DSAA 2016 Churn Prediction in Mobile Social GamesAfrica Perianez
Reducing user attrition, i.e. churn, is a broad
challenge faced by several industries. In mobile social games,
decreasing churn is decisive to increase player retention and rise revenues. Churn prediction models allow to understand player loyalty and to anticipate when they will stop playing a game.
Thanks to these predictions, several initiatives can be taken to
retain those players who are more likely to churn.
Survival analysis focuses on predicting the time of occurrence
of a certain event, churn in our case. Classical methods, like
regressions, could be applied only when all players have left the
game. The challenge arises for datasets with incomplete churning information for all players, as most of them still connect to the game. This is called a censored data problem and is in the nature of churn. Censoring is commonly dealt with survival analysis techniques, but due to the inflexibility of the survival statistical algorithms, the accuracy achieved is often poor. In contrast, novel ensemble learning techniques, increasingly popular in a variety of scientific fields, provide high-class prediction results.
In this work, we develop, for the first time in the social
games domain, a survival ensemble model which provides a
comprehensive analysis together with an accurate prediction of
churn. For each player, we predict the probability of churning
as function of time, which permits to distinguish various levels
of loyalty profiles. Additionally, we assess the risk factors that
explain the predicted player survival times. Our results show that churn prediction by survival ensembles significantly improves the accuracy and robustness of traditional analyses, like Cox regression.
Activate Customer’s Pulse for an active customer life-cycle
It is an acknowledged fact for you and your marketing team that your customer’s relation with your organization / brand / product invariably undergoes a transformation; and you would want to ensure that these transformations would bring affirmative changes to the customer-brand relationship.
PENDIDIKAN DAN LATIHAN TEKNIKAL DAN VOKASIONAL (TVET) DAN IPGK TEKNIK DIPERKASAKAN KE ARAH MALAYSIA NEGARA MAJU DITUNJANGI OLEH TENAGA MANUSIA BERKUALITI
"Rasulullah s.a.w telah melaknat pemberi rasuah dan penerima rasuah dalam penetapan keputusan (pemerintahan, pentadbiran, kehakiman dll)“
(Riwayat At-Tirmidzi)
If we educate a boy, we educate an individual. If we educate a girl, we educate the whole family but if we educate a teacher, we actually educate the whole community.
Teaching is the one profession that creates all other professions. So what's you think?
1. OLEH:
DR. MOHAMAD NOR BIN MOHAMAD TAIB
PENGARAH IPG KAMPUS TEKNIK,
ENSTEK, NEGERI SEMBILAN
2. Bulan Bahasa Kebangsaan merupakan suatu
program yang memfokuskan kempen cintai bahasa
Melayu yang dipelopori penganjurannya oleh Dewan
Bahasa dan Pustaka. Tujuan utama pelaksanaan
program ini adalah untuk mendidik masyarakat
berbilang bangsa khususnya di Malaysia agar dapat
menyemarakkan dan seterusnya memartabatkan
bahasa kebangsaan negara tersebut dalam pelbagai
aspek dan bidang yang boleh memaju ke arah
kelestarian bahasa Melayu sebagai bahasa kelas
dunia yang praktikal dan realistik.
3. OBJEKTIF:
Untuk memantapkan, memperkukuh dan mempamerkan jati
diri dan citra bangsa Malaysia.
Menguatkan rasa megah terhadap bahasa kebangsaan.
Mengeratkan dan memperkukuh perpaduan bangsa melalui
bahasa kebangsaan.
Menyemarakkan peranan bahasa kebangsaan sebagai
tonggak pembinaan negara bangsa.
SEJARAH:
Pada asalnya program seumpama ini telah dijalankan
sepanjang dekat 60-an bermula dengan panggilan Minggu
Bahasa Kebangsaan dana Bulan Bahasa Kebangsaan. Kempen
ini telah melalui perubahan pelbagai nama seperti:
Gerakan Cintailah Bahasa Kita (GCBK) (1987-1996),
Gerakan Bahasa Kebangsaan Sektor Swasta (GBKSS)
(1996-2005),
Minggu Sastera (1987-1998).
Tahun 1999, gerakan ini dinamakan Bulan Bahasa dan
Sastera Negara (BBSN).
Program BBSN yang pertama telah dilancarkan pada tahun
1999 oleh Tun Abdullah Haji Ahmad Badawi, yang pada
ketika itu ialah Timbalan Perdana Menteri Malaysia.
Tahun 2009, BBSN telah dikenali dengan nama Bulan
Bahasa Kebangsaan (BBK) sehingga kini.