This was a presentation given to 650+ developers at GDG DevFest Kuala Lumpur (Malaysia) 2012. The event was organised by the Google Developer Group (GDG) Kuala Lumpur chapter and supported by Google Southeast Asia.
This talk covers the ways developers and product managers can leverage measurement practices to grow their user base. We look at identifying and tracking the right KPIs and goals. Then we explore implementing advanced Google Analytics features to track meaningful goals. We conclude with best practices for analyzing Google Analytics reports for actionable insights.
10 GoMeasure (sg and kl) - designing for conversions - jereme wong - clicktrueVinoaj Vijeyakumaar
Jereme Wong, COO of clickTRUE (a Google Analytics Certified Partner), walks through 2 case studies of how content testing led to increased conversions for websites. These slides were presented at the "GoMeasure with Google Analytics" events held in Singapore (Sep 6 2011) and Kuala Lumpur (Sep 8 2011).
The document discusses research into identifying traits of reusable end-user web macro scripts. The researchers analyzed over 10,000 scripts from a macro sharing website to determine which traits, such as having a title or parameters, corresponded to the script being reused by other users. They identified several traits from categories like mass appeal, annotations, and author expertise that significantly correlated with higher rates of reuse. The findings could inform a predictive model for determining the reusability of end-user programs.
Gamc2010 06 - remodeling plasa.com - justin lee - point starVinoaj Vijeyakumaar
PointStar Pte. Ltd. was hired to redesign Plasa.com. Their analysis found that 68.93% of visitors left the site within 10 seconds, indicating retention issues. Only 8.13% of traffic came from search engines. They recommended optimizing content and structure for search engines. Additionally, they saw an opportunity in Indonesia's growing mobile market and advised developing mobile versions of the site to access these users, which could be tracked using Google Analytics. Key lessons learned were to focus on visitors who stay longer, understand loyal users, and not ignore the mobile sector.
"Google Analytics for the Digital Developer" talks delivered at the Singapore (June 5) and Sydney (June 16) Google Technology User Group (GTUG) meetups.
The document provides examples and practice problems for determining terms in algebraic sequences. It explains how to find the expression for a sequence based on the differences between terms, and then use that expression to calculate a specific term by substituting the term position for n. It also gives examples of making tables to represent situations where quantities change in a predictable pattern based on a rule.
Gamc2010 01 - the power of segmentation - barbara pezzi - swissotelVinoaj Vijeyakumaar
The document discusses the power of segmentation in Google Analytics. It explains that aggregate data treats all site visitors as identical, when in reality each visitor is unique. Segments allow users to analyze subsets of data based on visitor attributes and behavior. Examples include paid vs organic traffic, converts vs non-converts, and bounce rate. Advanced segments and custom variables provide flexibility to define segments. Analyzing segments helps optimize marketing campaigns, social media efforts, and increase goals like memberships or user generated content.
The document discusses cognitive biases and heuristics that affect data analysts. It explores concepts like priming, confirmation bias, availability heuristic, and argument from authority that can influence how analysts perceive and present information. The goal is to help analysts recognize these biases in themselves and others so they can overcome them and do better work. The document encourages analysts to provide examples, set expectations, and avoid logical fallacies to make their analyses and recommendations more persuasive.
10 GoMeasure (sg and kl) - designing for conversions - jereme wong - clicktrueVinoaj Vijeyakumaar
Jereme Wong, COO of clickTRUE (a Google Analytics Certified Partner), walks through 2 case studies of how content testing led to increased conversions for websites. These slides were presented at the "GoMeasure with Google Analytics" events held in Singapore (Sep 6 2011) and Kuala Lumpur (Sep 8 2011).
The document discusses research into identifying traits of reusable end-user web macro scripts. The researchers analyzed over 10,000 scripts from a macro sharing website to determine which traits, such as having a title or parameters, corresponded to the script being reused by other users. They identified several traits from categories like mass appeal, annotations, and author expertise that significantly correlated with higher rates of reuse. The findings could inform a predictive model for determining the reusability of end-user programs.
Gamc2010 06 - remodeling plasa.com - justin lee - point starVinoaj Vijeyakumaar
PointStar Pte. Ltd. was hired to redesign Plasa.com. Their analysis found that 68.93% of visitors left the site within 10 seconds, indicating retention issues. Only 8.13% of traffic came from search engines. They recommended optimizing content and structure for search engines. Additionally, they saw an opportunity in Indonesia's growing mobile market and advised developing mobile versions of the site to access these users, which could be tracked using Google Analytics. Key lessons learned were to focus on visitors who stay longer, understand loyal users, and not ignore the mobile sector.
"Google Analytics for the Digital Developer" talks delivered at the Singapore (June 5) and Sydney (June 16) Google Technology User Group (GTUG) meetups.
The document provides examples and practice problems for determining terms in algebraic sequences. It explains how to find the expression for a sequence based on the differences between terms, and then use that expression to calculate a specific term by substituting the term position for n. It also gives examples of making tables to represent situations where quantities change in a predictable pattern based on a rule.
