The document outlines a seven stage framework for organizations transitioning to product-service system models. It discusses understanding the transition, organizing for product-service systems, and experiences from product-service organizations. The seven stages of the framework are: explore, engage, initiate, analyze, redesign, launch, and maintain. The framework is intended to guide organizations through the entire change process to servitization.

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Presentation titleWorld-Class Servitization, methods, cases and partnerships
Change toward PSS
Internal and External Considerations
Internal Externa
l

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Understandin
g the
transition
BY : JAKOB ANDERSEN
JABAN@MEK.DTU.DK
Organising for PSS

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Presentation titleWorld-Class Servitization, methods, cases and partnerships
• Change takes time and can be
painful, but pays off, if planned
carefully (all three examples from WB#2 = 10
yrs)
• The change will most likely happen
in steps
• A understanding of change is
important in mitigating the pain
and reducing the time it takes to
change.
Experiences from
PSS Organisations

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Presentation titleWorld-Class Servitization, methods, cases and partnerships
Ways of organising:
Spelling The PSS
Organisation
User centric Horizontal integration
Shared understandings Actionable data

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Presentation titleWorld-Class Servitization, methods, cases and partnerships
• Observed stages of change in
many organisations – adapted for
PSS
• Leads through the whole change
process
• The perfect case is rare to find, but
all stages are familiar
A Seven Stage
Framework

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Presentation titleWorld-Class Servitization, methods, cases and partnerships
• Explore
• Company culture
• Touchpoints
• Internal processes / capabilities
• Engage
• Pick strategy
• Ensure commitment from
management
A Seven Stage
Framework

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Presentation titleWorld-Class Servitization, methods, cases and partnerships
• Initiate
• Assign the right team
• Define performance goals and
indicators
• Analyse
• Document existing practices
• Chart current and future resources
• Understand communication
channels
A Seven Stage
Framework

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Presentation titleWorld-Class Servitization, methods, cases and partnerships
• Redesign
• Design new processes for PSS
• Launch
• Set the course
• Make and manage the change
• Maintain(!)
• Continue the organisational development
A Seven Stage
Framework

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Presentation titleWorld-Class Servitization, methods, cases and partnerships
Ability to change and adapt
=
a competitive company.
Expert In Change

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Presentation titleWorld-Class Servitization, methods, cases and partnerships
Gauge Your Own
Organisational Needs

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Presentation titleWorld-Class Servitization, methods, cases and partnerships
From Organisation To
Partnerships...
Presented by:
Thomas J. Howard
Associate Professor
DTU Mechanics