The Month of May Success Stories Campaign resulted in 56 student survey responses capturing success stories, a 30% increase in CPD's Instagram followers, and the collection of student recommendations. The campaign fulfilled its goals of increasing CPD visibility and capturing student success stories. Future recommendations include continuing the Qualtrics survey, posting more student stories online, providing the results to administrators, and implementing student recommendations to improve CPD services.

1. MONTH OF MAY SUSCCESS STORIES CAMPAIGN REPORT
June 19, 2015
By: Misha DeLong
Online Campaign Implementation:
Julie Copenhaver
Stephen Jones
Success Stories Committee:
Kevin Nall, Amy Ames, Mandi Canuteson, Julie Copenhaver,
Misha DeLong, Stephen Jones, and Heather Wheeler

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Introduction
The purpose of the Month of May Success Stories Campaign was two-fold: to increase
CPD visibility among students and to create a synergistic way to capture the success stories of
Baylor students as a result of using services of the CPD office. Together, the team launched this
campaign as a contest to students for the chance to win a free T-shirt. The contest was
promoted through targeted e-mails to three different groups in the HireABear database, as well
as weekly posts and promos on the CPD social media channels. The following questions are
what students responded to on the Qualtrics survey:
1. Your Basic Information:
First& Last Name
Hometown
Major
E-mail
2. Classification or Graduation Year:
 Freshman
 Sophomore
 Junior
 Senior
 Alumni-Graduation Year:
3. What type of success have you achieved?
 Full-time Employment
 Internship
 Graduate or Professional School
4. Job/ Internship/ Grad Program Title:
5. Name of Company or School:
6. Have you utilized any Career & Professional
Development services or events? Check all that
apply:
 Hire-A-Bear
 Resume Review
 Cover Letter or Personal StatementAssistance
 Career Fair
 Career Exploration
 Mock Interview
 Career or Internship Workshop
 Employer Info Session
 On-Campus Interview
 Etiquette Dinner
 Other
 None
7. Were CPD services helpful in achieving your
success story? If so, how?
8. What did you do in your internship/ job/
graduate school searchthat worked well for you?
9. What do you wish you had done differently in
your search?
10. What advice would you give fellow students
about their internship/ job/ graduate school search
or use of CPD services?
11. Do you have recommendations for additional
career services/resources for students,
employers, alumni, parents or faculty?

3. Faces of Success

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Contest Winners
Week 1: Lauren Stern
Week 2: Robert Stucky

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Week 3: Amira Lewally
Week 4: Kelsey Lowe

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Results
I. Number of student survey responses collected from one month= 56
Success Breakout of students
reporting the following:
 Full-time Employment=24
 Internships=25
 Graduate Programs=15
II. Number of new Instagram followers: 50 new followers= 30% increase
III. Report on CPD services utilized by students from the survey:
 Other=Online Interview Services,ClassPresentation,AlumniCoaching ViaPhone,TAIR,MIS
CareerPanel,Scholarship Reception
Full-time
Employment
=24
38%
Internships=
25
39%
Graduate
Programs=15
23%
Full-time Employment=24 Internships=25
Graduate Programs=15
40
19
5
39
13 8 10 10
17
5 6
CPD Services
CPD Services Utilized by Number of Students

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Student Recommendations for CPD:
 Add a “Can’t make it in to our office? Email Your Resume to us” Review Review
option; we'll review it and then make an appointment with you that fits your schedule
so we can review it. I also think it would be really helpful if y'all offered a networking
session with Baylor Alumni who are looking for employees. Kind of like a career fair and
alumni network get-together. –Alaina O’Daniel
 Have an FDM career fair! –Amira Lewally
 A better network to connect with alumni in various companies! It would help to talk to
Baylor grads (especially recent ones) about their jobs. –Danny Huizinga
 A workshop on salary negotiation could be helpful for competitive students with
multiple job offers. –Ellen Scott
 Facilitate more opportunities for students to become connected with companies
seeking Baylor applicants. –Garrett Chandler
 I would like for there to be a larger alumni network within specific career paths. As an
education major I had no idea which schools had already hired Baylor graduates or not. I
ended up getting a job at a school where the principal was a Baylor alumni and had I
known that I would've brought it up much earlier in the interview process. –Kelsey Lowe
 The majority of the networking that I did was on my own because Baylor lacked
resources in the field of broadcast journalism. My advice would be to partner with the
multiple alumni who are in broadcast positions and create a network to allow current
students to gain advice and wisdom from alumni who are currently working in the field.
In addition, this would allow for opportunities to partner with the companies and cable
networks these alumni are employed by. –Madison Adams
 I would recommend maybe a bit more interest sessions for freshmen, where it's
described in detail what the different majors require. Maybe there is already
something like this and I just don't know or didn't go as a freshman, but it would be
helpful to know what the major actually entails, what jobs could come from it, and get
to talk to alumni that graduated with that major. –Mary Beth Walker
 I'm not sure if this is available or not, but a one-on-one personal career coach would be
beneficial to the students in order to guide them in the best way possible. –Nicole
Turner
 Consider requiring students to workwith the careerservices department to make sure
they are moving towards the goals they truly want. –Rachael Wilson

