Customer Churn. Everyone loves talking about how to calculate it, how to reduce it, and how bad it is (us included!). But isn’t it time to sit down and figure out how we can actually influence it, and what actions we can actually take, given certain characteristics?
The Actionable SaaS Metrics series goes beyond measuring and calculating. It takes a deeper look at some characteristics of common subscription metrics, with the goal of identifying key actionable steps to optimize them for your business.
Watch This Free Webinar On-Demand: http://dg-r.co/2fuk0LO - Maximize Customer Lifetime Value In 2017 by Leveraging Your 2016 Wins
Learn why Customer Lifetime Value is a critical metric that can improve your ABM plan & shape your 2017 budget
You worked hard in 2016 to target and convert the accounts and prospects with the highest propensity to buy. Now you need to keep those new customers happy while continuing to expand those relationships. Join Matt Zelen, SVP of Customer Success at Act-On Software, and learn how you can maximize your customer lifetime value in 2017, including:
• Why customer lifetime value is a vital strategic metric for your business;
• How both customer lifetime value and customer acquisition can help determine marketing budget in 2017;
• Tips and tricks to creating a long-term, strategic approach to defining customer lifetime value; and
• How CLV positively impacts account-based marketing initiatives.
How to Find the Customer Retention Secrets Hiding in Your DataJanessa Lantz
The fastest growing ecommerce companies excel at both customer acquisition and retention. In this event, we're going to dig deep into the latter, looking at how other ecommerce companies perform on common retention benchmarks and how to analyze your own data to build a churn-stopping retention strategy.
Most critical SaaS metrics everybody should trackStrive Analytics
Don't get lost in space! Understanding SaaS metrics is no rocket science.
We recently got a lot of user request to explain and detail critical SaaS metrics.
Not only lifeless definitions but also how they're calculated, why they are useful and how they are connected to each other.
This guide gives you a simple to understand introduction into SaaS metrics. So, we grouped them into three parts: acquisition, retention and revenue.
And these are some of the metrics, we're going to introduce:
Customer Acquisition Cost (CAC), User Churn, Retention Rate, Revenue Churn, Customer Liftime Value (LTV) and Monthly Recurring Revenue (MRR).
Enjoy!
Customer Churn. Everyone loves talking about how to calculate it, how to reduce it, and how bad it is (us included!). But isn’t it time to sit down and figure out how we can actually influence it, and what actions we can actually take, given certain characteristics?
The Actionable SaaS Metrics series goes beyond measuring and calculating. It takes a deeper look at some characteristics of common subscription metrics, with the goal of identifying key actionable steps to optimize them for your business.
Watch This Free Webinar On-Demand: http://dg-r.co/2fuk0LO - Maximize Customer Lifetime Value In 2017 by Leveraging Your 2016 Wins
Learn why Customer Lifetime Value is a critical metric that can improve your ABM plan & shape your 2017 budget
You worked hard in 2016 to target and convert the accounts and prospects with the highest propensity to buy. Now you need to keep those new customers happy while continuing to expand those relationships. Join Matt Zelen, SVP of Customer Success at Act-On Software, and learn how you can maximize your customer lifetime value in 2017, including:
• Why customer lifetime value is a vital strategic metric for your business;
• How both customer lifetime value and customer acquisition can help determine marketing budget in 2017;
• Tips and tricks to creating a long-term, strategic approach to defining customer lifetime value; and
• How CLV positively impacts account-based marketing initiatives.
How to Find the Customer Retention Secrets Hiding in Your DataJanessa Lantz
The fastest growing ecommerce companies excel at both customer acquisition and retention. In this event, we're going to dig deep into the latter, looking at how other ecommerce companies perform on common retention benchmarks and how to analyze your own data to build a churn-stopping retention strategy.
Most critical SaaS metrics everybody should trackStrive Analytics
Don't get lost in space! Understanding SaaS metrics is no rocket science.
We recently got a lot of user request to explain and detail critical SaaS metrics.
Not only lifeless definitions but also how they're calculated, why they are useful and how they are connected to each other.
This guide gives you a simple to understand introduction into SaaS metrics. So, we grouped them into three parts: acquisition, retention and revenue.
And these are some of the metrics, we're going to introduce:
Customer Acquisition Cost (CAC), User Churn, Retention Rate, Revenue Churn, Customer Liftime Value (LTV) and Monthly Recurring Revenue (MRR).
