Welcome to W3 Boom Magazine. Let us know your feedback on http://W3Boom.com
In This edition:
1) Let’s learn how to blog well
2) How to Effectively Make Money with Your Blog?
3) Effective Website Traffic Increasing Techniques: I-III
4) Empower Network; Honest Review
5) Who is behind WordPress and Associated Press Hacks?
My name is Janina Lear , I am so glad you have stopped by. I am passionate about helping businesses understand how powerful online marketing through Facebook really is. I want to help you get new business leads and more online visibility by driving more traffic to your site and show you how to really connect with your fan base. The world of Social Media can be very overwhelming to the newcomer and my goal is take that overwhelming feeling away and help you develop a strategy that suits you and your company’s needs.
Do you have a business page?
Do you struggle with engagement?
Do you want to know how to build a thriving community?
Want to know some cool tricks?
This a is a presentation I am currently delivering.
Enjoy!!
Welcome to W3 Boom Magazine. Let us know your feedback on http://W3Boom.com
In This edition:
1) Let’s learn how to blog well
2) How to Effectively Make Money with Your Blog?
3) Effective Website Traffic Increasing Techniques: I-III
4) Empower Network; Honest Review
5) Who is behind WordPress and Associated Press Hacks?
My name is Janina Lear , I am so glad you have stopped by. I am passionate about helping businesses understand how powerful online marketing through Facebook really is. I want to help you get new business leads and more online visibility by driving more traffic to your site and show you how to really connect with your fan base. The world of Social Media can be very overwhelming to the newcomer and my goal is take that overwhelming feeling away and help you develop a strategy that suits you and your company’s needs.
Do you have a business page?
Do you struggle with engagement?
Do you want to know how to build a thriving community?
Want to know some cool tricks?
This a is a presentation I am currently delivering.
Enjoy!!
How to use web and social media to create buzzworthy eventsJaime Steele
This was a presentation given to ABPCO in the Barbican, London in January 2012. The topic was how to use the web and social media to enhance events and conferences.
Lets Hang Out And I will Show You My Ninja Pinterest Domination Techniques! I share with you The Ultimate Pinterest Road-map! http://juleskalpauli.com/uprs
I will show you a Unique way to Find Trending Keywords & Boards in your Niche! You can Model and Have the same Success.
Which Pins are Trending on Your Site and How to Increase that awesome Traffic.
A Profile that Attracts Traffic even if you have Very few followers.
And I will Share with you a Way to Dominate Pinterest and Make the Sales you Deserve.
Social Media Branding for Media Pros Presented to NATASMelodie Tao
The intention of this 90-minute workshop is to teach professionals in the television and media industries how to successfully integrate social media into their personal and professional brands. The Social Media Branding for Media Pros workshop focuses on strategies to strengthen your brand across various social networks. You will leave the workshop with the following key takeaways that you can implement immediately:
- How to leverage your social media brand to generate more revenue.
- How to ensure your personal online brand is simultaneously optimized to enhance your station’s or company’s brand.
- Knowledge on how to serve as a trusted subject matter expert as a television media professional to have prospects interested in working with you before even meeting you.
How Do I Get Followers On Facebook, Twitter, Instagram, Pinterest, Google+ & LinkedIn? Check Out This Slideshare. For more information on social media strategy, check out my blog at www.dgabrielmarketing.blogspot.com and check out my website at www.davidgabriel.branded.me
Have you thought about blogging but really don't understand the purpose or even know what to blog about? No problem this presentation will answer your questions! I'll not only share with you the benefits of blogging but help with what type of content to have on your blog to drive traffic and much more.
Women's Small Biz Revolution Summit: How to use Facebook & Instagram to Grow ...Molly O'Kane
In this class learn how Facebook and Instagram work, best practices, success stories from other businesses who are winning it, and tools to save you time. Connecting the dots from social media to sales!
