This document discusses verbal and written communication. Verbal communication refers to spoken and written language used to communicate through words. It can be oral, such as conversations, speeches and presentations, or written, like emails, letters and reports. Effective oral communication involves speaking confidently and considering the listener, while effective written communication is clear, concise and well-edited. Both forms have advantages like feedback and records, and disadvantages such as time spent and potential for misunderstanding.

1. VERBAL
COMMUNICATION

2. “VERBAL COMMUNICATION.”
• Verbal communication means communication
through spoken and written words. It implies use
of words which makes language.
• It is the ability to communication by using words.

3. VERBAL
COMMUNICATION
Oral
Communication
Written
Communication

4. ORAL COMMUNICATION
• Oral communication implies communication
through mouth. It includes individuals
conversing with each other, be it direct
conversation or telephonic conversation.
Speeches, presentations, discussions are all
forms of oral communication.

5. ADVANTAGES
• → Immediate Feedback
• → Time Saving
• → Economical
• → Personal Touch
• → Secrecy
• → Group Communication

6. DISADVANTAGE
• → Poor Retention
• → No Records
• → Time Consuming
• → Misunderstanding
• → Unsuitable for Lengthy messages
• → Lack of Responsibility

7. FORMS OF ORAL
COMMUNICATION
• Face to face communication
• Interviews
• Telephone conversations
• Negotiations
• Meetings
• Lecture / speech
• Presentation
• Conferences / seminars / workshops

8. EFFECTIVE ORAL
COMMUNICATION
• Think before you speak
• Speak with confidence
• Be clear and concise
• Be aware of your non-verbal communication cues
• Be a good listener
• Think about the perspective of your audience
• Vary your vocal tone

9. WRITTEN
COMMUNICATION
• A medium for communication that entails the written
word. Letters, emails, and manuals are forms of
written communication. Need for written of
communication, the old style of communication did
not have public relationship, advertising, technology
and many aspects of modern day communication.

10. ADVANTAGES
• → Wide Access
• → Accuracy
• → Lengthy Messages
• → Permanent Record
• → Legal Evidence
• → Fixed Responsibility
• → Convenience

11. DISADVANTAGES
• → Time Consuming
• → Costly
• → Lack of Secrecy
• → Rigidity
• → Impersonal
• → Delayed Feedback

12. FORMS OF WRITTEN
COMMUNICATION
• Email (Electronic mail)
• Website
• Memorandums
• Letters
• Reports (both business and academic reports)
• Notices
• Minutes
• Circulars
• Manuals
• Handbooks
• Orders
• Enquiries
• Complains
• Quotations
• Others like sales contracts, newsletters, bulletin-board notices

13. EFFECTIVE WRITTEN
COMMUNICATION
1. Plan your communication.
2. Be direct.
3. Don't fluff your language – keep it concise.
4. Don't use unnecessary buzzwords and jargon.
5. Practice your written communication.
6. Read and edit your work.