Gamc2010 01 - the power of segmentation - barbara pezzi - swissotelVinoaj Vijeyakumaar
The document discusses the power of segmentation in Google Analytics. It explains that aggregate data treats all site visitors as identical, when in reality each visitor is unique. Segments allow users to analyze subsets of data based on visitor attributes and behavior. Examples include paid vs organic traffic, converts vs non-converts, and bounce rate. Advanced segments and custom variables provide flexibility to define segments. Analyzing segments helps optimize marketing campaigns, social media efforts, and increase goals like memberships or user generated content.
The document discusses cognitive biases and heuristics that affect data analysts. It explores concepts like priming, confirmation bias, availability heuristic, and argument from authority that can influence how analysts perceive and present information. The goal is to help analysts recognize these biases in themselves and others so they can overcome them and do better work. The document encourages analysts to provide examples, set expectations, and avoid logical fallacies to make their analyses and recommendations more persuasive.
2014 09-10-12 Building Customer Profiles - Move from clicks to facesVinoaj Vijeyakumaar
This document contains a presentation by Vinoaj Vijeyakumaar on building customer profiles using Google Analytics demographic reports. The presentation discusses how to use demographic reports to gain insights into customers' gender, age, interests and behaviors in order to better target and engage valuable customer segments. It provides steps to identify differences in customer patterns, drill down into customer interests, segment customers, and retarget valuable segments through various online and offline channels.
Multi touch attribution & attribution modeling - GAUC Sydney Melbourne - 2013...Vinoaj Vijeyakumaar
This presentation was given at the Google Analytics User Conferences held in Sydney & Melbourne in June 2013. This presentation walks through moving beyond last-click attribution and harnessing Google Analytics' Attribution Modeling Tool to establish your ideal digital media mix. In it we cover the basics of multi-touch attribution, getting started with the Google Analytics Attribution Modeling Tool, and Custom Models. We also walk through a case study where Amari Hotels were able to increase sales by 45% simply by reallocating their digital marketing budgets based on insights gained from the Attribution Modeling Tool.
Overcoming the Seduction of Data - AlphaTerra Digital Marketing Conference - ...Vinoaj Vijeyakumaar
This talk was given at the AlphaTerra Digital Marketing Conference held on 20 Nov 2012 at Jakarta, Indonesia. The audience consisted of large advertisers who are new to digital marketing. In this talk I outline a 5-step process for setting up an actionable framework for measuring KPIs and goals. The aim is to have an outcome-driven strategy that is backed by a strong foundation of measurement. The role of the analyst is not to simply measure but to also take action based on the insights gleaned on the data. The actions taken should be aligned with meeting and exceeding the organization's strategic (not just marketing) objectives.
This presentation was given at gThailand on 25 Oct 2012 in Bangkok, Thailand. gThailand was a Google-run event evangelising digital marketing solutions to SMBs in the market.
This presentation outlines 5 steps to measurement success (with Google Analytics):
1. Correctly identifying and defining goals
2. Segmenting data to unearth hidden trends
3. Understanding multi-visit behaviour with Google Analytics Multi-Channel Funnels
4. Monitoring daily changes with Intelligence Events
5. Take action on your insights. Growth can only be achieved with action.
Navigating Uncertainty through Data. Navigate a Black Swan or Coconut Uncertainty environment using digital data resources. The keys to navigating a rapidly evolving digital landscape is to successfully measure, gain insights from the wisdom of the crowd, hypothesize, test, rinse, and repeat.
TEDx Johnson & Johnson - Building Great User Experience with Data - 2012-03-27Vinoaj Vijeyakumaar
Vinoaj Vijeyakumaar discusses how to build great user experience using data. User experience is about both using the product and the lasting impression it leaves. To understand users, companies can analyze web analytics, search trends, and social media intelligence to understand what users want and are saying. Combining on-site behavior data with global and social data can provide insights, though correlation does not always equal causation. Understanding audience data can help measure engagement and behavior to improve user experience.
WAN-IFRA Digital Media Asia 2011 - Owning Great Content: A Data-Driven Approa...Vinoaj Vijeyakumaar
This presentation was given at the WAN-IFRA Digital Media Asia 2011 conference held in Hong Kong on 23 Nov 2011. It covers how content publishers can take a data-driven approach towards owning great content. We introduce tools such as Google Analytics, Google Website Optimizer, Google Insights for Search, and Doubleclick Ad Planner, and show how they can be used to identify the right approaches for capturing loyal readers and visitors.
Owning a Great Blog: A Data-Driven Approach - Kopdar 1000 Blogger Nusantara (...Vinoaj Vijeyakumaar
How can you create a great blog by taking a data-driven approach? This presentation looks at how you can use Google's freely available data-oriented tools to help create great content, attract the right visitors, and improve the user experience. This presentation was given to an audience of 1300 bloggers at the Kopdar 1000 Blogger Nusantara conference held in Sidoarjo, Indonesia.
