Presentation slides for the #wellbeingsocialmedia workshop hosted by Ecorys. The document is a bit of a whistle stop tour of up and coming platforms including Google+, Prezi and Twitter Vine

1. Social media tools
#wellbeingsocialmedia

2. About me
• Managing Director at Big Cat Group
• A marketer at heart
• In love with all things digital
• Co founder and MD at Big Cat
• 19 years experience
• Started as a music promoter in the early 90s
• Like to work at the leading edge
• & test & integrate new tech

3. About Big Cat Group
• Born in Birmingham in 2000
• A family of integrated
agencies
• Offices in London,
Birmingham, Barcelona &
Paris
• Deliver the best possible
experience
• Leading edge digital in our
campaign mix
• Strong focus on ROI

4. We Build Marketing Assets
Strategy
Websites &
interactive
Events &
stunts
Ad
campaigns
Measurement
& ROI
that people want to
consume

5. Social media tools that help
customers find you.

6. What is social media?
• A marketing channel
• A customer service tool
• A communications tool
• A news and public relations outlet
• A sales development channel
• An HR and recruitment tool
• It depends on what you need it for…

7. Social media tools

8. Infographics
• Information graphics or infographics have gone viral
• From employment statistics to endangered animals
• Infographics spice up „boring‟ data (by turning it visual)

9. Infographics
• Social media tools
• The social media
universe

10. Infographics

11. Infographics
• Social media vs search engine
marketing
• Fun illustrations with stats
• Compare, evaluate & benchmark
relative strengths & weaknesses
• Memorable results
http://www.mdgadvertising.com/blog/s
ocial-vs-search-infographic/

14. So why Google+
• 2nd biggest social network
• Google likes you the more you like it
• Search is going social – More +1s =
better SEO
• It integrates lots of cool stuff, such
as…

15. Company page

16. Google+
• Like Facebook you can share
thoughts, links, photos, videos
or events

17. Circles (Segmented contacts)

18. Hang outs (video chat / conference)

19. Youtube

20. Google+ tips
• Start adding people to your circles
• Post share-worthy content
• Link to other profiles from your Google+ “About page”
• Add G+ share buttons to your content
• More tips here: http://moz.com/blog/google-plus-correlations

22. Prezi
• A welcome break from „death by Powerpoint‟
• Very visual and dynamic
• Non-linear method of story telling or idea sharing
• Intuitive once you‟ve learned the basics
• Very shareable content
• Can be presented offline (much better online)

23. Prezi

24. Prezi - drawbacks
• You need to be pretty creative to make presentations amazing
• Takes time to learn, so don‟t use for a last minute presentation
• It is easy to add transition and complexity because it is fun
• Believe it or not people actually prefer Powerpoint
• Works using Flash so can‟t create on iOS / iPhone / iPad

25. Twitter Vine
• A micro video sharing platform
• Owned and fully integrated
with Twitter
• Uses the same system of
#hasttags, @mentions,
replies, etc
• Looping 6 second videos (but
can be filmed in shorter
segments)
• Need to be creative and
confident

26. Social media tools
Get a custom demo of any of these tools
and watch your social media marketing fly
workingtogether@bcguk.com
bigcatgroup.co.uk