The document discusses cross-border e-commerce in Latin America. It notes that international trade will represent 22% of total e-commerce business in 2022. It provides insights and recommendations for building a cross-border strategy, including analyzing main barriers like country taxes/thresholds, laws/regulations, global logistics, and price construction. It also discusses behaviors of cross-border shoppers in Latin America and keys to commercial success like products tailored to each country and visibility through commercial campaigns.

2. Lucas Landesman
CEO International Marketplace - Falabella.com

3. CROSS BORDER E-
COMMERCE EN LATAM

6. COVID SHIPPING CRISIS

7. LATIN AMERICA IS HOME TO 600M PEOPLE

8. INTERNATIONAL TRADE DURING 2022 WILL REPRESENT
+22% OF TOTAL E-COMMERCE BUSINESS

9. Insights and recommendations to build a
Cross-border Strategy

10. BEHAVIOR CROSS BORDER SHOPPER IN LATAM

11. BEHAVIOR CROSS BORDER SHOPPER IN LATAM

12. A winning catalogue Plug & play solution
mARKETPLACE & partners
Personnel
HIGH TRAFFIC & EXPOSURE
a global technology infrastructure which
includes tools such as cross-region SELLER
CENTER, PAYMENT INTEGRATIONS and native
LOGISTICS services to make cross border
selling as simple as possible
Launching your product in a new market
isn’t something you can just dive into
and see what happens. Get advice from a
marketplace & partners specialist
Online marketplaces account for the
majority of online purchases
worldwide. According to a survey, digital
marketplaces accounted for 47% of all
online purchases.
end to end
solution
visibility
Time
investment
catalogue
Products that fit to the needs of each
country, favoring opportunities for brand
availability or catalogue differentiation
COMMERCIAL KEYS TO SUCCESS

13. MAIN BARRIERS TO ANALYZE
• COUNTRY TAXES & THRESHOLDS
• LAWS & REGULATIONS
• GLOBAL LOGISTICS
• PRICE CONSTRUCTION

14. • El modelo DropShipping se beneficia por exoneración impositiva con montos topeados
por cada país, mientras que la importación formal se beneficia de descuentos
arancelarios por tratados de libre comercio
Observaciones Courier:
• Perú: permite sólo 3 envíos al año por DNI
• Colombia: Computadoras/Tablets arancel e IVA 0, celulares nuevos arancel 0 e IVA 19%
• México: IVA 17% para productos de US y CA, demás orígenes 19%
TAX & DUTY THRESHOLDS

15. LAWS & REGULATIONS
• PRODUCT COMPLIANCE
• PACKAGING & LABELING
• BRAND REGISTRY
• IMPORTATION RULES

16. GLOBAL LOGISTIC MODEL: DROP SHIPPING
Confirm and pack
your order
Logistics
provider receives your
order
Delivery
to consumer
Lead time:
6-8 business days
Express delivery
The client will be receiving their international purchase at their doorstep!,,,

17. flexibility
You can focus on your business strategy, we
take care of the rest
Commercial campaigns
Greater visibility of your products being
prioritized in commercial events
We take care of storage, picking, packing and
international shipping
You only have to leave the products in our warehouse in
Miami
We take your products to customers and take care of
returns and Customer Service
Better delivery times
Merchandise stored in Miami allows us to
improve delivery lead times, guaranteeing a
superior level of service
Miami
Fulfillment center Miami
1
2
3
Outsource your operation with us:
What is it?
benefits

18. Final price
Product price
What you want to
receive from your
total sale
Taxes & duties
vary by country of
destination
Shipping considers
the fee for first ½
kilo
Category commisSiOn is
the fee for using the
platform
Final Price is
published in local
currency
Product price Taxes & duties shipping commission
Pricing tool: key to achieving a
winning business proposal
%
+ + x =
$

19. Lucas Landesman
lmlandesman@falabella.com