Enjoy!
Matt Nash, VP Europe at The Exchange Lab, discussing: Mo Technology, Mo Problems, at the iMedia Data-Fuelled Marketing Summit, London, Feb 2016.
http://www.imediadatasummit.co.uk/
Distribution Hacking 101 - How to Achieve GrowthMatthew Berman
This is a guide to distribution hacking (also known as growth hacking) through paid advertising. In this, I outline a process for achieving growth through rigorous testing. This presentation is for beginners and intermediate.
E-Commerce Innovations to Drive Revenue in a HurryApttus
In this session, we’ll demo and discuss the latest innovations in B2B E-Commerce. Learn how to add a low-cost, low-touch, revenue-driving storefront fast. See how modern mobile storefronts, machine learning and intelligent agents are reshaping B2B E-Commerce.
Two Methods for Modeling LTV with a SpreadsheetEric Seufert
NB! The bitly link in the deck DOES NOT WORK, please use this one: http://bit.ly/1JTymzd
This is the presentation I gave at Slush 2013 in Helsinki, Finland. It describes two methods for modeling Lifetime Customer Value (LTV) in Excel. Linked within the presentation is a spreadsheet exemplifying both methods against 100k rows of fake user data that I generated with a Python script to "look" real (although they probably don't).
• 3. We’ll cover...1 The metrics we like to track...2 The metrics we NEED to track3 Q&A
• 4. WHY DO METRICSMatter?
• 5. They tell us if we’re succeeding
• 6. Great metrics help us work on the right projects
• 7. THE METRICS WE LIKEToo Much
• 8. Total users
• 9. Pageviews and visitors
• 10. Vanity metrics are a distraction
• 11. We need metrics that track our business
• 12. Metric #1 MONTHLY RECURRING Revenue
• 13. What is monthly recurring revenue (MRR)?
• 14. SaaS depends heavily on recurring revenue All your costs are up front. And it takes a long time to turn a profit on a customer.
• 15. MRR best practices
• 16. Metric #2 USER AND REVENUE Churn
• 17. Churn is the percentage of people that bail
• 18. High churn = pain, low churn = win
• 19. Churn starts low but grows quickly If customer growth is constant, churn will eventually match it. You’ll stop growing.
• 20. 100 new customers per month at 10% churn 800 600 Customers 400 200 0 Jan Feb Mar Apr May Jun Jul Aug Sept Oct Nov Dec Jan Feb Mar
• 21. High churn = improve your product
• 22. Once you have control of churn... To keep growing, you’ll need to acquire customers faster every month.
• 23. Churn best practices
• 24. Metric #3 AVERAGE REVENUE PER Customer
• 25. Average revenue per customer
• 26. Up-sells and cross-sells are the key
• 27. Up-selling = get them on a higher plan
• 28. Cross-selling = sell more stuff
• 29. Average revenue best practices
• 30. Metric #4 LIFETIME Value
• 31. There are many different ways to calculate LTV LTV combines current revenue with churn to predict how much you’ll earn in the future.
• 32. Different from average revenue per customer?
• 33. LTV best practices
• 34. Metric #5 COST PER Acquisition
• 35. What’s the cost to acquire a new customer?
• 36. The importance of CPA
• 37. Get CPA for each marketing campaign
• 38. CPA best practices
• 39. Metric #6 THE SIGNUP Funnel
• 40. Track each step to becoming a customer
• 41. Don’t forget to track activation Activation = Someone uses a core part of your product for the first time
• 42. Funnel best practices
• 43. CAN WE TRACK THESE IN Analytics?
• 44. Google Analytics can’t track any of this.
• 45. You need to connect revenue to customers.
• 46. A customer analytics revenue report
• 47. We can also segment by traffic source
• 48. Where do we get customer analytics?
• 49. Two metrics you’ll need to pull by hand (for now)
• 50. KISSmetrics will track these metrics for you
As Vonage media buying focuses on b2b channels, it is applying the many lessons learned about targeting and audience segmentation from the consumer side. We will explore with Katie Szunowski how she plans to define, locate and message her customers across automated platforms.
