2. Alfa Laval Aalborg A/S
A changed approach for product/service development
Søren Petry Mortensen
Business Development Manager
Service, Marine & Diesel Division
4. www.alfalaval.com
Agenda
• Company introduction & organizational change
• Example I – Supplier driven innovation
• Example II – Project ”steam balance”
• Example III – Operation condition based sales tool
A changed approach for product/service development
Focusing on our customers and their unique needs while operating our
equipment, has resulted in a changed organization, changed development
approaches and created a strengthen relationship with our customers.
6. www.alfalaval.com
Three business divisions
Process technologyMarine & DieselEquipment
Organizational change
Service – Marine & Diesel Systems
Parts
Repair/
Retrofit
Service
R&D
CapitalSales
Customers
*Business
Development
*New department
8. www.alfalaval.com
Alfa Laval on board
Desalination
Cooling and heating
Ballast water treatment
Fuel conditioning
Filtration
Inert gas generationExhaust gas cleaning
Waste heat
recovery
Steam generation
Thermal fluid
heating
Cargo heating
Crankcase gas cleaning
Oil treatment
Bilge water treatment
Tank cleaning
www.alfalaval.com
Aalborg product
9. www.alfalaval.com
Example I - Supplier driven Innovation
R&D
Capital Sales
Service
Technical Advicer
Fleet Group Manager
Fuel optimization Manager
Global Procurement
Innovation Portfolio M.
Strategic R&D
Project Managers
Supplier driven Innovation –
work shops participants
10. www.alfalaval.com
Example I - The Process
Three groups => challenges
Mixing groups => challenges
Clustering challenges
Groups => potential solutions
13. www.alfalaval.com
Example II - Project ”steam balance”
Norwegian
Vessel owner
Marine Engineer
University
Alfa Laval
Aalborg
Steam balance
- Theoretical requirement (designed)
- Actual requirement
- Actual produced steam
Project start 2014
Knowledge
Advise
Upgrade
Service
Etc.