E book how to attract traffic, engage an audience, and convert fans into cust...Darja Boc
Free E Book
How to attract traffic, engage an audience, and convert fans into customers!Marketing Corner Blog by Darja Boc
http://www.internetiprofits.com
8 Proven Ways To Recycle Your Content To Boost ExposureHatch
This webinar will give you strategies to leverage press, testimonials, existing work, social reviews, pop-ups on your website, podcasts, blog posts and tv interviews to push your audience through the exact path you want them to head down.
Free Webinar: http://startwithhatch.com/recycle-webinar/
Facebook Bootcamp - Facebook Content Strategy By Natalie AlaimoNatalie Alaimo
Creating Content for Facebook presented at the Facebook Bootcamp Sunshine Coast 16th September 2013 by Natalie Alaimo
Shared the four different types of content to use on your Facebook page.
You've written your book. Now What? It's not too late. Secrets of Marketing Your Book gives tips that you can use to get your book out there and get noticed. It covers book reviews, blog tours, social media, websites, blogging, and more. Ideally, you don't want to wait until your book is published. If you start developing your audience now, you will have buyers waiting for it. This book will show you how.
How to use web and social media to create buzzworthy eventsJaime Steele
This was a presentation given to ABPCO in the Barbican, London in January 2012. The topic was how to use the web and social media to enhance events and conferences.
Lets Hang Out And I will Show You My Ninja Pinterest Domination Techniques! I share with you The Ultimate Pinterest Road-map! http://juleskalpauli.com/uprs
I will show you a Unique way to Find Trending Keywords & Boards in your Niche! You can Model and Have the same Success.
Which Pins are Trending on Your Site and How to Increase that awesome Traffic.
A Profile that Attracts Traffic even if you have Very few followers.
And I will Share with you a Way to Dominate Pinterest and Make the Sales you Deserve.
Social Media Branding for Media Pros Presented to NATASMelodie Tao
The intention of this 90-minute workshop is to teach professionals in the television and media industries how to successfully integrate social media into their personal and professional brands. The Social Media Branding for Media Pros workshop focuses on strategies to strengthen your brand across various social networks. You will leave the workshop with the following key takeaways that you can implement immediately:
- How to leverage your social media brand to generate more revenue.
- How to ensure your personal online brand is simultaneously optimized to enhance your station’s or company’s brand.
- Knowledge on how to serve as a trusted subject matter expert as a television media professional to have prospects interested in working with you before even meeting you.
How Do I Get Followers On Facebook, Twitter, Instagram, Pinterest, Google+ & LinkedIn? Check Out This Slideshare. For more information on social media strategy, check out my blog at www.dgabrielmarketing.blogspot.com and check out my website at www.davidgabriel.branded.me
Have you thought about blogging but really don't understand the purpose or even know what to blog about? No problem this presentation will answer your questions! I'll not only share with you the benefits of blogging but help with what type of content to have on your blog to drive traffic and much more.
Women's Small Biz Revolution Summit: How to use Facebook & Instagram to Grow ...Molly O'Kane
In this class learn how Facebook and Instagram work, best practices, success stories from other businesses who are winning it, and tools to save you time. Connecting the dots from social media to sales!
E book how to attract traffic, engage an audience, and convert fans into cust...Darja Boc
Free E Book
How to attract traffic, engage an audience, and convert fans into customers!Marketing Corner Blog by Darja Boc
http://www.internetiprofits.com
8 Proven Ways To Recycle Your Content To Boost ExposureHatch
This webinar will give you strategies to leverage press, testimonials, existing work, social reviews, pop-ups on your website, podcasts, blog posts and tv interviews to push your audience through the exact path you want them to head down.
Free Webinar: http://startwithhatch.com/recycle-webinar/
Facebook Bootcamp - Facebook Content Strategy By Natalie AlaimoNatalie Alaimo
Creating Content for Facebook presented at the Facebook Bootcamp Sunshine Coast 16th September 2013 by Natalie Alaimo
Shared the four different types of content to use on your Facebook page.