If you want to grow your business, it is crucial that you understand all KPIs and what's going on with your product with data too. Without any numbers in your startup, literally, you are flying your airplane without an attitude indicator
Summary: The science of re-establishing growth: when, where and how, Mark Rob...IngvildFarstad
This presentation looked into what software companies should be tracking to understand when, where and how to re-establish growth. Mark Roberge shared his frameworks to quantitatively answer when, where, and how to scale in a scientific, data-driven approach
In-app offers monetization from basics to advanced technics based on Crazy Pa...GameCamp
From simple user segmentation to a complex interconnected system, we will follow Crazy Panda`s progress in developing personalized monetization. The key message of the session is not only about when or who to show those offers to, but also about how to make them truly personal. Presentation delivered by Ivan Kozyev, Head of Analytics of Crazy Panda at 8th edition of GameCamp (www.GameCamp.io).
A SlideShare highlighting how predictive customer journey analytics – also known as behavioural modelling – allows marketers to analyse previous behavioural patterns and more accurately predict what customers will do next
A comprehensive summary about the lifetime value predictions that Martin, Head of Marketing at AppAgent, has learned by building analytics platforms for clients and consulting with the best of the best in the mobile industry.
A guide to helping start-ups with building and operating data systems for growth. Highlights what makes a good metric, how to define the right metrics for your business, and then how to build data infrastructure so that you can collect the relevant data.
Presented at Grow Camp 2018 in MaRS Discovery District in Toronto, Canada.
Matt Nash, VP Europe at The Exchange Lab, discussing: Mo Technology, Mo Problems, at the iMedia Data-Fuelled Marketing Summit, London, Feb 2016.
http://www.imediadatasummit.co.uk/
Distribution Hacking 101 - How to Achieve GrowthMatthew Berman
This is a guide to distribution hacking (also known as growth hacking) through paid advertising. In this, I outline a process for achieving growth through rigorous testing. This presentation is for beginners and intermediate.
E-Commerce Innovations to Drive Revenue in a HurryApttus
In this session, we’ll demo and discuss the latest innovations in B2B E-Commerce. Learn how to add a low-cost, low-touch, revenue-driving storefront fast. See how modern mobile storefronts, machine learning and intelligent agents are reshaping B2B E-Commerce.
Two Methods for Modeling LTV with a SpreadsheetEric Seufert
NB! The bitly link in the deck DOES NOT WORK, please use this one: http://bit.ly/1JTymzd
This is the presentation I gave at Slush 2013 in Helsinki, Finland. It describes two methods for modeling Lifetime Customer Value (LTV) in Excel. Linked within the presentation is a spreadsheet exemplifying both methods against 100k rows of fake user data that I generated with a Python script to "look" real (although they probably don't).
• 3. We’ll cover...1 The metrics we like to track...2 The metrics we NEED to track3 Q&A
• 4. WHY DO METRICSMatter?
• 5. They tell us if we’re succeeding
• 6. Great metrics help us work on the right projects
• 7. THE METRICS WE LIKEToo Much
• 8. Total users
• 9. Pageviews and visitors
• 10. Vanity metrics are a distraction
• 11. We need metrics that track our business
• 12. Metric #1 MONTHLY RECURRING Revenue
• 13. What is monthly recurring revenue (MRR)?
• 14. SaaS depends heavily on recurring revenue All your costs are up front. And it takes a long time to turn a profit on a customer.
• 15. MRR best practices
• 16. Metric #2 USER AND REVENUE Churn
• 17. Churn is the percentage of people that bail
• 18. High churn = pain, low churn = win
• 19. Churn starts low but grows quickly If customer growth is constant, churn will eventually match it. You’ll stop growing.
• 20. 100 new customers per month at 10% churn 800 600 Customers 400 200 0 Jan Feb Mar Apr May Jun Jul Aug Sept Oct Nov Dec Jan Feb Mar
• 21. High churn = improve your product
• 22. Once you have control of churn... To keep growing, you’ll need to acquire customers faster every month.
• 23. Churn best practices
• 24. Metric #3 AVERAGE REVENUE PER Customer
• 25. Average revenue per customer
• 26. Up-sells and cross-sells are the key
• 27. Up-selling = get them on a higher plan
• 28. Cross-selling = sell more stuff
• 29. Average revenue best practices
• 30. Metric #4 LIFETIME Value
• 31. There are many different ways to calculate LTV LTV combines current revenue with churn to predict how much you’ll earn in the future.
• 32. Different from average revenue per customer?
• 33. LTV best practices
• 34. Metric #5 COST PER Acquisition
• 35. What’s the cost to acquire a new customer?
