We’ve compiled a list of groundbreaking direct mail
campaigns that utilize a cross-channel approach at
different lifecycle stages, all within the financial services space.
Take a look and get inspired.
Tarifah | Why Should You Choose a Digital Loyalty Platform ?!Tarifah Inc.
http://www.tarifah.com
https://www.facebook.com/ta3rifah
Learn more about the platform of Tarifah, the Most Innovative Loyalty Platform in UAE
Tarifah is the award winner of Samsung Launching People Competition over Gulf Region in 2014,It is a mobile app which provides an automated customer engagement and loyalty platform through SaaS model, differentiated with advanced business analytics for businesses and geo-targeted promotions for customers to allow businesses to increase their sales through retaining and gaining customers.
Tarifah | Why Should You Choose a Digital Loyalty Platform ?!Tarifah Inc.
http://www.tarifah.com
https://www.facebook.com/ta3rifah
Learn more about the platform of Tarifah, the Most Innovative Loyalty Platform in UAE
Tarifah is the award winner of Samsung Launching People Competition over Gulf Region in 2014,It is a mobile app which provides an automated customer engagement and loyalty platform through SaaS model, differentiated with advanced business analytics for businesses and geo-targeted promotions for customers to allow businesses to increase their sales through retaining and gaining customers.
This Book is a comprehensive marketing manual for anyone who has an internet business and wants to learn effective marketing methods to make their brand more visible and profitable.
You'll discover the exact formula I used to generate millions of dollars in sales with my own businesses, and the exact tactics I used to attract over 100,000+ paying customers.
Tons of people are making money online, but they're not doing it by accident. It takes knowledge, dedication, and hard work to run a successful online business. This book will show you how to do it right.
From beginner to advanced, this book covers everything that you need to know about digital marketing. You'll find clear explanations of the various strategies and techniques that can be applied at every stage of your online business growth.
This book will change the way you think about online marketing forever – it's like having your own personal mentor guiding you step-by-step towards internet domination!
You will learn the essentials of Social Media Management and Marketing, Fundamentals Of Google Adwords, Facebook marketing, Funnel Creation and Automation, Content Writing and Marketing.
If you have a website or blog, you need this book!
How to Transform Your Digital Marketing for Success (Webinar Slides)Pinpointe On-Demand
Marketers are constantly challenged to deliver remarkable, content-driven experiences…
Creating these experiences requires a proper understanding of how to effectively connect each marketing touchpoint through a focused and unified framework.
These slides accompany a webinar put on by Pinpointe and Linda Ford, content marketing expert and President of BB Marketing Group. They explain how to leverage a digital marketing transformation framework to guide your marketing initiatives, create connected experiences and deliver positive business outcomes.
If you'd like to see more, check out the webinar replay at http://email-marketing.pinpointe.com/webinar-how-to-transform-your-digital-marketing-ford
Slide set from the June 12, 2012 webinar, Demystifying Digital Marketing, a process to help insurance agents the right digital marketing tactics based on objectives, opportunity, aptitude, available time, and budget.
The world's biggest businesses go into forensic detail in their branding strategies. And yet, their landing pages show no sign of these carefully crafted brand voices.
As we move into a more sophisticated era of search, simply stringing keywords together with a few prepositions will no longer suffice.
With voice and visual search on the rise, the SEO industry is in danger of being left behind in the content space. The branding specialists will take over if we don't up our game.
Our “Millennial Marketing Showcase” features examples from Chase, Sun Trust, Citi, Discover, Navy Federal Credit Union, Capital One, Synchrony Bank and more. We think when you take a look at what others are doing to translate their Millennial know-how into creative marketing, you’ll discover ideas for making your own Millennial outreach more effective.
Business Transformation: From a Printer to a Marketing Services ProviderinterlinkONE
This presentation was delivered by interlinkONE and Grow Socially's CEO John Foley, Jr.
During the presentation, John outlined steps that printers can take to transform their business to one that successfully offers marketing services.
John covers items such as:
- How to revamp your business and marketing plans
- How to effectively run self-promotional campaigns
- How to use social networking, SEO, and mobile marketing to increase brand awareness and demand
- How to train your sales staff to sell marketing services
- And More...
Are You Listening To Your Customers? Engage Customers Like Never Before.SAP Asia Pacific
Social Media channels offer marketers a rich opportunity to really engage their customers like never before.
