Take your tracking to the next level with the power of Google Tag Manager von Rahul Agarwal auf der virtuellen AFBMC.
https://conference.allfacebook.de/
Gamc2010 12 - 12 things to do today - stephanie hsu and vinoaj vijeyakumaar...Vinoaj Vijeyakumaar
This material was presented at the Google Analytics Master Classes in Singapore and Kuala Lumpur on March 9 & 11 respectively. Vinny and Steph cover the next steps for the audience.
This material was presented at the Google Analytics Master Classes in Singapore and Kuala Lumpur on March 9 & 11 respectively. Vinoaj Vijeyakumaar's session covers a case study from Amari Hotels about using GA funnel visualization reports to increase site conversions.
Peter Howley of Google Analytics and Google Tag Manager Certified Partner Empirical Path trained the ABQ Web Geeks web professionals group on the free Google Tag Manager
How to Pass the Google Analytics Individual Qualification Test by Slingshot SEOAarif Nazir
10 practice problems to help you prepare for the Google Analytics
Individual Qualification (IQ) Test. They are based on the syllabus for the GAIQ Test, but keep in mind that this is not an exhaustive list of the study material.
Gamc2010 12 - 12 things to do today - stephanie hsu and vinoaj vijeyakumaar...Vinoaj Vijeyakumaar
This material was presented at the Google Analytics Master Classes in Singapore and Kuala Lumpur on March 9 & 11 respectively. Vinny and Steph cover the next steps for the audience.
This material was presented at the Google Analytics Master Classes in Singapore and Kuala Lumpur on March 9 & 11 respectively. Vinoaj Vijeyakumaar's session covers a case study from Amari Hotels about using GA funnel visualization reports to increase site conversions.
Peter Howley of Google Analytics and Google Tag Manager Certified Partner Empirical Path trained the ABQ Web Geeks web professionals group on the free Google Tag Manager
How to Pass the Google Analytics Individual Qualification Test by Slingshot SEOAarif Nazir
10 practice problems to help you prepare for the Google Analytics
Individual Qualification (IQ) Test. They are based on the syllabus for the GAIQ Test, but keep in mind that this is not an exhaustive list of the study material.
Solid standard operating procedures (SOP) are critical for business success. It clearly describes how to complete digital marketing activities for your company and clients.
The Clickminded Agency Growth SOP Toolkit contains over 40 easy-to-follow SOPs and professional templates that anybody can execute.
We designed the agency growth toolkit to change the way you do business. You should get this toolkit if you want to scale your business operations.
The Clickminded Agency Growth SOP Toolkit helps agencies streamline operations, provide new services, manage teams, and train employees quickly and efficiently.
This toolkit will save you time and effort by assisting you in quickly developing internal procedures and systemizing your business processes.
This toolkit covers all major CRM platforms like WordPress, Shopify, Squarespace, wix.com, and custom platforms.
At the Search Snippet #17 event held at Spyder Trap in Minneapolis, MN on January 28th, 2015, Kristin Ziegler and Derrick Shields presented their slide deck "Google Tag Manager - Measure Twice, Cut Once."
How Google Tag Manager changes everything you knew about website analyticsMontgomery Webster
Google Tag Manager (GTM), and tag management systems (TMSs) in general, introduce a host of useful features that simplify analytics integration. However, GTM has hidden dangers that you should familiarise yourself with before you create your implementation plan and assimilate the tool into your workflow.
Dopez votre rentabilité Google Ads avec une analyse n-gramBruno Guyot
Les campagnes Google Ads (Adwords) peuvent être optimisées de bien des manières.
L'une d'elles, assez basique sur le principe consiste à exclure toutes les recherches sur lesquelles nos publicités (annonces) apparaissent alors qu'elles ne sont pas pertinentes par rapport à l'intention de recherche.
Une autre, tout aussi basique consiste à trouver et ajouter de nouveaux mots clés pertinents à notre compte de sorte à diffuser toujours plus auprès de personnes qui font des recherches pertinentes pour notre activité.
Google nous a compliqué la tâche depuis la suppression d'une bonne partie des termes de recherche (not provided sea)
Mais il reste un outil précieux pour vous aider à découvrir ces termes (à ajouter ou à exclure : il s'agit de l'analyse n-gram).
Pour pratiquer ce type d'analyse nous passerons par l'intermédiaire d'un script n-gram pour Google Ads, une arme très importante dans votre arsenal d'optimisation de campagnes Adwords.