This presentation was given to Nanyang Technological University's MBA class in Singapore on Fri 14 Oct 2011. This covers how one can make use of Google's data-driven solutions to understand their customers and attempt to predict trends. We cover Google Analytics for understanding on-site behaviour, Google Insights for Search for understanding search behaviour, and DoubleClick Ad Planner for understanding demographic and interest information.
GTUG Philippines - Implementing Google Analytics - 2011-10-11Vinoaj Vijeyakumaar
This presentation was given to the Google Technology Users Group (GTUG) Philippines chapter on 11 Oct 2011 in Manila. It covers how GA works, and how to implement GA's advanced tracking features.
DevFest Kuala Lumpur - Implementing Google Analytics - 2011-09-29.pptVinoaj Vijeyakumaar
This presentation was given at Google DevFest Kuala Lumpur on 29 Sep 2011. This presentation covers how to implement Google Analytics' advanced tracking features, including: event tracking, social plugin tracking, custom variables, page load time tracking, mobile site tracking, iOS and Android application tracking, and campaign variables.
DevFest Chiang Mai - Implementing Google Analytics - 2011-09-24.pptVinoaj Vijeyakumaar
This presentation was given at Google DevFest Chiang Mai on 24 Sep 2011. This presentation covers how to implement Google Analytics' advanced tracking features, including: event tracking, social plugin tracking, custom variables, page load time tracking, mobile site tracking, iOS and Android application tracking, and campaign variables.
Breakout GoMeasure (sg and kl) - google analytics 101 - clicktrue.pptVinoaj Vijeyakumaar
This document provides an overview of using Google Analytics to measure and analyze website traffic. It discusses the initial Analytics screen, report interface, categories of reports including visitors, traffic sources, content and conversions. It also covers setting the date range, comparing date ranges, scorecards, report tabs, the search function, and dashboards. The goal is to help users gain deep insight into usage patterns to improve their online business objectives.
13 GoMeasure (sg) - google analytics certified partner program - timo joste...Vinoaj Vijeyakumaar
Timo Josten, Google Analytics Partner Program Manager, walks through the value of the Google Analytics Certified Partner program. These slides were presented at the "GoMeasure with Google Analytics" events held in Singapore (Sep 6 2011) and Kuala Lumpur (Sep 8 2011).
12 GoMeasure (sg and kl) - page speed light speed path to conversions - joh...Vinoaj Vijeyakumaar
John Jersin, Google Analytics Product Manager, covers Google Analytics' new page speed tracker and the importance of optimising for load times. These slides were presented at the "GoMeasure with Google Analytics" events held in Singapore (Sep 6 2011) and Kuala Lumpur (Sep 8 2011).
11 GoMeasure (sg and kl) - mobile landing page and site usability tips - ma...Vinoaj Vijeyakumaar
Marc Woo, Senior Account Strategist at Google Malaysia, shares best practices for mobile sites. Focus on the user. These slides were presented at the "GoMeasure with Google Analytics" events held in Singapore (Sep 6 2011) and Kuala Lumpur (Sep 8 2011).
09 GoMeasure (sg and kl) - landing pages that work - vijay ayyar - google (...Vinoaj Vijeyakumaar
Vijay Ayyar and Matt Zaheen cover landing page best practices for increasing conversion rates on your website. These slides were presented at the "GoMeasure with Google Analytics" events held in Singapore (Sep 6 2011) and Kuala Lumpur (Sep 8 2011).
07 GoMeasure (sg and kl) - measuring trends - nagalakshmi v - googleVinoaj Vijeyakumaar
Nagalakshmi V, Product Specialist for Google AdWords and Social Products, looks at how content producers can use Google Insights for Search and DoubleClick Ad Planner to generate ideas for new and engaging content. These slides were presented at the "GoMeasure with Google Analytics" events held in Singapore (Sep 6 2011) and Kuala Lumpur (Sep 8 2011).
06 GoMeasure (sg and kl) - measuring social - john jersin - googleVinoaj Vijeyakumaar
John Jersin, Google Analytics Product Manager, walks through Google Analytics' new social plugin tracking capabilities and success stories. These slides were presented at the "GoMeasure with Google Analytics" events held in Singapore (Sep 6 2011) and Kuala Lumpur (Sep 8 2011).
❼❷⓿❺❻❷❽❷❼❽ Dpboss Matka Result Satta Matka Guessing Satta Fix jodi Kalyan Final ank Satta Matka Dpbos Final ank Satta Matta Matka 143 Kalyan Matka Guessing Final Matka Final ank Today Matka 420 Satta Batta Satta 143 Kalyan Chart Main Bazar Chart vip Matka Guessing Dpboss 143 Guessing Kalyan night
2014 09-10-12 Building Customer Profiles - Move from clicks to facesVinoaj Vijeyakumaar
This document contains a presentation by Vinoaj Vijeyakumaar on building customer profiles using Google Analytics demographic reports. The presentation discusses how to use demographic reports to gain insights into customers' gender, age, interests and behaviors in order to better target and engage valuable customer segments. It provides steps to identify differences in customer patterns, drill down into customer interests, segment customers, and retarget valuable segments through various online and offline channels.