Sadly, customer engagement today has namely been oneway' with many marketers using Social Media as a Digital Megaphone to shout about their Brand and Products in the hope that someone will 'like' them and find their 'content' funny.
This presentation explores the challenges marketers face in effectively engaging todays digital natives, as well as the opportunities that Social Channels offer them in really being able to 'listen' to their customers and harness insights on what is influencing them so as to be able to craft content that is both contextual and relevant.
How to run an effective linked in campaignteam-abr
Social media marketing is the new norm, and LinkedIn has emerged as one of the best business-to-business (B2B) marketing platforms worldwide. With over 10 million LinkedIn subscribers in the Middle East and North Africa (MENA), of which over 67% acknowledge that LinkedIn helps them build relationships and drive new business leads, it makes sense to use the platform for marketing campaigns in the region as well. Here are some tips and live examples for MENA marketers to consider to ensure that their campaign hits the bull’s eye.
How to Use Blogging to Fuel Your Freelance Writing Businessdelonibalusi
Are you struggling to get clients as a freelance writer? Do you want to learn how to get more clients? This 29 pages slide gives some insights on how to leverage blogging to grow your client database.
This Book is a comprehensive marketing manual for anyone who has an internet business and wants to learn effective marketing methods to make their brand more visible and profitable.
You'll discover the exact formula I used to generate millions of dollars in sales with my own businesses, and the exact tactics I used to attract over 100,000+ paying customers.
Tons of people are making money online, but they're not doing it by accident. It takes knowledge, dedication, and hard work to run a successful online business. This book will show you how to do it right.
From beginner to advanced, this book covers everything that you need to know about digital marketing. You'll find clear explanations of the various strategies and techniques that can be applied at every stage of your online business growth.
This book will change the way you think about online marketing forever – it's like having your own personal mentor guiding you step-by-step towards internet domination!
You will learn the essentials of Social Media Management and Marketing, Fundamentals Of Google Adwords, Facebook marketing, Funnel Creation and Automation, Content Writing and Marketing.
If you have a website or blog, you need this book!
How to Transform Your Digital Marketing for Success (Webinar Slides)Pinpointe On-Demand
Marketers are constantly challenged to deliver remarkable, content-driven experiences…
Creating these experiences requires a proper understanding of how to effectively connect each marketing touchpoint through a focused and unified framework.
These slides accompany a webinar put on by Pinpointe and Linda Ford, content marketing expert and President of BB Marketing Group. They explain how to leverage a digital marketing transformation framework to guide your marketing initiatives, create connected experiences and deliver positive business outcomes.
If you'd like to see more, check out the webinar replay at http://email-marketing.pinpointe.com/webinar-how-to-transform-your-digital-marketing-ford
Slide set from the June 12, 2012 webinar, Demystifying Digital Marketing, a process to help insurance agents the right digital marketing tactics based on objectives, opportunity, aptitude, available time, and budget.
The world's biggest businesses go into forensic detail in their branding strategies. And yet, their landing pages show no sign of these carefully crafted brand voices.
As we move into a more sophisticated era of search, simply stringing keywords together with a few prepositions will no longer suffice.
With voice and visual search on the rise, the SEO industry is in danger of being left behind in the content space. The branding specialists will take over if we don't up our game.
Our “Millennial Marketing Showcase” features examples from Chase, Sun Trust, Citi, Discover, Navy Federal Credit Union, Capital One, Synchrony Bank and more. We think when you take a look at what others are doing to translate their Millennial know-how into creative marketing, you’ll discover ideas for making your own Millennial outreach more effective.
Business Transformation: From a Printer to a Marketing Services ProviderinterlinkONE
This presentation was delivered by interlinkONE and Grow Socially's CEO John Foley, Jr.
During the presentation, John outlined steps that printers can take to transform their business to one that successfully offers marketing services.
John covers items such as:
- How to revamp your business and marketing plans
- How to effectively run self-promotional campaigns
- How to use social networking, SEO, and mobile marketing to increase brand awareness and demand
- How to train your sales staff to sell marketing services
- And More...
Are You Listening To Your Customers? Engage Customers Like Never Before.SAP Asia Pacific
Social Media channels offer marketers a rich opportunity to really engage their customers like never before.
