burn a lot of cash through hoardings, tv and print ads
Best Digital Marketing Agency -Reached Digitalharpreetvarn96
We provide top services in SEO, SMM, PPC, Email marketing, and many more for the top performance of your business. So, Join Us and REACH YOUR CUSTOMERS WITH REACHED DIGITAL!
In the ever-evolving landscape of marketing, where visual appeal plays a pivotal role, the significance of impeccable packaging design cannot be overstated. At the forefront of this artistic endeavor is Spin & Spark, heralded as the epitome of creativity and innovation in the realm of packaging design services.
7 Key Paid Search Plays for B2B MarketersDemandWave
71% of B2B marketers use paid search, but only 44% say it results in revenue. Check out our presentation to learn the paid search playbook we use to help clients drive more qualified leads and revenue.
The Problems at Small Marketing Agencies & How to Fix ThemPeter Caputa
How small and mid sized agencies can fix common problems like acquiring new clients, cash flow, revenue per client, proving ROI, client retention, client upselling and profitability.
2020 B2B Content Marketing Trends and BudgetsTheia Marketing
Here are the top content marketing trends in the B2B space for 2020. We look at organic vs. paid distribution and content marketing budgets vs. ROI on content.
Unleash the power of UK SEO with Brand Highlighters! Our guide delves into the unique search landscape of Britain, equipping you with targeted strategies to dominate UK search engine results. Discover local SEO tactics, keyword magic for UK audiences, and mobile optimization secrets. Get your website seen by the right people and propel your brand to the top of UK searches.
To learn more: https://brandhighlighters.co.uk/blog/top-seo-agencies-uk/
Most small businesses struggle to see marketing results. In this session, we will eliminate any confusion about what to do next, solving your marketing problems so your business can thrive. You’ll learn how to create a foundational marketing OS (operating system) based on neuroscience and backed by real-world results. You’ll be taught how to develop deep customer connections, and how to have your CRM dynamically segment and sell at any stage in the customer’s journey. By the end of the session, you’ll remove confusion and chaos and replace it with clarity and confidence for long-term marketing success.
Key Takeaways:
• Uncover the power of a foundational marketing system that dynamically communicates with prospects and customers on autopilot.
• Harness neuroscience and Tribal Alignment to transform your communication strategies, turning potential clients into fans and those fans into loyal customers.
• Discover the art of automated segmentation, pinpointing your most lucrative customers and identifying the optimal moments for successful conversions.
• Streamline your business with a content production plan that eliminates guesswork, wasted time, and money.
Mastering Multi-Touchpoint Content Strategy: Navigate Fragmented User JourneysSearch Engine Journal
Digital platforms are constantly multiplying, and with that, user engagement is becoming more intricate and fragmented.
So how do you effectively navigate distributing and tailoring your content across these various touchpoints?
Watch this webinar as we dive into the evolving landscape of content strategy tailored for today's fragmented user journeys. Understanding how to deliver your content to your users is more crucial than ever, and we’ll provide actionable tips for navigating these intricate challenges.
You’ll learn:
- How today’s users engage with content across various channels and devices.
- The latest methodologies for identifying and addressing content gaps to keep your content strategy proactive and relevant.
- What digital shelf space is and how your content strategy needs to pivot.
With Wayne Cichanski, we’ll explore innovative strategies to map out and meet the diverse needs of your audience, ensuring every piece of content resonates and connects, regardless of where or how it is consumed.
For too many years marketing and sales have operated in silos...while in some forward thinking companies, the two organizations work together to drive new opportunity development and revenue. This session will explore the lessons learned in that beautiful dance that can occur when marketing and sales work together...to drive new opportunity development, account expansion and customer satisfaction.
No, this is not a conversation about MQLs and SQLs. Instead we will focus on a framework that allows the two organizations to drive company success together.
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
It's another new era of digital and marketers are faced with making big bets on their digital strategy. If you are looking at modernizing your tech stack to support your digital evolution, there are a few can't miss (often overlooked) areas that should be part of every conversation. We'll cover setting your vision, avoiding siloes, adding a democratized approach to data strategy, localization, creating critical governance requirements and more. Attendees will walk away with actions they can take into initiatives they are running today and consider for the future.