Multi touch attribution & attribution modeling - GAUC Sydney Melbourne - 2013...Vinoaj Vijeyakumaar
This presentation was given at the Google Analytics User Conferences held in Sydney & Melbourne in June 2013. This presentation walks through moving beyond last-click attribution and harnessing Google Analytics' Attribution Modeling Tool to establish your ideal digital media mix. In it we cover the basics of multi-touch attribution, getting started with the Google Analytics Attribution Modeling Tool, and Custom Models. We also walk through a case study where Amari Hotels were able to increase sales by 45% simply by reallocating their digital marketing budgets based on insights gained from the Attribution Modeling Tool.
Overcoming the Seduction of Data - AlphaTerra Digital Marketing Conference - ...Vinoaj Vijeyakumaar
This talk was given at the AlphaTerra Digital Marketing Conference held on 20 Nov 2012 at Jakarta, Indonesia. The audience consisted of large advertisers who are new to digital marketing. In this talk I outline a 5-step process for setting up an actionable framework for measuring KPIs and goals. The aim is to have an outcome-driven strategy that is backed by a strong foundation of measurement. The role of the analyst is not to simply measure but to also take action based on the insights gleaned on the data. The actions taken should be aligned with meeting and exceeding the organization's strategic (not just marketing) objectives.
This presentation was given at gThailand on 25 Oct 2012 in Bangkok, Thailand. gThailand was a Google-run event evangelising digital marketing solutions to SMBs in the market.
This presentation outlines 5 steps to measurement success (with Google Analytics):
1. Correctly identifying and defining goals
2. Segmenting data to unearth hidden trends
3. Understanding multi-visit behaviour with Google Analytics Multi-Channel Funnels
4. Monitoring daily changes with Intelligence Events
5. Take action on your insights. Growth can only be achieved with action.
Navigating Uncertainty through Data. Navigate a Black Swan or Coconut Uncertainty environment using digital data resources. The keys to navigating a rapidly evolving digital landscape is to successfully measure, gain insights from the wisdom of the crowd, hypothesize, test, rinse, and repeat.
TEDx Johnson & Johnson - Building Great User Experience with Data - 2012-03-27Vinoaj Vijeyakumaar
Vinoaj Vijeyakumaar discusses how to build great user experience using data. User experience is about both using the product and the lasting impression it leaves. To understand users, companies can analyze web analytics, search trends, and social media intelligence to understand what users want and are saying. Combining on-site behavior data with global and social data can provide insights, though correlation does not always equal causation. Understanding audience data can help measure engagement and behavior to improve user experience.
WAN-IFRA Digital Media Asia 2011 - Owning Great Content: A Data-Driven Approa...Vinoaj Vijeyakumaar
This presentation was given at the WAN-IFRA Digital Media Asia 2011 conference held in Hong Kong on 23 Nov 2011. It covers how content publishers can take a data-driven approach towards owning great content. We introduce tools such as Google Analytics, Google Website Optimizer, Google Insights for Search, and Doubleclick Ad Planner, and show how they can be used to identify the right approaches for capturing loyal readers and visitors.
Owning a Great Blog: A Data-Driven Approach - Kopdar 1000 Blogger Nusantara (...Vinoaj Vijeyakumaar
How can you create a great blog by taking a data-driven approach? This presentation looks at how you can use Google's freely available data-oriented tools to help create great content, attract the right visitors, and improve the user experience. This presentation was given to an audience of 1300 bloggers at the Kopdar 1000 Blogger Nusantara conference held in Sidoarjo, Indonesia.
This presentation was given to Nanyang Technological University's MBA class in Singapore on Fri 14 Oct 2011. This covers how one can make use of Google's data-driven solutions to understand their customers and attempt to predict trends. We cover Google Analytics for understanding on-site behaviour, Google Insights for Search for understanding search behaviour, and DoubleClick Ad Planner for understanding demographic and interest information.
GTUG Philippines - Implementing Google Analytics - 2011-10-11Vinoaj Vijeyakumaar
This presentation was given to the Google Technology Users Group (GTUG) Philippines chapter on 11 Oct 2011 in Manila. It covers how GA works, and how to implement GA's advanced tracking features.
DevFest Kuala Lumpur - Implementing Google Analytics - 2011-09-29.pptVinoaj Vijeyakumaar
This presentation was given at Google DevFest Kuala Lumpur on 29 Sep 2011. This presentation covers how to implement Google Analytics' advanced tracking features, including: event tracking, social plugin tracking, custom variables, page load time tracking, mobile site tracking, iOS and Android application tracking, and campaign variables.
