Gamification of Marketing

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These are the slides I shared at the Meetup for Marketers

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  • Nike wont reveal financial details about Nike +, but analysts say that the 55% growth in membership last year was important in driving sales in its Running division up 30% to 2.8 billion.
  • Players of My Rewards totalled 4.5 Million, Cards accounted for $3B in sales per year
  • *Please click on picture to activate the link”Monopoly in 2011, the sales in store increased 5.6% through this program and many customers making purchases just to get the ticket
  • *Please click on picture to activate the link”
  • A study in HBR by Fryer conducted as follows. Elementary school
  • http://www.interaction-design.org/books/gamification_at_work.htmlhttp://www.amazon.com/Gamification-Work-Designing-Engaging-Business/dp/8792964079/ref=sr_1_1?ie=UTF8&qid=1371751645&sr=8-1&keywords=gamification+at+work
  • Gamification of Marketing

    1. 1. 1 Gamification @ Marketing © 2013 Janaki Kumar All rights reserved Janaki Kumar | Design and Co-Innovation Center
    2. 2. 2 © 2013 Janaki Kumar All rights reserved Gamification is the application of game design principles and mechanics to non-game environments.
    3. 3. © 2013 Janaki Kumar All rights reserved 3 Nike…
    4. 4. © 2013 Janaki Kumar All rights reserved 4 Starbucks…
    5. 5. © 2013 Janaki Kumar All rights reserved 5 McDonald’s… https://www.youtube.com/watch?v=bgmj6oafTeI
    6. 6. © 2013 Janaki Kumar All rights reserved 6 Is this the future we want? http://viewrz.com/video/jesseschell-the-future
    7. 7. © 2013 Janaki Kumar All rights reserved 7 When Rewards can hurt….
    8. 8. © 2013 Janaki Kumar All rights reserved 8
    9. 9. © 2013 Janaki Kumar All rights reserved 9 Context is everything
    10. 10. © 2013 Janaki Kumar All rights reserved 10
    11. 11. 11 Gamification at Work Designing Engaging Business © 2013 Janaki Kumar All rights reserved Janaki Kumar Thank You @janaki Kumar Mario Herger

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