Ayant moins de détails sur les termes de recherche, l'agrégation nous sera encore plus utile pour essayer d'apprendre au plus vite ce qui fonctionne et ce qui ne fonctionne pas en termes de ciblages mots clés.
Cette nouvelle version du script vous donne la possibilité de filtrer par conversion, ce qui a totalement du sens notamment dans les comptes où vous avez plusieurs conversions différentes et que celles-ci ont des valeurs business très différentes.
You can get the interactive version of this checklist by creating an account with Process Street and copying the Website Launch Checklist from the examples section.
Inside Process Street you can edit the checklist as you wish, track the progress and collaborate with you team.
At our TrustED Conf 2021 VR World Tour, we heard from Oum Chirdchuen, on the benefits and uses of Google Search Operators, plus some more cool Google features you might not know about.
13 GoMeasure (sg) - google analytics certified partner program - timo joste...Vinoaj Vijeyakumaar
Timo Josten, Google Analytics Partner Program Manager, walks through the value of the Google Analytics Certified Partner program. These slides were presented at the "GoMeasure with Google Analytics" events held in Singapore (Sep 6 2011) and Kuala Lumpur (Sep 8 2011).
Is your company starting to implement online marketing strategies such as SEO, PPC or social media? If this is the case, are you tracking your efforts through a web analytics platform like Google Analytics? If not, you may be wasting your time as you have no idea which strategies are driving traffic and converting visitors to leads or sales. If you are utilizing Google Analytics, what metrics are you looking at to determine campaign effectiveness? This presentation will provide info on the following: Google Analytics setup, advanced reporting features and reports offered by Google's free analytics platform. Learn how to measure your efforts, and better understand what success looks like.
Most People think they are dead in the water after a google algorithm hit. However, most companies can recover if shown the little steps they can add to their daily activities which drastically improve their visitor experience as well as traffic and rank.
It all comes down to surviving Google Panda.
The King of SEO Geekdom, William Rock, is going to take you deep inside the Google Panda algorithm to find ways you can both survive a hit, as well as use google panda to rise through the SERPS.
William will drive deep into insights like:
- What even IS Google Panda?
- How You can make Panda happy
- When you can best time your adjustments
If you want to find the keywords that will save your rank after a panda hit--or look at how your competitors appease the algorithm.
I had built a Blog Post with a Step-by-Step Tutorial
http://goo.gl/SKFd9a
Full Webinar @
https://www.youtube.com/watch?v=6CHDqT0xWQE
Google Analytics with an Intro to Google Tag Manager for Austin WordPress MeetupRich Plakas
Google Analytics with an Intro to Google Tag Manager for Austin WordPress Meetup.
This was an intermediate session where we took a deeper look into Google Analytics. We also introduced Google Tag Manager as a better way to run tracking code on a website.
Solid standard operating procedures (SOP) are critical for business success. It clearly describes how to complete digital marketing activities for your company and clients.
The Clickminded Agency Growth SOP Toolkit contains over 40 easy-to-follow SOPs and professional templates that anybody can execute.
We designed the agency growth toolkit to change the way you do business. You should get this toolkit if you want to scale your business operations.
The Clickminded Agency Growth SOP Toolkit helps agencies streamline operations, provide new services, manage teams, and train employees quickly and efficiently.
This toolkit will save you time and effort by assisting you in quickly developing internal procedures and systemizing your business processes.
This toolkit covers all major CRM platforms like WordPress, Shopify, Squarespace, wix.com, and custom platforms.
At the Search Snippet #17 event held at Spyder Trap in Minneapolis, MN on January 28th, 2015, Kristin Ziegler and Derrick Shields presented their slide deck "Google Tag Manager - Measure Twice, Cut Once."
How Google Tag Manager changes everything you knew about website analyticsMontgomery Webster
Google Tag Manager (GTM), and tag management systems (TMSs) in general, introduce a host of useful features that simplify analytics integration. However, GTM has hidden dangers that you should familiarise yourself with before you create your implementation plan and assimilate the tool into your workflow.
Dopez votre rentabilité Google Ads avec une analyse n-gramBruno Guyot
Les campagnes Google Ads (Adwords) peuvent être optimisées de bien des manières.
L'une d'elles, assez basique sur le principe consiste à exclure toutes les recherches sur lesquelles nos publicités (annonces) apparaissent alors qu'elles ne sont pas pertinentes par rapport à l'intention de recherche.
Une autre, tout aussi basique consiste à trouver et ajouter de nouveaux mots clés pertinents à notre compte de sorte à diffuser toujours plus auprès de personnes qui font des recherches pertinentes pour notre activité.