DevFest Chiang Mai - Implementing Google Analytics - 2011-09-24.pptVinoaj Vijeyakumaar
This presentation was given at Google DevFest Chiang Mai on 24 Sep 2011. This presentation covers how to implement Google Analytics' advanced tracking features, including: event tracking, social plugin tracking, custom variables, page load time tracking, mobile site tracking, iOS and Android application tracking, and campaign variables.
Breakout GoMeasure (sg and kl) - google analytics 101 - clicktrue.pptVinoaj Vijeyakumaar
This document provides an overview of using Google Analytics to measure and analyze website traffic. It discusses the initial Analytics screen, report interface, categories of reports including visitors, traffic sources, content and conversions. It also covers setting the date range, comparing date ranges, scorecards, report tabs, the search function, and dashboards. The goal is to help users gain deep insight into usage patterns to improve their online business objectives.
13 GoMeasure (sg) - google analytics certified partner program - timo joste...Vinoaj Vijeyakumaar
Timo Josten, Google Analytics Partner Program Manager, walks through the value of the Google Analytics Certified Partner program. These slides were presented at the "GoMeasure with Google Analytics" events held in Singapore (Sep 6 2011) and Kuala Lumpur (Sep 8 2011).
12 GoMeasure (sg and kl) - page speed light speed path to conversions - joh...Vinoaj Vijeyakumaar
John Jersin, Google Analytics Product Manager, covers Google Analytics' new page speed tracker and the importance of optimising for load times. These slides were presented at the "GoMeasure with Google Analytics" events held in Singapore (Sep 6 2011) and Kuala Lumpur (Sep 8 2011).
11 GoMeasure (sg and kl) - mobile landing page and site usability tips - ma...Vinoaj Vijeyakumaar
Marc Woo, Senior Account Strategist at Google Malaysia, shares best practices for mobile sites. Focus on the user. These slides were presented at the "GoMeasure with Google Analytics" events held in Singapore (Sep 6 2011) and Kuala Lumpur (Sep 8 2011).
09 GoMeasure (sg and kl) - landing pages that work - vijay ayyar - google (...Vinoaj Vijeyakumaar
Vijay Ayyar and Matt Zaheen cover landing page best practices for increasing conversion rates on your website. These slides were presented at the "GoMeasure with Google Analytics" events held in Singapore (Sep 6 2011) and Kuala Lumpur (Sep 8 2011).
07 GoMeasure (sg and kl) - measuring trends - nagalakshmi v - googleVinoaj Vijeyakumaar
Nagalakshmi V, Product Specialist for Google AdWords and Social Products, looks at how content producers can use Google Insights for Search and DoubleClick Ad Planner to generate ideas for new and engaging content. These slides were presented at the "GoMeasure with Google Analytics" events held in Singapore (Sep 6 2011) and Kuala Lumpur (Sep 8 2011).
06 GoMeasure (sg and kl) - measuring social - john jersin - googleVinoaj Vijeyakumaar
John Jersin, Google Analytics Product Manager, walks through Google Analytics' new social plugin tracking capabilities and success stories. These slides were presented at the "GoMeasure with Google Analytics" events held in Singapore (Sep 6 2011) and Kuala Lumpur (Sep 8 2011).
❼❷⓿❺❻❷❽❷❼❽ Dpboss Matka Result Satta Matka Guessing Satta Fix jodi Kalyan Final ank Satta Matka Dpbos Final ank Satta Matta Matka 143 Kalyan Matka Guessing Final Matka Final ank Today Matka 420 Satta Batta Satta 143 Kalyan Chart Main Bazar Chart vip Matka Guessing Dpboss 143 Guessing Kalyan night
Efficient PHP Development Solutions for Dynamic Web ApplicationsHarwinder Singh
Unlock the full potential of your web projects with our expert PHP development solutions. From robust backend systems to dynamic front-end interfaces, we deliver scalable, secure, and high-performance applications tailored to your needs. Trust our skilled team to transform your ideas into reality with custom PHP programming, ensuring seamless functionality and a superior user experience.
The Steadfast and Reliable Bull: Taurus Zodiac Signmy Pandit
Explore the steadfast and reliable nature of the Taurus Zodiac Sign. Discover the personality traits, key dates, and horoscope insights that define the determined and practical Taurus, and learn how their grounded nature makes them the anchor of the zodiac.