Sadly, customer engagement today has namely been oneway' with many marketers using Social Media as a Digital Megaphone to shout about their Brand and Products in the hope that someone will 'like' them and find their 'content' funny.
This presentation explores the challenges marketers face in effectively engaging todays digital natives, as well as the opportunities that Social Channels offer them in really being able to 'listen' to their customers and harness insights on what is influencing them so as to be able to craft content that is both contextual and relevant.
How to run an effective linked in campaignteam-abr
Social media marketing is the new norm, and LinkedIn has emerged as one of the best business-to-business (B2B) marketing platforms worldwide. With over 10 million LinkedIn subscribers in the Middle East and North Africa (MENA), of which over 67% acknowledge that LinkedIn helps them build relationships and drive new business leads, it makes sense to use the platform for marketing campaigns in the region as well. Here are some tips and live examples for MENA marketers to consider to ensure that their campaign hits the bull’s eye.
How to Use Blogging to Fuel Your Freelance Writing Businessdelonibalusi
Are you struggling to get clients as a freelance writer? Do you want to learn how to get more clients? This 29 pages slide gives some insights on how to leverage blogging to grow your client database.
Presentation (Slide Share) on Mobile Application Development Services and Why We Need It?. Created by a leading enterprise mobile application development company India, which are offering custom mobile app development services across various platforms like iPhone, Windows, Android, Blackberry and iPad.
Are we burying our heads in the sand? Exploring issues around intellectual pr...Jennifer Cham
The threat of patent infringement to businesses is perhaps better known in industries such as pharmaceuticals, engineering and manufacturing. However, in the User Experience (UX) field there are potential issues around patent infringement that, as practitioners, we need to be aware of. This session (originally a discussion held at UX Cambridge 2014) aimed to increase awareness and start a discussion amongst UX professionals regarding intellectual property issues that may impact our work.
The session was an open discussion, where participants shared their experiences and concerns and posed questions for further exploration. The outcome was a sketchnote (https://www.flickr.com/photos/97823772@N02/15058945187/in/set-72157647610886191) which summarised the discussion. This was created by Chris Spalton, https://twitter.com/ChrisSpalton)
[Please note: we are not intellectual property legal experts. Examples are from our own experience in this area, and secondary research sources. The main aim was to start a conversation and to identify the gaps in our knowledge in this potentially important area.]
BizViz is a unique BI platform that was built to give users better knowledge and insight into their business. It enables users to assemble data from multiple structured, semi-structured, and unstructured data sources.
BizViz helps analysts provide Descriptive, Diagnostic, Predictive, and Prescriptive analytics in the cloud, on mobile devices, and on-premise. The BizViz platform intersects SMAC (Social Media, Mobility, Analytics, and Cloud). Users can build and interact with dynamic, information-rich dashboards from any device and will be able to enter real-time data from mobile devices.
#CNX14 - What the Winners are Doing: How Smart Brands Drive New and Repeat Sa...Salesforce Marketing Cloud
Serving has become the new selling and the key to selling more and creating genuine brand advocates is delivering a great customer experience at each stage of the customer lifecycle. See best-in-class examples of how innovative digital marketers are using data, content, and technology to deliver offers, information, and services that are personal, relevant, and timely. Join Joel Book from the ExactTarget Marketing Cloud as he shows you what the winners are doing to aid the customer’s product evaluation and purchase decision and provide great new user on-boarding and service after a purchase has been made.
Innovation pace refers to the speed at which a business is innovating and releasing new consumer-facing features. By measuring this pace of innovation, you can begin answering:
- What kind of value does your business bring to the customers?
- More importantly, are you continuously delivering more value to the customers faster than your competitors?
We took the fast-changing fintech industry as a practical use case to demonstrate why and how innovation pace is measured and what it could mean for business.
