Maketing Communications - The Internet and Interactive Media
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The document discusses the history and evolution of the internet and interactive media. It began in 1994 with the connection of two computers at Stanford University and the development of the World Wide Web in 1993. The internet now allows for two-way communication where consumers can access information, provide their own content, and offer feedback. Websites aim to promote brands through information, sales, and additional communication. Developing and maintaining an effective website requires creativity, marketing, updates, and integrating other media. The internet can be used for advertising, sales promotion, public relations, and direct marketing as part of an integrated marketing communications strategy.
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Maketing Communications - The Internet and Interactive Media
- 1. The Internet and Interactive Media Hendy Jati Sasongko Freddy Mei Haiyun
- 2. Pengantar : The Dark Side of The Internet
- 3. Objectives Memahami perubahan hubungan antara customer dan brand di era internet Memahami peran internet dalam IMC serta keuntungan dan kelebihannya Memahami tolak ukur keberhasilan dari tiap media Mengetahui berbagai macam media pilihan dari internet dan perannya dalam IMC
- 4. A Brief History of the Internet 1994 - Internet started - The connection of 2 computer at Stanford University 19931969 - Development of the World Wide Web (WWW) - 1st advertisements on the Web
- 7. “INTERNET IS INTERACTIVE, allowing for a two-way flow. Consumers not only control when and which messages and content they are exposed to, but now provide their own content, offer their own goods and service for sale, and provide feedback on the same as provided by others”
- 8. Web Objectives “Sites are now designed to accomplish a number of objectives and have become much more creative, by promoting brand images, positioning, and offering promotions, product information and products and services for sale with many allowing interactivity”
- 10. Developing and Maintaning a Website
- 11. Developing and Maintaning a Website The role of the website : The place where information is made avalaible to users of the internet by the provider
- 12. Combination of creativity Effective marketing Continual updating of the site Other media must be integrated with the website To attract visitors to the site and have them return to it requires :
- 15. Menciptakan kesadaran terhadap perusahaan Membangkitkan minat Menyebarkan informasi Menciptakan citra perusahaan Menciptakan brand yang kuat Menstimulasi “trial” Menciptakan desas-desus (buzz) Memperoleh pertimbangan E-Commerce
- 16. Menciptakan kesadaran terhadap perusahaan
- 19. Menyebarkan informasi dan memperoleh pertimbangan
- 21. Menciptakan Brand yang kuat
- 24. E-Commerce
- 27. Advertising on the Internet Banner Sponsorships Pop-Ups / Pop-Unders Intersitials LinksPaid Search Behavioral Targeting Contextual Ads Rich Media (web 2.0)
- 28. Banner
- 29. Sponsorships
- 30. Pop-Up/Under
- 31. Intersitials
- 32. Links
- 33. Paid search
- 35. Contextual Ads
- 36. Rich Media (web 2.0) Online Commercials Video on Demand Webisodes Social Networking User- Generated Video Sharing Podcasting RSS (Really Simple Syndication) Blogs Virtual Reality Augmented Reality QR Codes
- 44. <- RSS ICONS
Editor's Notes
- "fungsi manajemen yang mengevaluasi sikap public, mengidentifikasi kebijakan dan prosedur dari individu atau organisasi dengan kepentingan publik, dan menjalankan program kegiatan untuk memperoleh pengertian dan penerimaan publik."