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 Maybe to have a career specialist in every department on campus. I know as a
psychology major, it wasn't until senior year when Josh Bias was hired and he was the
go-to for psych-related career questions...which was a little later for us senior. I feel like
a specific career specialist should be available for every major instead of just having a
bunch of general ones. I know my friends and I all thought that would have been more
helpful. –Samantha Synett
 Help students more with communication/conversational interviewing skills. –Victoria
Nguyen
Summary
As a result of the campaign, the CPD Instagram page received an increase of 30% new
followers in the timespan of one month. With almost a third new followers, the office’s visibility
was increased, allowing our services to reach more Baylor students. In addition, the Qualtrics
survey will allow the office to streamline the process of collecting and reporting student success
stories. Therefore, both purposes of the campaign were fulfilled in a short period of time.
Our recommendations for the future are:
1. Continue using the Qualtrics survey as it is now posted as a link on the CPD
website, with a few edits to remove Month of May wording.
2. More student success stories and student pictures should be posted to our
website under the Success Stories tab so that current and prospective students,
parents, and employers can see how our office helps students.
3. Provide the results of this campaign and success stories to President and other
important constituents.
4. Implement feasible student recommendations from the survey to improve the
quality of the CPD office.

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Appendix
Marketing Plan:
DateTwitterInstagramE-mailMail
Thursday5/7
MakeyourmomproudforMother’sDay-shareyour#SuccessStories!
www.baylor.edu/CPD/MaySuccessStories#jobs#internships#gradschool
Friday5/8
ReadytofindouttheCPD#SuccessStoriesWeek1winner?Checklatertoday
@BaylorHireABearonInstagramtoseeifit’syou!#FF
AnnounceWeek1Winner-LaurenStern-LikeHumansofNYinstablog-quote&
hashtags#humansofBaylor#SuccessStories#SuccessBeyondBaylor@BaylorUniversity
Monday5/11
CampaignPromo-samegeneraldesignwithwinnerphotofromWeek1&personal
"stats""Week1Winner"Hometown,Major,Intern,Company
HABtousersfromthepast3
months(Stephen);E-mailWeek1
winnernotifyingthem&askingt-
shirtsize,ifthey'dliketopickitup
orhaveusmailit
Tuesday5/12
#SuccesStoriesadvicefromMadison“CPDwasSOhelpfulinachievingmyfuture
job!!”Gladtohelp.:)Whoelsehasastory?http://ow.ly/MEtlB
Thurday5/14
Gettingreadytopickthenextwinnerfor#SuccessStories.It'snottoolatetosubmit
ifyougotalast-minutejobofferbeforegraduation!
Friday5/15
HappyGraduationDay,Baylorseniors!We'resoproudofyou!#SuccessStories
#HumansofBaylorWeek2Winner-RobertStucky
Monday5/18CampaignPromo
NotificationE-mailtoWeek2
winner
Wednesday5/20
CarsenWycoff-“IusedCPD'sonlinetoolsalotwhenpreppingformyinterview.”&
Shenowhasafull-timejobatMedix!#SuccessStories
Friday5/22
We'rereadytoannounceWeek3#SuccessStorieswinner,areyoureadytoseeifit's
you?#FF@BaylorHireABearWeek3Winner-AmiraLewally
Monday5/25CampaignPromo
NotificationE-mailtoWeek3
winner-pickedupshirt
Tuesday5/26
AdvicefromDustyWright:“ThecareerservicesofficeatBaylorcanbethe
differenceinlandingagoodjobandagreatjob.”#SuccessStories
MailWeek1&2
winnert-shirts
Lauren-L
Robert-L
Thursday5/28
“CareerfairsconnectedmewithexecutivesIcouldseemyselfworkingwith”
@ayana_taylor41,Congratsonyour#internshipwith3M!#CPD
Friday5/29
Lastchancetosubmityour#SuccessStoriesfortheMonthofMaycontest!Didyou
geta#jobor#internshipaftergraduation?Week4Winner
Monday6/1
Collageofphotos?-Thanksforparticipating.Youcanfindmorestories@ourwebsite
&cancontinuetoshareyourstoriesthereaswell
NotificationE-mailtoWeek4
winner
MailWeek4
winnert-shirt
Kelsey-L