You've written your book. Now What? It's not too late. Secrets of Marketing Your Book gives tips that you can use to get your book out there and get noticed. It covers book reviews, blog tours, social media, websites, blogging, and more. Ideally, you don't want to wait until your book is published. If you start developing your audience now, you will have buyers waiting for it. This book will show you how.
Today, nearly 43% of the world is connected to the internet1, enabling us to talk, share photos, and conduct business halfway across the globe. As a result, we have seen more technological advancements in the past 10 years than we’ve witnessed in the past 10,000 years. And in the next five years, we’ll see even more advancements.
In this overview provided by BI Intelligence, Business Insider’s premium subscription research service, we identify the key trend in each of our top vertical areas including Mobile, E-Commerce, Digital Media, Digital Financial Services, and the Internet of Things.
This handout is an accompaniment to my keynote presentation on my new book "Monster Loyalty: How Lady Gaga Turns Followers into Fanatics." More on the book here: http://jackiehuba.com/books/monster-loyalty/
Kent Nichols, "Downshifting Your Life to Rev Up Your Creativity"WebVisions
Life is not a linear journey from point A to B, there are bumps, detours, and failures that we must endure and persevere to achieve our goals and get to the next level. Kent Nichols talks about his journey from College dropout to New Media darling to overcoming being a one-hit wonder in this humorous look at his life since dropping out of the LA rat race.
He tackles sensible irrationality, building a strong foundation, networking, picking the right place to escape to, and taking your time while being decisive. And you'll discover the pains and joys of moving to a "lifestyle" city, including no one caring about your Lexus Hybrid, realizing you're the fattest person in a 50 mile radius, and trading a 2 hour daily commute for a lot more time on an airplane.
Lean Manufacturing Is Not Like Software DevelopmentDarren Duarte
Presented at LAST (Lean Agile Systems Thinking) Conference Melbourne 2016.
“You don’t add value, the Operators are the only ones who add value,” was a statement said to me as an Engineer while launching a commercial airplane into production. We often compare software development to Lean manufacturing. Lean is about maximising value, but what about us who don’t code?
This presentation touches on the perception change that I went through, exploring non-value added work and how this influences work in software development today, from cloud to mobile. This topic aimed at those in digital who don’t code, and that software development more than just coding.
At a recent in-house CLE event, John Sganga, Partner and the firm's Litigation Practice Group Chair, presented an intellectual property year in review discussing important cases throughout 2015.
The Notes for Attendees of the BSEEN workshop on Digital Marketing 2.0Dan Sodergren
These are the Notes for Attendees of the BSEEN workshop on Digital Marketing 2.0. Produced and delivered by Dan Sodergren of Great Marketing Works. Where we cover branding and values, values and marketing, digital marketing and social media, social media and planning, creation of a calendar, creating content and memes, mastering twitter, advanced blogging, google analytics, email marketing, mobile marketing, pinterest, instagram, vine and youtube! As well as AIDA RRR and how you create a full and rich digital marketing plan and customer experience for your business.
If you ask thousands of bloggers. what is the main thing you face online to make money online. they will tell you TRAFFIC. traffic is lifeblood of any online business. here are some 5 strategies to grow your audience online
How To Catapult Your Online Business With Digital Leadership - Part 2 - Prese...Doyle Buehler
How To Catapult Your Online Business With Digital Leadership - Part 2 - Presentation with The Australian Marketing Institute - Creating A Compelling Strategy With Content - Digital Strategy - And Online Sales Funnel Alignment - By Doyle Buehler 2015 06
How To Become The Ultimate Brand Authority Online - The Digital Leadership Training Series with Doyle Buehler
Want to build and create a compelling competitive online brand presence using your existing digital assets? This webinar series is designed to help you understand what your audience is looking for, and how to improve and create the ultimate online brand experience to drive sales and leads.