Key content:
- The incredible pace of innovation in the current fintech sector by looking at N26 and Revolut
- Guides and examples of using customer value proposition canvas as a measuring tool for innovation pace
- Next steps of what comes afterwards to benchmark your business' innovation pace
The consumerization of B2B technology is dramatically changing how decision-makers research, discover and engage with peers in their journey. During this keynote presentation, author, digital anthropologist and Altimeter Group principal analyst Brian Solis, will uncover the innovative strategies B2B brands are implementing to better adapt to the increasingly complex and cross-channel decision-making experience. Using his own research, analysis and experience with B2B companies as a baseline, Brian will share his perspectives and real life examples of how B2B brands can:
-Understand new disruptions in the modern decision-making journey
-Humanize the B2B buying experience using more emotive and personalized approaches
-How information and peer-insights have evolved in key touch-points
-Help buyers manage risk in the selection process
How To Convert Digital Engagement Into Leads and Sales - Bridget RandolphFeverBee Limited
In an industry full of cringeworthy buzzwords and meaningless vanity metrics, how can we ensure that our marketing efforts translate into actual business benefit? This session will look at what we mean by 'digital engagement', why it's valuable to our marketing strategies, and will provide some actionable tips and insights into how you can leverage your audience's online engagement with your business in order to to generate more sales and conversions.
Short video marketing has sweeped the nation and is the fastest way to build an online brand on social media in 2024. In this session you will learn:- What is short video marketing- Which platforms work best for your business- Content strategies that are on brand for your business- How to sell organically without paying for ads.
Core Web Vitals SEO Workshop - improve your performance [pdf]Peter Mead
Core Web Vitals to improve your website performance for better SEO results with CWV.
CWV Topics include:
- Understanding the latest Core Web Vitals including the significance of LCP, INP and CLS + their impact on SEO
- Optimisation techniques from our experts on how to improve your CWV on platforms like WordPress and WP Engine
- The impact of user experience and SEO
Videos are more engaging, more memorable, and more popular than any other type of content out there. That’s why it’s estimated that 82% of consumer traffic will come from videos by 2025.
And with videos evolving from landscape to portrait and experts promoting shorter clips, one thing remains constant – our brains LOVE videos.
So is there science behind what makes people absolutely irresistible on camera?
The answer: definitely yes.
In this jam-packed session with Stephanie Garcia, you’ll get your hands on a steal-worthy guide that uncovers the art and science to being irresistible on camera. From body language to words that convert, she’ll show you how to captivate on command so that viewers are excited and ready to take action.
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
SMM Cheap - No. 1 SMM panel in the worldsmmpanel567
Boost your social media marketing with our SMM Panel services offering SMM Cheap services! Get cost-effective services for your business and increase followers, likes, and engagement across all social media platforms. Get affordable services perfect for businesses and influencers looking to increase their social proof. See how cheap SMM strategies can help improve your social media presence and be a pro at the social media game.
In this presentation, Danny Leibrandt explains the impact of AI on SEO and what Google has been doing about it. Learn how to take your SEO game to the next level and win over Google with his new strategy anyone can use. Get actionable steps to rank your name, your business, and your clients on Google - the right way.
Key Takeaways:
1. Real content is king
2. Find ways to show EEAT
3. Repurpose across all platforms
Most small businesses struggle to see marketing results. In this session, we will eliminate any confusion about what to do next, solving your marketing problems so your business can thrive. You’ll learn how to create a foundational marketing OS (operating system) based on neuroscience and backed by real-world results. You’ll be taught how to develop deep customer connections, and how to have your CRM dynamically segment and sell at any stage in the customer’s journey. By the end of the session, you’ll remove confusion and chaos and replace it with clarity and confidence for long-term marketing success.
Key Takeaways:
• Uncover the power of a foundational marketing system that dynamically communicates with prospects and customers on autopilot.
• Harness neuroscience and Tribal Alignment to transform your communication strategies, turning potential clients into fans and those fans into loyal customers.
• Discover the art of automated segmentation, pinpointing your most lucrative customers and identifying the optimal moments for successful conversions.
• Streamline your business with a content production plan that eliminates guesswork, wasted time, and money.
It's another new era of digital and marketers are faced with making big bets on their digital strategy. If you are looking at modernizing your tech stack to support your digital evolution, there are a few can't miss (often overlooked) areas that should be part of every conversation. We'll cover setting your vision, avoiding siloes, adding a democratized approach to data strategy, localization, creating critical governance requirements and more. Attendees will walk away with actions they can take into initiatives they are running today and consider for the future.
AI-Powered Personalization: Principles, Use Cases, and Its Impact on CROVWO
In today’s era of AI, personalization is more than just a trend—it’s a fundamental strategy that unlocks numerous opportunities.
