Understand what makes up great content so that you can successfully use content marketing to attract, engage and convert target audiences.

1. 11 Qualities
of
Great Content

2. Selling is not about telling to buy.

3. It’s about helping.

4. Stop interrupting or pushing.

5. Start pulling in.

6. With great content.

7. But what’s great content like?

8. 1. Valuable

9. Address obvious needs.

10. Answer common questions, teach something
new and solve the day-to-day issues of
people.

11. In short, simplify their lives.

12. 2. Targeted

13. You can’t please everyone.

14. Identify the
seeking.
people
you’re
actually

15. Focus on a specific group of people, with a
specific need.

16. 3. Visually Appealing

17. A picture is worth a thousand words.

18. Use attractive, high quality
customized graphics to make
content come alive.
and
your

19. Make content consumption a joy.

20. 4. Unique

21. Don’t suck!

22. Have the courage to take a stand, and inject
your personality.

23. Demonstrate the USP of your company.

24. 5. Inspiring

25. Stir up feelings.

26. Ignite.

27. Revolutionize people to learn more, do
more and be more.

28. 6. Actionable

29. Don’t lose sight of your goals.

30. Encourage people to take the desired
actions.

31. Go one step further - ask them.

32. 7. Narrative

33. Humans are addicted to stories.

34. They need stories more than bread itself.

35. Tell them good stories to quickly connect on
a personal level.

36. 8. Shareable

37. You’re competing against millions of
interesting updates, entertaining photos
and funny videos.

38. Give people an irresistible urge to share
your content with others.

39. Make sharing easy and fun.

40. 9. Authoritative

41. Use your in-depth industry knowledge and
practical experience.

42. Add force to your words, not volume.

43. But, be in control of yourself.

44. 10. Credible

45. Back up your claims with evidence.

46. Leave no doubt in people’s minds.

47. Make them think of you as the go-to
resource for their needs.

48. 11. Simple

49. Don’t attempt to look smart.

50. Avoid using technical jargon or corporate
lingo.

51. Illustrate your ideas, points and views with
examples.

52. Let us help you create great content.
www.1stqualitycontent.com