Every business online is different, yet there are some key fundamentals and tools that will assist you in creating a digital ecosystem that keeps your audience educated and entertained and more importantly, interested in what you do and how you do it. If you can’t deliver a valuable brand experience, you’re only 1 click away from them leaving you, forever.
Based upon Doyle Buehler's award winning digital leadership and online strategy framework, this Online Brand Authority Webinar series will show you how to construct a comprehensive, integrated digital ecosystem that has all your online assets working together - strategy, social media, branding, websites, sales funnel, landing pages, content, advertising, SEO etc. It will show you exactly how to overcome the clutter of online, get clarity on what is really important, and become the digital leader and brand authority in your industry.
Specifically designed to complement what you are already doing online to build your brand authority, you will get a step-by-step understanding over 2 webinars that kicks your complete online platform into high gear, with the tools and knowledge to really make things happen for your brand.
Here is the 2 part break down of the Building Brand Authority Webinars:
Webinar 1 - Rocking Your Digital Ecosystem
Learn the 7 Disciplines of digital leadership for a successful online presence
Create a digital strategy framework that connects your value with the needs of your online audience
How to master your content and develop your voice online to deliver your core value
Webinar 2 - Integrating and Escalating Your Kick-ass Online Platform
How to connect and re-align your website across your entire online platform
What you actually need for a working, qualifying, sales and leads funnel
Creating influence beyond your immediate reach through focussed advertising and analytics
The ultimate goal is that you will gain incredible clarity of what you need to be doing online to maximise your Brand Authority, and how to put all of your digital ecosystem pie together.
Learn how to master B2B content marketing, identify the 5 content marketing traps that can catch you out and what you can do to avoid them.
We look at how you can amplify your content and also what you should do to maximise the SEO of your content marketing activities.
Discover 7 Ways To Grow Your Audience & Create Fans!Matthew Woodward
When you hit publish on your awesome blog, do you feel like you are just talking to yourself?
Have you tried every tactic, tip & hack in the book and still only your friends and family showed up to the party?
I know how that feels which is why today I'm going to share my unique strategy to increase traffic to your blog, grow your audience and create raving fans!
Your customers and prospects are going to the web to do research on who to buy from. In fact, 60% of your sales funnel is now taking place in the digital space. Today’s business leaders are struggling to understand how to harness the power of digital marketing tools such as social media, email marketing or content marketing to improve their business results.
6 awesome steps to promote your businessKickoffLabs
Learn how to promote your online business using lead generation techniques to build qualified web traffic. Cover the use of landing pages for viral growth and high conversion rates. www.kickofflabs.com
How To Kick Ass Online Webinar - Part 3 Digital Leadership Website Sales Funn...Doyle Buehler
How to connect and re-align your website across your entire online platform.
What you actually need for a working, qualifying, sales and leads funnel.
Creating influence beyond your immediate reach through focussed advertising and analytics.
The ultimate goal is that you will gain incredible clarity of what you need to be doing online to maximise your ATM, and how to put all of your digital ecosystem pieces together, to work FOR you.
Want to build and maintain a compelling competitive online presence using your ATM? Based upon Doyle Buehler's award winning digital strategy framework, this KPI series will show you how to construct a comprehensive, integrated digital ecosystem that has all your online assets working together (strategy, social media, website, sales funnel, branding, content, advertising, SEO etc)
Specifically designed to complement the 5P framework, you will get a step-by-step understanding over 3 webinars that kicks your platform into high gear, with the tools and knowledge to really make things happen online for your business...
This presentation will feature 5 Strategies for Branding your Business Online:
1. The Website
2. Social Media
3. Blogging
4. Email Marketing
5. Networking
Consistency is key.
What is the TDS Return Filing Due Date for FY 2024-25.pdfseoforlegalpillers
It is crucial for the taxpayers to understand about the TDS Return Filing Due Date, so that they can fulfill your TDS obligations efficiently. Taxpayers can avoid penalties by sticking to the deadlines and by accurate filing of TDS. Timely filing of TDS will make sure about the availability of tax credits. You can also seek the professional guidance of experts like Legal Pillers for timely filing of the TDS Return.
