Socially Adept or Socially Inept?
How to Do, Use and Learn from Social Media for business
Part 2. How to Do Social Media by Dougal Perman (Inner Ear)
A Social Media Week Glasgow event by Interactive Scotland (www.interactivescotland.com) and Creative Clyde (www.creativeclyde.com)
Socially Adept or Socially Inept?
How to Do, Use and Learn from Social Media for business
Part 2. How to Do Social Media by Dougal Perman (Inner Ear)
A Social Media Week Glasgow event by Interactive Scotland (www.interactivescotland.com) and Creative Clyde (www.creativeclyde.com)
How to Develop Your Social Media Strategy?Lady Bizness
This is an introductory course to help entrepreneurs decide what areas they should focus their marketing attention to in reference to social media. Based on individual goals it is recommended that a business expand its reach, but most companies are not focused in the right direction to maximize leverage. This course will teach you how to ? Find your customer online ? List your business for impact ? Develop a strategic marketing calendar ? Enhance your social media while helping to engage your clients
Event Marketing for Startups: Designing Effective Email ExperiencesGianfranco Chicco
Slides from the lightening talk at Eventbrite + General Assembly's event on Event Marketing for Startups.
During my talk I focused on 5 ways in which an event organiser can build an email relationship with her audience by first of all considering the dynamics that make a behaviour happen (e.g.: sign up for a newsletter).
The advice was to:
1- make it simple and add the right trigger (call to action)
2- create more value than you capture to become a thought leader in your space
3- be consistent and don't disappear throughout the year (but also don't bother people if you have nothing to say)
4- show off your creativity (startups often have tons of this)
5- o contests or giveaways but make sure the reward is aligned with what your company/event stands for
Google Campus London
November 12th, 2014
Follow me on twitter: @gchicco
Presentation to the 2013 Nonprofit Technology Conference (NTC) in Minneapolis on how to use psychology and web marketing fundamentals to increase online fundraising - including online giving and donations and other online revenue streams like event registration and sponsorship.
The role of social media and online communication in developing and growing...CraftsCouncilofIreland
A presentation from the Design & Crafts Council of Ireland on The role of social media and online communication in developing and growing your craft and design enterprise
Why social media is essential
Steps to determine what social media to use
The big 7 social media platforms
Tips for incorporating social media into your marketing
Low Risk Link Portfolio Expansion Strategies for Search Engine Optimization (SEO) by best-selling author Kristopher B. Jones, Chairman, Internet Marketing Ninjas.
Learn To Earn // How pickles help building an awesome teamMito
Clever Things, Silly People.
At Mito we believe that a team eager to learn is built through enablement and learning each other.
A sneak peak into the serious and fun things we do in order to learn work stuff and get to know each other.
Talk by Tamás Müller @ http://stretchcon.com/
02-12-2016
Writers Workshop 2015 - Joining the Conversation: Fundamentals of Social MediaMelanie Parlette-Stewart
f you are serious writer, having an online social media presence is something that can work to your advantage. You can use social media to market a book, yourself, or an organization. Social media is one of the most important tools we can use for marketing and communication. Learn about popular social media tools such as Facebook, Twitter, Pinterest, YouTube, Instagram, and blogging. This workshop will explore best practices for engagement and getting the conversation going. Other issues covered will include managing risk, analytics, picking the best tools for your strategy, and privacy.
Whether you’re building a community or a personal brand, this workshop will provide you with tips and tools to get you started on developing an effective social media plan.
George Taylor, Marketing Manager at Corecom Consulting and founder of Creative Industry United, talks you through the basics of using events to generate social media buzz and scale the event experience into the digital world.
Are you prepared to implement a social media campaign to share information about your company’s food products
and their attributes? Social media is forecasted to be one of the hottest strategic trends for 2009. This session will
introduce you to the potential opportunities presented by social media, and enhance your ability to execute a
social media campaign. Through a discussion of case studies, you’ll discover the dos and don’ts of this new approach
to marketing.
How to Develop Your Social Media Strategy?Lady Bizness
This is an introductory course to help entrepreneurs decide what areas they should focus their marketing attention to in reference to social media. Based on individual goals it is recommended that a business expand its reach, but most companies are not focused in the right direction to maximize leverage. This course will teach you how to ? Find your customer online ? List your business for impact ? Develop a strategic marketing calendar ? Enhance your social media while helping to engage your clients
Event Marketing for Startups: Designing Effective Email ExperiencesGianfranco Chicco
Slides from the lightening talk at Eventbrite + General Assembly's event on Event Marketing for Startups.
During my talk I focused on 5 ways in which an event organiser can build an email relationship with her audience by first of all considering the dynamics that make a behaviour happen (e.g.: sign up for a newsletter).