Google nous a compliqué la tâche depuis la suppression d'une bonne partie des termes de recherche (not provided sea)
Mais il reste un outil précieux pour vous aider à découvrir ces termes (à ajouter ou à exclure : il s'agit de l'analyse n-gram).
Pour pratiquer ce type d'analyse nous passerons par l'intermédiaire d'un script n-gram pour Google Ads, une arme très importante dans votre arsenal d'optimisation de campagnes Adwords.
Ayant moins de détails sur les termes de recherche, l'agrégation nous sera encore plus utile pour essayer d'apprendre au plus vite ce qui fonctionne et ce qui ne fonctionne pas en termes de ciblages mots clés.
Cette nouvelle version du script vous donne la possibilité de filtrer par conversion, ce qui a totalement du sens notamment dans les comptes où vous avez plusieurs conversions différentes et que celles-ci ont des valeurs business très différentes.
You can get the interactive version of this checklist by creating an account with Process Street and copying the Website Launch Checklist from the examples section.
Inside Process Street you can edit the checklist as you wish, track the progress and collaborate with you team.
At our TrustED Conf 2021 VR World Tour, we heard from Oum Chirdchuen, on the benefits and uses of Google Search Operators, plus some more cool Google features you might not know about.
13 GoMeasure (sg) - google analytics certified partner program - timo joste...Vinoaj Vijeyakumaar
Timo Josten, Google Analytics Partner Program Manager, walks through the value of the Google Analytics Certified Partner program. These slides were presented at the "GoMeasure with Google Analytics" events held in Singapore (Sep 6 2011) and Kuala Lumpur (Sep 8 2011).
Is your company starting to implement online marketing strategies such as SEO, PPC or social media? If this is the case, are you tracking your efforts through a web analytics platform like Google Analytics? If not, you may be wasting your time as you have no idea which strategies are driving traffic and converting visitors to leads or sales. If you are utilizing Google Analytics, what metrics are you looking at to determine campaign effectiveness? This presentation will provide info on the following: Google Analytics setup, advanced reporting features and reports offered by Google's free analytics platform. Learn how to measure your efforts, and better understand what success looks like.
Most People think they are dead in the water after a google algorithm hit. However, most companies can recover if shown the little steps they can add to their daily activities which drastically improve their visitor experience as well as traffic and rank.
It all comes down to surviving Google Panda.
The King of SEO Geekdom, William Rock, is going to take you deep inside the Google Panda algorithm to find ways you can both survive a hit, as well as use google panda to rise through the SERPS.
William will drive deep into insights like:
- What even IS Google Panda?
- How You can make Panda happy
- When you can best time your adjustments
If you want to find the keywords that will save your rank after a panda hit--or look at how your competitors appease the algorithm.
I had built a Blog Post with a Step-by-Step Tutorial
http://goo.gl/SKFd9a
Full Webinar @
https://www.youtube.com/watch?v=6CHDqT0xWQE
Google Analytics with an Intro to Google Tag Manager for Austin WordPress MeetupRich Plakas
Google Analytics with an Intro to Google Tag Manager for Austin WordPress Meetup.
This was an intermediate session where we took a deeper look into Google Analytics. We also introduced Google Tag Manager as a better way to run tracking code on a website.
Google Analytics Report Automation (Magic Script)Keshav Kashyap
Google Analytics Report Automation (Magic) is an integration that reduces the work required to put Google Analytics data into any Apps Script supported product, such as Google Docs, Sites, or Spreadsheets.
Google Analytics Report Automation (Magic Script)Keshav Kashyap
Google Analytics Report Automation (Magic) is an integration that reduces the work required to put Google Analytics data into any Apps Script supported product, such as Google Docs, Sites, or Spreadsheets.
Google Analytics Report Automation (Magic) Keshav Kashyap
Google Analytics Report Automation (Magic) is an integration that reduces the work required to put Google Analytics data into any Apps Script supported product, such as Google Docs, Sites, or Spreadsheets.
Google analytics summit 2013 in 13 slidesIntan Andini
Google Summit is an annual event held by Google Analytics Team for their premium customer and partners.
Google has 14 announcements in this summit last October.
Enjoy my 13 slides Review of Google Analytics Summit 2013.
Columbus WAW 2022 - How GA4 can Help You Navigate a Cookie-Restricted World.pdfTim Wilson
Presentation by Ken Williams and Cory Watson in Columbus on 09-Jun-2022. The session was in-person seminar that went into some of the key aspects of Google Analytics 4 and the main steps organizations should go through in order to adopt the platform, with Google's Universal Analytics slated to go away in July 2023.