Cracking the Workplace Discipline Code Main.pptxWorkforce Group
Cultivating and maintaining discipline within teams is a critical differentiator for successful organisations.
Forward-thinking leaders and business managers understand the impact that discipline has on organisational success. A disciplined workforce operates with clarity, focus, and a shared understanding of expectations, ultimately driving better results, optimising productivity, and facilitating seamless collaboration.
Although discipline is not a one-size-fits-all approach, it can help create a work environment that encourages personal growth and accountability rather than solely relying on punitive measures.
In this deck, you will learn the significance of workplace discipline for organisational success. You’ll also learn
• Four (4) workplace discipline methods you should consider
• The best and most practical approach to implementing workplace discipline.
• Three (3) key tips to maintain a disciplined workplace.
3.0 Project 2_ Developing My Brand Identity Kit.pptxtanyjahb
A personal brand exploration presentation summarizes an individual's unique qualities and goals, covering strengths, values, passions, and target audience. It helps individuals understand what makes them stand out, their desired image, and how they aim to achieve it.
Enterprise Excellence is Inclusive Excellence.pdfKaiNexus
Enterprise excellence and inclusive excellence are closely linked, and real-world challenges have shown that both are essential to the success of any organization. To achieve enterprise excellence, organizations must focus on improving their operations and processes while creating an inclusive environment that engages everyone. In this interactive session, the facilitator will highlight commonly established business practices and how they limit our ability to engage everyone every day. More importantly, though, participants will likely gain increased awareness of what we can do differently to maximize enterprise excellence through deliberate inclusion.
What is Enterprise Excellence?
Enterprise Excellence is a holistic approach that's aimed at achieving world-class performance across all aspects of the organization.
What might I learn?
A way to engage all in creating Inclusive Excellence. Lessons from the US military and their parallels to the story of Harry Potter. How belt systems and CI teams can destroy inclusive practices. How leadership language invites people to the party. There are three things leaders can do to engage everyone every day: maximizing psychological safety to create environments where folks learn, contribute, and challenge the status quo.
Who might benefit? Anyone and everyone leading folks from the shop floor to top floor.
Dr. William Harvey is a seasoned Operations Leader with extensive experience in chemical processing, manufacturing, and operations management. At Michelman, he currently oversees multiple sites, leading teams in strategic planning and coaching/practicing continuous improvement. William is set to start his eighth year of teaching at the University of Cincinnati where he teaches marketing, finance, and management. William holds various certifications in change management, quality, leadership, operational excellence, team building, and DiSC, among others.
Premium MEAN Stack Development Solutions for Modern BusinessesSynapseIndia
Stay ahead of the curve with our premium MEAN Stack Development Solutions. Our expert developers utilize MongoDB, Express.js, AngularJS, and Node.js to create modern and responsive web applications. Trust us for cutting-edge solutions that drive your business growth and success.
Know more: https://www.synapseindia.com/technology/mean-stack-development-company.html
B2B payments are rapidly changing. Find out the 5 key questions you need to be asking yourself to be sure you are mastering B2B payments today. Learn more at www.BlueSnap.com.
Affordable Stationery Printing Services in Jaipur | Navpack n PrintNavpack & Print
Looking for professional printing services in Jaipur? Navpack n Print offers high-quality and affordable stationery printing for all your business needs. Stand out with custom stationery designs and fast turnaround times. Contact us today for a quote!
The key differences between the MDR and IVDR in the EUAllensmith572606
In the European Union (EU), two significant regulations have been introduced to enhance the safety and effectiveness of medical devices – the In Vitro Diagnostic Regulation (IVDR) and the Medical Device Regulation (MDR).
https://mavenprofserv.com/comparison-and-highlighting-of-the-key-differences-between-the-mdr-and-ivdr-in-the-eu/
Falcon stands out as a top-tier P2P Invoice Discounting platform in India, bridging esteemed blue-chip companies and eager investors. Our goal is to transform the investment landscape in India by establishing a comprehensive destination for borrowers and investors with diverse profiles and needs, all while minimizing risk. What sets Falcon apart is the elimination of intermediaries such as commercial banks and depository institutions, allowing investors to enjoy higher yields.