• 36. The importance of CPA
• 37. Get CPA for each marketing campaign
• 38. CPA best practices
• 39. Metric #6 THE SIGNUP Funnel
• 40. Track each step to becoming a customer
• 41. Don’t forget to track activation Activation = Someone uses a core part of your product for the first time
• 42. Funnel best practices
• 43. CAN WE TRACK THESE IN Analytics?
• 44. Google Analytics can’t track any of this.
• 45. You need to connect revenue to customers.
• 46. A customer analytics revenue report
• 47. We can also segment by traffic source
• 48. Where do we get customer analytics?
• 49. Two metrics you’ll need to pull by hand (for now)
• 50. KISSmetrics will track these metrics for you
As Vonage media buying focuses on b2b channels, it is applying the many lessons learned about targeting and audience segmentation from the consumer side. We will explore with Katie Szunowski how she plans to define, locate and message her customers across automated platforms.
If you want to grow your business, it is crucial that you understand all KPIs and what's going on with your product with data too. Without any numbers in your startup, literally, you are flying your airplane without an attitude indicator
Summary: The science of re-establishing growth: when, where and how, Mark Rob...IngvildFarstad
This presentation looked into what software companies should be tracking to understand when, where and how to re-establish growth. Mark Roberge shared his frameworks to quantitatively answer when, where, and how to scale in a scientific, data-driven approach
In-app offers monetization from basics to advanced technics based on Crazy Pa...GameCamp
From simple user segmentation to a complex interconnected system, we will follow Crazy Panda`s progress in developing personalized monetization. The key message of the session is not only about when or who to show those offers to, but also about how to make them truly personal. Presentation delivered by Ivan Kozyev, Head of Analytics of Crazy Panda at 8th edition of GameCamp (www.GameCamp.io).
A SlideShare highlighting how predictive customer journey analytics – also known as behavioural modelling – allows marketers to analyse previous behavioural patterns and more accurately predict what customers will do next
A comprehensive summary about the lifetime value predictions that Martin, Head of Marketing at AppAgent, has learned by building analytics platforms for clients and consulting with the best of the best in the mobile industry.
A guide to helping start-ups with building and operating data systems for growth. Highlights what makes a good metric, how to define the right metrics for your business, and then how to build data infrastructure so that you can collect the relevant data.
Presented at Grow Camp 2018 in MaRS Discovery District in Toronto, Canada.
Gary Angel, President of Semphonic presented a keynote discussion to the 2010 AIM Conference on the topic of attributing value to leads when the advertiser knows that multiple lead sources contribute to the buying decision.
aimconf.com
Blake Bartlett - Partner / OpenView
Kyle Poyar - Sr. Director, Market Strategy / OpenView
Pricing and packaging is one of the most powerful, yet overlooked levers to drive growth in a SaaS business. In this session, you'll find out how to price and package your product from MVP to IPO.
Product Analysis / Product Management for Laundry Marketplace App - JUST CLEAN, A Kuwait based startup. The home screen of the app is very critical part of User Experience and with data analysis and qualitative analysis we will see how we can guide the product management in the right direction.
Traffic acquisition for ecommerce is increasingly competitive, and many stores do not expect to break-even on the first online purchase. In this talk you’ll find out about the barriers to measuring customer lifetime value, ways you can simplify the return on investment calculation, and what this means for the way you manage the site. Of most relevance to Shopify stores, but the principles are applicable on other platforms.
Leveraging Customer Lifetime Value for user acquisition campaignsAppLift
Learn how to:
- track
- compute
- and leverage
Customer Lifetime Value for the user acquisition campaigns of your mobile games.
Featuring industry experts Eric Seufert from Wooga, James Peng from Storm8 and Simon Kendall from adjust by adeven. Get the right users!
Intro to Data Analytics with Oscar's Director of ProductProduct School
The Director of Product at Oscar, Vasudev Vadlamudi, went over key types of quantitative analysis that B2C product managers use on the job including: funnels, cohorts, and a/b testing. For each one he looked into when and why they are used, and used examples.
Actionable Steps to Increase CLV Across Your Integrated Media StrategyTinuiti
Each client’s customer, marketing efforts, products, are different. It takes advanced analytics and machine learning to understand and predict preferences and behaviors. Discover the most effective strategies that top brands are using to increase CLV with a holistic view of other channels to inform their integrated media strategy.