When done effectively, personalization builds trust, loyalty, and satisfaction among your users—key factors for business success. However, relying solely on AI capabilities isn’t enough. You need to anchor your approach in solid principles, understand your users’ context, and master the art of persuasion.
Join us as Sarjak Patel and Naitry Saggu from 3rd Eye Consulting unveil a transformative framework. This approach seamlessly integrates your unique context, consumer insights, and conversion goals, paving the way for unparalleled success in personalization.
A.I. (artificial intelligence) platforms are popping up all the time, and many of them can and should be used to help grow your brand, increase your sales and decrease your marketing costs.In this presentation:We will review some of the best AI platforms that are available for you to use.We will interact with some of the platforms in real-time, so attendees can see how they work.We will also look at some current brands that are using AI to help them create marketing messages, saving them time and money in the process. Lastly, we will discuss the pros and cons of using AI in marketing & branding and have a lively conversation that includes comments from the audience.
Key Takeaways:
Attendees will learn about LLM platforms, like ChatGPT, and how they work, with preset examples and real time interactions with the platform. Attendees will learn about other AI platforms that are creating graphic design elements at the push of a button...pre-set examples and real-time interactions.Attendees will discuss the pros & cons of AI in marketing + branding and share their perspectives with one another. Attendees will learn about the cost savings and the time savings associated with using AI, should they choose to.
Unleash the power of UK SEO with Brand Highlighters! Our guide delves into the unique search landscape of Britain, equipping you with targeted strategies to dominate UK search engine results. Discover local SEO tactics, keyword magic for UK audiences, and mobile optimization secrets. Get your website seen by the right people and propel your brand to the top of UK searches.
To learn more: https://brandhighlighters.co.uk/blog/top-seo-agencies-uk/
When most people in the industry talk about online or digital reputation management, what they're really saying is Google search and PPC. And it's usually reactive, left dealing with the aftermath of negative information published somewhere online. That's outdated. It leaves executives, organizations and other high-profile individuals at a high risk of a digital reputation attack that spans channels and tactics. But the tools needed to safeguard against an attack are more cybersecurity-oriented than most marketing and communications professionals can manage. Business leaders Leaders grasp the importance; 83% of executives place reputation in their top five areas of risk, yet only 23% are confident in their ability to address it. To succeed in 2024 and beyond, you need to turn online reputation on its axis and think like an attacker.\
Key Takeaways:
- New framework for examining and safeguarding an online reputation
- Tools and techniques to keep you a step ahead
- Practical examples that demonstrate when to act, how to act and how to recover
Digital marketing is the art and science of promoting products or services using digital channels to reach and engage with potential customers. It encompasses a wide range of online tactics and strategies aimed at increasing brand visibility, driving website traffic, generating leads, and ultimately, converting those leads into customers.
https://nidmindia.com/
The What, Why & How of 3D and AR in Digital CommercePushON Ltd
Vladimir Mulhem has over 20 years of experience in commercialising cutting edge creative technology across construction, marketing and retail.
Previously the founder and Tech and Innovation Director of Creative Content Works working with the likes of Next, John Lewis and JD Sport, he now helps retailers, brands and agencies solve challenges of applying the emerging technologies 3D, AR, VR and Gen AI to real-world problems.
In this webinar, Vladimir will be covering the following topics:
Applications of 3D and AR in Digital Commerce,
Benefits of 3D and AR,
Tools to create, manage and publish 3D and AR in Digital Commerce.
SEO as the Backbone of Digital MarketingFelipe Bazon
In this talk Felipe Bazon will share how him and his team at Hedgehog Digital share our journey of making C-Levels alike, specially CMOS realize that SEO is the backbone of digital marketing by showing how SEO can contribute to brand awareness, reputation and authority and above all how to use SEO to create more robust global marketing strategies.
2. Introduction
Direct mail is the preferred method among Baby
Boomers and Millennials for receiving promotions and
updates. Companies like Capital One, US Bank, Charles
Schwab and more are incorporating the channel into
their campaigns across the customer lifecycle. Direct
mail is even more effective when combined with
digital components.
We’ve compiled a list of groundbreaking direct mail
campaigns that utilize a cross-channel approach at
different lifecycle stages, all within the financial
services space.
Take a look and get inspired.
