The document summarizes the key activities and business model of a lean entrepreneurship project called FreshEntrepreneurs2014. The key activities included negotiating translation terms with partners, planning and conducting marketing activities, and holding after sales meetings with customers. The business model was updated from version 1.0 based on shifting the main customer segment from B2C to B2B, adding a value proposition for B2B customers, adapting marketing channels, shifting marketing costs from fixed to variable, eliminating fixed costs, and updating revenue streams.

1. Lean Entrepreneurship Project
FreshEntrepreneurs2014
World Menu
Session 11
Pauline von Nostitz 152113321
Pedro Mariz 152113366
Maria Murasheva 159114599

2. Key Activities: Process I: Negotiation of
translating terms with key translation partners

3. Key Activities: Process II: Planning & Conduction
of Marketing Activities

4. Key Activities: Process III: After sales meeting
with customers

5. Business Model 4.0
https://canvanizer.com/canvas/Vr7HKHaKkCY

6. Business Model 4.0 – Changes since 1.0
• Customer Segment:
 Shift of main customer segment from B2C to B2B
• Value Proposition:
 Addition of Value Proposition for B2B
 Change of Value Proposition for B2C
• Channels:
 Adaption of marketing channels to the ones identifies as most suitable
ones in class (exclusion of Print / TV Media due to high costs)
• Cost Structure:
 Shifting marketing costs from fixed to variable costs
 Elimination of fixed costs (e.g. office space)
• Revenue Streams:
 Monthly maintenance fee  quarterly maintenance fee
 Added: Freemium, Asset sale, Franchise revenue sources components