Details at https://www.cbuswaw.com/june-2022-google-analytics-4-meetup-and-bonus-seminar
What are the differences between Google Analytics Products?
- Universal Analytics has been the standard web analytics product since 2014.
- Google is heavily investing in Firebase Analytics for growing mobile app businesses and has been a standard app analytics product since 2018.
- App + Web was launched as a public beta in Aug. 2019. This is for business owners who provide app as well as web services.
The countdown is on! July 1, 2023 Google Analytics will be switching to its new system called Google Analytics 4. Some of the transition tasks are straightforward, but others are not. Is your school ready? HEM is here to help.
This webinar, Make Google Analytics 4 a Powerful Marketing Tool for Your School, explains what’s going to happen in the change and how your school or agency can be prepared to complete this task yourself. Plus, we will show how you can unleash the power that a smart digital data-collection strategy can have on the insights you gather about your audience and the actions they take on your websites.
A Detailed Guide on New Google Global Site Tag.pdfecommerce Trends
Google global site tag (gtag.js) is one of the most effective and high-level approaches to tagging your web pages. The wide range of various accessible Google tags on your site will be replaced by using this tag. Google site tag connects all the associations for the wide range of various Google products on your site.
To read more visit: https://ecommercetrends.co/ecommerce/google-global-site-tag/
Enhanced Google Rich Snippets Magento 2 Extension help store owner in Increasing store ROI by allowing them to add Rich Snippets & Google Cards, Facebook Open Graph, Twitter Cards and Pinterest Rich Pins. This extension helps in boosting eCommerce store SEO and attract more customer. Enhanced Google Rich Snippets works under Google guidelines.
Columbus Web Analytics Wednesday - Google Analytics 4Tim Wilson
Presentation by Ken Williams and Cory Watson at Columbus Web Analytics Wednesday on 08-Jun-2022. The session was an overview of Google Analytics 4 and the main steps organizations should go through in order to adopt the platform, with Google's Universal Analytics slated to go away in July 2023.
Details at https://www.cbuswaw.com/june-2022-google-analytics-4-meetup-and-bonus-seminar
Here is the complete guide about Google Analytics 4 Setup & Tracking A Magento PWA. Magento development services can help you make your e-commerce store stand out from the competition by combining PWA technology and a leading e-commerce platform like Magento. This tool provides valuable insight into your business and accurately tracks user activities on several parameters. Read more about the guide.
Integration of Google Tag Manager and Google AnalyticsJatin Kochhar
Integration of Google Tag Manager and Google Analytics. The marketing team can view real-time data after integrating GTM tracking code into the website.
Similar to Take your tracking to the next level with the power of Google Tag Manager #AFBMC (20)
Telegram is a messaging platform that ushers in a new era of communication. Available for Android, Windows, Mac, and Linux, Telegram offers simplicity, privacy, synchronization across devices, speed, and powerful features. It allows users to create their own stickers with a user-friendly editor. With robust encryption, Telegram ensures message security and even offers self-destructing messages. The platform is open, with an API and source code accessible to everyone, making it a secure and social environment where groups can accommodate up to 200,000 members. Customize your messenger experience with Telegram's expressive features.
Exploring The Dimensions and Dynamics of Felt Obligation: A Bibliometric Anal...AJHSSR Journal
ABSTARCT: This study presents, to our knowledge, the first bibliometric analysis focusing on the concept of
"felt obligation," examining 120 articles published between 1986 and 2024. The aim of the study is to deepen our
understanding of the existing knowledge in the field of "felt obligation" and to provide guidance for further
research. The analysis is centered around the authors, countries, institutions, and keywords of the articles. The
findings highlight prominent researchers in this field, leading universities, and influential journals. Particularly,
it is identified that China plays a leading role in "felt obligation" research. The analysis of keywords emphasizes
the thematic focuses of these studies and provides a roadmap for future research. Finally, various
recommendations are presented to deepen the knowledge in this area and promote applied research. This study
serves as a foundation to expand and advance the understanding of "felt obligation" in the field.
KEYWORDS: Felt Obligation, Bibliometric Analysis, Research Trends
Surat Digital Marketing School is created to offer a complete course that is specifically designed as per the current industry trends. Years of experience has helped us identify and understand the graduate-employee skills gap in the industry. At our school, we keep up with the pace of the industry and impart a holistic education that encompasses all the latest concepts of the Digital world so that our graduates can effortlessly integrate into the assigned roles.
