1. World-Class Servitisation: Methods, Cases and Partnerships
Completing the PSS toolbox with the maritime industry
PROTEUS Conference 12th December 2013

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So what now..?
PROTEUS Conference
BY TIM C. McALOONE
PROFESSOR, PhD, PROJECT LEADER
TMCA@DTU.DK

3. 1. Maritime branch
analysis
DK has a leading
branch, with
respect to quality
and efficiency
2. What do other
industries do?
It’s difficult to
servitise, but the
benefits are
considerable
4. How to design a
PSS?
Comprehensive
development of
own tools, plus
design methodology
6. What can PSS
partnerships give?
Many cost and
energy savings, new
business, greater
global presence
7. How to make
business out of this?
Creation of business
model concepts and
trialling of these in
the branch
3. If/when to
servitise?
Each company we
studied is different
and therefore needs
careful guidance
5. How to organise
company for PSS?
Understanding of
the change situation
of the company, for
the adoption of PSS
PROTEUS Workbook series

4. PSS Configurator
Please try it out! You cannot break it 

5. Academic contributions
• 25 academic publications now published
• and some 10 more in pipeline
• 3 PhD projects underway (January 2014, March 2015, May 2015)
• 6 bachelor projects completed (and one underway)
• 10 master projects completed
• 2 open industry conferences (March and December 2013)
• PSS Configurator launched – hopefully a source of both industrial inspiration
and research data collection
• One externally financed project during PROTEUS (Danish Maritime Foundation)
• Catalogue of 11 tools and a systematic PSS development framework
• Pairing of academic publication with indsutry-ready publication (workbook
series)
• PSS idea cards: great for research projects and for teaching
• Modern and interesting website, full of results, guidelines and tools.
• Follow-on projects of a sizeable magnitude
• TORM PhD’s (as a result of a Masters project)
• Current application regarding eco-innovation
• Other applications to Innovation consortia

6. Reflections about the project
• PSS concepts vs. setting boundary conditions
• 11 companies = over 18.000 hours
• Companies’ changes over the course of the project say something
about the speed of change in the branch
• Learning effect of the project
• Partnerships arising are very promising
• Significant impact on teaching
• Introduced new companies to the world of research
• Now we’re ready for the next innovation consortium!

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Introduction to the workshop
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Future projects and outputs
planned
• Three PhD projects
• Publications from project’s last year
• TORM PhD projects
• PSS Configurator project proposal
• New research collaboration with you..?

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Introduction to the workshop
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Distribution of workbooks
• There’s no such thing as a free lunch workbook…
• Timesheets from all - this is what makes the day workbooks “free”

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The extended PROTEUS
workforce
Core staff Steering group Project students 2010-2013
Former staff
Rassvet.dk

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Want to see more?
www.proteus.dtu.dk

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Want to see more?
PSS Configurator