SATTA MATKA DPBOSS KALYAN MATKA RESULTS KALYAN CHART KALYAN MATKA MATKA RESULT KALYAN MATKA TIPS SATTA MATKA MATKA COM MATKA PANA JODI TODAY BATTA SATKA MATKA PATTI JODI NUMBER MATKA RESULTS MATKA CHART MATKA JODI SATTA COM INDIA SATTA MATKA MATKA TIPS MATKA WAPKA ALL MATKA RESULT LIVE ONLINE MATKA RESULT KALYAN MATKA RESULT DPBOSS MATKA 143 MAIN MATKA KALYAN MATKA RESULTS KALYAN CHART INDIA MATKA KALYAN SATTA MATKA 420 INDIAN MATKA SATTA KING MATKA FIX JODI FIX FIX FIX SATTA NAMBAR MATKA INDIA SATTA BATTA
The report *State of D2C in India: A Logistics Update* talks about the evolving dynamics of the d2C landscape with a particular focus on how brands navigate the complexities of logistics. Third Party Logistics enablers emerge indispensable partners in facilitating the growth journey of D2C brands, offering cost-effective solutions tailored to their specific needs. As D2C brands continue to expand, they encounter heightened operational complexities with logistics standing out as a significant challenge. Logistics not only represents a substantial cost component for the brands but also directly influences the customer experience. Establishing efficient logistics operations while keeping costs low is therefore a crucial objective for brands. The report highlights how 3PLs are meeting the rising demands of D2C brands, supporting their expansion both online and offline, and paving the way for sustainable, scalable growth in this fast-paced market.
SATTA MATKA DPBOSS KALYAN MATKA RESULTS KALYAN MATKA MATKA RESULT KALYAN MATKA TIPS SATTA MATKA MATKA COM MATKA PANA JODI TODAY BATTA SATKA MATKA PATTI JODI NUMBER MATKA RESULTS MATKA CHART MATKA JODI SATTA COM INDIA SATTA MATKA MATKA TIPS MATKA WAPKA ALL MATKA RESULT LIVE ONLINE MATKA RESULT KALYAN MATKA RESULT DPBOSS MATKA 143 MAIN MATKA KALYAN MATKA RESULTS KALYAN CHART KALYAN CHART
Ellen Burstyn: From Detroit Dreamer to Hollywood Legend | CIO Women MagazineCIOWomenMagazine
In this article, we will dive into the extraordinary life of Ellen Burstyn, where the curtains rise on a story that's far more attractive than any script.
SATTA MATKA DPBOSS KALYAN MATKA RESULTS KALYAN CHART KALYAN MATKA MATKA RESULT KALYAN MATKA TIPS SATTA MATKA MATKA COM MATKA PANA JODI TODAY BATTA SATKA MATKA PATTI JODI NUMBER MATKA RESULTS MATKA CHART MATKA JODI SATTA COM INDIA SATTA MATKA MATKA TIPS MATKA WAPKA ALL MATKA RESULT LIVE ONLINE MATKA RESULT KALYAN MATKA RESULT DPBOSS MATKA 143 MAIN MATKA KALYAN MATKA RESULTS KALYAN CHART
Prescriptive analytics BA4206 Anna University PPTFreelance
Business analysis - Prescriptive analytics Introduction to Prescriptive analytics
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SATTA MATKA DPBOSS KALYAN MATKA RESULTS KALYAN CHART KALYAN MATKA MATKA RESULT KALYAN MATKA TIPS SATTA MATKA MATKA COM MATKA PANA JODI TODAY BATTA SATKA MATKA PATTI JODI NUMBER MATKA RESULTS MATKA CHART MATKA JODI SATTA COM INDIA SATTA MATKA MATKA TIPS MATKA WAPKA ALL MATKA RESULT LIVE ONLINE MATKA RESULT KALYAN MATKA RESULT DPBOSS MATKA 143 MAIN MATKA KALYAN MATKA RESULTS KALYAN CHART
Presentation by Herman Kienhuis (Curiosity VC) on Investing in AI for ABS Alu...Herman Kienhuis
Presentation by Herman Kienhuis (Curiosity VC) on developments in AI, the venture capital investment landscape and Curiosity VC's approach to investing, at the alumni event of Amsterdam Business School (University of Amsterdam) on June 13, 2024 in Amsterdam.
Presentation by Herman Kienhuis (Curiosity VC) on Investing in AI for ABS Alu...
Measuring your way towards a successful application - 2012-10-04 - Google Developer Group DevFest Kuala Lumpur
1. Sparkline Analytics
Measuring
Your Way
Towards a
aar
Successful
ey a kum Application
Vino
a j Vij
arklin
ea naly
tics.
c om
a j@sp
vino
oaj
@vin
plus
.co /vvg
vnjv din
vv linke
.co/
vnjv
2. Sparkline Analytics About this presentation
• Presented at Google Developer Group DevFest 2012.
• Presented on Thu 4 Oct 2012 at Berjaya Times Square
(Kuala Lumpur).
• PDF copy available at http://vnjv.co/devfestkl
@vinoaj | vnjv.co/vvgplus
3. Are you a Growth Hacker?
• Recommended
reading:
http://vnjv.co/Sjbjjq
Sparkline Analytics
• Scale for growth
• Part developer / part
marketer
@vinoaj | vnjv.co/vvgplus
8. How it’s usually done
Implement measurement tool
Learn to use measurement tool
Sparkline Analytics
Read all reports
Try and find some meaning in the data
Do nothing (inertia)
@vinoaj | vnjv.co/vvgplus
9. How it’s usually done
Implement measurement tool
Learn to use measurement tool
Sparkline Analytics
Read all reports
Try and find some meaning in the data
Do nothing (inertia)
@vinoaj | vnjv.co/vvgplus
10. … you won't go far unless you
Sparkline Analytics
know where the goal posts are.
