This document discusses how affiliate payment experiences can impact retention and growth for affiliate networks. It highlights that payment issues are a top reason affiliates choose or abandon networks. The document advocates that networks optimize payments by focusing on trust, service, communication and innovation - such as seamlessly tying performance to payments, offering payment choice, automating notifications, and going above and beyond with programs like early payments. This will help networks better manage the entire affiliate lifecycle and optimize their operations.

1. Tipal&
Confiden&al
–
Do
Not
Distribute
A7ract
&
Retain
Top
Affiliates
with
a
Best-­‐in-­‐Class
Payments
Experience
@risrach
rob.israch@,pal,.com
Rob Israch, CMO @Tipal4

2. YOUR BIGGEST THREAT
MORE
NETWORKS
AROUND
THE
WORLD
=
MORE
OPTIONS
FOR
AFFILIATES
&
PUBLISHERS
HOW CAN YOU KEEP PACE?
§ Reten&on
§ Loyalty
§ Growth

3. Top
Factors
Why
Affiliates
Choose
Programs
Source:
AffStat
2016
Survey
(h7p://affstat.com/)
36%
Are
issues
with
program
quality

4. What
Causes
Affiliates
to
Abandon
a
Network
69%
Affiliates
that
have
or
would
drop
a
network
because
of
a
payment
issue
Source:
Tipal&
2017
Publisher
Sa&sfac&on
Survey
65%
Top
Tier
($70K+)
Affiliates
have
dropped
a
network
due
to
payment
issues

5. A
Note
About
Global
Affiliates
• Unique
opportunity
to
expand
reach
to
new
markets
• Come
with
challenges
when
it
comes
to
payments
• Banking,
Regulatory,
Communica&on,
Tax
• 26,000
Interna&onal
Payment
Rules
63%
Pay
us
in
our
local
currency

6. TRUST : Importance
of
Measurement
• Adopt
Analysis
Tools
• Tie
Performance
to
Payments
• Timely
Payment
Status
Communica&ons

7. SERVICE
:
Affiliates
as
Demanding
as
Customers
• Be
accommoda&ng
• Reduce
fric&on
• Act
bigger
• Keep
up
with
industry’s
advances
• Be
a
great
partner!
76%
Important
to
offer
payment
method
choices

8. COMMUNICATION
:
Self-­‐Service,
24x7
• Streamline
onboarding,
communica&ons,
and
problem
solving
• Offload
simple
ques&ons:
• “Where’s
my
payment?”
• “How
can
I
lower
my
fees?”
• “I
just
moved.
How
do
I
change
my
info?”
• “Can
I
get
a
wire
transfer
instead
of
PayPal?”
• “Where’s
my
1099?”
93%
Important
to
be
No&fied
of
Payment
Status
Changes
97%
Important
to
Be
Automa&cally
No&fied
When
There’s
a
Payment
Issue

9. INNOVATION
:
Be
an
Affiliate’s
Hero
• Put
affiliates’
needs
front-­‐and-­‐center
• Eliminate
Net
30
terms
• Go
from
weakness
(late
payments)
to
strength
(early
payments)
86%
57%
Experienced
Late
Payments
in
Last
12
mo.
Interested
in
Early
Payments
Programs
95%
Being
Paid
on
Time
Is
Important

10. → TRUST:
Seamlessly
&e
performance
to
payments
→ SERVICE:
Offer
choice
in
payments
→ COMMUNICATION:
Automate
no&fica&ons
and
streamline
services
→ INNOVATION:
Go
the
extra
mile
to
build
a
world-­‐class
program

11. Op#mizing
the
En#re
Affiliate
Network
Lifecycle
CLICK
TRACK
REPORT
PAY
RECONCILE
REPEAT
Performance
Tracking
&
Analy,cs
Affiliate
Payment
Opera,ons

12. 12
Tipal&
Confiden&al
–
Do
Not
Distribute
m
99%+
Reten&on
|
$2.75B+
in
Transac&ons
Managed
Annually
|
1.5M+
Payees
Solving
Affiliate
Payment
Opera,ons

13. Q
&
A
@robisrach
rob.israch@&pal&.com