How to Use Experimentation to Optimize Your Product and BusinessOptimizely
One thing that separates great product teams from the rest is how well they use analytics and experimentation to make decisions. Product teams live in a data-driven world and the bar is rising.
Analytics increasingly offer greater transparency into understanding how your customers are using your product, what’s working, and what isn't. A strong experimentation mindset enables you to systematically drive improvement.
In this webinar, product management expert Dan Olsen shares his Lean Product Analytics Process: a methodical, step-by-step approach to improving your product with analytics and experimentation. Dan also shares advice from his book The Lean Product Playbook, illustrating the concepts with real-world examples and case studies.
Watch the recording to learn how to harness the power of analytics and experimentation to improve your product.
Tom Willis will cover a range of tools, customer data and analytics that can be used to determine metrics and keep your marketing strategies in line with key business goals, regardless of your budget.
Optimización de Experiencia de usuario. Experiencia de Usuario en Plataformas y Flujos.
Orador: Franco Lacrampette: Gerente de Nuevos Negocios en Garbarino.
Optimización de Experiencia de usuario. Experiencia de Usuario en Plataformas y Flujos.
Orador: Lucas Drumond: eCommerce SR Manager en Whirlpool Brasil.
Customer & Business Success
Trazabilidad end to end de la salud del negocio y satisfacción del consumidor.
Nicolás Valenzuela: Customer Success Director en VTEX.
Herramientas para obtener insights SEO e incrementar tus visitas & ventasamdia
- Cómo definir una Estrategia SEO para mi negocio.
- Cómo definir el potencial de tráfico y ventas orgánicas.
- Las 5 Principales herramientas recomendadas en SEO.
- Search Console: Cómo interpretar métricas para tomar decisiones y medir resultados.
Orador: Santiago Torregrosa - Client Experience Director en Punto Rojo.
Modelos de atribución integrandi ON/OFF. Afianzando la transformación digital para gestionar el marketing
Priscila Pipman - Directora Comercial en Infobae
Cómo generar resultados y generar ventas en el canal digital. Estrategias efectivas para sitios de comercio electrónico en retail. El rol de los descuentos, los productos, la financiación y cómo manejar una política de precio según el canal.
ORNELLA DI CATALDO
ECOMMERCE MANAGER EN WHIRLPOOL ARGENTINA
Precision Audiences: Integrando Data On-line y Off-line para Digital Marketingamdia
Gracias a la transformación digital cada día tenemos más datos y herramientas para llegar a las audiencias target, pero ¿realmente logramos explotar toda la información del mundo virtual sin perder de vista la información del mundo físico? Exploremos algunos casos de empresas que lograron combinar ambos mundos teniendo una verdadera visión 360° de las personas, potenciando lo que un usuario hace como cliente con la estela que deja a lo largo de todo el mercado.
IANIV ROZENBAUM
GERENTE DE MARKET ENGAGEMENT EN EQUIFAX
The Forgotten Secret Weapon of Digital Marketing: Email
Digital marketing is a rapidly changing, ever evolving industry--Influencers, Threads, X, AI, etc. But one of the most effective digital marketing tools is also one of the oldest: Email. Find out from two Houston-based digital experts how to maximize your results from email.
Key Takeaways:
Email has the best ROI of any digital tactic
It can be used at any stage of the customer journey
It is increasingly important as the cookie-less future gets closer and closer
When most people in the industry talk about online or digital reputation management, what they're really saying is Google search and PPC. And it's usually reactive, left dealing with the aftermath of negative information published somewhere online. That's outdated. It leaves executives, organizations and other high-profile individuals at a high risk of a digital reputation attack that spans channels and tactics. But the tools needed to safeguard against an attack are more cybersecurity-oriented than most marketing and communications professionals can manage. Business leaders Leaders grasp the importance; 83% of executives place reputation in their top five areas of risk, yet only 23% are confident in their ability to address it. To succeed in 2024 and beyond, you need to turn online reputation on its axis and think like an attacker.\
Key Takeaways:
- New framework for examining and safeguarding an online reputation
- Tools and techniques to keep you a step ahead
- Practical examples that demonstrate when to act, how to act and how to recover
Mastering Multi-Touchpoint Content Strategy: Navigate Fragmented User JourneysSearch Engine Journal
Digital platforms are constantly multiplying, and with that, user engagement is becoming more intricate and fragmented.