This is the place where you become a Digital Marketing Expert.
Improving Workplace Safety Performance in Malaysian SMEs: The Role of Safety ...AJHSSR Journal
ABSTRACT: In the Malaysian context, small and medium enterprises (SMEs) experience a significant
burden of workplace accidents. A consensus among scholars attributes a substantial portion of these incidents to
human factors, particularly unsafe behaviors. This study, conducted in Malaysia's northern region, specifically
targeted Safety and Health/Human Resource professionals within the manufacturing sector of SMEs. We
gathered a robust dataset comprising 107 responses through a meticulously designed self-administered
questionnaire. Employing advanced partial least squares-structural equation modeling (PLS-SEM) techniques
with SmartPLS 3.2.9, we rigorously analyzed the data to scrutinize the intricate relationship between safety
behavior and safety performance. The research findings unequivocally underscore the palpable and
consequential impact of safety behavior variables, namely safety compliance and safety participation, on
improving safety performance indicators such as accidents, injuries, and property damages. These results
strongly validate research hypotheses. Consequently, this study highlights the pivotal significance of cultivating
safety behavior among employees, particularly in resource-constrained SME settings, as an essential step toward
enhancing workplace safety performance.
KEYWORDS :Safety compliance, safety participation, safety performance, SME
This tutorial presentation provides a step-by-step guide on how to use Facebook, the popular social media platform. In simple and easy-to-understand language, this presentation explains how to create a Facebook account, connect with friends and family, post updates, share photos and videos, join groups, and manage privacy settings. Whether you're new to Facebook or just need a refresher, this presentation will help you navigate the features and make the most of your Facebook experience.
Your LinkedIn Success Starts Here.......SocioCosmos
In order to make a lasting impression on your sector, SocioCosmos provides customized solutions to improve your LinkedIn profile.
https://www.sociocosmos.com/product-category/linkedin/
The Evolution of SEO: Insights from a Leading Digital Marketing AgencyDigital Marketing Lab
Explore the latest trends in Search Engine Optimization (SEO) and discover how modern practices are transforming business visibility. This document delves into the shift from keyword optimization to user intent, highlighting key trends such as voice search optimization, artificial intelligence, mobile-first indexing, and the importance of E-A-T principles. Enhance your online presence with expert insights from Digital Marketing Lab, your partner in maximizing SEO performance.
EASY TUTORIAL OF HOW TO USE G-TEAMS BY: FEBLESS HERNANEFebless Hernane
Using Google Teams (G-Teams) is simple. Start by opening the Google Teams app on your phone or visiting the G-Teams website on your computer. Sign in with your Google account. To join a meeting, click on the link shared by the organizer or enter the meeting code in the "Join a Meeting" section. To start a meeting, click on "New Meeting" and share the link with others. You can use the chat feature to send messages and the video button to turn your camera on or off. G-Teams makes it easy to connect and collaborate with others!
Project Serenity is an innovative initiative aimed at transforming urban environments into sustainable, self-sufficient communities. By integrating green architecture, renewable energy, smart technology, sustainable transportation, and urban farming, Project Serenity seeks to minimize the ecological footprint of cities while enhancing residents' quality of life. Key components include energy-efficient buildings, IoT-enabled resource management, electric and autonomous transportation options, green spaces, and robust waste management systems. Emphasizing community engagement and social equity, Project Serenity aspires to serve as a global model for creating eco-friendly, livable urban spaces that harmonize modern conveniences with environmental stewardship.
Unlock TikTok Success with Sociocosmos..SocioCosmos
Discover how Sociocosmos can boost your TikTok presence with real followers and engagement. Achieve your social media goals today!
https://www.sociocosmos.com/product-category/tiktok/
Your Path to YouTube Stardom Starts HereSocioCosmos
Skyrocket your YouTube presence with Sociocosmos' proven methods. Gain real engagement and build a loyal audience. Join us now.
https://www.sociocosmos.com/product-category/youtube/
This tutorial presentation offers a beginner-friendly guide to using THREADS, Instagram's messaging app. It covers the basics of account setup, privacy settings, and explores the core features such as close friends lists, photo and video sharing, creative tools, and status updates. With practical tips and instructions, this tutorial will empower you to use THREADS effectively and stay connected with your close friends on Instagram in a private and engaging way.