LA HUG - Video Testimonials with Chynna Morgan - June 2024Lital Barkan
Have you ever heard that user-generated content or video testimonials can take your brand to the next level? We will explore how you can effectively use video testimonials to leverage and boost your sales, content strategy, and increase your CRM data.🤯
We will dig deeper into:
1. How to capture video testimonials that convert from your audience 🎥
2. How to leverage your testimonials to boost your sales 💲
3. How you can capture more CRM data to understand your audience better through video testimonials. 📊
Kseniya Leshchenko: Shared development support service model as the way to ma...Lviv Startup Club
Kseniya Leshchenko: Shared development support service model as the way to make small projects with small budgets profitable for the company (UA)
Kyiv PMDay 2024 Summer
Website – www.pmday.org
Youtube – https://www.youtube.com/startuplviv
FB – https://www.facebook.com/pmdayconference
6. Got a bootstrapped startup? Get your
blog in order!
• Everybody wants to hear your
•
•
•
•
story
You wouldn’t be starting a
company if you didn’t know
something useful
Open knowledge sharing is the
name of the game
Gain a good reputation for
engaging with your users
Your users will become your
evangelists
• …and you’ll look smart
Source: Charmaine Li, Venture Village
8. What is content marketing?
• “Creating high-quality
SEO-d content with
good links which,
through social sharing,
gains your startup
attention and improves
your reputation as an
expert in your niche”
Fun fact: that quote was
totally by me
• Content marketing can
be for your company
blog, your personal
blog, or made into
guest posts for other
blogs or websites
• It is a form of low-cost
inbound marketing that
can generate B2B and
B2C visitors to your site
10. Entrepreneurs
don’t have
time to write –
and it’s hard
(waaaah)
Writing blog posts is not hard if…
• You make it a habit
• You make a skeleton plan of a
month’s worth of posts at a time
• You co-write with your team for
ideas
• You think to yourself “would I
read this”?
• Make it either a) useful, b)
interesting or c) entertaining
• … or all of the above if no shit’s
too hard for a smart-ass mo’fo
like you
11. What should I blog about?
Beginner
When you’re comfortable
• Top X lists
• Compilations of useful tools
for attaining a particular
goal
• Step-by-step guides to get
something done/make
something
• Challenges you are facing
starting out, and how to
deal with them
• Best sources of information
• Detailed advice on how to
do/make something specific
• Things [not] to do when you
start a company
• Abstract/philosophical
pieces that have an
important business lesson
12. Grow to topics
that dovetail
with your
original niche
topic
Begin with what is
specific to your
company industry
Image credit
14. Stand out
Image credit
• It will help you grow a following
• It will give people a reason to
stick around on your website
• It offers you a way of getting ROI
on the learning you’ve done
• Your company blog shouldn’t
just be a bulletin board for
product updates (boooring)
• People will feel more connected
to you/feel like they know you
• BACKLINKS!!! (draw in users
and improve search engine
rankings)
15. Resources to inspire you
*hint* copy the format of posts you like
*hint hint* just make your content a little bit better than what’s already out there
•
•
•
•
•
•
•
•
•
Tips for you:
Quora
Prismatic
Vice
The Huffington Post
Technorati
This Week In Startups
Mashable
AllTop
Ycombinator news
• ProBlogger
• Copyblogger
• Search Engine Journal
…or… outsource it!
• Ghost Blog Writers
• BlogMutt
16. Is there a template I can use to construct
a blog post?
Hundreds. Thousands.
But I like this one by Michael Hyatt.