U.S. Millennials’ and Boomers’
Preferred Ways to Receive Regular
Updates and Promotions
Receive in the mail
Subscribe to receive emails at a
frequency I choose
Receive via text messages
Follow on social media
Download a mobile app
Subscribe to receive emails at a predetermined
frequency (chosen by the brand)
60%
58%
49%
42%
53%
48%
51%
37%
Attend local events
Female 65+ Male 65+Female 18-34 Male 18-34
23%
27%
19%
29%
8%
28%
8%
26%
4%
41%
3%
31%
3%
29%
7%
23%
3%
15%
2%
19%
Source: MarketingSherpa Consumer Purchase Preference Survey
— 2 —
3. — 3 —
Purpose
This piece shatters the perceived boundaries of
direct mail. Barclays used the dimensional piece to
illustrate the explosiveness of combining a growing
deposit with a dynamic fund.
What Works
The piece is nostalgic for many, and highly interactive
while requiring little effort. All you have to do is drop
a mint into a soda—who wouldn’t partake? And it’s
sure to spark some word of mouth marketing. It’s the
kind of experience you tell your friends, family and
coworkers about.
Pro Tip
Take it further and create a robust
multi-channel campaign by encouraging
prospects to share their experiment on
social media with an assigned hashtag.
Barclays
RETAIL BANKING
Product: Barclays Bank Pension Plan
Credit: Proximity Madrid
Source: www.coloribus.com
4. AXA Insurance
INSURANCE
Purpose
AXA wanted to convert potential health insurance
clients—females between 25 and 40 in urban
areas—who are willing to pay more for a good service.
What Works
One of our favorite tactics is sending something you know
prospects will not only be delighted to receive, but keep.
Items like the jump rope AXA sent have the staying power
that keeps your brand top of mind.
Pro Tip
By sending something the prospect will
keep, AXA followed the “don’t ask
for something until you’ve given
something first,”
sales rule.
Product: VitalPlan
Credit: Proximity Portugal
Source: www.coloribus.com
— 4 —
5. Product: Liberty Auto Xpress Insurance
Credit: Rai Sao Paulo
Source: adsoftheworld.com
Purpose
Liberty Mutual needed an affordable way to let
customers know their auto insurance offered quick
body-work, repair services, personalized customer
care and exclusive solutions. And they needed to say
it all at once.
What Works
Liberty Mutual kept their outreach affordable by
adding the unique scratch-off feature to a standard
postcard. With this interactive self-mailer, they were
able to put the problem, as well as solution, in their
prospect’s hands.
Pro Tip
We’d suggest filling in the area under the scratch-off
with a response option. Give customers a PURL, or,
if the audience is particularly tech-savvy, a QR code
to scan with their mobile. Have it take them to a
landing page where they can request a quote or talk
to a representative.
Liberty Mutual
AUTO INSURANCE
— 5 —
6. Purpose
USAA used these postcards as part of an integrated
campaign that utilized email, print, outdoor ads,
digital ads and more. The campaign was launched to
create a cohesive brand across a number of products
and services.
What Works
This postcard communicates that USAA understands
their business is about much more than policies.
By placing real world customers along with custom
quotes on their postcards, they make an immediate
connection with their prospects. Recipients hold a
glimpse of their own life in their hands.
Pro Tip
While USAA did a phenomenal job of creating
an integrated cross channel campaign, we’d
suggest adding a PURL to redirect them to a
personalized webpage.
USAA
INSURANCE
Category: Insurance
Product: Full Financial Services
Source: cargocollective.com
— 6 —
7. Purpose
This campaign targeted one of ING’s toughest
markets—spend-happy males in their late twenties/
early thirties who view savings as a change of
lifestyle. ING sent a doll with personality descriptions
that the audience would relate to, only with one
addition: an ING Direct account.
What works
This is a great use of data when it comes to targeting.
Using physical pieces like this doll adds a touch of
humor that makes the brand relatable, while the
content drives the message home to deliver results.
Pro Tip
We’d suggest pairing it with a digital campaign that
kicks off with an email inquiring if they received the
perfect son-in-law. Now that’s a subject line that
would gain some attention.
ING DIRECT
RETAIL BANKING
Product: Direct Savings Account
Credit: Rapp Collins DDB France
Source: www.coloribus.com
— 7 —
8. Citi
RETAIL BANKING
Product: Citi Cards
Credit: Mike Derosa
— 8 —
Purpose
Citi bank needed a way to dramatically increase
awareness and usage amongst inactive members of
their online Thank You Rewards program. And they
needed to do so quickly and at a low cost.