Take your tracking to the next level with the power of Google Tag Manager #AFBMC
1. Take your tracking to the
next level with the power of
Google Tag Manager
Rahul Agarwal
Munich, 19th March 2020
2. › Head of Online Marketing at
Trenkwalder Group
› Digital Strategy & Web Analytics
Consultant at Nunatak Group
› SEO/ Business Development for
CupoNation (part of Rocket
Internet)
Over 7 years of experience in Paid
Social, Web Analytics and
Performance Marketing
Who am I?
3. AllFacebook Advance ∙ Power FB Pixel with Google Tag Manager ∙ Rahul Agarwal
Trenkwalder Group at Glance
applications
candidates
employees
local offices
years of experience
countries
partner
1.000.000
300.000
40.000
200
35
17
1
We are a leading HR service provider in Central & Eastern Europe with €800 Mio. turnover
4. AllFacebook Advance ∙ Power FB Pixel with Google Tag Manager ∙ Rahul Agarwal
Learnings for today…
• GDPR/ Cookie Compliance
• Understanding Facebook Pixel
• Tag Manager tips & tricks to power the Pixel
5. AllFacebook Advance ∙ Power FB Pixel with Google Tag Manager ∙ Rahul Agarwal
GDPR vs. Cookies
6. AllFacebook Advance ∙ Power FB Pixel with Google Tag Manager ∙ Rahul Agarwal
Current State of Cookie
implementations in EU
7. AllFacebook Advance ∙ Power FB Pixel with Google Tag Manager ∙ Rahul Agarwal
GDPR implementation is still in grey zone
TechCrunch
~5,000 Cookie notices
8. AllFacebook Advance ∙ Power FB Pixel with Google Tag Manager ∙ Rahul Agarwal
GDPR is clear in stating that if an Internet
service is relying on consent as a legal basis
to process visitors’ personal data it must
obtain consent before processing data (so
before a tracking cookie is dropped) — and
that consent must be specific, informed and
freely given.
9. AllFacebook Advance ∙ Power FB Pixel with Google Tag Manager ∙ Rahul Agarwal
“Our results show that a reasonable
amount of users are willing to engage with
consent notices, especially those who want
to opt out or do not want to opt in.
Unfortunately, current implementations do
not respect this and the large majority
offers no meaningful choice.”
10. AllFacebook Advance ∙ Power FB Pixel with Google Tag Manager ∙ Rahul Agarwal
Current Cookie
Consent
Implementations
11. AllFacebook Advance ∙ Power FB Pixel with Google Tag Manager ∙ Rahul Agarwal
TechCrunch – Cookie Wall
12. AllFacebook Advance ∙ Power FB Pixel with Google Tag Manager ∙ Rahul Agarwal
TNW – Cookie Wall
13. AllFacebook Advance ∙ Power FB Pixel with Google Tag Manager ∙ Rahul Agarwal
AllFacebook
14. AllFacebook Advance ∙ Power FB Pixel with Google Tag Manager ∙ Rahul Agarwal
121Watt
Text page
Facebook pixel
is not running
15. AllFacebook Advance ∙ Power FB Pixel with Google Tag Manager ∙ Rahul Agarwal
Bounteous
16. AllFacebook Advance ∙ Power FB Pixel with Google Tag Manager ∙ Rahul Agarwal
Understanding Facebook
Pixel
18. AllFacebook Advance ∙ Power FB Pixel with Google Tag Manager ∙ Rahul Agarwal
Using Tag Manager to
power the Pixel
19. AllFacebook Advance ∙ Power FB Pixel with Google Tag Manager ∙ Rahul Agarwal
Tip 1:
GDPR complaint FB Pixel
Tracking (via. website
cookie consent forms)
20. AllFacebook Advance ∙ Power FB Pixel with Google Tag Manager ∙ Rahul Agarwal
Facebook allows to “revoke” and “grand” pixel access
GDPR Complaint Facebook Pixel Tracking
fbq('consent', 'revoke’);
fbq('consent', 'grant');
// Revoke consent after 'init' is called
fbq(‘Init', '<your pixel ID>’);
fbq('consent', 'revoke’);
fbq('track', 'PageView');
// Once the consent has been granted
fbq('consent', 'grant');
21. AllFacebook Advance ∙ Power FB Pixel with Google Tag Manager ∙ Rahul Agarwal
“Revoke” stays as the default option