So how do you effectively navigate distributing and tailoring your content across these various touchpoints?
Watch this webinar as we dive into the evolving landscape of content strategy tailored for today's fragmented user journeys. Understanding how to deliver your content to your users is more crucial than ever, and we’ll provide actionable tips for navigating these intricate challenges.
You’ll learn:
- How today’s users engage with content across various channels and devices.
- The latest methodologies for identifying and addressing content gaps to keep your content strategy proactive and relevant.
- What digital shelf space is and how your content strategy needs to pivot.
With Wayne Cichanski, we’ll explore innovative strategies to map out and meet the diverse needs of your audience, ensuring every piece of content resonates and connects, regardless of where or how it is consumed.
Core Web Vitals SEO Workshop - improve your performance [pdf]Peter Mead
Core Web Vitals to improve your website performance for better SEO results with CWV.
CWV Topics include:
- Understanding the latest Core Web Vitals including the significance of LCP, INP and CLS + their impact on SEO
- Optimisation techniques from our experts on how to improve your CWV on platforms like WordPress and WP Engine
- The impact of user experience and SEO
Most small businesses struggle to see marketing results. In this session, we will eliminate any confusion about what to do next, solving your marketing problems so your business can thrive. You’ll learn how to create a foundational marketing OS (operating system) based on neuroscience and backed by real-world results. You’ll be taught how to develop deep customer connections, and how to have your CRM dynamically segment and sell at any stage in the customer’s journey. By the end of the session, you’ll remove confusion and chaos and replace it with clarity and confidence for long-term marketing success.
Key Takeaways:
• Uncover the power of a foundational marketing system that dynamically communicates with prospects and customers on autopilot.
• Harness neuroscience and Tribal Alignment to transform your communication strategies, turning potential clients into fans and those fans into loyal customers.
• Discover the art of automated segmentation, pinpointing your most lucrative customers and identifying the optimal moments for successful conversions.
• Streamline your business with a content production plan that eliminates guesswork, wasted time, and money.
When most people in the industry talk about online or digital reputation management, what they're really saying is Google search and PPC. And it's usually reactive, left dealing with the aftermath of negative information published somewhere online. That's outdated. It leaves executives, organizations and other high-profile individuals at a high risk of a digital reputation attack that spans channels and tactics. But the tools needed to safeguard against an attack are more cybersecurity-oriented than most marketing and communications professionals can manage. Business leaders Leaders grasp the importance; 83% of executives place reputation in their top five areas of risk, yet only 23% are confident in their ability to address it. To succeed in 2024 and beyond, you need to turn online reputation on its axis and think like an attacker.
Key Takeaways:
- New framework for examining and safeguarding an online reputation
- Tools and techniques to keep you a step ahead
- Practical examples that demonstrate when to act, how to act and how to recover
SMM Cheap - No. 1 SMM panel in the worldsmmpanel567
Boost your social media marketing with our SMM Panel services offering SMM Cheap services! Get cost-effective services for your business and increase followers, likes, and engagement across all social media platforms. Get affordable services perfect for businesses and influencers looking to increase their social proof. See how cheap SMM strategies can help improve your social media presence and be a pro at the social media game.
Monthly Social Media News Update May 2024Andy Lambert
TL;DR. These are the three themes that stood out to us over the course of last month.
1️⃣ Social media is becoming increasingly significant for brand discovery. Marketers are now understanding the impact of social and budgets are shifting accordingly.
2️⃣ Instagram’s new algorithm and latest guidance will help us maintain organic growth. Instagram continues to evolve, but Reels remains the most crucial tool for growth.
3️⃣ Collaboration will help us unlock growth. Who we work with will define how fast we grow. Meta continues to evolve their Creator Marketplace and now TikTok are beginning to push ‘collabs’ more too.
How to Run Landing Page Tests On and Off Paid Social PlatformsVWO
Join us for an exclusive webinar featuring Mariate, Alexandra and Nima where we will unveil a comprehensive blueprint for crafting a successful paid media strategy focused on landing page testing.With escalating costs in paid advertising, understanding how to maximize each visitor’s experience is crucial for retention and conversion.
This session will dive into the methodologies for executing and analyzing landing page tests within paid social channels, offering a blend of theoretical knowledge and practical insights.
The Pearmill team will guide you through the nuances of setting up and managing landing page experiments on paid social platforms. You will learn about the critical rules to follow, the structure of effective tests, optimal conversion duration and budget allocation.
