12 Holiday Pinterest Marketing Tips


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Need to know how to get the most out of Pinterest this holiday season?

You’re already promoting your business on Pinterest. But have you optimized it for the holiday season? If you are, are you getting the most engagement out of your Pins as you can?

It’s not too late to increase your sales. Here are 12 Pinterest tips to give your holiday marketing the boost it deserves.

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12 Holiday Pinterest Marketing Tips

  1. 1. 12 Holiday Pinterest Post Tips Last Minute Pinterest Boosters
  2. 2. 1 Remember the Details
  3. 3. ● It’s easy to forget about the little things on Pinterest, but the words you use can make the difference between your brand’ s Pin being seen and not ● Keep general SEO rules in mind. Include keywords in your product and board descriptions. ● Remember to change your brand description to focus on the holidays as well
  4. 4. 2 Offer Recipes
  5. 5. ● Holiday recipes are a great way to encourage engagement ● They elicit responses of ‘my favorite!’, or ‘I added more nutmeg’. Comments are currency on social media ● If your brand isn’t suited to recipes, make the recipe post personal like ‘Our CEO made a delicious apple-cherry crumble, here’s the recipe!’
  6. 6. 3 Go Warm and Cuddly
  7. 7. ● Focus on cozy and festive images this holiday season ● Use images with the color red, and green. Avoid blue and black (as they’re perceived as cold and clean - we’re going for warm and cozy) ● Creative, distinct, boards like ‘Everyday Aww’ help your brand stand out on Pinterest
  8. 8. 4 Focus on Standing Out
  9. 9. ● Put time and energy into your images and your pin descriptions ● Anybody can post on Pinterest. You want to post awesome pictures with creative descriptions that inspire engagement
  10. 10. 5 Use Contests
  11. 11. ● Pinterest Contests are especially successful in the holiday season, as money is tight and people will take any opportunity to save (or win) ● Try a recurring contest, in which a smaller prize is given away each day for 12 days. ● Focus it around the holidays, with either the prize being holiday-related, or the theme.
  12. 12. 6 Inspire Comments
  13. 13. ● Inspire comments by asking questions or asserting your own opinions ● Be pro-active during the Holidays by commenting and responding to comments you receive. People like interaction during the festive season ● Comments increase the visibility of your Pins - which increases brand awareness
  14. 14. 7 Segment your Gifts
  15. 15. ● Creating more boards is Pinterest best practice as it increases the reach of your brand ● Keep your main (during the holidays, your holiday-related) boards above the Pinterest fold ● Get creative with your board names and themes. Try to get beyond ‘gifts for him’ or ‘gifts for her’
  16. 16. 8 Use Rich Pins
  17. 17. ● Rich Pins have an 82% higher re-pin rate than normal pins ● Product pins include more business links, the price, availability, and where you can purchase the item. ● With repins, you’re going to get more people seeing more of your products on Pinterest, with the information you want to communicate most right there.
  18. 18. 9 Get Creative
  19. 19. (This, by the way, is the coolest thing ever made)
  20. 20. ● Focus on creativity this holiday season to stand out from other brands ● Everybody’s pushing their products, find a way to push the happiness your products will cause, or the problem they’ll solve ● Don’t be afraid to promote products, or pictures, that aren’t your own. Keeping your brand active and awesome on Pinterest is more important than pushing a product every couple hours
  21. 21. 10 Ask Questions
  22. 22. ● Ask questions in your pin descriptions, to inspire people to comment and engage ● Comments increase virality and also increase the chance of more people commenting and pinning themselves ● People like interaction during the holidays, and they like brands that come across as personable and human. This is also why you need to respond comments as well as inspire them.
  23. 23. 11 Get the Family Involved
  24. 24. ● Getting the family involved is a great way to make your brand relatable and appealing ● Try children-oriented craft ideas, pictures with festive families, or ● This is another instance of how important it is to put the social in social media during the holidays
  25. 25. 12 Include a CTA
  26. 26. ● Test out a CTA in your pin description ● Try ‘Click for more details’ or ‘Click through to learn more’ ● Test this for yourself to see if it improves your Pinterest engagement. It results in huge virality and participation increases on Facebook and Twitter so it’s worth a shot!
  27. 27. Get your Social Media ROI ebook - it’s FREE!
  28. 28. Thank you for viewing! Did you like this presentation? Check out blog.wishpond.com for more! Share our blog! Wishpond One Easy Tool for All of Your Online Marketing create online ads, contests, landing pages & email automation campaigns