The advice was to:
1- make it simple and add the right trigger (call to action)
2- create more value than you capture to become a thought leader in your space
3- be consistent and don't disappear throughout the year (but also don't bother people if you have nothing to say)
4- show off your creativity (startups often have tons of this)
5- o contests or giveaways but make sure the reward is aligned with what your company/event stands for
Google Campus London
November 12th, 2014
Follow me on twitter: @gchicco
Presentation to the 2013 Nonprofit Technology Conference (NTC) in Minneapolis on how to use psychology and web marketing fundamentals to increase online fundraising - including online giving and donations and other online revenue streams like event registration and sponsorship.
The role of social media and online communication in developing and growing...CraftsCouncilofIreland
A presentation from the Design & Crafts Council of Ireland on The role of social media and online communication in developing and growing your craft and design enterprise
Why social media is essential
Steps to determine what social media to use
The big 7 social media platforms
Tips for incorporating social media into your marketing
Low Risk Link Portfolio Expansion Strategies for Search Engine Optimization (SEO) by best-selling author Kristopher B. Jones, Chairman, Internet Marketing Ninjas.
Learn To Earn // How pickles help building an awesome teamMito
Clever Things, Silly People.
At Mito we believe that a team eager to learn is built through enablement and learning each other.
A sneak peak into the serious and fun things we do in order to learn work stuff and get to know each other.
Talk by Tamás Müller @ http://stretchcon.com/
02-12-2016
Writers Workshop 2015 - Joining the Conversation: Fundamentals of Social MediaMelanie Parlette-Stewart
f you are serious writer, having an online social media presence is something that can work to your advantage. You can use social media to market a book, yourself, or an organization. Social media is one of the most important tools we can use for marketing and communication. Learn about popular social media tools such as Facebook, Twitter, Pinterest, YouTube, Instagram, and blogging. This workshop will explore best practices for engagement and getting the conversation going. Other issues covered will include managing risk, analytics, picking the best tools for your strategy, and privacy.
Whether you’re building a community or a personal brand, this workshop will provide you with tips and tools to get you started on developing an effective social media plan.
George Taylor, Marketing Manager at Corecom Consulting and founder of Creative Industry United, talks you through the basics of using events to generate social media buzz and scale the event experience into the digital world.
Are you prepared to implement a social media campaign to share information about your company’s food products
and their attributes? Social media is forecasted to be one of the hottest strategic trends for 2009. This session will
introduce you to the potential opportunities presented by social media, and enhance your ability to execute a
social media campaign. Through a discussion of case studies, you’ll discover the dos and don’ts of this new approach
to marketing.
Melissa Jaffe and Mary Juetten tell you how to leverage your IP assets. 90% of a startup's value is intellectual property and many are unaware of what it is. Once you understand IP you can add value and worth to your business.
Melissa is the owner and principle of a boutique law firm. She has offices in California, Oregon, and Washington.
Mary is the founder and CEO of Traklight. Traklight provides the only self-guided software platform to help you create an IP Strategy.
Social Media Boot Camp Kuala Lumpur Malaysia November 2014Shane Gibson
Shane Gibson social media speaker (Malaysia Seminar)
It is not who you know but who knows you in today’s hyperconnected marketplace. The consumer and the crowd now own your brand, and in order to profit from this new dynamic, you need a solid strategy and set of principles to engage the marketplace.
Social media has a new set of rules that marketers can follow or break (often at their brand’s peril). The tools will change over time, but the rules of engagement will stay the same. These are principles that your team can apply today and they are also business strategies that they can take with them as technology and the web evolve.
In this full multi-day social media boot camp series, our course leader will share with your team on understanding the role social media. He will also unearth how the social networking play in this new dynamic will be paramount to your future success as sales professionals, marketers, and corporations.
Key benefits for attending this event:
· GOVERN the“7 Rules of Engagement” in sales and marketing for better impact when using social media
· ENRICH tips and approaches to using tools like blogging, Twitter, Facebook and Video to stay top of mind with clients
· GAIN insight by using hyper-local social media and networks to own your local market
· INCORPORATE strategies and tips on influencing online “Thought Leaders” and influencers (tapping into vast source online word-of-mouth referrals)
· MAGNIFY the use of Social Media to connect, attract and grow profitable client opportunities
· INTEGRATE online and offline media for your business profitability
· APPLY 7 easy steps launch your business into the social media space
· UNCOVER specific tips on measuring success, developing easy to implement plans and keeping things organized and simple to execute (and keep your team on-track)
Who Should Attend
VPs, GMs, HODs, Directors, Team Leader, Senior Managers and Managers of:
· Social Media
· Marketing/ Marketing Strategist/ Marketing and Communication
· Brand and Communication
· Digital Strategist/Digital Media and Social Engagement/Digital Marketing
· Corporate Communication
· Public Relation
· Brand and Product Management
· E-commerce
· Media Relation
· Corporate Affair
· Customer Service
· Entrepreneurs
FREE TAKEAWAY!!
Social Media Plan Template including sample social media calendars, social media policies and event marketing template and guide.
