Performance Based Advertising
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This presentation is not so much a lecture on what performance based advertising is, but more a presentation on how everyone can harness performance based marketing. Top tips start with understanding your business objectives and focuss on those to follow the steps that I describe to improve your online advertising success. The next tip - and the most commonly forgotten feature is to employ web analytics and I suggest - use google web analytics - they are free and if you cover all the bases, employ some great assets on your site and ensure that you treat it with humility - you will make a big difference to your search engine marketing.
![[object Object],Performance based advertising](https://image.slidesharecdn.com/performance-based-advertising-1220566157591219-9/85/Performance-Based-Advertising-1-320.jpg)
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Performance Based Advertising
- 2. David White CEO Weboptimiser Group Ltd
- 6. Pay Per Click Natural Search
- 7. WHY?
- 10. HOW?
- 20. Thank you for watching
Editor's Notes
- hello and welcome. First of all many thanks to you all for coming along on this wet evening in Cobham and a big thanks to the organisers of this CIMA meeting, Harby Jangol and Jennie Brewin.