The session will also cover data analysis techniques and criteria for graduating landing pages.
In the second part of the webinar, Pearmill will explore the use of A/B testing platforms. Discover common pitfalls to avoid in A/B testing and gain insights into analyzing A/B tests results effectively.
In this presentation, Danny Leibrandt explains the impact of AI on SEO and what Google has been doing about it. Learn how to take your SEO game to the next level and win over Google with his new strategy anyone can use. Get actionable steps to rank your name, your business, and your clients on Google - the right way.
Key Takeaways:
1. Real content is king
2. Find ways to show EEAT
3. Repurpose across all platforms
Videos are more engaging, more memorable, and more popular than any other type of content out there. That’s why it’s estimated that 82% of consumer traffic will come from videos by 2025.
And with videos evolving from landscape to portrait and experts promoting shorter clips, one thing remains constant – our brains LOVE videos.
So is there science behind what makes people absolutely irresistible on camera?
The answer: definitely yes.
In this jam-packed session with Stephanie Garcia, you’ll get your hands on a steal-worthy guide that uncovers the art and science to being irresistible on camera. From body language to words that convert, she’ll show you how to captivate on command so that viewers are excited and ready to take action.
10 Video Ideas Any Business Can Make RIGHT NOW!
You'll never draw a blank again on what kind of video to make for your business. Go beyond the basic categories and truly reimagine a brand new advanced way to brainstorm video content creation. During this masterclass you'll be challenged to think creatively and outside of the box and view your videos through lenses you may have never thought of previously. It's guaranteed that you'll leave with more than 10 video ideas, but I like to under-promise and over-deliver. Don't miss this session.
Key Takeaways:
How to use the Video Matrix
How to use additional "Lenses"
Where to source original video ideas
The What, Why & How of 3D and AR in Digital CommercePushON Ltd
Vladimir Mulhem has over 20 years of experience in commercialising cutting edge creative technology across construction, marketing and retail.
Previously the founder and Tech and Innovation Director of Creative Content Works working with the likes of Next, John Lewis and JD Sport, he now helps retailers, brands and agencies solve challenges of applying the emerging technologies 3D, AR, VR and Gen AI to real-world problems.
In this webinar, Vladimir will be covering the following topics:
Applications of 3D and AR in Digital Commerce,
Benefits of 3D and AR,
Tools to create, manage and publish 3D and AR in Digital Commerce.
The session includes a brief history of the evolution of search before diving into the roles technology, content, and links play in developing a powerful SEO strategy in a world of Generative AI and social search. Discover how to optimize for TikTok searches, Google's Gemini, and Search Generative Experience while developing a powerful arsenal of tools and templates to help maximize the effectiveness of your SEO initiatives.
Key Takeaways:
Understand how search engines work
Be able to find out where your users search
Know what is required for each discipline of SEO
Feel confident creating an SEO Plan
Confidently measure SEO performance
Financial curveballs sent many American families reeling in 2023. Household budgets were squeezed by rising interest rates, surging prices on everyday goods, and a stagnating housing market. Consumers were feeling strapped. That sentiment, however, appears to be waning. The question is, to what extent?
To take the pulse of consumers’ feelings about their financial well-being ahead of a highly anticipated election, ThinkNow conducted a nationally representative quantitative survey. The survey highlights consumers’ hopes and anxieties as we move into 2024. Let's unpack the key findings to gain insights about where we stand.
2. Measure what matters.
From volume to value-based
marketing in a mobile age
Demian Matarazzo
Marketing Science Head of South Cone
3. Lifetime value is a strategic lever to deliver sustained growth
INSTALLS
ACQUISITIONS
EVENTS
LIFETIME
VALUECLICKS
PROXY VALUE
From quantity to quality
4. Conversions don’t always translate into value
Same day 7 days 14 days 21 days 28 days
The majority of
installs do not
translate into
a revenue-
producing event
Source: “Loyalty Isn’t Over, It’s Now On Demand” by Facebook IQ, Jan 2018.
5. Campaign/audience profitability will depend on future events
Businesses need to predict LTV
1. p(t) = Retention rate at any given day (t)
2. R(t) = ARPDAU at any given day (t)
3. Pe(t) = Probability of engagement at any give day (t)
4. R(t) = Revenue by engagement at any give day (t)
W H E R E
Historical information
(LTV)
!