What Works
Citi understands that sometimes the best way to
get attention is to send something unexpected. In
this case, they mailed an empty envelope with the
phrase, “Your points aren’t in here. They’re online.”
More importantly, it’s a brilliant use of direct mail to
drive digital actions.
Pro Tip
Sometimes the best way to stand out
above the competition is to evaluate what
they are doing, and do the opposite.
9. —9 —
Purpose
BBVA Compass wanted to convert 500 warm
prospects who were resisting all efforts from their
sales force.
What works
Simply put, this mailer is a work of art. The physical
piece creates an interaction that compliments digital
outreach for an impactful brand experience. The
sleek design entices the recipient to open the box,
and the copy is a strong reinforcement of BBVA
Compass’ value proposition.
Pro Tip
While the content is personal in nature, we’d
suggest incorporating some variable messaging on
the bookmark itself. Even a simple name would do
wonders to compliment this piece.
BBVA Compass
RETAIL BANKING
Product: General Services
Credit: FitzMartin
10. US Bank
RETAIL BANKING
Purpose
US Bank used this mailer to inform prospective
customers about its rewards card program.
What Works
This iron cross format is the perfect example of a
piece that is highly interactive while staying cost
efficient. Witty content and great design make
this piece engaging without busting US Bank’s
marketing budget.
Pro Tip
We recommend personalizing the mailer with
variable messaging and a response mechanism
such as a PURL to drive the prospect to the reward
program landing page. Take it a step further and
personalize the landing page as well with variable
messages tied to demographics.
Product: Rewards Program
Credit: Structural Graphics
— 10 —
11. Sun Trust Mortgage
MORTGAGE
Purpose
Sun Trust used this direct mail piece to emphasize
historically low interest rates to tempt potential
customers into moving and refinancing their
current home.
What Works
The bright, family-focused imagery pulls in targeted
consumers and conveys a sense of trust. Sun Trust
created a cohesive campaign across multiple
channels to reach their prospects, and maintain a
clear brand presence that creates a well-defined
customer experience.
Pro Tip
This is a great opportunity to add personalized
messaging. Sun Trust clearly knows the prospect’s
location. We’d suggest altering the copy to be more
localized. Consider something like, “Whether you’re
looking in Chicago, all of Illinois or beyond, the time
to move couldn’t be better.”
Product: Mortgage
Credit: LucaDesign
— 11 —
12. Die Cut Coffee Cup
American Express
CREDIT BANKING
Purpose
American Express wanted to drive card members
to a price-drop travel site where destinations were
being auctioned each day.
What Works
The fun piece creates a sense of urgency with the
“Get the best of Hong Kong before someone else
does,” message and the already “eaten” fortune
cookie.
Pro Tip
Create a multi-channel campaign by encouraging
them tweet an image of their Fortune Cookie for a
chance to win free airfare.
Product: Rewards Credit Card
Credit: Ogilvy and Mather London
— 12 —
13. Capital One 360
CREDIT BANKING
Purpose
Capital One 360 used this mailer to introduce
prospects and current customers to the benefits of
the 360 Savings Account.
What Works
The iron cross format of this mailer creates the
perfect platform to call out each value proposition
of the 360 Savings Account. The bold colors, font,
and messaging work perfectly together to demand
attention.
Pro Tip
If Capital One is including the message, “Deposit on
the go,” they feel their audience is mobile friendly.
Why not include a QR code to make it easy for them
to respond?
Product: 360 Savings Account
Credit: 23K Studios
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14. Die Cut Coffee Cup
Charles Schwab
FINANCIAL PLANNING
Purpose
This campaign had a lofty goal—persuade financial
advisors at large institutions to become independent
and hold clients’ assets with Schwab.
What Works
By using data available to them through advisors
who had already made the switch, Charles Schwab
was able to put together a book with original
articles featuring their insights into the process. The
piece is beautifully designed, feels qualitative and is
essentially a comprehensive testimonial.
Pro Tip
A landing page with strong interactive components,
such as growth calculators, makes a more
compelling case for Schwab. A PURL or other
response mechanism will make it easier to direct the
prospects to the site.
Product: Advisor Services
Credit: Michael Dolan
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16. — 32 —
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