Arnold H. Glasgow
Why
Goals?
aar
a kum
ey
a j Vij tics.
c om
Vino arklin
ea naly
a j@sp
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plus
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.co/
vnjv
11. 4 Google Analytics Goal Types
Goal Type
Goal Triggered By …
… page visitor lands on
URL Destination
(e.g. /thankyou.html)
Sparkline Analytics
… time spent on the site
Time on Site
during a session
… number of pages visited
Pages/Visit
in a session
… a dynamic event (e.g.
Event
clicked on a video play
button) on a page
@vinoaj | vnjv.co/vvgplus
11
12. Setting Meaningful Goals
Free Paid Loyalty /
Awareness
Users
Users
WOM
# impressions
# signups
# paid users
Return visits
# new visits
# referrals
# sales
# mentions
Sparkline Analytics
KPIs
# mentions
# in-app # referrals
purchases
Time on site User signs up
User upgraded
Referral made
(new visitors)
Referral made
Product Referral signup
Pages /
purchased
Goals
session (new Referral signup
visitors)
In-app
purchase
made
Macro ($)
@vinoaj | vnjv.co/vvgplus
17. The GA Async Tracking Code
Look for _gaq
stack and execute
queued HTML5: Execute
commands
script
asynchronously
Sparkline Analytics
Dynamically load
the ga.js tracking
library
@vinoaj | vnjv.co/vvgplus
1
7
18. Customizing Your Tracking Code
<script type="text/javascript">
• Tracking across
var _gaq = _gaq || []; multiple domains or
_gaq.push(['_setAccount', 'UA-23181160-1']);
_gaq.push(['_setDomainName', 'conversionplaybook.com']); subdomains.
_gaq.push(['_setAllowLinker', true]);
_gaq.push(['_trackPageview']);
• Setting/reading/
Sparkline Analytics
deleting custom
(function() {
var ga = document.createElement('script'); ga.type = 'text/ variables.
javascript'; ga.async = true;
ga.src = ('https:' == document.location.protocol ? 'https:// • Other
ssl' : 'http://www') + '.google-analytics.com/ga.js';
var s = document.getElementsByTagName('script')[0];
customizations.
s.parentNode.insertBefore(ga, s); See API docs at
})();
http://vnjv.co/
</script>
gamethods
@vinoaj | vnjv.co/vvgplus
19. The __utm.gif hit
__utm.gif?utmwv=6.3&utmn=101027544&utmsr=1280x854&utmsc=32-
bit&utmul=en&utmje=1&utmjv=1.5&utmfl=7.0 r24&utmdt=My
%20Website&utmhn=www.site.com&utmp=/
index.html&utmac=UA-51244-4&utmcc=__utma
%3D117945243.823564440.1131054947.1131080858.1133834608.4%
Sparkline Analytics
3B+__utmb%3D117945243%3B+__utmc%3D117945243%3B+__utmz
%3D117945243.1131054947.3.2.utmccn%3D%28Spring%20Sale
%29%7Cutmcsr%3D%28google%29%7Cutmcmd%3D%28ppc%29%
%7Cutmtm%3D%28shoes%29%3B
Screen Resolution: 1280x854 Page Title: My Website
Screen Colors: 32-bit Hostname: www.site.com
Browser Language: English(en) Filename: /index.html
Java Enabled? Yes (1) Google Analytics Account: UA-51244-4
Java Version: 1.5 Visits: 4
Flash Version: 7.0r24 Campaign: Spring Sale | Google(PPC) | shoes
http://vnjv.co/gagifparams
@vinoaj | vnjv.co/vvgplus
20. Sparkline Analytics What about the 1-page App/Site?
@vinoaj | vnjv.co/vvgplus
2
0
21. Enter Event Tracking
• Track events on your site
• Detect events and trigger
tracking call
Sparkline Analytics
_gaq.push(['_trackEvent', Purpose Example
category, Group of objects being 'Rating Buttons'
action, tracked
Type of user interaction 'Click'
opt_label, with the object
opt_value]); Additional info about 'Thumbs down'
the event
Numerical data about -1
the event
@vinoaj | vnjv.co/vvgplus
2
1
22. Sparkline Analytics YouTube Video Tracking Example
http://vnjv.co/ytgaevts
@vinoaj | vnjv.co/vvgplus
23. How did visitors interact with my videos? (Action)
Sparkline Analytics
@vinoaj | vnjv.co/vvgplus
24. Sparkline Analytics Which videos were played? (Label)
@vinoaj | vnjv.co/vvgplus
25. Custom Variables: Extended Measurement Model
Behaviour
Sparkline Analytics
Entry Exit
Engagement
125+ Metrics and Dimensions + X Custom Variables = Custom Measurement
Platform
@vinoaj | vnjv.co/vvgplus
2
5
26. Custom Variables
• _setCustomVar(index, name, value, opt_scope);
• index – position to store and transmit the variable (1 to
5)
Sparkline Analytics
• name – variable name (e.g. “member-type”) (case
sensitive)
• value – variable value (e.g. “premium”) (case sensitive)
• opt_scope – 1:visitor-level; 2:session-level; 3:page-
level (default: 3)
• _setCustomVar(1, ‘foo’, ‘bar’, 2);
@vinoaj | vnjv.co/vvgplus
27. Visitor Level Custom Variables
• Stays with the visitor across multiple
visits to the site.