!"#
$
p t r t
Prediction
(pLTV)
!
!"$
%
P& t R(t)+ =
LTV
When do I start
to predict?
How long is a
“lifetime”?
What revenue
sources are
included in value?
6. q Does a model exist elsewhere in the business? (Data Science, Product, Monetization, CRM)
q How accurately does the prediction estimate the period I care most about at each point in time?
q How quickly can I get a prediction? (D1,D3,D7….)
q What are the inputs to “value” for the model?
q Is the model interlinked with my attribution approach? (Cohort models, Acquisition channel variable)
q Aside from statistical accuracy, how often does the model choose a winning campaign/strategy when
compared to other methods?
q How transparent is the model? Will I understand volatile results?
q How well does the model identify different behaviours in my user base (e.g. Whales, Non/late payers)?
ü .
ü .
ü .
ü .
ü .
ü .
ü .
ü .
What do I need to know about pLTV?
8. How pLTV interlinks with attribution approach?
Marketing Budget
Number of conversions
÷
Value of conversions
(historical/realized)
CPA ROAS X days
÷
Marketing Budget
attributed
Be mindful of the underlying attribution model
!
Signals
Conversions
Attribution
9.
10. ARPU = $4.76
This is the value of the users
that installed your app within
7 days of clicking on a FB ad
after all other touchpoints
ARPU= $4.54
This is the value of the users
that installed your app within 7
days of clicking on a FB ad after
all other touchpoints
ARPU = $5.02
Machine learning or
econometric model built on
top of path to conversion
data.
Attribution and LTV
Validate with randomized experiments when possible
7 days click 28 days click Data driven
11. How do you calculate incremental value?
INCREMENTAL
Converted due to ads
Saw an ad, but would have
been converted on their own
Converted and
didn’t see any ads
12. What impact does your retention marketing activity have on your LTV prediction?
Understanding incremental LTV
1. p(t) = Retention rate at any given day (t)
2. R(t) = ARPDAU at any given day (t)
3. Pe(t) = Probability of engagement at any give day (t)
4. R(t) = Revenue by engagement at any give day (t)
W H E R E
Historical information
(LTV)
!
!"#
$
p t r t
Post Re-engagement
!
!"'
%
P& t R(t)
Prediction
(pLTV)
!
!"$
%
P& t R(t)+ + =
Incremental
LTV
13. How useful is pLTV model?
10,000 $100,000 3.1% $1.2
10,000 $100,000 2.9% $1.9
Campaign 1
Campaign 2
Model A: Accuracy 80%
Model B: Accuracy 85%
Incremental
Installs
Deposit
% D7Spend
Model A
pLTVARPU D7
Model B
pLTV
Actual
LTV
$2.3
$3.8
$3
$2.8
$2.7
$2.9
Illustrative example
14. AD
I love
this IP
I have a
new
device
I watch
a lot of
RV
I love
this
genre
Missed audienceMissed audience
1- Lift tests to calibrate attribution model
2-Acquisition+engagement incremental value
3-Optimization:
- pLTV based LAL vs. VBLAL Targeting
- Accuracy vs Usability – speed of prediction
4- Scaling spend – optimal level of spend
Gaming companies Learning Agenda example
15. • 23% more incremental transactions.
• 15% incremental users that did a first
purchase during the period.
• 29% more pre-paid recharges.
Optimize for 28 days purchases vs App Installs
Source: Facebook case study Jul 2020 https://www.facebook.com/business/success/2-uala
18. Internal Only – presentation flow
• Marketing de performance evoluciono a maximizar el valor del
negocio. La idea es brevemente contar el enfoque de la industria de
Gaming, la mas avanzada en su estrategia en FB en el topico.
• Predecir el Life Time Value es complejo pero hoy modelos son open
source.
• lo importante es
• tener un enfoque holistico.
• evaluar como conectar el pLTV con el modelo de atribucion.
• Para marketing, evaluar que modelo elije a las campañas medios que major performan
ex-post, ni importa tanto el accuracy del pLTV vs LTV
• En Fb y otras plataformas, usar la informacion de pLTV para optimizar y testear.
19. Ensure your ads reach the most responsive audiences
Targeting
Your defined
target audience
Optimization
The outcome you’ve
defined as
important
Who will see
your ad
Location
Demographics
Interests
App installs
App event
Value