When most people in the industry talk about online or digital reputation management, what they're really saying is Google search and PPC. And it's usually reactive, left dealing with the aftermath of negative information published somewhere online. That's outdated. It leaves executives, organizations and other high-profile individuals at a high risk of a digital reputation attack that spans channels and tactics. But the tools needed to safeguard against an attack are more cybersecurity-oriented than most marketing and communications professionals can manage. Business leaders Leaders grasp the importance; 83% of executives place reputation in their top five areas of risk, yet only 23% are confident in their ability to address it. To succeed in 2024 and beyond, you need to turn online reputation on its axis and think like an attacker.\
Key Takeaways:
- New framework for examining and safeguarding an online reputation
- Tools and techniques to keep you a step ahead
- Practical examples that demonstrate when to act, how to act and how to recover
Short video marketing has sweeped the nation and is the fastest way to build an online brand on social media in 2024. In this session you will learn:- What is short video marketing- Which platforms work best for your business- Content strategies that are on brand for your business- How to sell organically without paying for ads.
5 big bets to drive growth in 2024 without one additional marketing dollar AND how to adapt to the biggest shifting eCommerce trend- AI.
1) Romance Your Customers - Retention
2) ‘Alternative’ Lead Gen - Advocacy
3) The Beautiful Basics - Conversion Rate Optimization
4) Land that Bottom Line - Profitability
5) Roll the Dice - New Business Models
The session includes a brief history of the evolution of search before diving into the roles technology, content, and links play in developing a powerful SEO strategy in a world of Generative AI and social search. Discover how to optimize for TikTok searches, Google's Gemini, and Search Generative Experience while developing a powerful arsenal of tools and templates to help maximize the effectiveness of your SEO initiatives.
Key Takeaways:
Understand how search engines work
Be able to find out where your users search
Know what is required for each discipline of SEO
Feel confident creating an SEO Plan
Confidently measure SEO performance
Financial curveballs sent many American families reeling in 2023. Household budgets were squeezed by rising interest rates, surging prices on everyday goods, and a stagnating housing market. Consumers were feeling strapped. That sentiment, however, appears to be waning. The question is, to what extent?
To take the pulse of consumers’ feelings about their financial well-being ahead of a highly anticipated election, ThinkNow conducted a nationally representative quantitative survey. The survey highlights consumers’ hopes and anxieties as we move into 2024. Let's unpack the key findings to gain insights about where we stand.
Most small businesses struggle to see marketing results. In this session, we will eliminate any confusion about what to do next, solving your marketing problems so your business can thrive. You’ll learn how to create a foundational marketing OS (operating system) based on neuroscience and backed by real-world results. You’ll be taught how to develop deep customer connections, and how to have your CRM dynamically segment and sell at any stage in the customer’s journey. By the end of the session, you’ll remove confusion and chaos and replace it with clarity and confidence for long-term marketing success.
Key Takeaways:
• Uncover the power of a foundational marketing system that dynamically communicates with prospects and customers on autopilot.
• Harness neuroscience and Tribal Alignment to transform your communication strategies, turning potential clients into fans and those fans into loyal customers.
• Discover the art of automated segmentation, pinpointing your most lucrative customers and identifying the optimal moments for successful conversions.
• Streamline your business with a content production plan that eliminates guesswork, wasted time, and money.
Your Path to Profits - The Game-Changing Power of a Marketing OS for Your Bus...
Pitch Deck
1.
2. Engagement of social media and traditional
advertising is falling through the floor.
Specialization for each social media platform &
market segment requires an evolving and
expensive team.
Confusing algorithms makes engaging and
targeting ideal customers increasingly difficult.
The Current Gap
3. Podcast engagement is higher than video and
with the most detailed targeting & analytics.
Growth and production services with our
team working in tandem with yours
Discoverability and Ranking through
Google, Apple, and Spotify & Podcast-centric
SEO
Our Proposed Solution
A Targeted Podcast Approach
8. Authority
Create a new podcast
through our data-driven
process.
Discoverability
Optimization of your
podcast’s SEO through our
8-point check
Growth
Keep your podcast
growing and improve your
ranking.
WHAT WE DO
9. Discoverability
We get your podcast found via:
● Market Research
● Show Testing
● Concept Testing
● Competitor Analysis
● Content Strategy
● Create content for super targeted
audiences
● Create keyword centric blog posts,
transcripts, and social media
‘shareables’
...all for Podcasts
10. Growth & Authority
By providing:
● Killer targeting
● Native outreach
● Social media sharing
● Full production & editing
● Ranking and platform specific SEO
● Expanded reach 100+ platforms
● Unique opportunities for getting your
podcast featured
...again, all for Podcasts