fbq('consent’, revoke’);
22. AllFacebook Advance ∙ Power FB Pixel with Google Tag Manager ∙ Rahul Agarwal
So “Pageview” doesn’t load by default
23. AllFacebook Advance ∙ Power FB Pixel with Google Tag Manager ∙ Rahul Agarwal
Create cookie based on the button click (I/III)
Default: No cookie | No tracking codes are run
Developers Console
24. AllFacebook Advance ∙ Power FB Pixel with Google Tag Manager ∙ Rahul Agarwal
Create cookie based on the button click (II/III)
Scenario 1: Cookie accepted
Developers Console
25. AllFacebook Advance ∙ Power FB Pixel with Google Tag Manager ∙ Rahul Agarwal
Create cookie based on the button click (III/III)
Scenario 2: Cookie declined
Developers Console
26. AllFacebook Advance ∙ Power FB Pixel with Google Tag Manager ∙ Rahul Agarwal
Create a 1st Party cookie variable in Tag Manager
User defined
variable
27. AllFacebook Advance ∙ Power FB Pixel with Google Tag Manager ∙ Rahul Agarwal
Fill in the cookie name as mentioned in dev. console
28. AllFacebook Advance ∙ Power FB Pixel with Google Tag Manager ∙ Rahul Agarwal
GTM variable will contain the same value as of the cookie
29. AllFacebook Advance ∙ Power FB Pixel with Google Tag Manager ∙ Rahul Agarwal
Match the variable value to “Revoke” & “Grant” (I/III)
30. AllFacebook Advance ∙ Power FB Pixel with Google Tag Manager ∙ Rahul Agarwal
Match the variable value to “Revoke” & “Grant” (II/III)
“user_denied_permission" fbq('consent', 'revoke’);
“user_gave_permission" fbq('consent', 'grant');
Facebook Pixel Code
Scenario 1: User doesn’t choose any consent
31. AllFacebook Advance ∙ Power FB Pixel with Google Tag Manager ∙ Rahul Agarwal
GTM Variable “1stCookie - Facebook Pixel Consent” Value
Match the variable value to “Revoke” & “Grant” (III/III)
“user_denied_permission" fbq('consent', 'revoke’);
“user_gave_permission" fbq('consent', 'grant');
Facebook Pixel Code
Scenario 2: User allows the consent
32. AllFacebook Advance ∙ Power FB Pixel with Google Tag Manager ∙ Rahul Agarwal
Modify Pixel base code with lookup table variable
Variable value instead of “revoke” or “grant”
33. AllFacebook Advance ∙ Power FB Pixel with Google Tag Manager ∙ Rahul Agarwal
One more thing!
34. AllFacebook Advance ∙ Power FB Pixel with Google Tag Manager ∙ Rahul Agarwal
When accepted, pixel runs only on the next page (refresh)
A classic click tracking (via. Tag Manager) can solve this issue
35. AllFacebook Advance ∙ Power FB Pixel with Google Tag Manager ∙ Rahul Agarwal
Run the “Grant” commant on “Zustimmen” button click
<script>
fbq('consent', 'grant’);
</script>
36. AllFacebook Advance ∙ Power FB Pixel with Google Tag Manager ∙ Rahul Agarwal
Tip 2:
Sending events
selectively to different
Pixels
37. AllFacebook Advance ∙ Power FB Pixel with Google Tag Manager ∙ Rahul Agarwal
Sending events selectively to different Pixels
fbq('init', '<PIXEL_A>’);
fbq('init', '<PIXEL_B>’);
fbq('track', 'PageView’); //fire PageView for both initialized pixels
// only fire the Purchase event for Pixel A
fbq('trackSingle', '<PIXEL_A>', 'Purchase’, {
value: 1,
currency : EUR’,
});
// only fire the custom event ”OpenApplication” for Pixel B
fbq('trackSingleCustom', '<PIXEL_B>’, OpenApplication’,{
//optional parameters
});
38. AllFacebook Advance ∙ Power FB Pixel with Google Tag Manager ∙ Rahul Agarwal
Tip 3:
Advanced Matching of
User Data
39. AllFacebook Advance ∙ Power FB Pixel with Google Tag Manager ∙ Rahul Agarwal
Automatic Advanced Matching
Advanced Matching for Pixels
fbq('init', '{facebook-pixel-id}', {
em: ‘{{_email_}}’, // Values will be hashed
fn: ‘{{_first_name_}}’, // automatically by the pixel
ln: ‘{{_phone_number}}’ // using SHA-256
...