17. 1. Compelling title (catchy, original)
“Stuck in that social media matrix? Pop that red pill”
(Pando Daily)
“The Vaginal Entrepreneur” (Vice)
2. Lead paragraph (get to the point of the article)
3. Relevant image
4. Personal experience
5. Main body (use breaks, bullet points and numbers to make it
scannable)
6. Discussion question: “Which tools and techniques help you to
get the most out of your day?” (Incomediary)
21. Let’s analyze a popular
startup blog article
I checked out www.growthhackers.com and noticed that this bad boy was trending:
“How I went from idea to product (with paying customers) in 7 days”
Format:
Telling a personal (and successful) startup experience
Why?
• People can’t refute personal stories
• There’s no need to go searching for much scientific data to back your
point
• You can use your own metrics to back up your claims – it advertises your
success as well as informing other entrepreneurs
22. Layout:
Day-by-day steps (Day 1 to Day 7)
Paragraph 1:
Today, HappyLetter is the simplest way to
launch & manage a paid newsletter. It has paying
customers with subscribers who are paying them.
WHAT WE
DO AWESOMELY
HappyLetter
A week ago, HappyLetter didn’t exist.
I live-blogged the creation of HappyLetter. In one
week and 26 posts, I discussed everything from
mission and vision to technology, marketing and
business models.
As I was reviewing everything I’ve written so far, I
realized something. By documenting every detail
over the last week, I now have a rough blueprint that
I can follow to think through and develop a minimally
viable product for any ideas I have in the future.
Here is a summary of the first 7 days:
WHERE I GOT THE INFO
FOR THIS POST –
PERSONAL STORY
THIS IS WHY IT IS
USEFUL
23. Paragraph 2:
Day 1: Genesis
Patrick Rhone begs for a Letter.ly replacement. I had never thought
about building a simple, paid email newsletter service, but it seemed
liked a fun exercise in constraint and simplicity. I decided to spend my
free time building what Patrick was asking for.
Patrick and I discussed names for a few minutes and I purchased
HappyLetter.net.
I’m fascinated by transparent companies, so I decided to live blog
HappyLetter’s creation.
I defined HappyLetter’s mission. Missions are mocked these days
because corporate America has turned them into an exercise in jargon
and nonsense. When you’re starting out, missions are different. Missions
should tell the world what you are doing.
I shared HappyLetter’s Roadmap and the technologies and services I’d
be using to build it.
I shared my first post about HappyLetter’s business model. Letter.ly was
loved, yet it was abandoned anyway. That told me they probably didn’t
charge enough. They charged 3.5% of transaction volume. I decided I
needed to charge more and I worked through what that meant in The
HappyLetter Business Model: Unapologetically Sustainable.
By the end of Day 1, I had a registration page and started integrating
Stripe.
TONS OF LINKS –
POTENTIAL FOR
WRITERS OF
THOSE TO
SPREAD THE
ARTICLE
MENTIONS
COMPANY
PHILOSOPHY
BUSINESS
MODEL +
FIRST
SUCCESS
24. Paragraph 3 – 4:
Day 2: Refinement
I woke up and refined my roadmap. I called it the pixelated
roadmap because it wasn’t perfect, but it was enough to guide
me for a few days.I pontificated about who my ideal customer
is and wrote about them in this post.
Day 3: Breakthroughs
A key feature was the ability for publishers to send an email to
HappyLetter using a secret email address. HappyLetter would
then send that email to the publisher’s list. I got that feature working.
I often blogged about issues as a way to break though mental roadblocks.
If I found myself stalling because I didn’t want to make a decision, I wrote
about it here. Magically, my writing uncovered a solution and removed my
excuses every time. Working through the publisher signup process was a
prime example of this at work.
I discussed whether not I should allow publishers to change the price of
subscriptions. I decided not to. I later found out that Stripe doesn’t allow
it either, so it was kind of a moot point.
I finished up what happens when subscribers reply to emails. By
default, publisher emails are kept private. Writing my way through the
publisher sign-up process enabled me to quickly get it done. I came
up with the form to create the newsletter and get a mailing address.