• Cannot store personally identifiable
information.
Sparkline Analytics
_setCustomVar(
1,
‘MembershipLevel’,
‘Platinum’,
1);
@vinoaj | vnjv.co/vvgplus
28. Session Level Custom Variables
• Labels a session.
• Variable is discarded once session ends.
_setCustomVar(
Sparkline Analytics
3,
‘UsedChatWidget’,
‘true’,
2);
@vinoaj | vnjv.co/vvgplus
29. Page Level Custom Variables
• Useful for content grouping.
• Identify groups of pages according to
attributes other than the page URL.
Sparkline Analytics
_setCustomVar(
5,
‘Author’,
‘John Jane Doe’,
3);
@vinoaj | vnjv.co/vvgplus
46. Mobile Tracking
HTML & Applications
WAP
iPhone
Sparkline Analytics
Windows
Mobile
Pearl
&
Curve
Android
Blackberry
http://code.google.com/apis/analytics/docs/tracking/mobileAppsTracking.html
@vinoaj | vnjv.co/vvgplus
4
6
48. Tracking Your Mobile Site
• Provided with server-side code to generate the calls to
Google Analytics
• Will track all web-enabled devices, not just JS- and
Sparkline Analytics
cookie-capable devices
• Currently provide code snippets for PHP, Perl, JSP, and
ASPX platforms
@vinoaj | vnjv.co/vvgplus
4
8
49. Sparkline Analytics Server-to-Server Communications
Secure Google Servers
Website Server
Request pixel: Send
/ga.php?.... request to
GA servers
@vinoaj | vnjv.co/vvgplus
4
9
53. Dispatching Events
• Tracked data is queued and dispatched in bundles
• Saves battery life
• Can track while users are offline
Sparkline Analytics
tracker.dispatch();
- or -
tracker.start("UA-xxx-y", 20, this);
@vinoaj | vnjv.co/vvgplus
5
54. Tracking In-App Purchases
• How much revenue does my application generate?
• Which products are most popular?
Sparkline Analytics
@vinoaj | vnjv.co/vvgplus
64. Advanced Segments: The Choice is Yours
Visitor Profile New vs. Returning
Geographic Distribution
Language
Mobile vs. Desktop Browsers
Sparkline Analytics
Behaviour Engagement (Time-on-Site, Pageviews)
Became a Member
Requested a Trial
Channels Brand vs non-Brand Keywords
Paid vs non-Paid Search
Paid vs Organic
Direct vs Referral
@vinoaj | vnjv.co/vvgplus
6
4
65. Intelligence Events
Speaker Notes
• Google Analytics (GA) Intelligence Events aim to
surface the unknown unknowns for your business
through your web analytics data.
• Constantly monitors your data and alerts you
whenever there are any significant changes (+ve or –
ve).
• Highlights specific areas to focus on and investigate.
Sparkline Analytics
@vinoaj | vnjv.co/vvgplus
66. Intelligence Events & Shoes of Prey
Speaker Notes
• Case Study: Shoes of Prey
• Download full case study at http://vnjv.co/sopgaia
Sparkline Analytics
@vinoaj | vnjv.co/vvgplus
67. Speaker Notes
• A spike in intelligence alerts with an unexpected
surge in traffic from referrals.
Sparkline Analytics
@vinoaj | vnjv.co/vvgplus
68. Speaker Notes
• Analyzing the referrals, Shoes of Prey saw a surge in
traffic from polkadotbride.com
• Engagement from that source is also pretty healthy.
High time on site and pages/visit.
Sparkline Analytics
@vinoaj | vnjv.co/vvgplus
69. 10% increase in sales
Speaker Notes
“We knew that their [Polka Dot Bride’s] audience would
be receptive and it was a natural choice to partner with
them,” he says. “Together we ran a competition for
their readers to design and win a pair of wedding shoes
on Shoes of Prey. This helped kick-start the launch of
Sparkline Analytics
our range of wedding shoes, and we’re seeing great
sales as a result.” Michael credits the 10% uplift in
sales following the release of the new wedding shoe
range to this intelligent approach.
@vinoaj | vnjv.co/vvgplus
70. “So much happens around
us that we don’t always
know, and Intelligence
Alerts allows us to become
Sparkline Analytics
aware of these ‘unknown
unknowns’ and make sure
we’re responding
effectively.”
Michael Fox, Co-Founder & Director of
Operations, Shoes of Prey
@vinoaj | vnjv.co/vvgplus