Vinoaj Vijeyakumaar discusses how to build great user experience using data. User experience is about both using the product and the lasting impression it leaves. To understand users, companies can analyze web analytics, search trends, and social media intelligence to understand what users want and are saying. Combining on-site behavior data with global and social data can provide insights, though correlation does not always equal causation. Understanding audience data can help measure engagement and behavior to improve user experience.

1. Building
Great
User
Experience
with
Data
Vinoaj
Vijeyakumaar
Senior
Conversion
Specialist
Google
Southeast
Asia
@vinoaj
+Vinoaj
Vijeyakumaar

5. User
Experience
• It’s
not
just
the
experience
of
using
the
product
• It’s
also
about
the
las(ng
impression
it
leaves
in
the
consumers’
minds

6. Users
…

7. Web
AnalyIcs
What are
What is the
What do my people saying
world looking
visitors want? about my
for?
products?
Search
Social
Intelligence

8. Global
Search
Intelligence

11. Seeking
CorrelaIons

12. But
remember:
correlaIon
≠
causaIon

14. On-­‐Site
Intelligence

16. Measure Behaviour
Behaviour
Entry Exit
Engagement
1
6

17. Understanding your audience

18. 18

19. Phuket users are more engaged
than Bangkok users
19

20. Social
Intelligence

26. Web
AnalyIcs
What are
What is the
What do my people saying
world looking
visitors want? about my
for?
products?
Search
Social
Intelligence

27. Thank
You
Vinoaj
Vijeyakumaar
Senior
Conversion
Specialist
Google
Southeast
Asia
@vinoaj
+Vinoaj
Vijeyakumaar