INTERNAL
LINKS TO
OWN POSTS
BLOGGING/
WRITING
HELPED HIM
UNCOVER A
SOLUTION
BUSINESS
DECISIONS –
PEOPLE
WANT TO
KNOW HOW
HE DID IT
25. Paragraph 5 – 6:
Day 4: Philosophies
I finalized the basic UI for the publisher sign-up launch sequence.
I didn’t actually finish it until Day 5, but it gave me the framework I
needed. I decided early adopters should be considered co-founders
and rewarded with a discounted service fee as long as they were
willing to pay annually instead of monthly. This is another example
of using writing to work through an issue.
I defined HappyLetter’s vision. Maybe it seems hokey, but before
you have a “feature complete” product people are buying what you
have because of how your ideals make them feel, not what it does
today.
A strong vision tells the world why I’m building a simple newsletter
publishing service. It gives people who want to support you “why”
an opportunity to vote with their wallets to help make it real.
Day 5: Getting Ready
Publishers could sign up and launch a newsletter, so the next step
was to give subscribers a way to sign up for newsletters. I built the
form for subscribers to enter their name, email and credit card.
I wrote my favorite post so far about the swampy 20% where ideas
go to die. I’ve been there before. I didn’t want to get stuck again.
MVP READY +
STRATEGY TO
RETAIN EARLY
ADOPTERS
VISION BEATS
REALITY IN THE
EARLY STAGE
SHOWS THAT
HE HAS
LEARNED FROM
EXPERIENCE
26. Paragraph 7, 8, 9:
Day 6: Devilish Details
I got subscriber receipts working, which means subscriber charges
were working as well.Everything from the day 2 “Pixelated Roadmap”
was finished, so I came up with a new roadmap to help get through
the swamps. I decided on a scalable, reliable and affordable hosting
environment, then I got it set up. I have no idea what I’ll need, but
I’m flexible. I refined the landing page for the private beta marketing site.
Day 7: Deliciousness
I activated Stripe so HappyLetter could accept real credit card payments.
I wrote a post to help me decide who I am responsible for supporting.
My relationship is with publishers. Stepping in between publishers and
their subscribers isn’t in anyone’s best interest.
2 Paying Customers = Revenues!!! I have others now. One was obviously
Patrick Rhone. The other were followers of this blog and the process.
Today is Day 8. HappyLetter is open for business.
I have a handful of customers already collecting subscription fees for
their newsletters. I’m already helping talented writers get paid for their
art. This blows my mind. For a limited time, you can sign up using the
link below to become a private beta, co-founding publisher.
SHOWS
KNOWLEDGE
ABOUT
STRATEGY +
FLEXIBILITY
MENTIONS
ANOTHER
STARTUP – THEY
WILL PROBABLY
MARKET THIS
POST TOO
PUSHES PEOPLE
TO JOIN
27. Ends with…
HappyLetter’s unapologetically sustainable cost
while in private beta is $120/year (50% discount)
+ $0.25/subscriber/month. Get it here.
Again, $120/year is only for a limited time. Once
we leave private beta, the base cost will be
$20/month ($240/year).
DEFENDS COST +
INFORMS FUTURE
PRICING STRATEGY
SIGN UP BUTTON
IS EMBEDDED
If you sign up and find that HappyLetter
isn’t for you, I’ll refund your $120. No
hard feelings.
* Since HappyLetter deposits funds
directly in to your Stripe account,
you’ll need to be in a country where you
can sign up for Stripe and accept USD.
REFUND – SHOWS
CONFIDENCE
LIMITATION: STRIPE
AVAILABILITY (at the
very end)
28. REMEMBER
This example was for a home
company blog post. A guest
blog post will be different
(i.e. less shameless selfmarketing!).
29. NO TIME???
Curate a newspaper or a magazine to send to your groupies:
Paper.li
Flipboard
Gif credit