Paul Long Productions provides event production and marketing services. Their strategy involves assuring sponsors, attendance, and a smooth production process. They aim to reach targeted audiences and achieve or surpass goals by fully leveraging assets and tools. Their process involves discovering goals and messages, creating content and production plans, and connecting with audiences through buzz marketing and internet strategies.

1. PAUL LONG PRODUCTIONS

2. Elevate
Be y ond the Ty pical

3. An Actionable Strategy
Assure
• Sponsors
• Attendance
• Smooth Process & Production

4. An Actionable Strategy
Re c
ah
To l Ta e
ta rg t
Aud nc
ie e

5. An Actionable Strategy
Achieve & surpass
goals

6. An Actionable Strategy
Fully leverage
“assets” & tools

7. Embrace the Revolution

8. IT’S YOUR STORY
WE JUST TELL IT

9. BRILLIANTLY

11. PLP Clients

12. DISCOVER • CREATE • CONNECT

13. Why are we doing this?

14. If you hold it…
will they come?

25. Multiple 3:00 to 4:00 min. modules
Message focused
Easy to watch
Easy to distribute
Authentic and Credible

26. On Stage

27. Exclusive Interviews

28. Other Event Assets

29. “Buzz” Production

30. Placement
Event Website
Partner & Sponsor Websites
Social & Blog Sites
“News” Sites
S.E.O.
Connectivity
Video Websites
You Tube – Meta Café – Viddler – Revver – Vimeo – Tube Mogul
DVD’s

32. Giving
I nf l uencers
the tools

35. If a tree falls in the forest……..

36. INTERNET MARKETING
• Search Engine Optimization (SEO)
• Pay Per Clicks (PPC)
• Social Media
• Viral
• Connectivity with other sites
And get….
Data Capture
Smart Info

37. DISCOVER • CREATE • CONNECT

38. “Because you were so thoroughly doing
your job, I was able to totally focus on doing
my job.”
- Tom Fulks
Mightycomm

39. DISCOVER • CREATE • CONNECT

40. Process

41. Discover
-Establish Goals
-Key Messages
-Content
- Establish Parameters
-ID Target Audiences
-Live
-Virtual (Total)
-Sponsors/Partners

42. Create
-Develop Content
-Event Formats
-ID Key Players
-Production Plan
-Internet Marketing
-Scheduling
-Budgeting
-Review

43. Connect
-Build the Buzz
-Execute the Show
-Take care of Key Players
-Quick Turnaround
-Fill the Bucket
-Review
-Build the Buzz… again