});
Manual Advanced Matching
40. AllFacebook Advance ∙ Power FB Pixel with Google Tag Manager ∙ Rahul Agarwal
Tip 4:
Delaying pixel fire on
your website
41. AllFacebook Advance ∙ Power FB Pixel with Google Tag Manager ∙ Rahul Agarwal
Clicky users are expensive
42. AllFacebook Advance ∙ Power FB Pixel with Google Tag Manager ∙ Rahul Agarwal
Create a timer trigger with the time of your choice
Step 1
6 seconds
Fires on all pages
43. AllFacebook Advance ∙ Power FB Pixel with Google Tag Manager ∙ Rahul Agarwal
Create a tag with custom event that runs on timer trigger
Step 2
<script>
fbq(trackCustom’, ‘EVENT NAME’);
</script>
Choose the timer trigger
44. AllFacebook Advance ∙ Power FB Pixel with Google Tag Manager ∙ Rahul Agarwal
Check the implementation in GTM debug mode
Runs after 6 seconds
45. AllFacebook Advance ∙ Power FB Pixel with Google Tag Manager ∙ Rahul Agarwal
Tip 5:
Installing Pageview
Counter via GTM
46. AllFacebook Advance ∙ Power FB Pixel with Google Tag Manager ∙ Rahul Agarwal
Create a 1st Party cookie variable that saves the page
view count
47. AllFacebook Advance ∙ Power FB Pixel with Google Tag Manager ∙ Rahul Agarwal
Add Custom HTML tag
This is a Pageview counter for the cookie
<script>
(function(){
var cc = {{Cookie - Page Count}}-0+1
document.cookie="PageCountCookie="+cc+";path=/;";
}());
</script>
48. AllFacebook Advance ∙ Power FB Pixel with Google Tag Manager ∙ Rahul Agarwal
Create a trigger for 5 or more page views
Use Case:
› Send custom events via this trigger to send engagement data to Facebook &
Google Analytics
› Show custom popup’s to website visitors with offers, MailChimp signups
› Use this trigger to personalize the website/ pricing based on the pageviews
user have had
49. AllFacebook Advance ∙ Power FB Pixel with Google Tag Manager ∙ Rahul Agarwal
Check the pageview’s live in GTM Debugger
50. AllFacebook Advance ∙ Power FB Pixel with Google Tag Manager ∙ Rahul Agarwal
Tip 6:
Detecting & sending
user device to
Facebook
51. AllFacebook Advance ∙ Power FB Pixel with Google Tag Manager ∙ Rahul Agarwal
Sending device info to Facebook Pixel
52. AllFacebook Advance ∙ Power FB Pixel with Google Tag Manager ∙ Rahul Agarwal
Create a Custom Javascript variable
This code returns the value of “True” & “False” for mobile devices
* Find the code on the next page
54. AllFacebook Advance ∙ Power FB Pixel with Google Tag Manager ∙ Rahul Agarwal
Create a lookup table variable and assign the right values
55. AllFacebook Advance ∙ Power FB Pixel with Google Tag Manager ∙ Rahul Agarwal
Add lookup variable to the pixel tracking code
56. AllFacebook Advance ∙ Power FB Pixel with Google Tag Manager ∙ Rahul Agarwal
Tip 7:
Use DataLayer to
teach Facebook Pixel
57. AllFacebook Advance ∙ Power FB Pixel with Google Tag Manager ∙ Rahul Agarwal
Check my last year’s presentation on
Dynamic Ads implementation.
https://conference.allfacebook.de/wp-content/uploads/2019/10/AFBMC-facebook-
dynamic-ads.pdf
58. AllFacebook Advance ∙ Power FB Pixel with Google Tag Manager ∙ Rahul Agarwal
Use DataLayer.push() to send infomation to Facebook
via. Google Tag Manager
59. AllFacebook Advance ∙ Power FB Pixel with Google Tag Manager ∙ Rahul Agarwal
Create a new Data Layer Variable
60. AllFacebook Advance ∙ Power FB Pixel with Google Tag Manager ∙ Rahul Agarwal
Save Data Layer values into the variables
Tag Manager Debug Mode
61. AllFacebook Advance ∙ Power FB Pixel with Google Tag Manager ∙ Rahul Agarwal
Send dynamic values to Facebook via. variables
ViewContent – Product Page
>
DataLayer Variables
62. AllFacebook Advance ∙ Power FB Pixel with Google Tag Manager ∙ Rahul Agarwal
Creating product sets with multiple rules
Use case
Branch office
Job category
63. AllFacebook Advance ∙ Power FB Pixel with Google Tag Manager ∙ Rahul Agarwal
Rahul Agarwal
r.agarwal@trenkwalder.com
M: +49 (0)1515 2626 540
group.trenkwalder.com
www.linkedin.com/rahulagrwl19
Thank you
for your
attention.