Digital Sharecropping
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Digital sharecropping refers to creating content on platforms like Facebook and Instagram that profit from user-generated content while users do not own the content they create. This poses problems for businesses as they do not own the content, the platform can shut down their presence at any time, and the platform itself could lose prominence over time. To build a sustainable long-term solution, businesses should build their own website as a central hub and use other social media platforms as spokes to control their own destiny and own their business.
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From Developer to Startup CEO: Things I've Learned on the Journey (CEE MVP Co...
As developers we are logical, methodical and intelligent creatures. We learn the advanced development practices from the best books, greatest minds in our peer group and our own experiences. Then some of us decide to start companies building our own products and we realize that our earlier beliefs are sometimes at odds with what's best for our startup, and that there are issues we have to deal with that we didn't even know existed. In this talk Alan shares his experiences transitioning from a developer with more than 15 years of experience to running a startup company.
IMPACT-Social Media and Your Business
This document provides an overview of social media and strategies for using social media for brand building. It discusses choosing social media platforms like Twitter, Facebook, blogs and video sites. It recommends establishing an online presence through a "home base" like a blog and connecting on other sites. The document also provides tips for creating content, posting consistently, connecting with others in your industry and being involved in conversations to build your brand through social media.
Blogging Webinar
http://davesaunders.net/speaker Ever get stumped on what to write about in your blog? Get ideas to have a post for every day.
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Digital Sharecropping
- 2. You create content. The website on which you created the content profits from your work.
- 4. The more content your create… The more valuable Facebook becomes
- 5. Why is digital sharecropping a problem for businesses?
- 6. You don’t own the content. The platform does.
- 7. You are building your base on rented land.
- 8. You can get shut down anytime.
- 9. The platform can shut down or lose prominence.
- 10. Remember these?
- 11. Once they were THE place to be
- 12. Today, they are no longer the leaders, they once were.
- 13. What’s a sustainable and long-term solution?
- 14. Build Your Own Base.
- 15. Other websites act as a spoke. Your website is the hub.
- 17. Don’t build your business on shaky grounds.
- 18. Control the risks and own your business.
- 19. From the good folks @