14 Ways to Emotionally Engage users with your Product. How to build engagement? How to build gamification?

1. pj . entreprenuer . product geek . that @beingpractical guy
14 Ways to Emotionally Engage
Users with your Product
@beingpractical . beingpractical.com

2. Is Gamification = Building Features?
Gamification = Emotional Engagement
How to get users to emotionally engage with your product?

3. Expression
#1
People love to express themselves. Enable it.

4. Expression
Allow users to express themselves.
Allow users to express themselves anonymously.
Tip: ‘Expression’ is used as a core use-case in product

5. Acknowledgement
#2
People love getting acknowledged. With Interactions & Endorsements

6. Acknowledgement
Help people getting acknowledgements. They love it.
Tip: ‘Acknowledgements’ --> User Notifications --> Engagement
Recommendations
& Endorsements
Retweets & Replies Likes & Comments
Upvotes + Comments Love + Reposts

7. Exclusivity
#3
People love being privileged. Make it exclusive.

8. Exclusivity
Make it Exclusive. No one likes the feeling of being left out.
Tip: ‘Exclusivity’ works best for initial referral program for driving sign-ups
Only existing user can inviteGmail Invites to Signup
Get in queue to get accessApply for Access

9. Being Cool
#4
People want to be Cool. People want others to know they are Cool.

10. Being Cool
Make your users look cool when they share your product
Tip: ‘Being Cool’ will help you drive Sharing on Social networks
Cool Short (Creative) VideosShare Pic + Selfie

11. Nostalgia
#5
People have memories. Sweet memories. Remind them about it.

12. Nostalgia
Remind users about some of the best times they have experienced
Tip: ‘Nostalgia’ helps get back old users. Revives interest of old users.
Can be used once in a year, on special occasions.
Reminds of special moments
8th Anniversary: First Tweet
2014: Year in Review

13. Curiosity
#6
People want to know. They fear on losing out. Keep them curious.

14. Curiosity
Keep users curious. Keep them looking for more.
Tip: ‘Curosity’ in products helps you increase repeat usage.
Who viewed my profile?
Trigger curiosity for readers through Post Titles
Catching up with Timeline

15. Competitiveness
#7
People love to compete with others. Sense of achievement. Make it happen.

16. Competitiveness
Drive users to compete with friends / others
Tip: ‘Competitiveness’ leads to greater engagement.
Though it’s novelty in private group is lost after some time.
Leaderboards w/t Friends I have a better answer!
Leaderboard w/t Friends Programming Challenges

17. Stay Organized
#8
People love to organize things. Organize everything. Make it happen.

18. Stay Organized
Give users stuff that they want to sort / organize.
Tip: ‘Stay Organized’ helps your users spend more time
on your product. It could soon become a habit.
Organize pins / interests / stuff you love Organize your notes
Organize Fashion
Contacts & Calendars
Never ending struggle to organize

19. Importance
#9
People love to feel Important. Its about them. Their identity. Show off.

20. Importance
Make your users feel important about themselves.
Tip: ‘Importance’ feeling ensures users sharing it with others. Talking about it.
Results in viral marketing (Others feel – I want it too)
My Professional Achievements My views. My Opinions
Checkin: I am here now My Social Summary

21. Authority
#10
People love to display their authority on a topic. Give them opportunity.

22. Authority
Help create authority for users. Users want to be influencers.
Tip: ‘Authority’ is the importances others in a community or forum assign you.
Users will spend time to get their. Increases engagement & time spent.
Authority by Topics For Programmers
For Hackers For Geeks

23. Visual
#11
People love stunning visuals. Its a powerful emotion.

24. Visual
Visuals create impact. Don’t miss on it.
Tip: ‘Visual’ is a substitute to all unsaid emotions. Use well when your product
is built around pictures & photographs.
First photography product. Personal Emotions Professional Photographer
Community

25. Freebies
#12
People love Freebies. Badges. Credits. It all works.

26. Freebies
Freebies work. Make use of them correctly.
Tip: ‘Freebies’ Use it only for one purpose. Use it right.
Credits for Upvotes Badges for Check-In Credits to Refer Friends
Advertising Credits Advertising Credits

27. Money
#13
People want to make Money. People want to receive Money.

28. Money
Money is one of the strongest emotions. Portray it positively.
Tip: ‘Money’ – Receiving / Making money is positive. Giving away is negative.
Bloggers earn money Receive money from anyone Get paid for free-time work
Raise money for your projects Make money by selling digital goods

29. Sex
#14
People want Companions. People want Dates. People want Sex.

30. Sex
Keep it simple. Keep it safe.
Tip: ‘Sex’ – Keep the product simple. Don’t over engineer.
Helps you find a Date
Helps you find a Date
Helps you find a Date

31. Concluding Notes
1. People don’t love your product. They emotionally engage with it
2. Use max 2-3 emotions per product. One core emotion
3. Don’t exploit users. Be subtle.

32. that @beingpractical guy on twitter
who blogs on beingpractical.com
Thank You