Delegates are required to bring laptop to benefit from the hands-on
Social media workshop presentation for hotels and the hospitality industries. This presentation includes an introduction to social media platforms, case studies and examples, best practices, branding considerations, integration tactics and other recommendations. Presented by ChatterBlast Media to the Greater Philadelphia Hotel Association on 12/6/2011. NOTE: This presentation is designed to be explained verbally in-person therefore not all slides have notes or descriptions.
How to Use Social Media to Build Your Organization or Certification NetworkRich Brooks
This was a presentation I put on for CNG: The Certification Network Group. Although the lens is through the eyes of a certification network, there's good content in there anyone interested in created ROI from their social media activity.
These are slides from a master class I taught at the 2013 NC Philanthropy Conference. The introductory slides are very much social media 101. Later in the presentation we deal with integrating social and digital media into fundraising campaigns. http://www.jenningsco.com
Webinar: 10 Things to Include in Every Social Media PolicyCase IQ
In a free webinar hosted by i-Sight, Sharlyn Lauby, SPHR, CPLP and President at ITM Group shared 10 practical tips to consider in developing your social media policy.
You can view the webinar recording by visiting: http://i-sight.com/webinar-10-things-to-include-in-every-social-media-policy/
Introduction to digital marketing - Padstow Area Tourism Associationjimmichell
Presentation slides from a 20 minute seminar covering a basic introduction to digital marketing for businesses operating in the tourism and hospitality sectors.
This presentation was designed to help community-focused organizations elevate their social media marketing beyond the basics. From how to build a strategy, tips for content marketing, and tools to create/share better content, this presentation covers a wide variety of topics. Initially delivered to the Ohio Association for County Boards, government agencies that serve people with developmental disabilities, the presentation will help organizations look as amazing *online* as they are offline.
1. Eric Sichau, Brittany Wilson, Kelly Schallhorn, Josh Klaiss, Cody Robbins
December 5th, 2012
Social Media Marketing: MKTG 338:002-Ms. Paula Morris
Salisbury University-Perdue School of Business
2. Yard Warz: The Struggle
• James Black
• A new web auction business
• People post yard sale listings and customers purchase
the entire sale at a bulk price instead of individual items.
• Hired a Marketing company
• We jumped ship and got a new client!
3. Who is B.Lilley?
• “Highly innovative firm specializing in the creation, production
and management of airshows, city wide events and expositions.”
• In control of:
• OC Air Show
• Ft. Lauderdale
• Cocoa Beach
• Rods & Rockets at Kennedy Space Center
• Future events coming…
• Bryan Lilley—CEO
• Steve Webster—Director of Marketing and Sponsorships
• Frank Miller—Logistics
• Other supporting cast
4. Role in B.Lilley
• Increase fan interaction through various social media
platforms
• Manage, organization, and create content for all social
media platforms
• Run analytics for all four websites
• Create more interactive platforms ie. Instagram
• Run various contests on platforms in engage fans
• Increase incentives for Premium ticket purchases
• Increase quality of content
• Build a fan base for Rods & Rockets
7. What We Did
• What we actually did:
• HootSuite
• Integrated their most popular Facebook and Twitter pages
• www.hootsuite.com
• Google Analytics
• Analyzed each page and gave suggestions
• What wanted to do:
• Instagram
• YouTube
8. Two Best Things & One Change
Increased fan interaction through a Facebook contest and
trivia questions.
412 Shares
146 Likes
14 Comments
Improved their organization abilities making it easier to
manage all of their numerous social media platforms
HootSuite
We would change the level of communication we had with
the client.
Didn’t get the much needed information in a timely manner.
10. Thoughts at the End
Great experience! Not enough time
We were able to generate a lot of ideas
We weren’t able to execute many of the ideas because of
time constraints
Lack of communication between client and the group.
Often had to get Prof. Morris involved in order to illicit a
response
11. Future & What We Learned
Future:
Keep the project!
Suggestions:
Have a standardized set of instructions for clients and make sure
they understand them 100%
What we learned:
The real world is NOT like college.
Time schedules aren’t as strict and conditions aren’t always ideal
Long distance communication can be a huge problem
Face-to-Face meetings proved WAY more effective
Always have a back up plan
12.
13.
14. Works Cited
http://pinterest.com/yardwarz/
http://www.facebook.com/mobileprotection#!/ocairshow?fref=ts
http://www.facebook.com/mobileprotection#!/cocoabeachairshow?fref=ts
http://www.facebook.com/mobileprotection#!/hotrodcocoabeach?fref=ts
http://www.facebook.com/mobileprotection#!/lauderdaleairshow?fref=ts
http://blilley.com/
http://www.ocairshow.com/
http://www.cocoabeachairshow.com/
http://www.rodsnrockets.com/
http://lauderdaleairshow.com/
https://twitter.com/OCAirShow2012
https://twitter.com/CocoaBchAirShow
http://twitter.com/FlyLauderdale
http://hootsuite.com/dashboard
https://www.facebook.com/pages/Perdue-School-of-Business-at-Salisbury-
University/326760409426?ref=ts&fref=ts
Steve Webster, Bryan Lilley, and Frank Miller from B. Lilley Productions
